• Journal of the Korea Society of Computer and Information
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• v.26 no.7
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• pp.109-118
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• 2021

Different from previous studies, this study focuses on accommodation providers' personalization services and platform convenience variables, identifying how these prior factors affect perceived value and trust in accommodation services on a shared homestay platform, and how consumers' innovation plays a role in the process. Through this, we would like to identify the mechanism of interaction between accommodation service providers and consumers mediated by the shared homestay platform and present implications for a more customer-centered platform operation strategy. This study has an extended meaning for prior research, empirically confirming that the increase in personalized offline service quality of personalized hosts in shared economic models has a positive impact on perceived value and platform trust of consumers. At the same time, we confirm that under the shared economy model, consumers' innovation propensity plays an important positive role in regulating their perceived value aspects as well as their confidence in the platform.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.47-56
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• 2022

With the advent of online platforms, individuals have been able to trade small resources, such as a room, in the market. However, as there is no clear regulation on these economic activities, various side effects have emerged. Accordingly, the government reestablished related policies to resolve the unintended consequences of these economic activities. However, the policy has not been implemented yet, and many participants do not comply with the policy. Therefore, this study intends to examine their perceptions in detail. For this purpose, a text mining technique was applied. Posts and comments from major online communities were collected. By applying the topic modeling technique, 5 topics were derived. Compliance with the government's policy is a voluntary decision. Therefore, it is necessary to carry out an in-depth understanding of the policy target. Therefore, based on this study, it is expected that in the future, methods to induce them to conform to policy can be discussed in detail.

• Journal of the Korea Society of Computer and Information
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• v.28 no.7
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• pp.179-187
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• 2023

Consumer trust plays a crucial role in the development of the sharing economy. This study primarily focuses on the factors influencing consumer trust and examines the case of ofo, a former leader in China's bike-sharing industry. This paper analyzes the decline in consumer trust in ofo, which can be attributed to internal management issues and the near-bankruptcy situation. The "difficulty in refunds" issue faced by ofo since December 2018 has been growing continuously, and this study explores the factors influencing trust and distrust in this context. By considering product factors (quality), platform factors (payment security, privacy protection, reputation), and social factors (social norms, government regulation) as independent variables, the study analyzes the factors affecting consumer trust. The analysis results revealed that as consumers' distrust towards shared bikes increases, their switching intention also increases. The company's reputation and social norms were found to influence both trust and distrust, while government regulation was found to influence trust. The research findings provide insights relevant to sharing economy platforms and offer guidance for future studies.

• Journal of the Korean Regional Science Association
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• v.38 no.1
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• pp.21-32
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• 2022

The purpose of this study is two things. First, it is to develop and demonstrate a sharong taxi platform. To this end, the implications for platform development were derived by analyzing consumers' perceptions of existing taxi services using IPA. As a result, abnormal business activities and safe services in the maintenance area were found to be safe rides and easy rides in the key improvement area. Safety such as usage fee level and driver information provision were derived in the areas subject to improvement, and friendly response and internal and external cleanliness were derived in the areas of excessive investment. The second purpose of this study is to estimate the value given to users for sharing taxi service platforms using the CVM. As a result of estimating the value of the demonstration service of the shared taxi platform developed through this study, the WTP was 3,621 won/per household/per year when expanding throughout Gimhae-si, and 2,515 won/per household/per year. Compared to the willingness to pay for empirical services, only 69.5% of the willingness to pay for the spread project in Gimhae-si. This is the result of a combination of service spread to an unspecified number of people and concerns about service quality due to spatial expansion. This suggests that it is necessary to build data through continuous demonstration and to carefully build a roadmap for spread by upgrading services based on this.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.405-410
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• 2017

The purpose of this study is to suggest the guideline by analysing and categorizing the case of sharing economy service especially the co-working and co-living space based on Europe. I did some literature research followed with evaluation of theoretical backgrounds, present conditions. Also, Some case research based on the keyword of 4th industrial revolution and the space categorized by their characteristics. The result indicate that co-working and co-living space's features correlated with their characteristics of the location and birth of digital nomad life. Each space has their flat-form community for the needs of closer cooperation between the user and user in common. I expect this study will become a good resource for upgrading domestic co-working and co-living space and also I hope that this study can guide follow-up next studies.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.375-381
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• 2018

The purpose of this study is to propose and spread the effective direction of collaboration among domestic and external industries. To this end, it chose to study cases in which domestic and foreign companies achieved high value through collaboration. Studies have shown that businesses are also working increasingly to realize shared values as people are increasingly interested in the shared economy. Based on these results, we proposed collaboration with IKEA, a practical furniture brand, and Airbnb, a shared accommodation platform service. Through collaboration, the two companies were able to share their current limitations, and the result was that their social image could be enhanced through the realization of shared economic values. Based on this research in the future, we hope that not only IKEA and Airbnb, but also companies will be able to collaborate to create the value of promoting shared economies.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.359-360
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• 2019

This paper proposes partial sharing and trading of digital content as a method of sharing blockchain idurium-based digital content. The platform has three characteristics and aims to improve the existing digital content sales platform. First, it increases the efficiency of sharing and trading through partial sharing and trading systems of digital content. Second, it will be built in the form of blockchain idurium-based smart contracts to ensure the accuracy of transactions. Third, it is possible to analyze the form factor of the comments by improving the grading system.

• Convergence Security Journal
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• v.21 no.1
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• pp.73-78
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• 2021

Big data is a key driver of the fourth industrial revolution, represented by ultra-connected, ultra-intelligence, and ultra-convergence, and it is important to create innovation and share, link, and utilize data to discover business models. However, it is difficult to secure and utilize high-quality and abundant data when big data platforms are built in a regular manner without considering shared-linked. Therefore, this paper presents the development direction of big data platform infrastructure by comparing and analyzing various cases of big data platforms to enable data production, construction, linkage, and distribution.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.160-163
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• 2020

본 논문에서는 자리가 많이 남는 소상공인 커피숍의 자리를 예약하여 학생, 회사원 등 다양한 사용자들이 무료로 커피숍 자리를 이용할 수 있고, 지리적 격차와 인지도에 따른 프랜차이즈 카페와 소상공인 카페 사이의 불균형을 해결하고, 사용자 정보들을 분석하여 부가적인 효과를 가질 수 있는 공유 플랫폼 앱을 개발하였다.

• Journal of the Korea Society of Computer and Information
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• v.26 no.7
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• pp.83-89
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• 2021

This study explore the perceived differences of factors influencing the shared accommodation in China, and the influencing paths of consumers' use of shared accommodation. This paper collects the questionnaire survey of the Chinese shared accommodation user and applies method of Amos V23.0. The results showed that perceived usefulness and perceived pleasure had positive effects on trust, and they also have indirect positive effects on perceived intention through trust, while perceived risk and perceived ease of use had no significant effects on trust. The conclusion is helpful to promote the long-term development of sharing accommodation companies by satisfying the needs of consumers from the point of view of consumers.