• Journal of Digital Convergence
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• v.12 no.5
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• pp.443-450
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• 2014

Korea performance tourism is becoming important role as a Korea tourism contents UNWTO emphasize 10 categories alternative tourism Culutural, Urban Tourism. In 2012, Foreign performance tourist surpassed 1.62 million. At this point government policy support is needed for qualitative development. To establish this support policy standard, evaluation scale is imperative. Delphi is designed as a performance expert group communication process which aim to achieve a convergence of opinion on Korea performance evaluation measures The AHP converts these evaluations to numerical values that can be processed and compared over the entire range of the problem. Evaluation Scale for Korea Performance is consist of 4 Main Category Division. This scale can suggest ways to improve Korea performances.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.742-760
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• 2012

Festival contents have played a role as a mediator that connects consumers and producers of the Festivals to express the purpose or theme of those. The successful quality factors to be successively sustainable excellent Festivals include ritual, experience, exhibition, sales, education, competitive, performance. In this study, Festival contents scales, that is named CONTSQUAL, being consisted of seven factors were drawn through the analysis of Cultural Tourism Festival 2012. Festival CONTSQUAL is ritual, experience, exhibition, sales, education, competitive, performance. The research sample is participants in the "Geumsan Insam Festival". Empirical analysis was carried out for visitors to verify the scales and research model. As a result, among festival CONTSQUAL, all components of qualities affected positively on Festival Flow but ritual and education. Festival flow affected positively on festival satisfaction while festival satisfaction affected positively on behavior intention. This study not only measured festival quality through the newly developed CONTSQUAL scales underlying sustainable competitive festival, but also built basic foundation for objectively assessing the festival contents quality, which would result in ensure successful local festival.