• Journal of Digital Convergence
• /
• v.10 no.10
• /
• pp.177-185
• /
• 2012

This study started why do consumers use the counterfeit goods. We executed the pretest through the depth interview, and made an purchase motivation scale, useful satisfaction and dissatisfaction factor scale of counterfeit goods. We found out having the recognition difference of China consumers about these. The results is as follows. First, Counterfeit use motivation ostentation, economic efficiency, satisfaction, and the practicality of four was All counterfeit motivation had a significant impact on attitudes. Second, the personal satisfaction and economic satisfaction as two counterfeit satisfaction factors were Counterfeit products personal satisfaction factors showed a significant influence on the attitude. Also the purchase of counterfeit economic satisfaction had a significant positive impact. Third, counterfeit dissatisfaction factors were personal, social and material factors of dissatisfaction into three Significant influence attitude toward counterfeit products is a factor. Purchase of personal dissatisfaction factors also had a significant impact. These findings made it possible for in-depth understanding of the behavior and culture in China of counterfeit consumer use. The results of this study has provided data that can be utilized in the future counterfeits reduce the use of public awareness campaigns.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.17 no.1
• /
• pp.99-113
• /
• 2006

As society has more interest in reading activities, it has become possible to secure social value of libraries through the promotion of reading. In this regard, the study aimed to analyze social tasks that the libraries face and suggest concrete methods through bibliographical examination. Currently, various regions of the nation have an increasing interest in libraries, particularly, children's libraries. The public libraries can expand their social roles by meeting these social requests. As a variety of activities by the public libraries to promote reading have helped people recognize the importance of libraries, more aggressive reading promotion activities are considered to help expand the roles of the public libraries and secure social base. Accordingly, the libraries need to take the initiative in implementing various measures by establishing a committee to adjust various reading promotion activities in the government and the public and private sectors, coming up with legal base, pursuing development of voluntary reading promotion programs, establishing an information network for reading and books, publishing book reviews, leading campaign for reading and reading promotion activities, supporting reading at home and expanding award system with regard to the promotion of reading.

• Journal of Korean Library and Information Science Society
• /
• v.38 no.2
• /
• pp.165-184
• /
• 2007

The purpose of this study is to examine the characteristics of several reading promotion campaigns for children carried out by public libraries in other countries. "Listen Out! - The Stuttgart Reading Project" in Germany, "Chatterbooks" in the U.K., "Born to Read, Read to Bond" in Singapore and "Grandparents and Books(GAB)" in the U.S.A. are examined. While the first three campaigns started in the 2000s, GAB has been carried out by Los Angeles Public Library since 1989. The characteristics of these campaigns are as follow: First, reading books with adults is emphasized. Second, it is important to get some support and sponsor from organigations and individuals in the community. Third, various media, program and activities related to books are used to promote interests in reading. Fourth, discussion and reading are equally emphasized. Fifth, the geographical boundaries of reading campaigns can be extended in the global community.

• Journal of Communication Design
• /
• v.57
• /
• pp.398-407
• /
• 2016

This thesis is about how to let people be aware of the importance to raise awareness of the safety by offering User-center guide line instead of staff-center guide line. That's why it is important to make clear and be aware of how to prevent and how to cope with accident because it can lead to casualties which might be a tragic. For all that the guide for the fire accident is posted on the web site of each metro administration without any standard of information or coherence. Therefore it is urgent to make and provide new User-center guideline and to make it better we need to keep the following principles. First of all, the principles of Universal design should be applied to all the User-center guide line for fire accident at the subway station based on the comprehension of public design. Secondly, every metro administration need more communication to organize one coherence in designing instead of unilateral advertisement. Lastly, campaigns and training should be expanded in everyday life, so the citizen can raise awareness of the accident by themselves.

• Journal of Digital Convergence
• /
• v.10 no.5
• /
• pp.117-124
• /
• 2012

This study started why do consumers use the counterfeit goods. We executed the pretest through the depth interview, and made an purchase motivation scale, useful benefit factor and cost factor scale of counterfeit goods. We found out having the recognition difference of China consumers with Korea about these. The results is as follows. First, A counterfeit motivation appeared to the recognition difference appeared in a ostentation, economical efficiency and self-satisfaction factor with korea and china consumers. Second, counterfeit useful benefit factor organized to a personal significantly and economic benefit and the recognition difference appeared. Third, Counterfeit good useful cost composed to the personal good-quality, economic and social image of cost factors, and the recognition significantly difference appeared to all of cost factors with Korea and China consumers. These results are helpful for a depth understanding about the counterfeit use behavior, and will be utilized for the public campaign to reduce such behavior.

• Journal of Digital Convergence
• /
• v.10 no.11
• /
• pp.287-293
• /
• 2012

The present paper attempts to account for customers' purchase intention of counterfeit goods. Based on some previous analyses, we have set up a structured model for analysis with a hope to identify the relationship between benefits from using counterfeit goods and motivational factors to purchase them. It is found, first of all, that motivation for ostentation significantly influences personal benefits from using the counterfeit goods. Second, we also find that motivation for satisfaction does not exert any direct influence on the factors of benefits, though it affects decisions to purchase. Third, motivation for practicability has significant influence on personal and, more strongly, on economic benefits. Fourth, quality has significant influence on both personal and economic benefits. Again, this factor is also more closely related with economic benefits than with personal ones. We hope that we will be able to provide practical tips for those who design and plan public service advertisements that intend to reduce purchasing of counterfeit products.

• Journal of the Korean Society for Library and Information Science
• /
• v.49 no.4
• /
• pp.31-52
• /
• 2015

This study attempts to diagnose the trend of operation of small libraries and suggest direction for promoting them through a fact-finding survey on small libraries. According to the study results, it was important to make efforts for improvement such as reflecting the trend of increasing number of small public libraries and apartment libraries of small private libraries, enhancing substantiality of small libraries, human resource allocation for enhancing professionalism of running libraries, introducing activation measures that can consider the current operation situation of public and private libraries, establishing cooperative system between public and small libraries and enhancing accuracy of statistics data. As for the ways of promoting small libraries, change of direction toward qualitative operation support rather than quantitative increase, attempts to stabilizing operation of public small libraries, enhancement of specialty of private small libraries and establishment of cooperative system, strengthening of legal standard for small library and induction of corporate participation through campaigns were suggested.

• Journal of Digital Convergence
• /
• v.19 no.4
• /
• pp.89-101
• /
• 2021

Scale-up of ICT startups is not easy because of limited capabilities, lack of resources, and immature networks for the business. Therefore, this research selected a representative startup succeeded in scale-up and applied the ERIS model in analyzing their scale-up process in the initial stages of scale-up. Analysis of qualitative data collected revealed that the entrepreneurs' experience, convergence of knowledge between diverse industries, participation in public-sector-led R&D, management of communication channels between customers and businesses, and utilization of project-oriented campaigns are found to be critical success factors in scaling up ICT startups. Academically, this study validates the utility of ERIS model in analyzing the scale-up process. For practitioners, this study will be used as a reference for strategic development in seucring the competitiveness of the initial market of ICT startups and scale-up.

• Journal of the Korea Society of Computer and Information
• /
• v.26 no.1
• /
• pp.223-229
• /
• 2021

The purpose of this study was to provide some policy implications by analyzing impacts of disability occurrence on economic, social cultural exclusion and testing empirically moderation effects of social environment in their relationships. For this study, 112 disabled persons were sampled and surveyed on economic, social cultural exclusion by disability. Analytical results are the followings. First, new disability caused economic exclusion. Second, it also caused social, cultural exclusion. Third, social support has a strong moderation effects between disability and economic, social cultural exclusion. Social support played the important role for reducing the negative impacts of disability occurrence on social exclusion. This study provided some policy implications about raising social support for the disabled basing on this analytical results. First, programs for improving cognition for the disabled need to be developed and implemented from the early childhood. Second, social campaign for the disabled are promoted positively by non-governmental sector. Third, public policy for the disabled should be strengthened from material support to even emotional support.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.3
• /
• pp.15-23
• /
• 2022

This study is a non-equivalent control group quasi-experimental design to test the effectiveness of educational programs on human tissue donation for nursing students to change the perception of human tissue donation. The subjects of the study were 75 nursing students located in U city, 38 in the experimental group and 37 in the control group. The data were analyzed using SPSS/WIN 23.0. The average age was 22.39±0.75 years old, women 84.2% and there was no difference in general characteristics and prior data between the two groups. Knowledge (F=-8.921, p<).001, Attitude (F=-5.414, p<).001, perception of death (F=-3.075, p=).004) showed a significant difference, and the educational intervention of nursing students developed to promote human tissue donation showed a positive effect on human tissue donation. When programs to be applied to educational institutions that train not only medical personnel but also experts in other fields must be developed, the establishment and stability of the human tissue donation culture will be solidified. It is also suggested that health care campaigns and education in public educational institutions should be conducted together.