• Title/Summary/Keyword: 공간연출 전략

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Effect of the Creating of Hotel Restaurant's Dinning Place on the Customers Emotional Response and Behavior Intension (호텔레스토랑의 식공간 연출이 고객감정반응과 행동의도에 미치는 영향에 관한 연구)

  • Ahn, Hyung-Sang;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.21 no.1
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    • pp.116-128
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    • 2015
  • This study examined customers from restaurants in hotels in the Busan and Gyeongnam region, South Korea, to confirm if dinging area decoration has any indirect effect on behavioral intention via customer emotional response and the mediating effects of customer emotional response in order to provide the basic materials of marketing strategies for continued customer visit to the hotel restaurants. The implications of the study are summarized as follows: First, if restaurant space is designed in consideration of gustatory, visual, auditory, tactile, and olfactory aspects, it becomes a reason for customers to re-purchase and spread good words of mouth. Second, restaurant food space should be designed to make customers pleasant and exciting. Third, the design of food restaurant design that induces customer emotional responses elevates customer re-purchase and intention to deliver words of mouth.

The Structural Relationship between LOHAS Dining Space Display, Image, Trust, Satisfaction, and Loyalty in Hotels (호텔 식공간의 로하스연출, 이미지, 신뢰, 만족 및 애호도 간의 구조관계 분석)

  • Kim, Gi-Chul;Kim, Eun-Hee;Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.333-352
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    • 2016
  • The purpose of the study is to analyze the effect relationships among variables focusing on what kinds of characteristics of LOHAS dining space display affect image, trust, satisfaction, and loyalty in hotels, and establish a relationship model. From the survey design and empirical analysis, examining the hypothesis and applying model was analyzed suitable. The results of the study were as follows. First, it was revealed that the LOHAS dining space display has a positive influence on image, trust and satisfaction of hotel. Second, hotel image has a positive influence on customer trust and loyalty. In addition, customer trust has positive impact on customer trust and loyalty. From the results of this investigation, it was found that LOHAS dining space display affects hotel image, trust and satisfaction, and that the customer satisfaction was positively influential on loyalty. As a result, all hypotheses were partly supported. Overall, when LOHAS dining space display was stressed, it affected image, trust, satisfaction, and loyalty in hotels. It was also verified that LOHAS dining space display affects hotel image, trust and satisfaction. Moreover, it was also confirmed that the higher LOHAS dining space display is, the higher hotel image, trust, satisfaction and loyalty will be, thereby improving the service quality provided by employees.

A Study on the Spatial Presentation Strategies for Cafe as 'The Third Space' - Focused on the cafes located in regions where 'Street culture' was formed - ('제3의 공간'으로서 카페의 공간연출 전략에 관한 연구 - '길(street) 문화'가 형성된 지역을 중심으로 -)

  • Moon, Geun-Yi;Lyu, Ho-Chang
    • Korean Institute of Interior Design Journal
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    • v.22 no.5
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    • pp.68-77
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    • 2013
  • 'The Third space,' which is the concept that embraces sociological, spatial, and marketing concepts, refers to the place which is other than the home and the workplace and which is a comfortable frequented place where meditation, psychological relaxation, and social needs can be satisfied. 'The Third space' has the characteristics of comfort, openness, interactivity, playfulness, and diversity. In modern times, most of consumption spaces play the role of 'the Third space,' and the typical example is $Caf{\acute{e}}$. $Caf{\acute{e}}$ began from its origin with the characteristics of 'the Third space,' and recently it has become the complex cultural space of urban dwellers. $Caf{\acute{e}}$ as 'the Third space' has the characteristics of a healing space, communication space, personalized space, value-expressive space, culture and consumption space, nomad space. Such characteristics of $Caf{\acute{e}}$ are well represented in the cafes around the regions where 'street culture' has recently been formed. As examined through the examples, $Caf{\acute{e}}$ as 'the Third space' can be more strategically produced by establishing themes through storytelling, giving spatial identity through style creation, diversifying the sequence through complex space organization, and establishing interaction devices through experience elements.

A Study for Influence VMD Components on Commitment and Post-purchase Satisfaction within SPA Stores (SPA 매장의 VMD 구성요소가 몰입과 구매 후 만족에 미치는 영향)

  • Shin, Mi-Hyang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.6
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    • pp.2540-2550
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    • 2012
  • The purpose of this study to analysis influence commitment and post-purchase satisfaction on VMD components within SPA stores. VMD Components are consist of product directing and space directing as independent variables, we are empirical study on affective commitment and post product purchasing satisfaction. To validate the hypothesis by path analysis conducted between variables using SPSS 12.0 and LISREL8.7, the results are as follows : First, product directing and space directing have significant effect on commitment and post-purchase satisfaction. Second, commitment have significant effect on post-purchase satisfaction. Third, we found commitment have mediate effects from analysis direct affect and indirect affect of path coefficients. Contribution of this study to found VMD components consist of product directing and space directing are both important factors SPA stores, among them space directing is more important role commitment and after purchasing satisfaction. And that is based on emotion-cognitive theory by revalidation, these results are used on developing VMD strategy that is required at the time of practical and theoretical guidance of SPA stores.

A Study on future oriented urban space production Strategy for Activation of CBD (CBD 활성화를 위한 미래형 도시공간연출 전략에 관한 연구)

  • Oh, Jae-Woo;Park, Kwan-Il
    • The Journal of Information Technology
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    • v.12 no.3
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    • pp.25-48
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    • 2009
  • 1. CONTENTS 1) RESEARCH OBJECTIVES The purpose of the study was to propose a future oriented urban space production strategy to offer diverse useful services to citizens to improve international competitiveness of cities in the times of competition that competitive subjects were changed from competition among countries to competition among cities. 2) RESEARCH METHOD In the proposed future-oriented urban space production strategy, the study compared/analyzed main plans related to development of urban space by selecting CBD(Jung-gu) of Busan out of local metropolises in South Korea. 3) RESEARCH FINDINGS In the proposed future-oriented urban space production strategy, the study largely sorted city's function into four scopes function of industrial support, function of social support, function of living support and function of urban infrastructure. 2. RESULTS It is expected that the proposed future oriented urban space production strategy will be utilized as a useful reference model when a lot of local governments, planning a ubiquitous urban space, establish a plan for constructing a ubiquitous urban space.

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Conservation of Hanok Houses and Urban Regeneration -a case study of Sosongdong in Taegu City- (도시형한옥 밀집지역의 보존및 도시재생에 관한 연구 -대구광역시 서성동을 중심으로-)

  • Hwangbo, A.B.
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.6
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    • pp.3944-3949
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    • 2014
  • This paper provides a critical perspective in historic conservation with reference to Hanok (Korean Traditional Courtyard houses) built in central Taegu city, Korea. These Hanok houses began to emerge in the 1920s near the city castle during the Japanese occupation. The houses were shrewdly crafted into a small site in an urban context. Towards the end of 1980s, the demand for urban regeneration arose due to dilapidation of the timber structure and fire safety. Proposals were made to redevelop the areas, but they did not progress past this point. No attempts were made for conservation either and the urban fabric disintegrated continuously. The area is now largely unattended for conservation or redevelopment. This research intends to create an historic account of Hanok in an urban context for its enduring characteristics and historicity as charm and merit that deserve careful apprehension and conservation. This paper suggests that conservation not only serves to gentrify the cultural disruption of the early 20th century but also contributes towards urban regeneration.

Vitalization Strategy Research of Private Modern Dance Organizations: Centered on The Importance of Experts and Urgency Assessment (민간 현대무용단의 활성화 전략 연구: 전문가 중요도 및 시급성 평가를 중심으로)

  • Kim, Gyu-Jin
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.527-538
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    • 2020
  • This research measures the urgency and importance listening to experts' opinions as a proposal for vitalization of folk modern dance groups. Firstly, the open type FGI(Focus Group Interview) was implemented for five groups of an expert by applying the new industry foster theory, and total 24 types of second questionnaire were developed through importantly referred or repeated contents. They were distributed to 20 people including a dance group representative, a planner, a university professor and etc to measure experts' importance and urgency. In the research result, For big list, Financial aid for both importance and urgency appear first, and for comparative analysis of importance and urgency for small list, differences in infrastructure construction are shown. "expansion of dance program's advertisement channels" and "rank 1" appeared in "Secure space for dancers". Suggestions for analyzing such results are as follows. It is shown that "detailed financial aid for the operation of dance groups" and etc in the aspect of financial aid, "the employment of professional human resources including design and producing etc" in that of performance and education related production development, "training a dancer who can assimilate a complex genre" in that of manpower training, "arrangement of exclusive space for a dance group" in that of infrastructure building, and "the employment of professional human resources including design and producing etc" in that of consulting support are important and urgent matters considered by experts.

A Study on the Activation Factor and Characteristics of Street Design - Focusing on the Famous Streets in Tokyo, Japan - (가로 환경디자인의 활성화 요인 및 특성에 관한 연구 - 일본 도쿄시의 주요 가로를 중심으로 -)

  • 정수진
    • Archives of design research
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    • v.17 no.2
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    • pp.323-334
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    • 2004
  • This study is concerned about activation factor and characteristic of street design through survey that in Tokyo, Japan. The factor is largely distinguished form physical and non physical factors, these are institution programs, circulation of goods, space programs as culture and history, and they are form of city, structures, street, open spaces, trees, street furnitures. The investigation about sites that Shinjuku, Shibuya, Harajuku, Ueno, and Ikebukuro, is resulted in dose-by public transportation, concerned with historic relationship, and increased in special experience of life. It is caused from controlling the law and rules, and making the sufficient infrastructures, and protecting a policy, and specializing with brand effect and place-marketing. The Street furniture emphasize to making street design. This conclusion is that involving physical and non physical factors, activate street design in making places.

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The research of required components of package design based on the product attribute - Focus on the package design expressions of preserved flower brand 'Preserville' - (제품 속성에 기반한 패키지 디자인 구성 요건 연구 - 프리저브드 플라워 브랜드 '프리저빌' 패키지의 표현을 중심으로 -)

  • Kim, Naeri;Kwon, Hye Jin
    • Design Convergence Study
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    • v.16 no.4
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    • pp.81-98
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    • 2017
  • This study starts from the judgment that the evaluation about preserved flower package design has to be performed based on the product attribute. The principles and components of package design are reestablished from preceding researches, the product type model is suggested based on the product attribute. The 6 principles of package design are usability, esthetic element, attracting attention, creativity, identity and implication, and the 5 components of package design are form, material, color, graphics and branding factors. The product types are classified into 4 areas following the 2 axises. The 1 axis means the degree of perception risk on acquiring information and the other means the approaching type to expected effects about products. The characteristics of package design components are analyzed from the cases belonged at each area on the product type model. Based on the this model, the strategy of preserved flower package design is drawn. At last the package of 'Preserville' is analyzed, we find out the critical points and suggest the intention point in planning the preserved flower package.

A Study on Storytelling of Yeongweal-palkyung Applied by Halo Effect of King Danjong' Sorrowful Story (단종애사(端宗哀史)의 후광효과를 적용한 영월팔경의 스토리탤링 전략)

  • Rho, Jae-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.3
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    • pp.63-74
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    • 2008
  • With the awareness that Sinyeongwol Sipgyeong(ten scenic spots in Yeongwol) were designed too hastily and only for PR purposes after the change in the tourism environment, this paper indicates that most tourism and culture sources in Yeongwol are related to King Danjong, the sixth king of the Joseon Dynasty. This study proposes a 'Storytelling Plan' for the landscape content called 'Cultural Landscapes - Yeongwol Palgyeong(eight scenic spots in Yeongwol)' after reviewing types and content of Yeongwol Palgyeong through the halo effect of the well-known sad history of King Danjong and the cultural value of Yeongwol. The significance of the unity of the historic site and neighboring landscape is focused on by investigating the anaphoric relations between cultural landscape texts('Yeongwol Palgyeong') and historic content(the sad history of King Danjong). For this, the cultural lnddscape of Yeongwol has been framed and layered to make spatial texts. To emphasize the 'Telling' as well as the 'Story,' interesting episodes have been reviewed to discover a motive. To diversify the 'Telling' methods, absorptive landscape factors have been classified as 'Place,' 'Object' and 'Visual Point.' In addition the storytelling of Yeongwol Palgyeong was examined in consideration of the story and background of 'Yeongwol Palgyeong - Sad Story of King Danjong' and the interaction of a variety of cultural content by suggesting micro-content such as infotainment and edutainment as absorptive landscape factors. In order to make the storytelling plan available in practice as an alternative plan for Yeongwol Tourism, a visual point should be properly set to make the landscape look sufficiently dynamic. In addition, real landscape routes and narration scenarios should be prepared as well. Professional landscape interpreters who are well informed of the natural features of Yeongwol and the history of King Danjong should be brought into the project, and Internet and digital technology-based strategies should be developed.