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http://dx.doi.org/10.5762/KAIS.2012.13.6.2540

A Study for Influence VMD Components on Commitment and Post-purchase Satisfaction within SPA Stores  

Shin, Mi-Hyang (Devision of Management Information Systems, Tongmyong University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.13, no.6, 2012 , pp. 2540-2550 More about this Journal
Abstract
The purpose of this study to analysis influence commitment and post-purchase satisfaction on VMD components within SPA stores. VMD Components are consist of product directing and space directing as independent variables, we are empirical study on affective commitment and post product purchasing satisfaction. To validate the hypothesis by path analysis conducted between variables using SPSS 12.0 and LISREL8.7, the results are as follows : First, product directing and space directing have significant effect on commitment and post-purchase satisfaction. Second, commitment have significant effect on post-purchase satisfaction. Third, we found commitment have mediate effects from analysis direct affect and indirect affect of path coefficients. Contribution of this study to found VMD components consist of product directing and space directing are both important factors SPA stores, among them space directing is more important role commitment and after purchasing satisfaction. And that is based on emotion-cognitive theory by revalidation, these results are used on developing VMD strategy that is required at the time of practical and theoretical guidance of SPA stores.
Keywords
VMD components; SPA stores; Commitment; Post-purchase Satisfaction; Product Directing; Space Directing;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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