• Journal of Ginseng Culture
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• v.6
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• pp.116-134
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• 2024

This study aimed to identify the issues in Korean ginseng exports through analyzing the ginseng market. Therefore, the study examined the current ginseng production status in South Korea and China, the major ginseng-producing countries in Northeast Asia, including cultivated areas, harvested areas, and production volumes. For South Korea, specific data on ginseng, such as average prices, operating costs, and production costs, were compiled to demonstrate the production competitiveness of Korean ginseng from a production perspective. Furthermore, as major ginseng-exporting countries, South Korea, China, and Hong Kong's export trends, including export quantities, export values, and export prices, as well as crucial export items and tariff rates, were summarized to showcase the export competitiveness of Korean ginseng. Additionally, this study aimed to understand the consumption patterns of ginseng in China, Hong Kong, and Taiwan by presenting various cases and events in these countries. Based on information related to production, export, and consumption, this study identified obstacles in the ginseng export process, including market downturns, weakened price competitiveness of Korean ginseng, increased market share of competing products like Chinese and Western ginseng, a lack of promotion and marketing, and insufficient development and export of various ginseng products. In response, strategies for overcoming these obstacles were proposed, including diversifying exports, establishing effective production systems, enhancing quality and branding, strengthening promotion and marketing efforts, and developing various ginseng products.

• Journal of Ginseng Research
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• v.29 no.3
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• pp.152-158
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• 2005

For several thousand years, Korea ginseng has been used as medicinal herb in the oriental countries. Korea is the ginseng suzerain and, for that reason, tile ginseng as a special crop In Korea has been exported to the World market since the era of the three Kingdoms. However, recently, the intermational market share of Korea ginseng products has been significantly reduced due to the mass production of ginseng from China and Canada. Besides, America with aggressive marketing strategy take the leadership in the international ginseng market. Therefore, it is necessary for Korea to know and understand world ginseng market mood and situation. The object of this study is to identify the actual consumption conditions and consumer perception of ginseng at the major consumptive countries in tile world. The findings of this study mean that the consumer behavior and perception of ginseng is difficult depending on country. At the result, it is expected that this study will be used to apply ginseng in various fields.

• Proceedings of the Ginseng society Conference
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• 2006.05a
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• pp.13-17
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• 2006

다양한 연구에 따르면, 고려인삼은 허약한 체질, 숙취, 폐경과 월경불순, 초기 당뇨병, 영양실조, 빈혈 및 단백질 부족, 간기능 악화, 각종 독성물질에 기인한 중독, 피로, 추위, 스트레스, 산후조리, 체력쇠퇴 등에 효능이 있음이 알려져 있다. 특히 고려인삼은 혈관 기능을 효과적으로 조절함으로 고혈압, 뇌졸중, 심근경색, 동맥경화, 관절염, 당뇨, 비만 등의 질환을 효과적으로 치료하거나 예방할 수 있는 효능이 있음이 최근 연구에 의하여 밝혀지고 있다. 그러나 고려인삼 약리효능의 표적분자(target molecule)나 생화학적 작용기전(biochemical mechanism)이 세포 및 분자 수준에서 규명되지 못하여 고려인삼이 의약품으로 인정받지 못하고 건강식품으로 분류되고 있어 소비가 한인 흑인 히스패닉 시장에 한정되고 있고, 최근에는 타 경쟁국 인삼에 비해 수출 경쟁력이 약화되고 있는 실정이다. 본 연구에서는 고려인삼 추출물과 효능성분이 혈관내피세포 기능조절에 미치는 효능 및 작용기전을 규명하여 고려인삼이 호발성 혈관질환에 대한 예방 및 치료 효능이 있음을 분자 및 유전자 수준에서 확인하고자 하였다.

• 한국약용작물학회:학술대회논문집
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• 2008.11a
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• pp.505-507
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• 2008

• Journal of Ginseng Culture
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• v.5
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• pp.97-114
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• 2023

Despite numerous studies, research on ginseng in aspect of an economic and business perspective are insufficient. Recently, research to reveal the economic cause of ginseng products purchase is drawing attention. The purpose of this study is to analyze empirically the factors of ginseng products purchase by international consumers from a microeconomic perspective. Using the survey data, we empirically investigate the determinants of ginseng products purchase by international consumers visiting Korea. We use a multinomial logistic model to find the determinants that influence the purchase of ginseng products. This study finds the followings. First, the economic factor is an important determinant of ginseng products purchase. The average daily expenditure has a greater impact on ginseng products purchase than household income does. Even though the average daily expenditure is high, they tend to buy less ginseng products when they prefer other products. Second, demographically, gender and age are also important determinants of ginseng products purchase. It has been found that elderly male consumers are more likely to buy ginseng products. Third, international consumers for leisure purposes have a higher probability of buying ginseng products than tourism consumers for other purposes do. Finally, destination attributes such as security (safety), ease of use of mobile/Internet, and ease of finding directions are also important factors affecting ginseng products purchase. In addition, it is found that the convenience of using the mobile/Internet, the ease of finding directions, and the convenience of shopping increase the probability of buying ginseng products by international consumers. This study is meaningful in that it explored the determinants of ginseng products purchase by analyzing individual consumers' ginseng products choices.

• The monthly packaging world
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• s.223
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• pp.118-119
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• 2011

우리나라 농산물 중 최고의 브랜드 가치를 지닌 고려인삼은 최근 국내 외 소비자들의 관심 증가와 홍삼에 대한 인기에 힘입어 국내시장 규모가 1조원대로 성장, 소비자들이 가장 선호하는 건강 기능성 식품으로 자리잡고 있다. 그러나 수삼은 수확 후에 흙이 묻은 채로 바구니 등에 담아 소비시장에서 유통돼 수삼의 선도유지 측면에서 과학적이지 못하다는 평가를 받아왔다. 이런 상황 아래 농촌진흥청 인삼약초가공팀이 "국내 수삼 시장에서의 과학적인 유통"을 이룬다는 기치 아래, 수확 후 선도유지를 통한 소비자 신뢰도 제고 및 기호도를 충족시키고자 수삼 유통시 신선하게 오래 보관이 가능한 '수삼 전용 숨쉬는 포장재'를 개발했다. 농촌진흥청 국립원예특작과학원 인삼특작부 박철웅 부장에게 수삼 전용 숨쉬는 포장재 개발 배경과 특징에 대해 들어보았다.

• Food preservation and processing industry
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• v.8 no.2
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• pp.47-51
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• 2009

2008년 현재 국내의 인삼재배는 19,408ha에서 24,613ton 규모로 생산이 되고 있으며 금액으로는 7,533억 원의 규모를 유지하고 있다. 해외수출은 2008년 9,700만 달러로 다소 증가세를 보이고 있으며 6년근 인삼의 주산지는 홍삼용으로 포천 김천, 이천 등 경기도, 강원대 일대에서 생산이 되고 있다. 유통현황을 보면 생산자와 가공업체를 통한 직거래 비율이 40%, 산지취급 상의 포전 거래가 35%정도이다. 통상적으로 계약재배의 경우 5년근 이상은 가공용 원료삼으로 활용되며 4년근은 산지 취급장을 통해 수삼으로 유통되고 있다. 주요 인삼재배국은 한국, 중국, 미국, 캐나다이며 생산량은 중국>한국>캐나다>미국 순으로 추정된다. 주로 위도 34도에서 42도 범위가 자생지역으로 중국은 길림성에서 전체의 77% 정도가 생산되고 있다. 세계의 인삼생산량은 건삼기준 40,000ton 내외로 추정되고 있다. 고려 인삼 수출 감소의 가장 큰 원인은 세계 인삼 집산지인 홍콩시장의 백삼류 거래가 크게 감소한데 기인되며 홍콩시장의 수출 감소는 미국, 캐나다 화기삼의 저가전략 및 고려 인삼의 승열 작용에 대한 과장된 보도전략에 적절히 대응하지 못한 때문으로 판단된다. 인삼시장 차별화를 통한 패러다임 구축을 n이해서는 소비자의 니즈파악과 신뢰도를 구축하고 기능성 식품재료로서의 소비시장을 확대하고 과학적 근거에 의한 체열 상승이론에 대응과 재배법 개선 및 생산비 절감기술 확보가 필요하다.

• Journal of Ginseng Research
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• v.13 no.1
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• pp.123-129
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• 1989

In this survey we have studied the opinions of housewives to understand of the preferences of domestic consumers. This survey was conducted using a Questionnaire with 30 questions answered by 1,009 housewives. The following are the main findings. 1. The favorite beverages of housewives were coffee, yulmu tea, ginseng tea and black tea in decreasing order. Over 80% of the housewives recognized ginseng as an excellent and effective food . 2. The over 90% of the housewives had experience in taking ginseng. Their highest expectation of ginseng was its efficacy as a remedy for the hang-over syndrom. 3. The majority of housewives boiled it in water when take ginseng and indicated that ginseng was expensive in general. 4. They knew well about ginseng drink and tea whereas most of the housewives didn't know about ginseng capsules and tablets. 5. The preference for ginseng products differs greatly by the age of the housewife. Therefore, to make ginseng more favorable as a perfect tonic food, new ginseng products must be developed which appeal to the preference of the consumers.

• Journal of Ginseng Culture
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• v.2
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• pp.71-83
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• 2020

College students are the potential income classes preparing for income activities and are the main consumers of the future that are very important. In order to understand the current state of ginseng-related consumption culture of young consumers, this study wanted to examine university students' attitudes toward ginseng-related products and services in the future, and to find out their purchasing status, satisfaction, and intent to purchase them. In doing so, we looked at the relative influence of the relevant variables that affect the intent of the purchase. As a result, the variables that affect college student consumers' intention to purchase ginseng-related products were shown in the order of their reliability, economy, purchasing experience, subjective interest, monthly income, monthly allowance, pride in ginseng, and age. Of these, most of the variables had positive effects, but the average monthly income, monthly allowance, and age had negative effects. In other words, the higher the reliability, economy, and self-esteem of ginseng, the higher the willingness to buy ginseng, the higher the subjective interest in ginseng, the higher the age, the lower the monthly allowance, and the lower the income, the lower the willingness to buy ginseng. To promote college students' consumption of ginseng products, it is necessary to cut prices for the younger generation, enhance the quality of the products for the younger generation, improve the taste to overcome the negative aspects of rejecting the bitter and bitter taste, and, above all, induce consumers' attention. It is also necessary to expand accessibility through the development of convenient and easy-to-eat products for young people and the expansion of sales outlets. Recently, young consumers are interested in new products they have never experienced before, products that are good to certify because of their unique design or packaging, and retro products that stimulate nostalgia in the past, so they need to promote and provide information related to consumption of ginseng products in this regard. Considering the practicality and convenience of consumers, we propose consideration of personal consumers' taste curation services, which reflect their preference for products that are convenient to carry with them in line with various living environments, and can have synergy with other products.

• Journal of Ginseng Culture
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• v.6
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• pp.135-151
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• 2024

In order to compare the ginseng consumption culture of Korean and Chinese college students, their purchase status of ginseng products, attitudes toward ginseng, and satisfaction with ginseng products were examined, and the purchase and recommendation intention of ginseng products was investigated. It targeted 267 Korean college students and 318 Chinese college students who had experience eating ginseng products. As a result of the survey, in the case of Korean college student consumers, interest in ginseng products increased compared to before COVID-19, and the intention to purchase and recommend ginseng products increased. In addition, the higher the satisfaction with ginseng, the higher the frequency of ginseng purchase experience, the higher the social benefit attitude toward ginseng, and the higher the age, the higher the intention to purchase and recommend ginseng products. Chinese college student consumers had higher parental purchases than Korea, higher positive intentions to purchase and recommend social and psychological benefits, and their 20s are already more interested and friendly than Korea. What Korean college students and Chinese college student consumers have in common is that interest in health, safety, and environment has increased since before COVID-19, and interest in ginseng-related products has changed in individual experiences, indicating that individual experiences are important and Chinese college student consumers are influenced by parents. In particular, COVID-19 is an opportunity to recognize the importance of health, which is important to those in their 20s, and is actually related to purchase intention. Focusing on these results, it seems that expansion to preferred products for college student consumers and differentiation of marketing strategies according to family influence and consumption culture should be made, and these new changes due to COVID-19 seem to be a timely opportunity. At a time when interest in health and safety has increased, strategic preparations are needed for the future consumersociety to respond to changesin product diversity and convergence, changes in marketing media to meet consumer consumption values, and changesin consumer family types, such assingle households.