Actual Consumption Conditions and Consumer Perception of Ginseng in the Major Countries |
Jeong, Heun-Bae
(Department of Business Administration, Chung-Ang University)
Ko, Sung-Kwon (Department of Oriental Medical Food & Nutrition, Se-Myung University) Park, Sung-Hoon (Market Analysis Team, Korea Food Research Institute) Cho, Soon-Hyun (Korea Ginseng Institute, Chung-Ang University) Im, Byung-Ok (Korea Ginseng Institute, Chung-Ang University) |
1 | Im, B.O, Ko, S.K., Jeong, H.B. and Kim, Y.D. : Marketing Strategy of Ginseng Product Used Tree Analysis; in Domestic Market. Food Marketing Research. 22, 19-43 (2005) |
2 | Im, B.O., Ko, S.K. and Jang, K.C. : A Study the Comsumer Perception of Ginseng Product. Industry Management Research Intitute Chang-Ang University. 12, 63-85 (2003) |
3 | Ko, S.K, Kim, Y.S., Kim, Y.Y., Kim, J.K, Mook, S.K., Park, J.D., Im, B.O., Jeong, J.H., Jeong, H.B., Choi, Y.U. and Ham, Y.T.: Understanding of Korea Ginseng. 1st ed. p. 1-254. Chang-Ang University Press, (2005) |
4 | Jeong H.B., Lee, C.B., Yun, S.W., Lee, J.H., Choi, S., Ko, S.K, Park, H. and Choi, Y.U. et al.: Internationalization Strategy of Korean Ginseng Industry. p. 266. Lee-Gin Press (2003) |