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http://dx.doi.org/10.5142/JGR.2005.29.3.152

Actual Consumption Conditions and Consumer Perception of Ginseng in the Major Countries  

Jeong, Heun-Bae (Department of Business Administration, Chung-Ang University)
Ko, Sung-Kwon (Department of Oriental Medical Food & Nutrition, Se-Myung University)
Park, Sung-Hoon (Market Analysis Team, Korea Food Research Institute)
Cho, Soon-Hyun (Korea Ginseng Institute, Chung-Ang University)
Im, Byung-Ok (Korea Ginseng Institute, Chung-Ang University)
Publication Information
Journal of Ginseng Research / v.29, no.3, 2005 , pp. 152-158 More about this Journal
Abstract
For several thousand years, Korea ginseng has been used as medicinal herb in the oriental countries. Korea is the ginseng suzerain and, for that reason, tile ginseng as a special crop In Korea has been exported to the World market since the era of the three Kingdoms. However, recently, the intermational market share of Korea ginseng products has been significantly reduced due to the mass production of ginseng from China and Canada. Besides, America with aggressive marketing strategy take the leadership in the international ginseng market. Therefore, it is necessary for Korea to know and understand world ginseng market mood and situation. The object of this study is to identify the actual consumption conditions and consumer perception of ginseng at the major consumptive countries in tile world. The findings of this study mean that the consumer behavior and perception of ginseng is difficult depending on country. At the result, it is expected that this study will be used to apply ginseng in various fields.
Keywords
ginseng consumption behavior; ginseng consumer perception; ginseng marketing strategy; strategy; international ginseng market; international actual ginseng consumption condition;
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  • Reference
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