• Title/Summary/Keyword: 고려요인

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Factor Analysis for the Promoting from CRM Marketing under Social Network Service - the e-Coupon of Facebook (SNS 환경에서 CRM 마케팅 활성화를 위한 요인 분석 - 페이스북 팬페이지 e 쿠폰 발행을 매개로)

  • Yoon, Jinsung;Lee, Seoukjoo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.11a
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    • pp.1619-1622
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    • 2012
  • 최근의 인터넷환경하에서 고객들과의 소통을 통한 관계의 이해와 관리 필요성이 증가하면서 고객관계관리(Customer Relationship Management, CRM)가 중요한 기능으로 고려되고 있다. CRM은 인터넷의 발달과 함께 e-CRM으로 발전되었으며, 최근 소셜 네트워크 서비스(Social Network Service, SNS)가 활성화되면서 s-CRM으로 변화하고 있다. SNS 는 자기를 표현하는 프로필과 사용자 간의 연결을 통한 소통으로 구성되어 있으며, 사용자간의 의견교환을 통한 자발적인 홍보와 노출뿐만 아니라 고객과 기업의 직접적인 커뮤니케이션 창구로서 CRM 마케팅을 펼치기에 적합하다. 본 연구는 SNS 중 현재 가장 많은 회원을 보유한 페이스북 팬페이지에서 e 쿠폰 발행을 매개로 소셜 네트워크 이용자들을 대상으로 충성 고객을 확보하기 위한 요인들을 분석하였다. 본 연구 결과는 페이스북 기업 팬페이지의 좋아요, e 쿠폰 발행, e 쿠폰 사용내역에서의 각 요인들의 영향을 분석하였다.

Development of the Korean version of Postconcussional Syndrome Questionnaire (한글판 뇌진탕후증후군 척도의 개발)

  • Yoon, Mi-Ri;Ko, Young-Hoon;Han, Chang-Su;Joe, Sook-Haeng;Jeon, Sang-Won;Han, Chang-Woo
    • Korean Journal of Psychosomatic Medicine
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    • v.23 no.1
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    • pp.26-35
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    • 2015
  • Objectives:The purpose of this study was to evaluate reliability and validity of the Korean version of the Postconcussional Syndrome Questionnaire(KPCSQ) which was originally developed in 1992 by Lees-Haley. Methods:Patients with traumatic brain injury were recruited from April 2009 to December 2011 from the Korean University Ansan Hospital. We selected patients that met the ICD-10 diagnostic criteria of postconcussional syndrome and organic mental disorder including organic mood disorder, organic emotionally labile disorder, organic anxiety disorder and organic personality disorder. The KPCSQ, Trait and State Anxiety Inventory(STAI-I, II), and Center for Epidemiologic Studies Depression Scale(CESD) were administered to all subjects. Factor analysis of the items were performed and test-retest correlation were evaluated. Internal consistency of the KPCSQ and its subscales was assessed with Cronbach's alpha. External validity of the KPCSQ were examined by correlation coefficient with the STAI-I, II, and CESD. Results:The Cronbach's alpha coefficient of the total PCSQ was 0.956. The test-retest reliability coefficient was 0.845. The PCSQ showed significant correlation with STAI-I, II and CESD. The factor analysis of the PCSQ yielded 4 factors model. Factor 1 represented 'affective and cognitive symptoms', factor 2 represented 'somatic symptoms', factor 3 represented 'infrequent symptoms' and factor 4 represented 'exaggeration or inattentive response'. There was no significant difference between the PCS group and the organic mental disorder group in the score on each measure. The scores on KPCSQ and its subscales in the subjects that had scored 5 or more in 'exaggeration or inattentive response' are significantly higher than those in the subjects had scored 4 in 'exaggeration or inattentive response'. Conclusions:This study suggests that the Korean version of PCSQ is a valid and reliable tool for assessing psychiatric symptomatology of patients with traumatic brain injury. Further investigations with greater numbers of subjects are necessary to assess the clinical usefulness of the KPCSQ.

A Study on the Determining Factors For Assessment Criteria of Project Performance Capability of CM(Construction Management) Considering Safety (안전을 고려한 건설사업관리용역업자(CM) 사업수행능력 평가기준 요인 도출 연구)

  • Kim, Do-Su;Kim, Baek-Joong;Shin, Yoon-Seok
    • Journal of the Korea Institute of Building Construction
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    • v.19 no.6
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    • pp.557-566
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    • 2019
  • The construction industry has the most safety accidents of any of the domestic industries. Special care must be taken because disasters in the construction industry lead to social problems caused by huge property losses and casualties. As a result, there is a growing awareness of disasters occurring in the construction industry, and government departments are tightening their regulations on safety management. In particular, the OSHA (Occupational Safety and Health Agency) focuses on the expansion of protection targets and the clarification of responsibility in the full amendment OSHA. As a result, a study that focuses on the client's responsibility for safety management is needed. In this study, the project performance capability assessment of construction project management contractors, which is being carried out with uniform assessment criteria without considering the characteristics of the construction project, is considered and all the amendments to the OSHA are considered, and the factors were derived for improvement measures.

Study on evaluating risk factors under software partitioning order (소프트웨어 분할 발주하에서의 위험요인 평가에 관한 연구)

  • Cha, Hwan-Ju;Kim, Ja-Hee;Kim, Woo-Jae
    • 한국IT서비스학회:학술대회논문집
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    • 2009.11a
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    • pp.499-504
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    • 2009
  • 최근 공공기관에서는 소프트웨어 산업의 선진화를 위하여 소프트웨어 분할발주 제도를 도입 검토하고 있다. 성공적인 제도 도입을 위해 사전에 고려해야 하는 사항을 제도 도입시 예상되는 위험요인 도출 및 분석, 평가를 통해 파악하고자 한다. 먼저 문헌연구를 통해 소프트웨어 산업의 일반적인 위험요인을 바탕으로, 설문조사를 통해 분할발주 하에서의 위험요인의 영향도 변화 파악 및 추가 위험요인을 도출한다. 이를 바탕으로 AHP기법을 통해 위험요인간 우선순위를 분석하여 위험요인 평가모델을 제시한다.

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An Analysis of Design Elements and Satisfaction on the Usability of City Squares - Focused on Gwanghwamun Square and Geumbit Square - (도시광장 설계요소 및 공간이용 만족도 분석 - 광화문광장과 금빛공원광장을 중심으로 -)

  • Choi, Yun Eui;Chon, Jinhyung;Lee, Jung A
    • Journal of the Korean Institute of Landscape Architecture
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    • v.42 no.6
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    • pp.111-123
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    • 2014
  • The city square is an important public open space for people. Being used for various activities, such as community gatherings, open markets, concerts, political rallies, and other events, many types of city squares are represented in a city. Nevertheless, most city squares are planned uniformly, lacking consideration for visitor behavior and use satisfaction. The study investigated the design factors and subcomponents influencing user satisfaction with different types of city squares. This study focused on the general city square in Seoul, including the grand public place (i.e. Gwanghwamun Square) and the neighborhood park (i.e. Geumbit Square). The data were analyzed using factor analysis, linear regression and fuzzy theory. The results of the study are as follows: first, five design factors of satisfaction with city squares are identified (Amenity, Usability, Spatial components, Culture, and Comfortableness). Second, Amenity, Comfortableness, and spatial components significantly affect user satisfaction with Gwanghwamun in that order. On the other hand, in Geumbit Square, Comfortableness, Amenity, Usability and Spatial components affect user satisfaction in a significant way, in that order. Third, cleanliness, a subcomponent of amenity, was ranked highest using the fuzzy theory function for satisfaction with Gwanghwamun Square. Otherwise, the prevalence of plants was ranked the highest on the Geumbit Square survey. The study compared design factors influencing satisfaction in the public grand place and the neighborhood park. The results have implications for designing and planning city squares to the satisfaction of their visitors.

A Mixed Model for Nested Structural Repeated Data (지분구조의 반복측정 자료에 대한 혼합모형)

  • Choi, Jae-Sung
    • The Korean Journal of Applied Statistics
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    • v.22 no.1
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    • pp.181-188
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    • 2009
  • This paper discusses the covariance structures of data collected from an experiment with a nested design structure, where a smaller experimental unit is nested within a larger one. Due to the nonrandomization of repeated measures factors to the nested experimental units, compound symmetry covariance structure is assumed for the analysis of data. Treatments are given as the combinations of the levels of random factors and fixed factors. So, a mixed-effects model is suggested under compound symmetry structure. An example is presented to illustrate the nesting in the experimental units and to show how to get the parameter estimates in the fitted model.

A Study of Strategic Alliance Research on Culture Factors Affecting-For the Focus of Liner shipping (전략적 제휴에 영향을 미치는 문화적 요인에 관한 연구 - 정기선 선사를 중심으로 -)

  • Kim, Dong-Yol
    • Journal of Navigation and Port Research
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    • v.35 no.8
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    • pp.691-699
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    • 2011
  • The culture is a criteria of behavior and judgement for the member of the society and it also affects strategic alliance. The fail of strategic alliance between lines is affected more culture factors than financial factors and sales factors. Due to cultural factors impact on the strategic alliance partner for the failure of the most overlooked result of cultural differences so than most other factors, cultural factors should be considered for the first. Openness to cultural understanding and our partners, strategic alliances, consider the satisfaction of the members to perform successfully, can lead to strategic alliances.

Analyzing user satisfaction factors for mobile health apps (모바일 헬스케어 앱 사용자 경험 요인 분석)

  • Kim, Guyeop;Kim, Hyun K.;Shin, Yuan;Park, Gyuwon;Park, Sunyoung;Lee, Yuryeon
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • fall
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    • pp.129-131
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    • 2021
  • 본 연구의 목적은 모바일 헬스케어 앱의 사용자 경험 요인을 분석하여 제안하는 데 있다. 의료 관련 앱은 주로 의료 서비스 제공자 중심의 기능으로 디자인되어 개인의 서비스 접근성이 낮으며, 데이터 활용에 대한 고려가 부족하다. 개인이 주도적으로 건강 데이터를 활용하기 위해서는 개인 - 건강 데이터 커뮤니케이션을 고려한 앱 개발이 필수적이며, 이와 관련된 사용자 경험을 평가하는 도구가 필요하다. 먼저 문헌 조사를 통해 사용 편의성, 사용 만족도, 정보 구조, 유용성, 정보 품질, 심미성 6가지 사용자 경험 요인을 수집하였다. 이후, '나의건강기록' 앱을 대상으로 사용자 심층인터뷰를 진행하여 모바일 헬스케어 앱 사용자 경험에 영향을 주는 요인을 분석하였다. 심층인터뷰 결과, 사용자 경험 요인에 정보의 이해용이성 요인이 새롭게 도출되었다. 정보의 이해용이성은 건강 정보를 알기 쉽게 제공하여, 사용자들이 어려움 없이 정보를 이해할 수 있는 능력을 의미하고 건강정보이해능력과 관련이 높다. 각 도출된 요인은 정보 주체(사용자)의 편의성, 활용성, 유지율을 높일 수 있는 모바일 헬스케어 앱을 디자인하는 데 유용할 것으로 기대된다.

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A Study on the Effect of Customer Satisfaction Factors by Customer Characteristic Group (지식산업센타 입주자 만족 요인 연구 -자가입주/임대입주 및 입주기간별 고객특성그룹 중심으로-)

  • Kim, Jae-Tae;Kim, Jong-Won
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.423-432
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    • 2016
  • This study analyzes the effects of accessibility, support system, economical efficiency, surrounding environment, business potential, and facility characteristics on customer satisfaction with Knowledge Industrial Center, in line with customer patterns based on the owner-occupied facility/rental facility, and occupancy period. We find that, in the group of customers as a whole, the factors except surrounding environment have statistically significant influences, with accessibility and economical efficiency showing relatively big influences. Across owner-occupied facility group/rental facility group and 3 occupancy period groups, the statistically significant factors differ. Among all groups, including customers as a whole, accessibility has a statistically significant high influence in five groups, but the others factors differs depending on customer characteristic group, showing the different constant between 0.2 0~0.27 of regression coefficient. According to the results of this paper, for more successful operation, Knowledge Industrial Center may focus first on the accessibility, and may focus on the other factors depending upon the various customer characteristic group.

The Critical Success Factors of Internet Banks and Considerable Points When Introducing into Domestic Markets (인터넷전문은행의 성공요인과 국내 도입시 고려요인에 관한 다중사례 연구)

  • Cho, Dong-Hwan;Lee, Ho-Guen
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.600-612
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    • 2009
  • Special banks primarily using Internet have different properties in transactions with customers, risk management, capital strength, and branch networks with general banks. The success and failure factors of Internet banks have been explained only by the economies of scale, and learning and experience effects of Internet banks based on the perspective of organizational ecologies. In this study, the success factors of Internet banks are investigated based on strategic choice by organizations and resource-based view of the firms instead of organizational ecology perspective. To this end, 31 major Internet banks operating in overseas market have been classified by the size and profitability of banks, and three strategic groups have been derived. three representative company cases were analyzed. critical success factors of Internet banks were derived, and considerable points when operating Internet banks were discussed.