• The Journal of the Korea Contents Association
• /
• v.18 no.7
• /
• pp.338-349
• /
• 2018

The purpose of this study was to investigate the effect of local food selection attributes on customer satisfaction and behavioral intention. The purpose of this study was to investigate the effect of local food selection attributes, customer satisfaction, Respectively. The purpose of this study is to investigate the relationship between the variables and the structure of each variable through literature review. The questionnaire survey was conducted on 249 consumers who used specialty food through local food restaurants and local festivals in Gangneung. Respectively. Data were analyzed by frequency, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis using SPSS 20.0 statistical program. The purpose of this study is to identify the factors that select local specialty foods and to provide them as basic data for increasing the number of tourists through local specialty foods and revitalizing the local economy. I would like to present a marketing strategy. In particular, consumers who have used local specialty foods must come up with a marketing strategy that will maximize customer satisfaction, and it is necessary to revitalize the taste, quality, and best service of food.

• Journal of Global Scholars of Marketing Science
• /
• v.16 no.1
• /
• pp.73-91
• /
• 2006

This study was conducted for market segmentation of cruise tourist according to launching the "T" in Busan. Benefit segmentation was used to identify attributes of cruise services; importance of ship's physical appearance and importance of service and activities. 24 attributes were distilled to 5 factors: 'Facility & Service', 'Atmospherics of cruise ship', 'Escape', 'Choice', 'Safety'. A K-means cluster analysis identified three clustered segments for five importance factors in which high loyalty customers were found to be the most important segment. Based on the findings, three distinct groups were formed: 'Moderators', 'High Loyalty', 'Spurious'. The most important factors by high loyalty groups were identified 'Safety', 'Facility & Service', 'Atmospherics of cruise ship', 'Choice', 'Escape' in order. The results of the study showed statistically significant differences among the three groups in terms of demographic and behavioral variables. Especially, the target market should be considered by 'High Loyalty' group and 'Moderators' group in order. Positioning strategies and marketing mix strategies for effectively targeting the segments were discussed.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.5
• /
• pp.369-375
• /
• 2022

Due to the so-called COVID-19 pandemic, railway service management has also faced an unprecedented situation over the past. This study conducted a survey of customers using high-speed railways during the COVID-19 pandemic to explore the impact of infectious diseases on the railway service customer experience. As a result, customer satisfaction and loyalty increase as customers are more aware of the quarantine-related services provided by railway operators. The moderating role of customer's COVID-19 risk perception was examined as well because there are individual differences in the level of thinking dangerously about Covid-19. As a result, the perceived level of the service's quarantine-related services has a significant impact on customer satisfaction when the customer's risk perception of Covid-19 is at an appropriate level, but its impact is relatively weak when the customer's risk perception is significantly high. Eventually, only the complete extinction of COVID-19 risk will bring a complete recovery to the service industry. Nevertheless, during the epidemic period, it was confirmed that the main service characteristics are that the service operator thoroughly conducts quarantine activities and faithfully communicates with customers.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2000.04a
• /
• pp.637-640
• /
• 2000

인터넷 상에는 많은 전자 쇼핑몰들이 개설되어 있고 계속해서 빠른 속도로 증가하고 있다. 전자 쇼핑몰들이 증가함에 따라 동일한 품목과 동일한 소비자 계층을 대상으로 하는 경쟁적 쇼핑몰들이 증가하는 추세에 있다. 이러한 환경 속에서 다른 전자 쇼핑몰들에 대한 우위를 점하기 위해서는 효과적이고 차별적인 마케팅전략이 절실하게 요구된다. 그러한 전략의 한 가지로서 소비자에게 적합한 상품을 추천하는 쇼핑몰이 등장하게 되었다. 그러나 대부분의 쇼핑몰은 아직까지 소비자와 상품의 연관성을 찾아서 소비자에게 유용한 정보를 제공하는 방식을 쓰지 않고 있다. 따라서 이 논문에서는 고객과 제품에 관한 정보를 기반으로 소비자의 구매의사 결정 패턴을 고려하여 가장 고객에게 적합한 상품을 추천해 주는 3차원적 모델을 제시하고, 모델 구성에 필요한 3차원 속성(제품 특성, 소비자의 유형, 구매의사결정 유형)의 분류에 대하여 연구한다.

• Annual Conference on Human and Language Technology
• /
• 2023.10a
• /
• pp.586-590
• /
• 2023

인터넷과 소셜미디어 사용량의 급증으로, 제품 리뷰, 온라인 피드백, 소셜 미디어 게시물 등을 통해 고객의 감정을 파악하는 것이 중요해졌다. 인공지능이 활용되어 고객이 제품이나 서비스의 어떤 부분에 만족하거나 불만을 가지는지를 분석하는 연구를 ABSA라고 하며 이미 해외에서는 이런 연구가 활발하게 이루어지는 반면, 국내에서는 상대적으로 부족한 상황이다. 이 연구에서는 ABSA의 두 개의 주요 작업인 ACD와 ASC에 대해 생성 모델 중 하나인 T5 모델을 사용하는 방법론을 제시한다. 이 방법론은 기존 판별 모델을 사용하는 것에 비해 시간과 성능 측면에서 크게 향상되었음을 보여준다.

• Korean Business Review
• /
• v.12
• /
• pp.83-102
• /
• 1999

People who are satisfied with tour sites will revisit those and recommend those to other people to visit. As a result, those tour sites will attract more tourists. The introduction of consumer satisfaction concept into tourism management is very critical for Kangwon province since tourism industry plays an important role compared with other industries. We investigate tour motives and influential factors in the tourist choice process theoretically and empirically. Empirical results show that "the importance of influence factors varies with tour motives," "the impact of tour-related factors on tourist satisfaction also different across tour motives," "tour motive itself is an important contributor to tour satisfaction." Therefore, this research develops a theoretical framework to understand the underlying motives, factors, satisfaction and discuss the results.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.38 no.5
• /
• pp.636-643
• /
• 2009

This research was to find out what impacts do selection attributes of Jeju local folklore food by Jeju tourists provide on their behaviors. Multiple regression analysis was carried out using statistics package of SPSS+/WIN 12.0 to find out impacts of selection attribute factors of Jeju local folklore food on customers' satisfaction, re-visit, and intention by word of mouth. As the results, for factors with statistically meaningful impacts at the level of meaningfulness (p<0.05); level of satisfaction showed regression coefficient of 0.476 and t value of 5.198 in essential factors; auxiliary factors showed regression coefficient of 0.232 and t value of 2.808; and sensual (five senses) factors showed regression coefficient of 0.165 and t-value of 2.013. Also, for re-visit, essential factors showed impacts with regression coefficient of 0.413 and t-value of 3.540; factors of menu composition showed regression coefficient of 0.228 and t-value of 3.118; and auxiliary factors showed regression coefficient of 0.218 and t-value of 2.643. In positive word of mouth factors, auxiliary factors showed impacts with regression coefficient of 0.273 and t-value of 2.555; sensual (five senses) factors showed regression coefficient of 0.264 and t-value of 2.238; essential factor showed regression coefficient of 0.237 and t-value of 2.230 and factors of menu composition showed regression coefficient of 0.161 and t-value of 2.167. Therefore, in customer behaviors (customer satisfaction, re-visit, and positive word of mouth) regarding Jeju local folklore food by tourists who visited Jeju, local folklore and cultures did not impact on customer behaviors; also, it can suggested this thesis is meaningful as a study proving that the best marketing is focus on essential substances of food as indicated in existing researches.

• The Journal of the Korea Contents Association
• /
• v.8 no.9
• /
• pp.242-250
• /
• 2008

The purpose of this study is to verifying the differences of the customer-orientation according to the business characteristics and the relations between customer-orientation and employees' satisfaction focused on the two groups of the service business. The results of the analysis are as followings : The customer-orientation of two groups are very similar to each other because of the job characteristics of the telemarketers. And only the difference of the real customer-orientation factors is significant on the relations between customer-orientation and employees' satisfaction. The results of the analysis reveal that the controls and the efforts of the telemarketers on the real customer-orientation factors are necessary. This study is meaningful because it brings the practical importance of the telemarketing and expands the scope of the study connecting the importance of the customer-orientation theories.

• Journal of the Korea Society of Computer and Information
• /
• v.12 no.5
• /
• pp.263-271
• /
• 2007

With the service industry booming across the world in the 21st century, Korea has been transformed from a manufacturing economy to a service-oriented one. Therefore, the role of service quality has become critical to the success of organizations. Based on the five dimensions (tangibles, reliability, responsiveness, assurance and empathy) of Parasuraman, Zeithaml and Berry(PZB)'s SERVQUAL model, this study is tried to investigate the relationship between the service qualify and customer satisfaction in the Fast-food service industry and analyse the impact of customer satisfaction on the customer's behavior after purchasing. Furthermore, a purpose of this study will help Fast-food industry to detect companies' improvement points(a reform measure) of service quality's factors that have an effect on customer satisfaction in Fast-food service industry.

• The Journal of the Korea Contents Association
• /
• v.8 no.10
• /
• pp.351-360
• /
• 2008

The purpose of this study is to segment visitors for beer franchise restaurants. Total of 308 questionnaires were distributed to the beer franchise restaurant customers of Kangnam area, Seoul. To accomplish the aim of this study, author took the following three steps. Firstly, literature review was done to find out selective attributes for restaurant and bar and market segmentation. secondly, Selective attributes of beer franchise were analyzed and five factors, -'additional service', 'side dish quality', 'service class', 'accessibility' and 'outlet image'- were extracted. Lastly, customers of beer franchise shop were divided into two groups by the selective attributes, -'simple visiting group' and 'active lover group'. Those variables-loyalty, intent to recommend and overall satisfaction- have significant influence on 'active lover group'. Other than that, other variables -demographic characteristics and customer's behavior characteristics- didn't play important role to distinct two groups. As a result, only basic information for setting up marketing strategy of each market was provided.