• Title/Summary/Keyword: 고객판단

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A Study on the Critical Success Factors of Electronic Commerce by Shopping Mall Awareness (쇼핑몰의 인지도별 전자상거래의 성공요인에 관한 연구)

  • Kim, Jung-Yeol
    • Journal of the Korea Society of Computer and Information
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    • v.11 no.5 s.43
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    • pp.273-280
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    • 2006
  • The internet is not simply a new technology that businesses are adopting to reduce their costs of operations and increase revenues. This study reports a set of success factors for electronic commerce, specifically some important implications for managers of internet shopping mall area in Korea. In this study it is found that price and security are most critical to increase customer satisfaction. In addition, the result of this study shows that (1) price and security, (2) shopping mall interface and trust and (3) ease of use are very important to increase customer satisfaction. And the result of this study shows that shopping mall awareness are very important to increase customer satisfaction.

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Multi-agent based value net design (멀티에이전트 기반 가치넷 설계)

  • Kim, Taewoon
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.05a
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    • pp.222-229
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    • 2002
  • A value net is a business design that uses digital supply chain concepts to achieve both superior customer satisfaction and company profitability. In order to implement the value net model, information processing and distribution needs to occur in real time. Software agent technology is becoming popular due to the inherent characteristics of autonomy, distributedness and modularity. In this paper, we adopt agent technology to handle all real time decision process, making the value net model a complex multi-agent network of decision makers. For the agents to properly coordinate their respective activities we develop MAVN model, a Web-based multi-agent language grounded in the XML and Java.

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A Study on Critical Success Factors of Electronic Commerce (전자상거래의 주요 성공요인에 관한 연구)

  • Kim Jung-Yeol
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.3 s.35
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    • pp.267-273
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    • 2005
  • The internet is not simply a new technology that businesses are adopting to reduce their costs of operations and increase revenues. It is literally transforming the way business work. Electronic commerce refers generally to all forms of transactions relating to commercial activities. This research was conducted to identify the critical success factors of electronic commerce. In this study it is found that price and customer service are very important to increase customer satisfaction and intention to repurchase. In addition, the result of this study shows that (1) ease of use, (2) transaction efficiency and (3) qualify assurance are very important to increase customer satisfaction. And, the result of this study shows that (1) ease of use and (2) security are very important to increase intention to repurchase.

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Selective ATM UI Simplification System Using Deep Learning Image Recognition (딥러닝 모델을 이용한 선택적 ATM UI 간편화 시스템)

  • Hyeok-Min Kwon;Dong-Unk Kim;Seong-Kyoo Kim;Gang-Min Lee;San-Ha Park;Hae-Jun Park;Myung-Chun Ryoo
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.263-264
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    • 2023
  • 오늘날 출산율 감소와 의료기술 등의 발달에 따라 고령화 사회 현상이 급부상하고 있으며, 이 비율은 계속 증가할 것이다. 또한 노인 인구가 많아지는 만큼 노안을 가진 사람들도 많아진다. 고령화 사회가 지속되는 만큼 고령층이 이용할 수 있는 디지털 기기 또한 많아져야 하지만 그렇지 않다. 그중에 하나인 ATM은 고령층을 제외한 고객들은 모바일뱅킹과 같은 서비스를 이용하고 고령층이 주로 ATM을 이용한다. 주요 고객인 고령층이 사용하는 ATM이지만 고령층을 배려한 ATM은 찾아보기 힘들다. 이에 본 논문에서는 딥러닝 모델을 이용하여 노안을 갖고 있거나 고령층이라는 것을 나이로 판단하여 고령층과 일반적인 노안을 갖는 연령층이 보다 쉽게 ATM을 이용 할 수 있는 선택적 ATM UI 간편화 시스템을 구축하였다.

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The Effect of Online Shopping Mall featured HMR Selection Attributes on Satisfaction and Repurchasing Intention (온라인 쇼핑몰의 HMR 선택속성이 만족과 재구매의도에 미치는 영향)

  • Yang, Sung-Jin;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.21 no.6
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    • pp.76-90
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    • 2015
  • This study investigated the effects of online shopping malls' HMR selection attributes upon satisfaction and repurchase intention. Study subjects were Busan residents from whome 252 valid questionnaire responses were collected and used for analysis. The study conducted afrequency analysis to explain demographic characteristics using SPSS 18.0. Other anaylses were perfromed in order to investigate the effects of online shopping mall HMR selection attributes upon satisfaction and repurchase intention. The findings revealed that convenience, package brands, palatability, price and food quality appropriateness exhibited a significant influence, although food quality did not have a significant influence on customer satisfaction. In addition, customer satisfaction had a significant influence upon repurchase intention. Therefore, a high added value brand with high quality packing and design is thought to be more important than inexpensive price and low quality.

A Study on the Subjectivity of the Customer about the Small Banquet Menu Promotion of the Deluxe Hotel (특급호텔의 소규모연회 메뉴프로모션에 대한 이용고객의 주관성연구)

  • Kim, Hak-Ju;Kim, Chan-Woo
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.390-399
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    • 2020
  • The purpose of this study was to apply Q methodology to the graduate students who have a good reputation in the food service industry in Seoul, in order to grasp the subjective perception of the customers about the small-scale banquet menu promotion of luxury hotels. As a result of the type analysis, a total of four were derived. Type 1 (N = 4): Banquet menu configuration comparison type, Type 2 (N = 5): Banquet food hygiene-seeking at a Type, Type 3 (N = 3): Banquet menu quality satisfied type, Type 4 (N = 6): Banquet course focus type. Based on this study, it will be used as basic data for the direction of the development of small-scale banquet menu promotion of the luxury hotel, the boom of the domestic hotel industry, and the service quality in the future.

An Improved Model of Effectiveness on the Implementation of Personal Information Utilization Agreement in Financial Companies (금융회사의 개인정보 이용 동의 구현에 대한 효과성 개선 모델)

  • Jang, Gi-hyun;Lee, Kyung-ho
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.1
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    • pp.247-257
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    • 2016
  • It is required to have Personal Information Agreement when a financial company uses personal information by the Law of Privacy. So, financial companies have to demand customers the submission of Personal Information Agreement. Thus, financial companies have made Personal Information Agreement in various formats for customers. However, financial companies are lack of a verification process, the cases of collecting invalid Agreement often occurred. This study focuses on the verification process of Personal Information Agreement and the contents of Personal Information Agreement. In conclusion, this study proposes an improved model that added to the process of verification for the concept of Agreement. Based on this study, I hope financial companies to reform their agreement process and to improve the effectiveness on the implementation of Personal Information Utilization Agreement.

Marketing Mix Factors affecting on Purchasing Intention of Cosmetics Users by Using Kano Model (Kano 모델을 이용한 화장품 구매의도에 영향을 미치는 마케팅 믹스요인에 관한 연구)

  • Choi, Young Jin;Chang, Gyoo Soon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.153-161
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    • 2014
  • This study is to contribute to the policy decision of cosmetic industry through analyzing marketing mix factors which affects customers' buying intention. For this study, marketing mix factors that impact on cosmetic customers purchasing intention were collected and chi-square independence analysis of SPSS and qualitative analysis technology of Kano & Timko were used. Analysis reached one conclusion, which factors were maximizing customers satisfaction, shows the price discount policy and recommendation from family and colleague. Product's effectiveness, usefulness and skin compatibility were rated as an one-dimensional quality as those factors were linearly affected when customers needs were satisfied. However product's containers, package design, colors, brand reputation, low and middle price, distribution channel and advertising medias were investigated as an indifferent quality and they were rated as low satisfaction/dissatisfaction coefficient of Timko. Therefore they do not need to invest to those factors too much budget for attaining customers' buying intention.

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Research on selection attribution and customer satisfaction by family restaurants and fast-food restaurants (패밀리 레스토랑 및 패스트푸드 레스토랑의 선택속성과 대학생 고객이 지각한 만족도에 관한 연구)

  • Sohn, Il-Nak
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.10
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    • pp.2864-2872
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    • 2009
  • This research had the following 3 procedures. The first step focused on the study of the selection attributes for the selection of family and fast food restaurant. The second process is to analyse the level of customer's satisfaction after visiting such family and fast food restaurants. And the in last phase the factor analysis was carried out in order to determine the attribute factors for the restaurant selection. After that the hypothesis was verified about which selection attribute has the effect on the customer satisfaction. The research hypothesises look like as follow.. H1 : the selection attributes of family restaurant has the positive effect on the customer satisfaction. H2 : the selection attributes of fast food restaurant has the positive effect on the customer satisfaction. For this research about 350 university students in Chongju area were interviewed. The result of this research would be the guideline in terms of the marketing aspects for the restaurant owners who are confronted with the severe competition, and also be the foundation for the future research.

A comparative study of switching intention of Smartphone users: Korean and Chinese (스마트폰 이용자의 전환의도에 관한 비교연구: 한국과 중국)

  • Mu, Minji;Chung, Soong Hwan;Lee, DonHee
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.6
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    • pp.131-150
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    • 2014
  • This study investigates factors, which affect subjective judgment of Smartphone users when they switch to a new product or other mobile carrier, and examine a relationship between switching intention and switching expected performance through users of in Korea and China. The results of the study showed that switching intention is positively associated with switching expected performance in both Korean and Chinese users. Brand reliability, functional quality, and general climate for Smartphone business have a significant impact on switching intention in both countries. In addition, personal innovation has a significant impact on switching intention of Korean users but Chinese. However, content quality has the effect on switching intention of Chinese user but Korean. This study provides useful strategies for switching behavior of Smartphone users of two different countries in the mobile industry.