• Korean Journal of Labor Studies
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• v.14 no.2
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• pp.133-168
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• 2008

본 연구는 'KTX 여승무원 사건'을 통해 위장도급에 대한 노동부 법적 판단의 문제점을 분석한 것이다. 노동부는 이 사건에 대한 두 차례의 조사결과(2005, 2006) 당시 한국철도공사와 (주)한국철도유통이 체결한 'KTX 고객서비스 위탁 협약'이 적법한 도급에 해당한다고 발표했다. 그러나 실제 노동을 제공한 KTX여승무원 등에 대한 면접조사와 관련 사건자료를 바탕으로 한 분석결과에 따르면 위와 같은 노동부의 판단은 여러 가지 문제가 존재한다. 이에 본 연구에서는 위장도급에 대한 노동부 법적 판단의 문제점을 지적한 후, 이 사건 업무위탁이 사실상 '위장도급'에 해당하며, 한국철도공사 사업의 성격 및 지금까지 수행해온 여승무원 업무의 본질상 승무업무를 담당하는 근로자를 간접고용 하는 것은 사실상 적법한 한도 내에서는 어려운 일임을 밝히고자 했다.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.703-721
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• 2010

Railroad is the environment-friendly green growth transportation system and it needs connection and transfer system. Connection system can be a national core project centered in main railroad stations. If there is no transfer system for customers, it's very difficult to achieve green growth and the activation service for public transportation. This study will introduce the establishment of connection & transfer system and the activation methods between main stations in South Gyeongsang area (Changwon, North-Changwon, and Masan) and other transportation modes. These methods will be the model for connection & transfer system of main stations, and will be applied to adopt methods for customers' convenience of railroad public transportation.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.61-87
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• 2001

Internet, which has been developed as a new exchange revolution, forms a huge virtual exchange market, and the innovative electronic commerce has completely broken off the way of existing goods distribution. This study begins with an awareness of the importance of customer retention to keep winning over the competition in internet shopping mall. In order to explain of the customer retention between individual and internet shopping mall, the study introduces first a satisfaction on shopping followed by an awareness of the importance of customer retention, and looks into a formation process of trust, satisfaction, and relationship orientation occurred by the offer of valuable convenience to customers. The study also explores the influence on shopping value by the characteristics with which internet shopping mall can bear, unfold by a cause and effect relationship the degree of shopping satisfaction, trust, and relationship orientation, and inquires a question to find out how to fuse the characteristics for internet retention. Therefore, this study has the following purposes: After examining prior research for the characteristics of internet shopping mall, it presents a possibility to connect shopping value with customer retention in light of theoretical system on characteristic elements derived from emotional and utilitarian perspectives. In order to achieve the purposes, the characteristics of internet retailing shop included site design, virtual reality, web awareness, customer concern, merchandise search, information supply, product value, and transaction system. Hypotheses were set up for the relationship with these characteristics and substantially analyzed. To prove this research, we analyzed collected data in which customers had experienced in shopping at internet shopping mall and discussed strategic current issues about its analytic results.

• Journal of Internet of Things and Convergence
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• v.10 no.1
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• pp.59-68
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• 2024

China's huge population and industrial diversification have driven increased demand for IoT, and in a social environment where IoT technology is changing all aspects of personal and family life, including smart shopping, this study was conducted in Changchun, China. The study aimed to find ways to meet the Fashion needs of female college students living in the country and promote the development of the fashion product industry by improving the service quality of Chinese fashion product live commerce. The analysis results are as follows. First, the service quality characteristics of Chinese fashion product live commerce had a positive effect on customer satisfaction. Second, the service quality characteristics of Chinese fashion product live commerce had a positive effect on reuse intention. Third, customer satisfaction had a positive effect on reuse intention. Based on these results, it can be concluded that improving the service quality of live commerce can directly promote product sales and create direct economic benefits. In addition, based on the results of the study, which show that the service quality of fashion product live commerce affects customer satisfaction and reuse intention, it is judged that it will provide useful information in establishing marketing strategies for live commerce platforms by region and target.

• Management & Information Systems Review
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• v.30 no.2
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• pp.81-111
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• 2011

Relationship Marketing has been dealt with as an effective strategy to sustain customer loyalty in many previous researches. For relationship development, a customer's efforts are necessary as well as an organization's efforts. However, the role of customers for the development of the relationship with an organization has been dealt in few previous researches so far. Furthermore, whereas researchers understand the importance of consumers' motivation in the relationship, few researchers had paid attention. This research is based on the Self-Determination Theory (SDT) to explain the role of customer motivation in the process of relationship development and performance. We started by using SDT to confirm the psychological side of relationship development in customer aspects. Then, this paper verified the relationships among environmental factors(informative communication, perceived personalization), relationship motivation(identified motivation, internal motivation) and relational factors(affective commitment, relationship strength). It suggested that customer's roles in psychological parts be inevitable in developing the relationship and it acquired by such stimulations from service providers. In conclusion, this paper has several marketing implications on customer acquisition and retention. For service providers, they should recognize the fact that a customer's perception of self-determination factors can generate tangible and intangible performance in relationship development.

• The Journal of Society for e-Business Studies
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• v.8 no.3
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• pp.177-195
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• 2003

In a traditional customer support environment, mainly call centers or service centers are responsible for receiving inquiries from their customers via telephone calls. Due to the rapid growth of Internet with its widespread acceptance and accessibility, means of communication with customers in the traditional customer support center, such as telephones, letters, and direct-visiting, have been replaced by e-mails and bulletin board systems (BBSs) using the Internet constantly. BBSs are basically question and answer systems, they require some lead time to get answer from administrator. To reduce lead time, BBSs enable remote customers or users to log on and tap into a knowledge database that is generally formatted in the form of Frequently Asked Questions (FAQs) that provide answers and solutions to the common problems. And, many different types of the questions are mixed on the BBS. It is a burden to administrator. To build FAQs and to support BBS adminstrator, a supporting tool which is to categorize questions is helpful. In this research, we suggest an interactive question categorizing methodology which consists of steps to present question using keywords, identifying keywords' affinity, computing similarity among questions, and clustering questions. This methodology allows users to interact iteratively for clear manifestation of ambiguous questions. We also developed a prototype system, IQC (interactive question categorizer) and evaluated its performance using the comparison experiments with other systems. IQC is not a general purposed system, but it produces a good result in a given specific domain.

• Journal of the Korea Society for Simulation
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• v.15 no.3
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• pp.23-30
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• 2006

A recommender system for E-commerce site receives information from customers about which products they are interested in, and recommends products that are likely to fit their needs. In this paper, we investigate several methods for large-scale product purchase data for the purpose of producing useful recommendations to customers. We apply the traditional data mining techniques of cluster analysis and collaborative filtering(CF), and CF with reduction of product-dimensionality by use of latent semantic indexing(LSI). If reduced product-dimensionality obtained from LSI shows a similar latent trend of customers for buying products to that based on original customer-product purchase data, we expect less computational effort for obtaining the nearest-neighbor for target customer may improve the efficiency of recommendation performance. From simulation experiments on synthetic customer-product purchase data, CF-based method with reduction of product-dimensionality presents a better performance than the traditional CF methods with respect to the recall, precision and F1 measure. In general, the recommendation quality increases as the size of the neighborhood increases. However, our simulation results shows that, after a certain point, the improvement gain diminish. Also we find, as a number of products of recommendation increases, the precision becomes worse, but the improvement gain of recall is relatively small after a certain point. We consider these informations may be useful in applying recommender system.

• Management & Information Systems Review
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• v.36 no.5
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• pp.151-173
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• 2017

This study examined the relation between MBTI personality types and job satisfaction, job satisfaction's effect on the customer orientation and willingness to change job and MBTI personality types's moderating effect on the relation among job satisfaction customer orientation, willingness to change job. Research results are as following. First, MBTI personality types didn't influence job satisfaction significantly. Second, job satisfaction affected customer orientation positively and willingness to change job negatively. Finally, MBTI personality type's moderating effect was analysed using Psychological Function and Attitude Index. Moderation effect of Psychological Function was significant only on the relation between job satisfaction and customer orientation. Moderation effect of Attitude Index was significant both on the relation between job satisfaction and customer orientation and the relation between job satisfaction and willingness to change job. These results of current study can be useful to recruit, organize, educate life planners based on the personality types of MBTI. And the applicability of MBTI test will increase by using these results.

• Culinary science and hospitality research
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• v.21 no.1
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• pp.174-190
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• 2015

This study looks at a causal relationships between service quality and behavior intention(re-visiting, recommendation, loyalty) to attract customers and make them loyal customers in the context of Japanese restaurants. The study includes 250 consumers who have experience in Japanese restaurants located in Busan to conduct survey for empirical testing. To achieve the purpose of current study, frequency test, multiple/simple regression analysis, and factor analysis were conducted with SPSS 18.0 statistical program. Structure Equation Model analysis has been employed for hypothesis testing. Results showed that the service of employee has been recognized as an primary factor among elements of Japanese restaurants' service quality to satisfy customer, and employee's service is the strongest affecting factor to consumers' behavioral intention as well. In addition, the food quality identified as an the strongest factor that affects behavior intention, whereas physical environment is the lowest factor. It can be interpreted that the quality of food is very important element to make their consumers revisit or recommend the restaurant to others. In this study, especially, the service of the employee has been identified as an key factor to customer satisfaction and behavioral intention. Therefore, CEO or restaurateurs of Japanese restaurants have to consider the importance of service quality and food quality to make more patrons as well as their business success.

• Journal of the Korean Applied Science and Technology
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• v.36 no.4
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• pp.1224-1234
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• 2019

This study examines the relationship between service quality, satisfaction and customer loyalty of children's pool. The population distributed a questionnaire to a sample of 300 subjects, and a total of 297 questionnaires were used for data analysis, excluding 3 questionnaires that were determined to be unsatisfactory among the collected questionnaires. In this study, frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, multiple regression analysis, and simple regression analysis were performed using PASW 21.0. In this study, the significance level of all statistics was set to .05 and the following conclusions were drawn. First, facilities, programs, costs, human resources, and trust in the service quality of children's pools were found to affect satisfaction. Second, the cost, personnel nursery, and trust of the children's pool service quality were found to affect customer loyalty. Third, satisfaction with the service quality of the children's pool affects customer loyalty.