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http://dx.doi.org/10.12925/jkocs.2019.36.4.1224

The Relationship among Service quality, Satisfaction and Customer Loyalty of Children's Pool  

Kim, Hwa-Ryong (Division of Sports, Korea National University of Transportation.Korea Institute of Sports science)
Seong, Moon-Jung (Division of Sports, Korea National University of Transportation.Korea Institute of Sports science)
Publication Information
Journal of the Korean Applied Science and Technology / v.36, no.4, 2019 , pp. 1224-1234 More about this Journal
Abstract
This study examines the relationship between service quality, satisfaction and customer loyalty of children's pool. The population distributed a questionnaire to a sample of 300 subjects, and a total of 297 questionnaires were used for data analysis, excluding 3 questionnaires that were determined to be unsatisfactory among the collected questionnaires. In this study, frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, multiple regression analysis, and simple regression analysis were performed using PASW 21.0. In this study, the significance level of all statistics was set to .05 and the following conclusions were drawn. First, facilities, programs, costs, human resources, and trust in the service quality of children's pools were found to affect satisfaction. Second, the cost, personnel nursery, and trust of the children's pool service quality were found to affect customer loyalty. Third, satisfaction with the service quality of the children's pool affects customer loyalty.
Keywords
Loyalty of Children's Pool; Service quality; Satisfaction; Customer;
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