• Title/Summary/Keyword: 고객욕구

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A Study on Improvement of Customer Satisfaction with Coffee Shop (커피전문점의 고객 만족도 증진 방안에 관한 연구)

  • Kim, Joon-Hwan
    • Journal of Industrial Convergence
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    • v.16 no.1
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    • pp.27-33
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    • 2018
  • Today, each company focuses on maximizing customer satisfaction by providing the best service. This study examined the effect of coffee shop on customer satisfaction. In addition, we examined the effect of customer satisfaction on revisit intention and word of mouth. The results of this study are as follows: First, in order to investigate the satisfaction of customers using coffee specialty shops, data were gathered through questionnaires and 142 customers were analyzed using statistical analysis, It is important to have a positive image of the company and to influence the decision to repurchase, and should not overlook the role of generating new customers through word of mouth. Second, customers tend to be price-oriented, practical and reasonable. To meet these customers' needs, it is important to attract a large number of products at the same time to attract customers.

A Case Study on the Success and Failure of Customer Service in Tourism Industry (관광산업에서의 고객서비스의 성공과 실패에 관한 사례연구)

  • Ham, Bong-Gyun;Lee, Ung-Gyu
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.595-611
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    • 2005
  • The objective of this study is to lead balanced development of tourism industry by proving the nature of customer service which is one of the service characters as well as ultimate goal of tourism industry. This paper contains a few case studies of service industry customer service and proposed desirable development plan. This study tried differentiate customer service from management side in its role. Meanwhile, management and tourism industry integration, partly in the service channel, is a task to be studied continuously in terms of customer satisfaction. Customer service should utilize for social welfare and improving the firm's competitiveness in the tourism industry.

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Developing Efficient Membership Model for Science Museum: Focusing on Gwacheon National Science Museum (효과적인 과학관 회원제 모델 방안에 관한 연구: 국립과천과학관 사례를 중심으로)

  • Choi, Hun;Yoo, Hyun-Jung;Choi, Eun-Young;Moon, Yoon-Ji
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.523-524
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    • 2014
  • Recently, Science museum have a key role in science and technology fields in the fusion of experience, paly and education. However, Services provided in science museum have lacked for interaction with customers and management systems for customers. Therefore, this study is for developing efficient membership model at science museum.

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Impact of the Customer Orientation and Job Satisfaction as a Result of the Consultant's Emotional Exhaustion at the Call Center (콜센터 상담원의 감정소진이 고객지향성 및 직무만족에 미치는 영향)

  • Cho, Sang-Eun;Yang, Hae-Sool
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.386-403
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    • 2010
  • This research studied the impact of the customer orientation and job satisfaction by lowering the desire of the kind for customers and the desire for fulfillment as a result of emotional exhaustion of the consultant who performs emotion labor at the call center. This research sets study model and hypothesis to verify that call center consultant's emotional exhaustion how to effect customer orientation and job satisfaction. We took questionnaires from 157 call center(financial institutes) consultant's in Seoul for the verification of the hypothesis. I show that the consultant's emotional exhaustion had negatively affected the customer orientation and job satisfaction. In this paper proposed the importance that the experience of the consultant's emotional exhaustion who is the main agent of the performance should be minimized by removing ad improving the factors to lower emotion exhaustion through lowering time pressure in the work performance reduce the consultant's emotional exhaustion, granting work autonomy and authority, and active support of relevant departments and the ongoing communication between the managers and consultant This study makes a significant meaning in that it proposed the consultant's emotional exhaustion was negative factor on the customer orientation and job satisfaction factor in operating call center worker.

Resilience Related on Working Period and Work Type of Agents in Call Center (콜센터 상담사의 근무경력과 업무 유형에 따른 회복탄력성)

  • Kim, Hee-Jung;Park, Deuk;Bok, Mi-Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2012.07a
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    • pp.115-118
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    • 2012
  • 현재 서비스 산업에서는 급변하는 고객의 욕구를 맞추기 위해 기업 간의 서비스 경쟁 심화 및 다양한 각도에서의 최상의 고객서비스를 제공하기 위한 노력이 지속적으로 시도되고 있다. 서비스 종사자들도 기업과 고객이 기대하는 고객 중심 서비스 제공에 기여하고 있다. 과도한 서비스 제공은 서비스 종사자의 감정적 스트레스 등과 같은 부작용을 발생시키고 있는데, 기업과 고객과의 접촉 채널로서의 중요한 역할에 임하는 콜센터 상담사들의 스트레스 해소는 업무 향상에 있어서 필요하다. 스트레스 해소를 위한 정신적인 긍정어 즉, 역경을 이겨내는 긍정의 힘이 '회복탄력성'으로서, 콜센터 상담사의 회복탄력성을 분석한 결과 근무경력과 업무 유형에 따라 차이를 보였다. 회복탄력성의 구성요소 중 감정통제력, 충동통제력, 원인분석력, 공감능력, 자기효능감은 근무경력에 따라 차이를 보였고, 낙관성, 공감능력은 업무 유형에 따라 차이가 나타났다.

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The Effect of Service Quality on Consumer Loyalty in Security System (경비업체의 기계경비 서비스 품질이 고객충성도에 미치는 영향)

  • Wang, Sug-Won;Kang, Min-Wan;Park, Yong-Jin
    • Korean Security Journal
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    • no.11
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    • pp.183-201
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    • 2006
  • In modern society, increasingly easier access to Internet makes people want higher and more advanced services. This trend, of course, appears in the field of Security System. This study which has been performed to prove the way service quality of Security System has an influence on customer satisfaction brought the following results. First, customer satisfaction depends on social demographic characteristics. In other words, each customer satisfaction to service quality makes a difference the way he/she gains information on available facility. Usually customers showed higher satisfaction when they accepted the information from other people. Second, customer satisfaction depends on service quality itself. The effort for improvement of work efficiency or service quality in both facility itself and surroundings can make more people use and recommend the Security System without cease.

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Personalization Strategies and Apparel Shopping Orientation of College Students (개인화 전략과 대학생들의 의류제품 쇼핑성향)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.949-957
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    • 2009
  • The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion personalization" and "personalized customer relationship" were significantly related to high level of fashion innovativeness and price consciousness. Consumers who seek for high level of "personalized advice" and "personalized fit" were likely to be price conscious and conforming to clothing but not innovative in terms of fashion and clothing. Shopping orientation group differences were also reported in the study. In personalizing of apparel products, distinctive but relevant strategies should be implemented according to the need of the consumers.

Antecedents and Consequences of Privacy Concern on the Online-Shopping (온라인 쇼핑에서 프라이버시 염려의 원인변수와 결과변수)

  • Min, Byung-Kwon;Kim, Yi-Tae
    • The Journal of the Korea Contents Association
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    • v.6 no.11
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    • pp.25-37
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    • 2006
  • The purpose of this study examines the interrelationships among antecedents and consequences of privacy concern on the online-shopping mall. Based on relevant literature review, a customer's attitude toward direct marketing, a customer's desire to information control, and a customer's prediction of negative effect as antecedents that affect the privacy concern. Also, consequences are a firm's reputation and a customer's purchase experience. Then related hypotheses were tested using data from 165 online shopping mall customer. The results for empirical analysis are as follows; 1) a customer's attitude toward direct marketing affected negatively the privacy concern, 2) a customer's desire to information control and a customer's prediction of negative effect affected positively the privacy concern, 3) a firm's reputation negatively related to the privacy concern, 4) a customer's purchase experience positively related to a firm's reputation.

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A Study on Grafted IT Convergence Technology of Food Court Meal System (IT융합기술이 접목된 Smart Food Court 급식 시스템 연구)

  • Lim, Sang-Seon;Park, Dea-Woo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.6 no.5
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    • pp.689-696
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    • 2011
  • Feed industry began to demand that beyond simple feeds to meet the needs of customers with a premium catering by economic development situation and, depending on the user's convenience and customer needs. But tableware introduced in the feed system, the introduction of RFID. High and low temperatures and salinity problems that RFID chips, the feed system malfunction. In this paper, infused with IT Convergence Technology was carried out for a smart lunch by putting RFID chips in the Food Court distribute food. Food court meal to ensure stability of the system was a smart lunch that Hot food ($125^{\circ}C$) and cold ($-40^{\circ}C$) and salinity reflecting foods in High temperature, low temperature experiments, through salt spray test. In addition, the existing straight distribute food, scramble distribute food, Marketplace distribute food, Food Court and the advantages of a comparative analysis of distribute food investigated. Through this paper distribute food will contribute to the Food Court. IT convergence technology (RFID, LCD, S/W, H/W) to apply the feed industry in the development of Smart Food Court.

Relation among Organization Citizenship Behavior, Organization Commitment and Customer Orientation of Casino Employees (카지노 직원의 조직시민행동, 조직몰입 및 고객지향성 간의 관계)

  • Lee, Jin-Young;Lee, Chae-Eun
    • The Journal of the Korea Contents Association
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    • v.12 no.2
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    • pp.429-438
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    • 2012
  • The purpose of this study was to investigate the effects of organization citizenship behavior of casino employees and organization commitment, organization commitment and customer orientation, organization citizenship behavior and customer orientation. In order to analyze data of this study, a questionnaire survey was conducted with employees of casino in Gangwon-do. This study considers organization citizenship behavior of casino employees and examines the method of enhancement of organization citizenship behavior, organization commitment and customer orientation for development of casino industry. The results of the study were as follows. First, organization citizenship behavior had a statistically significant effect on citizenship, sportsmanship. Second, organization commitment had a statistically significant effect on customer orientation. Third, altruism and sportsmanship had statistically significant effects on customer orientation, citizenship had a statistically significant effect on satisfaction of customer need, conscientious action had a statistically significant effect on customer reception service.