• Title/Summary/Keyword: 고객서비스만족

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The Effect of Organizational Culture Types on Service Quality and Customer Satisfaction in the Military Hospital Organizations (군 의료기관의 조직문화 유형이 의료서비스 질과 고객만족에 미치는 영향)

  • Shin, Dong Sun;Lee, Jae Hee
    • Korea Journal of Hospital Management
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    • v.21 no.4
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    • pp.23-44
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    • 2016
  • We conducted this research for the purpose of examining the effects of organizational culture on service quality and customer satisfaction in the military hospital organizations in Korea. The research samples were collected from employees in 12 military hospitals belonged to the Armed Forces Command. For the analysis we used SPSS 18.0 and AMOS 20.0 program for conducting reliability tests, confirmatory factor analysis, and structural equation model analysis in order to find the relationship between the variables analyzed. The result of this study shows that the military hospitals in Korea have strong relationship-oriented culture, but weak hierarchy-oriented culture. Among the three groups of military hospitals, innovation-oriented culture and relationship-oriented culture were the strongest in the executive agency hospital group, task-oriented culture was the strongest in the group of the he frontline hospitals and hierarchy-oriented culture was the strongest in the group of the rear area hospitals. It was found that the executive agency hospitals have the strongest service quality and customer satisfaction among the hospital groups analyzed. This research also found that relationship-oriented culture and innovation-oriented culture have a direct positive(+) effect on service quality; hierarchy oriented culture has a direct negative(-) effect on service quality; task oriented culture has a direct positive(+) effect on customer satisfaction, and service quality mediated between organizational culture and customer satisfaction. The findings from this study suggests that implementing the dynamic strategies for organizational culture with focus on service qualities is needed given that customer satisfaction in the military hospitals is highly affected by service quality.

A Study on the Practical Use of Construction Technical Information System through the application of the DMAIC Method (DMAIC방법론을 활용한 건설기술정보시스템 활용도 제고방안에 관한 연구)

  • Kwon, O-Cheol
    • Journal of the Korea Institute of Building Construction
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    • v.10 no.1
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    • pp.91-99
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    • 2010
  • The purpose of this study was to present the 6 sigma technique in construction projects, and to review the possibility of 6 sigma introduction. DMAIC (Design, Measure, Analyze, Improve, Control) methodology was used to increase the utilization of TIMS (Technology Information Management System). The results of this study were as follows. The introduction of the 6 sigma technique was very effective in the construction industry, but there were many difficulties in its application because of the characteristics of construction. As the 6 sigma technique emphasizes management based on data, it is essential to accumulate historical data and to achieve the standardization of the construction business process. Furthermore, it is necessary to apply 6 sigma for the competitiveness of the construction industry, and the development of suitable 6 sigma methodology for the construction industry is required.

AI speakers!, Speak with feelings - Focusing on Analysis of SNS Comments (AI 스피커!, 감정을 담아 말해봐 - SNS 댓글 분석을 중심으로)

  • Kim, Joon-Hwan;Lee, Namyeon
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.101-110
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    • 2020
  • Devices that add emotion-specific services or various functions are appearing in AI speakers and related devices. To this end, this study performed topic modeling analysis on the topics of post-purchase texts written by AI speaker users, and compared them with the data collected via survey questionnaires. Furthermore, data on the emotional intelligence of AI speakers and relationship quality were collected from 600 users and analyzed using structural equation modeling. The findings of the study are as follows: First, the analysis results of topic modeling showed that most of the articles mainly mention the functional aspects of AI speakers. Second, emotional intelligence of AI speaker perceived by consumer affected relationship quality, and relationship quality had a positive effect on customer satisfaction. Therefore, this study expands the area of AI research by integrating the concept of emotional intelligence and relationship quality to provide new theoretical and practical implications.

The Relationship of National University Hospital Inpatient's Perceived Quality, Satisfaction, and Customer Loyalty (국립대학병원 입원환자가 느끼는 의료서비스 질, 만족도, 고객 충성 도간의 관련성 분석)

  • Park, Jae-San
    • Korea Journal of Hospital Management
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    • v.9 no.4
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    • pp.45-69
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    • 2004
  • The purpose of this study is to identify the nature of the inpatient service quality of national university hospital, and based on that, to examine the relationship of hospital inpatient's perceived quality, overall satisfaction, customer loyalty(intention of revisiting, intention of oral transmitting). To carry out these objectives, first we analyzed the dimensions of inpatient care service quality using SERVQUAL scale. The SERVQUAL scale is based on the gap theory, that is, the difference of patients' expectations and the actually received medical care service in hospital. On the basis of this theory, we measured the inpatient's perceived service quality, overall patient satisfaction and customer loyalty. Data were collected by self-administered questionnaires at a 809 bed national university hospital. These questionnaires measuring the service quality were distributed to 400 inpatients. The data samples are 347 cases in final. The response rate was 86.8%. Firstly, to categorize inpatient service quality in hospital, the factor analysis was performed on 48 items. The reliability and validity of these items was evaluated. Finally to explore the relationship of service quality, overall satisfaction, and customer loyalty, the multiple regression and logistic regression analysis are used. This study shows firstly, the dimension of inpatient service quality was categorized into 7 dimensions, that is, kindness, medical service, nurse caring, environment, facilities, appropriateness and access. Secondly, the reliability and validity of inpatient service quality items was satisfied. Thirdly, as a result of multiple regression analysis, the effect of inpatient's perceived service quality, especially, nurse caring(P<0.01), environment (P<0.01), facilities, appropriateness and access variables(P<0.05), on overall satisfaction was statistically significant. Lastly, in case of the effect on customer loyalty as a intension of oral transmitting, medical service(P<0.05), environment(P<0.01) and overall satisfaction(P<0.01) are statistically significant. Also, in case of intension of revisiting, medical service, environment, access, and overall satisfaction variables are significant factors. In conclusion, to maintain the satisfaction and customer loyalty on national university hospitals, the efforts to improve the inpatient service quality, especially, environment, medical service, and access factors might be needed.

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Recommender System using Association Rule and Collaborative Filtering (연관 규칙과 협력적 여과 방식을 이용한 추천 시스템)

  • 이기현;고병진;조근식
    • Journal of Intelligence and Information Systems
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    • v.8 no.2
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    • pp.91-103
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    • 2002
  • A collaborative filtering which supports personalized services of users has been common use in existing web sites for increasing the satisfaction of users. A collaborative filtering is demanded that items are estimated more than specified number. Besides, it tends to ignore information of other users as recommending them on the basis of information of partial users who have similar inclination. However, there are valuable hidden information into other users' one. In this paper, we use Association Rule, which is common wide use in Data Mining, with collaborative filtering for the purpose of discovering those information. In addition, this paper proved that Association Rule applied to Recommender System has a effects to recommend users by the relation between groups. In other words, Association Rule based on the history of all users is derived from. and the efficiency of Recommender System is improved by using Association Rule with collaborative filtering.

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A Study on Marketing Analysis of Incheon Container Ports (인천항의 마케팅 분석 및 개선방향에 관한 연구)

  • Chung, Tae-Won;Choi, Sae-Kyung
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.1
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    • pp.301-308
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    • 2006
  • Fierce competition to attract the increasing container cargoes of north china in competitive ports have make port marketing to be desperate necessity. In this situation, port marketing of Incheon container ports is requisite conditions to leap one step. Therefore, this study aims to propose core factors for marketing strategy, by the feasible marketing analysis. The major shows as follows. Incheon is required to adjust port tariff and handling cost by incentive policy, enhance service coming alongside the berth, increase efficiency of port handling service and inland transportation system.

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A Study on the e-HRM Management Information System Implementation for Effective Personnel Management (효과적인 인사관리를 위한 e-HRM 경영정보시스템 구축 연구)

  • Kim, Seok-Hun;Kim, Soo-Kyun;Hong, Min
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.2
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    • pp.409-414
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    • 2010
  • Latest personnel management Jobs with the existing payroll of a simple task rather than piecemeal, combined with the company's strategy, emerged as an important business management information system in e-HRM is an increasing need. In this paper, designed by e-HRM personnel-management Management Information System through the personnel costs and improve capabilities, performance-based assessment of the personnel was established, the staff of the opinions it easier to improve service through improved worker satisfaction. Also on the web, individuals, departments, and the company's performance and to be able to share your goals with an interactive interface to a more transparent process of HR royalty customers without having to focus only on financial indicators, financial, internal process perspective to manage the balance execution of the company's strategy can be used as a tool.

An Empirical Study on the Determinants of Operating Performance of Academic Libraries in Seoul - Focused on Circulation Performance - (서울 소재 대학도서관 운영성과의 결정요인에 관한 실증연구 - 대출성과를 중심으로 -)

  • Yang, Byung-Hoon
    • Journal of Information Management
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    • v.39 no.2
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    • pp.163-184
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    • 2008
  • This research provides an empirical analysis of the academic libraries' operating performance in Seoul, Korea. This study aims to find the key variables and the impacts of each variables on the operating performance of the academic library to attain competitiveness and long-term conditions for enhancing customer satisfaction. Specifically, this research focuses on the library's circulation service performance. The author try to analyze the relationship between the characteristics of the library (space, number of employees, number of books, budget) and the circulation performance. Korea Libraries Association have published yearly-book on the Korean library's circumstances and statistics. Yearly-book contains the data about the spaces, number of books, number of workers, the library's budget scales and other unique elements. This study finds that the circulation performance of books is positively related with the size of physical space, number of books holdings, and budgets (hypothesis 1, 3 and 4 accepted). This study demonstrate that the characteristic elements of academic library can be influential factor of the library performance.

A Study on the Structural Relationship between Quality of Medical Service, Perceived Risk, Reputation and Customer Satisfaction in Small and Medium Hospitals (중소병원의 의료서비스 품질, 지각된 위험, 평판, 고객만족의 구조적 관계 연구)

  • Park, Ae-Jun
    • The Journal of Industrial Distribution & Business
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    • v.10 no.4
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    • pp.67-76
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    • 2019
  • Purpose - This study attempted to construct and validate a structural model of the relationship between the quality of medical services, perceived risk, reputation and customer satisfaction, which is the main concept of the relationship between large hospitals as well as small and medium hospitals and medical consumers. Through this verification, the small and medium hospitals are to find the way for wise coping in competitive situation with large hospitals. Research design, data, and methodology - This research developed a hypothesis by constructing a structural equation that reaches the satisfaction and the relationship between reputation of perceived risk and perceived risk of service quality perceptions of customers of small and medium hospitals. Research data were collected through a questionnaire survey of respondents who had medical service experience from small and medium hospital. A total data of 252 respondents were used as the sample for the final analysis and analyzed using SPSS 23.0 and AMOS 23. Results - As a result, the relationship of quality of medical service, reputation, and customer satisfaction among small and medium hospitals was consistent with the results of precedent studies, and the perceived risk has a significant impact on reputation, so the greater the perceived risk, the higher the preference for reputable medical institutions as large hospitals. In addition, it was found that the direct route from perceived risk to customer satisfaction was not significant, and reputation was found to have a full mediating effect on perceived risk and customer satisfaction. Customers who use small and medium hospitals prefer to use reputable medical institutions if their perceived risk is high, which is different from risk perception when specific targets are specified. Conclusions - In terms of the effect from customer satisfaction, not only the path of perceived risk → reputation → customer satisfaction, but also the quality of service quality → reputation → customer satisfaction. These findings suggest that small and medium hospitals are appropriately responding to competition with large hospitals, rather than focusing on the perceived risks and reputation of customers in establishing and utilizing competitive strategies to create new customers and preserve existing customers.

MTS Service Environmental Quality's Effects on the Customer Satisfaction and Continuous Use Intention in the Agile Business Environment (애자일 경영 환경에서의 모바일증권거래시스템 서비스 환경 품질이 고객만족과 지속적 사용의도에 미치는 영향)

  • Chang, Hwan-Shick;Noh, Hye-Young;Kim, Dae-Cheol
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.3
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    • pp.131-141
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    • 2019
  • Recently the business environment surrounding the financial investment industry is changing rapidly, and the demands of customers (diversity and the cycle of change etc.) are getting shorter. In this context, it can be said that companies are forced to adopt an agile management environment. In particular, non-face-to-face channels, including MTS, is adopting the agile system into the digital finance sector from a company-wide and strategic perspective. This study analyzed the effects of MTS services' environment quality on customer satisfaction and continuous intention to use for MTS users who are rapidly increasing under the agile management environment in the financial investment industry. This study surveyed the quality of service environment (accessibility, convenience, design, security), customer satisfaction, and continuous intention to use for 350 MTS users. First, accessibility, convenience, and security of MTS service environment quality had a positive effect on customer satisfaction, and design was rejected Second, customer satisfaction has a positive effect on continuous intention to use. Third, convenience and security of MTS service environment quality have positive effects on continuous intention to use, and accessibility and design were rejected. The results of this study, together with demographic analysis, are expected to provide useful implications for MTS activation studies and securities firms' strategies.