• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2000.04a
• /
• pp.86-89
• /
• 2000

통신 서비스에 대한 고객만족은 경쟁력의 원천이 되고 통신사업자는 이를 가장 효과적으로 개선할 수 있는 방법을 지속적으로 찾는다. 고객만족이 외부에서 측정되는 품질지표라면, 통신사업자의 내부 프로세스 성과지표, 통신서비스의 품질이나 성능 지표들은 내부 품질지표 이다. 본 고에서는 경쟁시장에서 소비자의 선택권이 강화된 시기에 통신사업자가 고객가치 향상을 위한 노력의 결과인 외부 고객만족도 (CSI) 조사 결과와 내부 서비스품질지수 (QOSI) 측정 결과를 상호 연계하여 분석하는 틀을 제시하고, 한정된 경영자원(인적, 물적) 투입의 우선순위 결정에 활용은 물론 고객만족도의 변화를 예측할 수 있는 방안을 개념화하고 적용모형을 예시하였다.

• The Korean Journal of Applied Statistics
• /
• v.23 no.6
• /
• pp.1023-1034
• /
• 2010

Noryangjin fisheries wholesale market is the largest wholesale seafood market in Seoul and the steady supply of fish is important in meeting consumer demand. Recent expansions (such as discount stores) has changed the fish distribution model and Noryangjin Fisheries Market is developing a new customer-oriented service strategy. In this study, we found the customer satisfaction factors and established a survey system for customer satisfaction for Noryangjin fisheries wholesale market. In addition, the customer satisfaction and loyalty levels are accurately diagnosed through surveys; in addition, the strategic direction of the customer satisfaction of Noryangjin fisheries wholesale market is presented.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2000.10a
• /
• pp.63-66
• /
• 2000

고객만족이 기업의 성패를 좌우함에 따라 기업물류의 최종 목표 또한 고객서비스에 초점이 맞혀지고 있으며, 사회복지에 이바지하는 차원으로 확대되고 있다. 기업은 관리된 물류서비스를 제공하기 위하여 자사의 물류서비스 요소에 대한 측정과 고객의 만족도를 조사하여 물류서비스 프로세스를 개선하고자 한다. 본 논문은 물류서비스 측정에 관한 연구와 SERVQUAL의 5가지 차원을 바탕으로 물류서비스 만족도를 측정하고, AHP 모형을 이용한 상대적 물류서비스 만족도 계층 모형을 구성하였다.

• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.244-257
• /
• 2016

This study investigates the effect of cultural service attributes and cultural consumption propensity on the cultural services satisfaction. Data was analyzed with factor analysis, cluster analysis, one-way ANOVA, cross tabulation analysis, regression analysis with SPSS ver. 18.0. The results were summarized as follows. The importance of cultural service attributes according to the type of cultural consumption patterns varied. And the cultural service attributes has positive influence on cultural services satisfaction in performance and exhibit. The result of this study can be used as a basic data for cultural service satisfaction by helping the understanding of increasing consumer satisfaction.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2016.07a
• /
• pp.63-64
• /
• 2016

고객만족 활성화를 위한 노력의 하나로 NPS 기반의 심층 VOC를 수집하여 프로세스 기반의 프레임워크 전략을 제안한다. 기존의 고객 Segmentation 방식은 조사 대상 전체의 응답자 특성을 기반으로 한 방식이다. 이 번의 제안한 전략 프레임워크는 순고객추천지수(NPS : Net Promoter Score) 실사를 통한 고개의 심층 VOC(Voice of Customer)를 기반으로 분석한 방식이다. 본 논문에서는 KISTI의 과학기술정보 서비스에 대한 고객만족도를 기반으로 하여 충성고객을 예측할 수 있는 프레임워크를 구축하는 것이다. 이를 위해 서비스를 경험한 2,500여 명의 의사결정자를 대상으로 과학기술정보 서비스에 대한 고객충성도를 분석하였다. 이와 같은 연구결과는 인터넷 등 정보의 발달로 고객의 긍정적 또는 부정적인 구전이 급속도로 노출되는 환경에서 고객의 만족도를 관리함으로써 충성고객을 확보하는데 사전 예측자료로 활용될 수 있다.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.12 no.1
• /
• pp.43-64
• /
• 2001

The purpose of this study was to measure performance of university libraries, especially investigating the components of service quality and their relationship to the customer satisfaction. The result of the statistical analyses is summarized as follows： The result of 5 point scale study shows the following degree of satisfaction in 55 components： timeliness of circulation, processing of fine. location of library, usefulness of retrieval system, library user education, speed of retrieval. number of terminals, and cleaning. On the other hand, shows the following degree of dissatisfaction in 55 components： speed of civil petitions, hour for program use, result of civil petitions, fixing of library user education, speed of retrieval, method of public relation, waiting time for Internet use, and use of the other library materials. Also. customers’matters of weight and importance was availability. learning facilities, suitable collections, circulation, and system of retrieval.

• 선박안전기술공단 소식
• /
• s.1
• /
• pp.3-3
• /
• 2006

노동부 주관 주40시간제 도입 우수사업장 선정/ NOx검사 대행/ 정부산하기관 고객만족도 조사결과 "만족"수준으로 발표

• Journal of Information Management
• /
• v.43 no.2
• /
• pp.23-42
• /
• 2012

This study is to investigate and analyze the service quality and satisfaction perceived by users and librarians of the Foreign Research Information Center (FRIC). The survey results reveal that three groups of in-campus (internal) user group, external user group and interlibrary loan librarian group has highly perceived the service quality and satisfaction of the FRIC. Two user groups have statistically significant different perceptions on the service quality, loyalty, and satisfaction. Internal user group perceived more highly than external user group, in 6 items of satisfaction, 1 item of loyalty, and 7 items of service quality. Structural equation models of satisfaction and loyalty on two user groups were proved to be appropriate. Material factor including success rate of copied text and general physical status of the copy influences significantly on the user satisfaction in both groups.

• Journal of Korea Society of Industrial Information Systems
• /
• v.16 no.2
• /
• pp.125-137
• /
• 2011

This study empirically examined the structural relationships among service quality of internet real estate information web-sites, trust, customer satisfaction and reuse intention. In order to achieve the purpose, survey method was applied using a sample of 293 real estate information web-site users. The results of this study showed that service quality of real estate web-sites had a significant effect on trust and customer satisfaction. And, the trust of web-sites have influenced on customer satisfaction and reuse intention. Finally, the customer satisfaction of estate information web-sites had a significant positive effect on reuse intention.

• Journal of Venture Innovation
• /
• v.4 no.3
• /
• pp.49-67
• /
• 2021

This study analyzed the effects of hospital service quality, emotional attachment, and perceived value on customer satisfaction. In particular, the purpose of this study was to understand the role of emotional attachment and perceived value in the relationship between hospital service quality and customer satisfaction. For this purpose, the results of structural equation model analysis with the data collected by conducting a survey on customers visiting small and medium-sized hospitals were as follows. First, hospital service quality felt by hospital customers had a significant effect on emotional attachment and customer satisfaction, but had no significant effect on perceived value. Second, the emotional attachment felt by customers who visited the hospital had a significant effect on perceived value and customer satisfaction. Third, emotional attachment felt by customers in the relationship between hospital service quality and customer satisfaction had a significant mediating effect. Through the above results, it was confirmed that the service quality felt by customers visiting the hospital leads to attachment to the doctor's competence and medical technology competency, which leads to an increase in customer satisfaction through this attachment. The implications obtained based on these results are as follows. In order for the service quality felt by the customers who visit the hospital to lead to customer satisfaction, above all, it is important to focus on the emotional attachment they can have and find a strategy to improve the service quality. In other words, it is necessary to establish excellent medical staff and medical technology so that hospital customers can have high confidence in the competence of doctors and medical technology, and establish a public relations strategy that can effectively display these competences. Through these efforts, hospital customers will feel a strong attachment to doctors and medical technology, which will increase their satisfaction with the hospital.