• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.159-164
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• 2007

일상생활 속에 익숙하게 자리 잡은지 오래인 모바일 폰은 이미 고유의 기능인 음성통화와 문자메시지에 대한 서비스가 포화상태 이르러 새로운 수익 창출산업으로 무선인터넷서비스가 각광받고 있는 실정이나, 초기 사용자들에게 부정적인 기대 불일치 경험을 누적시켜 소극적인 사용이나, 사용회피를 유도하는 등 아직까진 기대 이하의 성적을 거두고 있는 실정이다. 예상을 뛰어넘는 과도한 요금에 놀라 이후 무선인터넷 사용을 꺼리게 된 경험이나, 청소년들의 무분별한 무선인터넷 사용에 따른 사고 등 폐해들에 대한 기사 등은 이미 낯설거나 놀라운 뉴스가 아니며, 이러한 직 간접경험들로 인해 아예 무선인터넷을 경험해보고자 시도조차 하지 않는 잠재고객 또한 많은 것이 사실이다. 본 논문에선 설문과 실험을 통해 현재 모바일 사용자들의 무선인터넷 서비스에 대한 기대, 사용 패턴, 만족도 및 바램과 요금체계에 대한 이해도 등을 조사하고, ‘불확실성 회피성향’이 사용회피에 미치는 역효과를 증명하여, 요금체계와 관련한 서비스업계의 개선 방향 제시에 연구목적을 가진다.

• The Korean Journal of Financial Management
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• v.14 no.2
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• pp.351-371
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• 1997

본 연구는 금융규제완화, 금융기관의 민영화, 금융기관간 M&A, 국내 금융시장의 개방 등 대내외적인 문제에 직면하고 있는 우리나라 금융기관들에 대한 서비스 만족도 실증분석을 통해 서비스 경쟁우위 요소를 제시하기 위한 것이다. 시중은행, 지방은행, 증권회사, 투자신탁의 주거래 고객을 대상으로 설문조사를 실시하여 분산분석, 다중비교검정(Multiple Comparison Test) 그리고 Radar Chart 분석을 시도하였다. 상품, 이용 편의성, 유통경로, 판매촉진의 4가지 서비스 항목으로 구분하여 금융기관별 차이를 분석한 결과 각 금융기관간에 유의한 차이가 있는 것으로 나타났다. 각 금융기관별로 상대적인 서비스 경쟁우위 관계를 분석한 결과 시중은행은 유통경로 부문에서 상대적 서비스 경쟁우위가 있는 것으로 나타났고 나머지 상품, 이용 편의성, 판매촉진 부문에서는 경쟁열위를 보였다. 지방은행은 이용 편의성, 유통경로, 판매촉진 등 3개 부문에서 다른 금융기관보다 상대적으로 높은 경쟁우위를 보였으며 상품 부문에서는 다른 금융기관과 비슷한 경쟁력을 나타내었다. 증권회사는 전 부문이 경쟁열위의 수준이었고 그 중에서 유통경로부문이 경쟁력이 가장 떨어진 것으로 나타났다. 투자신탁은 상품, 이용 편의성, 판매촉진 등 3개 부문에서 타 금융2기관에 비해 높은 경쟁우위를 보였으나 유통경로에 대해서는 경쟁열위로 나타났다.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.04a
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• pp.601-604
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• 2009

최근 고객의 만족도나 선호도와 같은 정보를 수집하기 위해서 컴퓨터를 이용한 설문조사가 다양한 형태로 이루어지고 있다. 현재의 설문시스템은 지필형 설문에 비해서 여러 가지 이점이 있지만 여전히 부족한 점이 있다. 예를 들어 로직, 변수, 구성요소 등과 같은 처리절차 또는 규칙들이 시스템에 하드코딩되기 때문에 설문이 바뀌면 처리 엔진을 재설계하고 재구현해야 하는 점이 그것이다. 본 논문에서는 설문에 독립적인 시스템을 구축하고자 설문엔진과 로직엔진을 분리 설계하였으며, 각 설문에 설문처리 로직을 포함시킴으로써 기존 방식의 약점을 보완하고자 하였다. 설문에 로직을 포함시키고 구조화하기 위해서 능동문서(Active Documents)를 이용하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.1606-1607
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• 2011

온라인상에서 흥미 있는 고객을 상호 매칭시키는 알고리즘은 취업 시스템, 결혼 중매 시스템, 비행기표 구매 시스템 등에 적용가능한 주요 기능을 담당한다. 일반적으로 조건검색의 단방향과 양쪽 사용자의 의사를 모두 고려하는 양방향 방법이 있다. 양방향 방식에서 기존에는 사용자가 자신의 흥미를 직접 입력하였으나, 이는 상대 사용자가 입력을 하지 않거나 서비스 초기에 사용자가 적을 경우 사용자가 사용의 흥미를 잃을 위험이 있다. 본 연구는 퍼지 알고리즘을 이용하여 시스템이 사용자의 흥미를 자동으로 계산하도록 하였으며, 매칭유예 알고리즘으로 명명하였다. 매칭유예 알고리즘의 적용 효과를 측정하기 위해 취업사이트에 적용하여 사용자 만족도를 조사하였다. 도입 효과 분석 결과 취업 활동동기를 부여하는 긍정적인 효과가 있는 것으로 보였다.

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.292-302
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• 2007

Thousands of studies on predicting information and products that are suitable for customers' preference have been actively proceeding. In massive information, unnecessary information should be removed to satisfy customers' needs. This Information filtering has been proceeding with several methods such as content-based and collaborative filtering etc. These conventional filtering methods have scarcity and scalability problems. Thus, this paper proposes a recommendation system using BPN to solve them. Data obtained by survey questionnaire are used as training data of neural network. The recommendation system using neural network is expected to recommend suitable products because it creates optimal network. Finally, the prototype for recommendation system based on neural network is proposed to collect data and recommend appropriate methods through survey questionnaire. As a result, this research improved the problems of conventional information filtering.

• Journal of the Korean Society for information Management
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• v.39 no.3
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• pp.195-216
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• 2022

In this study, the author applied the service design methodology to the university library to maximize the service value provided by the university library. To this end, the 'Double Diamond Model', a service design model, was applied to the university library, and service design tools such as Persona, Customer Journey Map, and Touch Points were utilized. To reflect on the service design in the university library, the author first reviewed the literature related to the subject and researched the previous studies. Then, the issue was discovered by questionnaire surveys, interviews with users and librarians, and field investigations. Based on this, Persona and situation scenarios were derived. In addition, after synthesizing Persona's situational behavior and user's emotional change, the study visualized the Customer Journey Map and suggested service improvement plans for 11 items in 3 areas. This study is focused on the process of deriving service improvement plans rather than improving a specific service. The purpose of this study was to improve university library service and to suggest new service plans. The significance of this study is that the practical service improvement plans were applied to the university library.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.1
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• pp.369-391
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• 2018

The purpose of this study was to develop a measurement scheme that assesses organizational performances in library department unit level by applying PCSI model, a Public-service Customer Satisfaction Index. Specifically, this study adopted the Antecedent Model, a component of the PCSI's three-part model, that consists of a total of 12 service quality indices. The study selected a large-scale library as a case to analyze and design a method. We analyzed the library's organizational missions and goals set by each of its six departments, and then mapped them with each of the 12 service quality indices. This mapping was further developed as a work analysis scheme of the library and as a measurement tool. A total of 341 library users participated in a survey that was designed to assess 12 service quality indices. As a result service quality was measured for each index, which in turn, calculated the library's service performance index for both entire and individual units of the library. The results reveled the measurement tool useful in assessing service performances for both individual unit and the entire library.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.407-416
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• 2021

Recently, as retro restaurants began to appear nationwide, including Seoul, consumers are aware of the importance and use them according to the important factors of Servicescape and the use of SNS. The purpose of this study was to investigate the effect of Retro Restaurant's Servicescape and Customer Satisfaction, and the effect of SNS Trust in their relationship. Convenience sampling was used for customers with experience of using Retro Restaurant, which was recently created mainly in Seoul. The survey period lasted about one month from July 1, 2020, and the final 289 copies were used for analysis. The SPSS 21.0 statistical package program was used to verify the hypothesis. As a result of analysis, among the Servicescape factors of Hypothesis 1, attractiveness (β=.442, p<.001) and human service (β=.516, p<.001) had a significant effect on customer satisfaction. In the moderating effect of Servicescape and SNS Trust of Retro Restaurant in Hypothesis 2, attractiveness⁎SNS trust had a significant positive (+) influence. Accessibility⁎SNS trust had a significant negative (-) influence. Lastly, in the fierce food service industry environment, it aims to achieve a competitive advantage in the food service market through a differentiated servicescape such as Retro Restaurant. Through the SNS marketing strategy, the loyalty and re-visiting of customers visiting the restaurant is checked, and it is intended to be provided as useful data for establishing a customer-oriented marketing strategy.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.893-908
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• 2011

This study aims to examine how attendees' motivation of convention & exhibition visitors on their satisfaction, revisit and recommendation intention. It is also another goal of this study to provide strategic materials through making out preventive measures against the convention & exhibition. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, the knowledge seek, friendly relations, deviation ure and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their satisfaction. Second, the knowledge seek, friendly relations and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their revisit intention. Third, the knowledge seek, friendly relations and deviation ure turned out to have affirmative effects on convention & exhibition visitors on their recommendation intention. Fourth, the satisfaction turned out to have affirmative effects on their revisit and recommendation intention.

• Korean Journal of Construction Engineering and Management
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• v.10 no.2
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• pp.34-45
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• 2009

In domestic, the Quality Management system of construction work has been compounded of the association of regulation which is ground for relevant law and operation of Quality Management system by ISO/KS A 9001(QMS) established by the contractor. Two quality guaranteed systems must be operated with complementary and integrated system, but we can not make full use of QMS of contractor and only run routinized quality management system in all construction project by the standard, methods, process provided in the law. These problems were demanded better condition in the past ten years, since the ISO standards have been introduced. Establishing preventive consideration of quality management by setting a goal of drastic quality guarantee is an urgent problem of construction industry. This study is quick to fellow, which should do three things. 1. The attitude survey related quality management of staff in charge in construction site has run. 2. Base on these results, we adjust satisfaction measurement about operation of construction quality management system. 3. Subsequently, we want to offer our thesis about advanced opinion for the next.