• Journal of Nutrition and Health
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• v.53 no.5
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• pp.547-561
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• 2020

Purpose: This study was conducted to segment the delivery food market and to develop customized products and services. Methods: This study analyzed 636 responses collected from customers who ordered delivery food. Statistical analyses were conducted using the SPSS program (ver. 25.0) for frequency analysis, χ²-test, one-way analysis of variance, factor analysis, and cluster analysis. Results: Four factors were extracted by exploratory factor analysis (safety-orientation, convenience-orientation, taste-orientation, and economy-orientation) to explain the consumers' food-related lifestyles. The results of cluster analysis indicated that the 'low-interest group', 'convenience and economy-oriented group', and 'gourmet and economy-oriented group' should be regarded as the target segments. Characteristic analysis of each cluster showed that lowinterest group had higher rates of married (67.1%) and living with family (85.4%) than other clusters. The convenience and the economy-oriented group had higher rates of living alone (28.9%) than others. The gourmet and the economy-oriented group had a higher percentage of unmarried (62.0%) than the others. In addition, the average age of convenience and economy-oriented group (32.3 years) and gourmet and economy-oriented group (32.5 years) were significantly lower than the safety seeker (40.0 years) (p < 0.001). Difference analysis of the consumption practice according to the cluster, revealed significant differences in the order frequency (p < 0.001), main day to order (p < 0.05), source of information about delivery food (p < 0.001), order method (p < 0.001), and co-consumer (p < 0.01). In addition, the convenience and the economy-oriented group had significantly higher overall satisfaction than the others (p < 0.001). Conclusion: These findings suggest that customer segmentation based on a food-related lifestyle can be used to build a successful marketing strategy. Therefore, restaurant managers and delivery platform operators should consider developing products and services according to the segmentation to maximize customer satisfaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.4994-5004
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• 2012

This paper aims at investigating voluntary user participation such as user citizenship behavior and aberrant user behavior in the SNS context. Also it examines on how user participation behavior affects social connectedness, privacy concern, and user satisfaction. The empirical assessment of the research model was conducted using a total of 143 responses. The findings show that user citizenship behavior impacts on social connectedness positively and significantly whereas aberrant user behavior does not influence on social connectedness. Aberrant user behavior is proven not to be related to social connectedness, and to has positive relationship with concern for privacy invasion. Also, the results show that privacy concern is not associated with social connectedness. Finally, social connectedness is shown to be a key determinant of SNS user satisfaction whereas privacy concern is not related to user satisfaction.

• Journal of the Korean Institute of Landscape Architecture
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• v.36 no.5
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• pp.26-34
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• 2008

This study was conducted to investigate the correlation between golfer satisfaction and the diverse variables of golf course design and operation from the golfer's point of view. It was intended to reflect the various expectations and desires of golfers regarding golf course design and operation. The study was conducted on 119 golf courses in Korea, and 309 questionnaires were collected and analyzed. Results are summarized as follows. First, the most influential operational service variables on golfer satisfaction were "appearance of the golf courses", followed by "staff service", and "greens fee". Second, the most influential course design and maintenance factor variables on satisfaction were "course maintenance status", "teeing ground characteristics", and "landscape architecture". Third, based on the results shown in these two areas, a linear regression analysis was conducted to synthetically explain "operational service" variables and "course design and maintenance" variables. As a result, it was found that the explanation power of the synthetic model was 36.5%, and a model appropriateness test was found to be positive. As a result of a regression analysis of the synthetic model affecting golfer satisfaction, the most influential factors were "course maintenance status" followed by "landscape architecture", "tee characteristics", and "staff service". Regarding coefficient values, course maintenance status had an influence of 21.8% followed by landscape architecture at 20%, tee characteristics at 17.7%, and staff service at 15.5%. These results were found to be different from preceding studies that emphasized golf course operational service.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.187-199
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• 2013

Since the supply of smart phones, a change in mobile environment brought a turning point called a mobile generation. Smart mobile office is a combined form of smart phones' new mobile environment and its social media. A construction of mobile office environment using smart phones brought revitalization of the smart phone market. CRM construction also became new requirements for a customer management. However, based on the current information system audit standard, check fields or check lists are insufficient to apply to audit for CRM construction in a smart mobile office environment. Therefore, this paper proposes a model for auditing CRM system construction in smart mobile office environment. It proposes audit domain and check lists of CRM construction. It also verified whether the proposed model is suitable or not by doing a survey if deduced audit domain and check lists correspond with the purpose of the CRM construction audit during smart mobile office environment. As the result, this study appear to have more than average satisfaction the suitability results were.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.129-151
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• 2002

Today, shipping companies have shown the positive volition to the finding of chanced market through the development of new route with the new recognition and enhancement of competitiveness on the quality management in order to cope with the sharply-changing environment of shipping industry. Accordingly, this study is an empirical study which attempts the general and situational approach in order to clarify what TQM source, Activities and performance affect the enterprises and how it is different upon the step of quality management activities in the object of the incidental business related to the oceangoing and costal transportation, and marine and the groups related to the marines, subdividing the area of offering the shipping service.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.1
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• pp.145-151
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• 2012

In this paper, we study the relationships between organization characteristics and desired software quality attributes of enterprise systems. We collected data from three client organizations in three different domains (auto manufacturer, insurance services firm, and government agency) that adopted enterprise software of the same software vendor. Our analysis discovers that capability is a more important attribute to the manufacturing and insurance firms than the government agency. Usability is ranked the highest among other attributes for the government agency and reliability for the manufacturing firm. The relationships identified in this study will help enterprise systems vendors predict their customer needs and, ultimately, increase effectiveness and efficiency in their software development processes. Such findings will be specially useful when software vendors develop enterprise software for a venture firm by enabling them to meet the customer needs customized by the organization haracteristics while staying within the incubating firm's limited budget.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.374-385
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• 2014

The purpose of this study is to examine the effects of implementing internal marketing on the internal satisfaction and on the cognitive organization performance in the K-water by using the logistic regression analysis. The results of test are as follows. First, three internal marketing factors such as reward system, education and training, and internal communication have a significant influence on employee's job satisfaction of the K-water. Second, two internal marketing factors such as education and training, and internal communication have a significant influence on organization performance of the K-water. In conclusion, internal marketing enhances job satisfaction and organization performance, and satisfied employees provide good customer service, thus resulting in enhanced customer satisfaction and improved organization performance.

• Smart Media Journal
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• v.12 no.8
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• pp.60-68
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• 2023

After COVID-19, hotel industry is rapidly experiencing changes in the business environment, and under the influence of the Fourth Industrial Revolution, hotel industry is striving to secure competitive advantages through differentiation, including the use of big data and the IoT in service provision, as well as the introduction of artificial intelligence(AI) robot services. This study analyzed the perceived value of AI robot services and their impact on usage attitudes and behavioral intentions of customers who have used hotels that have introduced AI robot services. The results of the study showed that the value of robot services perceived by customers who have used robot services in hotels is categorized into three dimensions: social, experiential, and functional, and all of them have a positive effect on usage attitudes, with social, functional, and experiential values having a positive effect on usage attitudes in that order. Attitude toward use was also analyzed to have a positive effect on behavioral intention, which is consistent with the value-attitude-behavior model. Therefore, it is necessary for hotels to improve the satisfaction of hotel guests through diversified services of AI robot service.

• Journal of the Korea Convergence Society
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• v.2 no.3
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• pp.33-38
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• 2011

This study is find out the how promotion is handled by understanding the notion and the characteristics of the underpass market in the underground space by comparing those of other ours. However, the underpass market of suwon needs to remodeling. Most of all, there are problems on not having enough ensured environment.

• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.68-72
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• 2016

본 연구는 외국인 승무원의 팀 배속이 한국승무원과의 팀웍, 팀만족, 직무성과에 미치는 영향을 밝힘으로써 효율적인 외국인 승무원 관리방안을 모색하고 나아가 한국인 및 외국인 객실승무원의 단합된 팀웍으로 최상의 고객서비스를 제공하는 데 그 목적이 있다. 본 연구는 문헌연구와 실증연구를 바탕으로 진행하였으며 외국인 승무원의 팀 배속이 한국승무원과의 팀웍, 팀만족도, 직무성과에 미치는 영향 관계를 규명하였다. 설문은 K항공사 객실승무원을 대상으로 496부를 설문 조사하였으며 자료를 수집하고 분석한 결과, 외국인 승무원의 팀 배속이 한국승무원과의 팀웍, 팀만족, 직무성과에 긍정적인 영향을 미치는 것으로 나타났다.