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http://dx.doi.org/10.5392/JKCA.2014.14.01.374

Internal Marketing Approach to Internal Satisfaction and Cognitive Organization Performance : The Case of Korean Water Resources Corporation  

Suk, Yeung Ki (선문대학교 IT경영학과)
Publication Information
The Journal of the Korea Contents Association / v.14, no.1, 2014 , pp. 374-385 More about this Journal
Abstract
The purpose of this study is to examine the effects of implementing internal marketing on the internal satisfaction and on the cognitive organization performance in the K-water by using the logistic regression analysis. The results of test are as follows. First, three internal marketing factors such as reward system, education and training, and internal communication have a significant influence on employee's job satisfaction of the K-water. Second, two internal marketing factors such as education and training, and internal communication have a significant influence on organization performance of the K-water. In conclusion, internal marketing enhances job satisfaction and organization performance, and satisfied employees provide good customer service, thus resulting in enhanced customer satisfaction and improved organization performance.
Keywords
K-water; Internal Marketing; Internal Satisfaction; Cognitive Organization Performance;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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