• 제목/요약/키워드: 고객만족도 조사

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Analyzing the Structural Relationships between Project Manager's Creative Thinking, Entrepreneurship, and Project Performance (프로젝트 담당자의 창의적 사고, 기업가정신, 프로젝트 성과 간의 구조적 관계 분석)

  • Lee, Seol Bin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.1
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    • pp.87-99
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    • 2017
  • This study is intended to look into the structural relationships between project manager's creative thinking, entrepreneurship, and project performance. To achieve this, research model and hypothesis were established to carry out statistical analysis based on the results of an empirical sample survey. The findings showed that project manager's creative thinking didn't improve project satisfaction directly, but it improved project satisfaction through the mediating effects of project manager's entrepreneurship. While it had a direct effect on perceived project performance, project manager's entrepreneurship was not mediated in this process. This suggests that even if project managers have a high expertise, thinking skill and motivation as creative thinking in working on the project, they have the limitation in leading to customer satisfaction from a personal perspective.

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Application Instance Satisfaction Analysis of Web Environmental ERP System (웹환경 ERP시스템의 적용사례 만족도 분석)

  • Yang, Hae-Sool;Kang, Sang-Won;Kim, Jong-Ryeol
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.11
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    • pp.3144-3154
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    • 2009
  • Recently, people seek to recognize organizationally and cross sectionally the period work of a company such as manufacturing, retail, distribution, accounting, and personnel management in order to maximize company profit. Also, the ERP system, which is used as a management concept for plan management designed to optimize the utilization of management resources in an enterprise like manner, has been introduced for the same purpose. This study has examined the ERP system, which has been currently set up, for the parent company, S. The study has evidentially analyzed the system efficiency and satisfaction level of customers by examining implementation effects after onsite application and by seeking ways of improvement after recognizing the difficulty linked with use discovered after onsite application of the system and rejection by customers by conducting a questionnaire survey.

Study of Satisfaction in Implemented Approval Management System Based on Smart phone (스마트 폰 기반의 결재관리시스템 구현에 따른 만족도에 대한 연구)

  • Koo, MinJeong;Yoon, KyungBae;Ko, ChangBae
    • Journal of Digital Convergence
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    • v.11 no.9
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    • pp.357-363
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    • 2013
  • This study aims to establish and apply a mobile office app for approving the achievements of tasks assigned to each person to investigate resulting satisfaction. This is done first by implementing the app for approval in a company with smart phones to enable tasks to be carried out any time and anywhere while the mobile office environment changes the method of carrying out tasks. More efficient work environment is expected if the system implemented in this study is improved in cooperation with customer's requirements. Matters for improving work efficiency added to the approval management system through this app will contribute to efficiently and continuously improving the mobile office environment to enhance productivity and efficiency of a company.

An Empirical Study on Enhancing User Satisfaction of Customer Service Information Systems (콜센터 고객정보시스템의 이용자 만족도 제고를 위한 실증 연구)

  • Cho, Seong-Ho;Park, Kwang-Ho
    • The Journal of Society for e-Business Studies
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    • v.18 no.2
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    • pp.257-277
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    • 2013
  • Those studies in the field of Management Information Systems and the Success Model of the DeLone and McLean's Information Systems suggest that some factors related to information systems should be developed and operated to affect the performance of the user's personal and companies through the introduction and use of corporate information systems. The purpose of this study is put on searching for some factors which impact on user satisfaction about the customer information management systems of call center. We did conduct on a survey of 539 people who are working as a call center counseling employees as setting up a structural equation model which reflects previous research on working environment and job satisfaction, and modified DeLone and McLean's information system success model. The results of this study are as follows. First, seven of the eleven hypotheses that three quality of the information systems might be affecting working environment, job satisfaction, user satisfaction were adopted Second, we confirmed that the working environment works as a the partial mediation and the quality of services works as a fully mediation between system/information quality and users' satisfaction. The implications of this study are that it is necessary not only to make a good working environment but also to keep improving it in order to boost the operational performance of information systems in the future.

The Effect of Perceived Internal Marketing and Customer Orientation on the Organizational Commitment of Nurses in Specialized Hospital (전문병원간호사가 지각한 내부 마케팅과 고객지향성이 조직몰입에 미치는 영향)

  • Lim, Kyoung-Min;Jo, Eun-Joo;Kwon, Jeong-Ok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.3
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    • pp.489-498
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    • 2016
  • This study examined the effects of internal marketing and customer orientation on the organizational commitment of nurses in specialized hospitals. This research was conducted from May 1 to 30, 2015 and involved 149 nurses at 5 specialized hospitals in Busan, The collected data were analyzed by descriptive statistics, t-test, ANOVA, Scheffe's test, Pearson correlation coefficients, stepwise multiple regression by the SPSS WIN 18.0 program. As a result, there were significant differences in the organizational commitment according to age, marital status, education, clinical experience, position, work shift, working unit, number of beds, and experience of participation for employee satisfaction survey. Organizational commitment was positively related to the internal marketing. In addition, there was a positive correlation between the organizational commitment and customer orientation. Meaningful variables that influenced the organizational commitment were internal marketing, working unit, education, and position. The total explanation power was 58.5% and the internal marketing was the most influential factor. In conclusion, to enhance the organizational commitment of nurses working in specialized hospitals, educational opportunities need to be provided to increase the professionalism of nurses, and efforts will be needed to improve the working environment and develop internal marketing strategies, such as regular satisfaction surveys.

The Effect of the Menu Quality of Hotel Italian Restaurants on Satisfaction and Revisit Intention (호텔 이태리 레스토랑의 메뉴 품질 만족도가 재방문 의사에 미치는 영향)

  • Min, Kye-Hong
    • Culinary science and hospitality research
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    • v.16 no.1
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    • pp.92-103
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    • 2010
  • This study aims at analyzing what influences the menu quality of Italian restaurants in major five star hotels in Seoul have on satisfaction and revisit intention. The survey was conducted from 20st June to 26th June, 2009. The statistical data of the analysis were completed using the SPSS 12.0 program, and frequency analysis, reliability analysis, factor analysis, multiple regression analysis were conducted. The results of this study were as follows. First, the most significant factor in selecting Italian restaurants was found foods taste, and the factor analysis with 45 variables of the menu quality of the Italian restaurants came up with menu factor, foods quality factor, and menu service factor. Second, among the menu quality of the Italian restaurants, menu contents and menu services were found to have a significant effect on satisfaction. Third, satisfaction was found to have a significantly positive effect on revisit intention. Fourth, menu contents were identified to have a significantly positive on revisit intention while food quality and menu services didn't have a positive one. Thus more studies should be focused on a variety of menu quality regarding Italian restaurants in the future. Based on these results, there must be continuous supervision over the menu of Italian restaurants.

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Empirical Analysis of SFA (Sales Force Automation) System Utilization Level and Performance in Pharmaceutical Companies in Korea (국내 제약기업에서의 SFA(sales Force Automation) 시스템 활용수준과 기업성과의 실증분석)

  • Jang, Kyoung won;Ko, Gunhyuk;Ha, Dongmun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.11
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    • pp.182-190
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    • 2018
  • Many pharmaceutical companies operate the SFA system to support salespeople. The SFA system is used for various behaviors of salespeople. However, there is a lack of empirical analysis on the performance of SFA in Korea. The purpose of this study is to investigate the utilization of SFA system and the non - financial performance of SFA system. The subjects of the survey were 347 pharmaceutical community members who consisted of pharmaceutical salespeople and surveyed online for 18 days from March 13, 2018 to April 30, 2018. and the effective response rate was 23.1% (80/347). The analysis shows that the higher the level of SFA system utilization, the higher the non - financial performance. By type of company, the utilization level of multinational companies was higher than that of domestic companies. Among the SFA utilization level items, 1.47 points (3.65, 2.18) were higher than the domestic companies in terms of the support service items. Among the SFA performance items, foreign companies were 1.47 points (3.16, 1.69) Respectively. This suggests that the SFA development and operation method of the domestic company focuses on the management service rather than the support service for the salesperson and the customer satisfaction. Through this study, it is considered that domestic companies should strengthen sales person support and customer satisfaction information providing function when operating SFA system.

Consideration on the Satisfaction of Patients and SUV Variation According to Whether or not to Listen to Music after 18F-FDG Injection (PET/CT 검사에서 18F-FDG 투여 후 음악 청취 여부에 따른 SUV변화와 환자의 만족도에 관한 고찰)

  • Park, Suyoung;Yun, Sunhee;Kim, Hwasan;Kim, Hyunki
    • The Korean Journal of Nuclear Medicine Technology
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    • v.17 no.2
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    • pp.37-43
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    • 2013
  • Purpose: PET/CT scan using the SUV (Standardized Uptake Value) of radiopharmaceutical uptake in organs and tissues as an objective indicator makes it possible to analyze physiological and chemical reactions of human organs. This study analyzes the change of the SUV uptake in accordance with the way how PET/CT patients take a rest after the injection of $^{18}F-FDG$ (Fluororo-deoxyglucose). And also subjective satisfaction is assessed listening to music while taking a rest. Materials and Methods: From April 2011 until February 2013, Among the Primary cancer patients who admitted to the Catholic Medical Center (Seoul & Bucheon St. Mary's Hospital) and scanned $^{18}F-FDG$ PET/CT and also received care through the tracking test (mean age $55.61{\pm}12.41$ years, 108 people, 48 men and 60 women) were selected. The patients were divided into two groups. The first group (A: basal study) is requested to take a rest in bed quietly after the injection. However the second one (B: follow up study) is requested to listen to the music while taking a rest. And then SUV analysis was performed respectively. At the end of the scan, ROI (Region Of Interest) were set from the center of the liver (right lobe) and 3 spots of the brain (frontal, temporal, and occipital lobes). And the SUV was calculated. To identify the correlation among those ROIs, paired t-test was performed using SPSS software (Version 12.0K for windows, P>0.05). Also, after the PET/CT scan the satisfaction study was conducted of all the patients. 1:1 questionnaire survey was performed, and that questionnaire was made using the Likert 5-point scale. By utilizing those questionnaires, the analysis about simple frequency, percentage, average, and standard deviation was performed. Results: The SUV change of the 4 designated ROIs in accordance with listening to music was not statistically significant. (Frontal lobe P-value=0.611, Occipital lobe P-value=0.499, Temporal lobe P-value=0.717, Liver P-value=0.334: P-value>0.05) And the satisfaction study indicated that group B was appear to be 0.42 points (5 basis points) higher than group A. It showed that patients are more satisfied in group B than group A. Conclusion: when performing PET/CT scan using $^{18}F-FDG$, listening to music after the injection of the radiopharmaceuticals does not affect the SUV but given the state of the psychological comfort that may increase the patient's satisfaction.

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지방정부의 예산지출행태에 관한 지역주민 의식조사

  • 김용철
    • Proceedings of the Korean Association for Survey Research Conference
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    • 2000.11a
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    • pp.109-125
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    • 2000
  • 본 논문은 3개 기초자치단체 지역주민들을 중심으로 이들 지방정부의 투자우선지출 순위에 관한 지역주민의 의식을 분석해 보았다. 이러한 분석은 근본적으로 지방정부의 공공지출을 통한 투자사업 활동이 지역주민의 선호순위와 일치하는지를 검증해보기 위한 선행연구로서의 의미를 가지고 있다. 지역에 따른 행정기능별 우선지출 순위분석에서 볼 때 일반행정부문의 경우 세지역 모두 기획조정분야에 가장 큰 우선지출을 요구하고 있고 산업경제 부문의 경우 지역특산물생산과 지역공단육성에 큰 관심을 보이고 있으며 사회복지부문의 경우 쓰레기처리 및 폐기물관리 등에 우선적인 관심을 보여 생활환경의 정비에 큰 관심이 있는 것으로 분석되었다. 지역개발사업의 경우 도시계획 및 도시정비사업이 그리고 민방위부문의 경우 재난관리와 화재예방의 부문에 특히 우선지출의 관심을 보이고 있었다. 지방자치단체의 공공지출에 영향을 미치는 주요요인들은 주민참여도, 정부.기업관계, 정치적 연계, 기획과 예산구조, 공공투자 재원보조, 등으로 구성되어 있으나 각 요인별로 구성변인에 따른 지역주민간의 인식은 다르게 나타남을 알 수 있었다. 이상과 같은 지역주민들의 공공지출형태의 다양성과 여러 기대조건들을 충족시키고 그럼으로써 행정서비스에 대한 지역주민의 만족도를 극대화하기 위해서는 각 지방정부는 그들 지역내 특수한 사회 경제적 여건하에서 새로운 고객관리전략을 수립하여야 할 것이다.

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Study on How to Form Adoptive Intention of MDSS and User Satisfaction (마케팅 의사결정지원 시스템의 채택의도 형성과 사용자 만족에 관한 연구)

  • Heung-soo Park;Dong-hoon Kim;Seong-ho Kang
    • Asia Marketing Journal
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    • v.1 no.2
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    • pp.1-18
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    • 1999
  • 본 연구의 목적은 국내의 마케팅의사결정지원시스템의 채택의도를 증가시키는 요소와 실제 시스템의 사용 만족도를 증가시키는 요소를 발견하여 이러한 요소들 사이의 관계를 규명하는데 그 목적이 있다. 이를 위해 기초적인 문헌조사와 심층 면접의 예비 조사를 통해 설문지를 구성하고 기업의사결정자를 대상으로 설문지를 통한 본 조사를 실시하였다. 본 논문의 연구결과는 다음과 같이 세가지로 요약될 수 있다. 첫째로 마케팅의사결정지원시스템의 채택의도에 영향을 미치는 요소들은 고객, 제품 경쟁자 등의 의사결정환경의 역동성으로 대표되는 환경요인, 조직규모, 최고경영자의 지원, 인센티브 도입정도 등으로 대표되는 조직요인, 마케팅부서의 독립성, 장기적 마케팅 전략수립정도, 마케팅 스탭수 등으로 대표되는 직무요인으로 나타났다. 둘째, 마케팅의사결정지원시스템의 사용자 만족에 영향을 미치는 요소들은 하부시스템의 개발정도, 개발형태, 개발참여로 대표되는 실행요인과 사용정보의 양, 고려하는 차원의 수, 정보시스템의 관여도 등으로 대표되는 사용자 행위요인과 시스템의 정교함과 유연성으로 대표되는 시스템만족요인으로 나타났다. 마지막으로 마케팅의사결정지원시스템의 채택의도에 영향을 미치는 요소와 마케팅의사결정지원시스템의 사용자들의 만족에 영향을 미치는 요소는 본질적으로 다른 것으로 밝혀졌다. 이는 채택의도와 사용자 만족에 영향을 미치는 요소들 중에서 실행요인이나, 시스템만족요인, 사용자 행위요인의 매개적인 역할이 채택의도와 사용자 만족에 각각 다른 영향을 미치고 있기 때문인 것으로 밝혀졌다.

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