• Title/Summary/Keyword: 고객만족도 조사

Search Result 418, Processing Time 0.027 seconds

A Survey on the Outsourcing Usage of Logistics Service Users in China -Focused on Area of Shanghai- (중국 물류서비스 이용자들의 아웃소싱 관행에 관한 조사연구)

  • Fu, Qin-Qin;Bae, Jung-Han;Kim, Gwi-Ok
    • Journal of Korea Port Economic Association
    • /
    • v.25 no.1
    • /
    • pp.249-270
    • /
    • 2009
  • This paper analyses the results of the survey questionnaires which are made for logistics services users in Shanghai, China. Based an 158 valid users' responses, the study results show that the typical outsourcing logistics users prefer to set up long term relationship with providers and buy services from multiple providers. Most users are satisfied with their providers and believe that outsourcing logistics services has led to positive impact on their customer satisfaction, logistics service levels and revenue improvement. Price levers, core competences, reputation are critical in the selection of an outsourcing logistics provider for users in this study. This study indicates that the market for 3PL services in China has a reasonable potential fur further development, though 3PL practices are still at a nascent stage in China. This paper presents full details and implications of the results of th£ survey and then provides some helpful suggestion for th£ development of Chinese logistics industry and Chinese logistics companies.

  • PDF

IS/IT 기술 및 지식에 대한 충북 지역 IS 실무자 재교육 수요 조사

  • Lee, Hyeon-U;Gyeong, Won-Hyeon;Min, Bong-Gyu;Go, Seok-Ha
    • Proceedings of the Korea Society of Information Technology Applications Conference
    • /
    • 2006.06a
    • /
    • pp.159-181
    • /
    • 2006
  • 본 연구에서는 청주와 그 인근 지역에서 정보시스템을 개발하거나 운영하고 있는 업체의 IS 실무자들에게 (1) IS 실무자의 업무 수행 성과, (2) 소프트웨서 및 IT 전문기술수준, (3) IS 지식 및 능력 수준, 그리고 (5) 재교육 수요에 대해서 설문 조사하였다. 본 연구의 조사 대상자들은 주로 Sl(system integration) 업체에 종사하는 IT(information technology) 실무자들과 e-Business를 수행하는 일반 기업에서 전산 업무를 담당하고 있는 실무자들이며, 구체적으로는 전산시스템 운영자, 시스템/데이터베이스 분석/설계자, 어플리케이션/웹 프로그래머, 최종사용자 지원 담당자, e-Business를 위한 IT 지원 인력 등이다. 조사 결과는 다음과 같다. 충북 지역에서 IS 실무자들은 자신들의 업무를 성공적으로 수행하기 위한 지식 및 기술의 다양한 영역에서 광범위하게 지식 및 기술의 결핍을 느끼고 있으며, 자신의 업무 성과가 전반적으로 좋지 않다고 판단하고 있고, 업무 관련 지식 및 기술에 대한 재교육의 필요성을 강하게 느끼고 있다. 또한, 충북 지역의 IS 실무자들은 주된 활동이나 업무가 시스템 개발과 유지보수, 최종 사용자 지원 등의 활동이며, 이에 대한 최신의 기술과 고객 중심의 시각화된 도구(GUI)를 제공하는데 많은 시간을 투자하며, 기존의 반복적인 개발 업무에서 점차 경력이 쌓임에 따라 고객 중심적인 새로운 시스템 개발을 위한 기획과 관리에 많은 관심을 기울이고 있으나, 조직 운영 및 의사결정 등과 같은 기술/지식들에는 낮은 관심을 보였다. IT전문 기술들 중 IS 실무자들이 필요로 하고 보유해야 한다고 응답한 기술들은 대다수가 웹 개발에 관련된 기술이며, IS 실무자들은 대규모 프로젝트의 수행에 필요한 공동 작업 수행 능력의 제고와 그를 위한 재교육에 높은 관심을 나타내었다. 본 조사는 충북의 IS 실무자들을 위한 대학 교육과 재교육을 포함하는 최적의 평생 교육계획 수립을 위한 기초적이고 필수적인 정보를 제공할 것으로 기대된다.

  • PDF

Influence of New Town Residents' Housing Value of an Apartment House on Housing Satisfaction and Customer Loyalty -With focus on the 2nd term new town case- (신도시 거주자의 아파트에 대한 주거가치가 주거만족과 고객충성도에 미치는 영향 -2기 신도시 사례를 중심으로-)

  • Lee, Mu-Seon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.17 no.10
    • /
    • pp.412-425
    • /
    • 2016
  • Recently, the influence of the residential value of new town apartment houses has been increasing in the housing market; however, there has been little study on the relationship between the housing value and customer loyalty. This study analyzed the influence of the housing value on housing satisfaction and customer loyalty. To this end, this study conducted a survey targeting 519 residents in the second term new town. Accordingly, basic statistics, reliability and hypothesis test were carried out using SPSS 21.0 and ANOVA as an analysis method. The study results are as follows. First, as a result of factor analysis of the housing value, the factor was analyzed as 6 sorts, such as safety, sociality, convenience, economic feasibility, aesthetics, and comfort. Second, safety, comfort, and convenience among the factors in the housing value were found to have a significant influence on the housing satisfaction. This means that the concepts of property and assets reflect the development of new urban city apartments. Third, a new town house purchaser's positive housing value and housing satisfaction were found to increase customer loyalty. This greater satisfaction of the current residential apartment dwellers means that they are more likely to introduce their relatives and neighbors. These results suggest that a positive outlook of a new town householder on the housing value and housing satisfaction will eventually work more on revitalizing the housing market.

The Effects of Local Financial Institution's Financial Items and Service Quality on Customer Satisfaction and Loyalty (지역 금융기관 상품 및 서비스품질 요인이 고객 만족과 고객 충성도에 미치는 영향)

  • Chun, Yeongae;Park, Jae Whan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.12 no.2
    • /
    • pp.117-124
    • /
    • 2017
  • In the face of current environment of changing markets and increasing competition, regional financial institutions are also attempting to meet the needs of customers using various methods such as offering new services that satisfy customer demands. This study seeks to determine for regional financial institutions which service products and quality factors affect customer satisfaction and loyalty, and compare service products and service quality sources with the goal of observing the comparative importance of each service factor. This sample is conducted by visiting customer survey from October 7th to October 30th, 2015 to Korea Credit Union Cooperative Association and Seoul Consumer Association. The sample is analyzed as follows. interest rate, deduction, insurance and welfare business had a significant effect on customer satisfaction level among the commodity factors of local financial institution, and accessibility, professionalism and empathy affect service satisfaction level. Second, customer satisfaction has a significant effect on customer loyalty. In addition to the interest rate and professionalism factors, it is analyzed that deductions, insurance and welfare projects and empathy are important factors in the local financial institutions contributing to the local economy while providing financial convenience to local residents. This study suggests key points that regional financial institutions can use to differentiate their image in the competitive financial markets.

  • PDF

발명하는 사람들-제58호

  • Han, Mi-Yeong
    • The Inventors News
    • /
    • no.58
    • /
    • pp.1-16
    • /
    • 2007
  • 여성기업간 경쟁 물건너갔나/여성발명 출원율 급증/발행인 칼럼/특허청, 이전희망 우수특허기술 조사/아시아 진출 기업, 지식재산권부터 챙겨야/특허고객 만족도 높아져/발명보국 입지론과 한미FTA/한미FTA 특허분야에 미칠 영향/여성발명 출원률 급증의미/창의교실 현장을 가다/미리보는 여성발명품박람회.우수사례 발표회/전상우청장 영어토론 1년/특허청, 특허국제조사기관 '부상'/'국가 R&D IP포럼' 본격 출범/항암효과에 좋은 마늘/역사 속의 발명품/하루 10분 발명교실/특허Q&A/"여성발명가에 대한 사업화 지원 실적 높일 터"/'참살이' 붐 특허출원에도 영향/금연 특허, 다국적 제약사가 우세/아이디어 착상 및 발명 기법/기술, IT및 문화 강국으로 도약을 위한 제도 마련/카를의 '아스피린'/정부 특허기술 사업화에 3천7백34억원 지원/윤연숙 원자력 병원 책임연구원 제9회 장영실과학문화상 금상 수상/이희자 이사.김순자 회원 제네바국제발명전 금상 수상

  • PDF

Dietary Habits and Foodservice Attitudes of Students Attending American International Schools in Seoul and Gyeonggi Area (서울.경기지역 외국인 학교 학생들의 식습관 및 급식만족도 -미국계 외국인 학교를 중심으로-)

  • Kim, Ok-Sun;Lee, Young-Eun
    • Journal of the East Asian Society of Dietary Life
    • /
    • v.22 no.6
    • /
    • pp.744-757
    • /
    • 2012
  • This study was designed to obtain basic data for the globalization of Korean food and the expansion of food exports through contract foodservices. A survey of dietary habits and attitudes toward school foodservices was given to students in three American international schools served by a domestic contract foodservice management company located in Seoul and Gyeonggi area. The results showed an average of three meals taken daily 3.39 times for male students and 2.95 times for female students and the time required for a meal was about 24~26 minutes. The average breakfast frequency was 5.10 times(4.59 times for male students and 5.35 times for female students) and many students reported skipping breakfast due to a lack of time. The average weekly frequency of dining out was 1.78 times(2.15 times for male students and 1.60 times for female students). In all schools, irrespective of gender and grade, students responded that a desire for snacking was 'why they want to have cookies', and snacking hours were frequently listed as 'between noon and evening'. Many also responded that an unbalanced diet is the reason some snacks are 'not to their taste'. Overall, students were highly satisfied with the foodservice menu, although there was a significant difference in what was considered proper food temperature, proper food seasoning, suitable amounts of food, and freshness of food. Male and female students were specifically highly satisfied with the 'freshness of food materials' and 'variety of menu' respectively. Overall, all students were highly satisfied with the foodservice, including the 'cleanliness of tables and trays'.

A Study on the IPA Analysis of Menu Quality and Servicescape of Kijang Area Local Restaurants (기장지역 향토음식점의 메뉴품질과 서비스스케이프의 IPA 분석에 관한 연구)

  • Kim, Heon Chul
    • Culinary science and hospitality research
    • /
    • v.22 no.2
    • /
    • pp.176-188
    • /
    • 2016
  • The main purposes of this study is to examine a local restaurants menus' importance and satisfaction of the servicescape. Survey was collected by December 1 through December 31 2015, in the region Kijang County. the data from this survey were analyzed by using various statistical techniques including frequency tables, factor analysis, reliability test, and IPA. Results of IPA analysis showed that menu consisted of local products is the highest average value, and it means the local food restaurants need to use the nostalgic marketing techniques. In addition, menus are currently for sale in order to attract continuing foreign tourists as perceived by Busan residents Kijang. Therefore, the local food restaurants need to revive the traditional flavors and recipes coming down area from ancient times. Based on these results, this study will contribute to provide fundamental information for developing marketing strategies especially local food restaurants.

A survey on customers' perception of a hygiene grade certification system for restaurants (음식점 위생등급제에 대한 고객 인식도 조사)

  • Heo, So-Jeong;Bae, Hyun-Joo
    • Journal of Nutrition and Health
    • /
    • v.53 no.2
    • /
    • pp.203-214
    • /
    • 2020
  • Purpose: This study investigated customers' perception of a hygiene grade certification system for restaurants and this study also determined way to promote the application of the hygiene grade certification. Methods: A total of 315 customer responses were used for the data analysis. Statistical analyses were conducted using the SPSS program (ver. 23.0) for frequency analysis, χ2-tests, t-tests, analysis of variance, and Importance-Performance Analysis (IPA). Results: The composition of the respondents was 43.8% males and 56.2% females. The 73.3% lived with their families while 26.7% lived alone. Among those surveyed, 84.5% dine out at least once a week and 66.8% dine out during weekends evening. In addition, the most preferred types of restaurants were Korean restaurants (37.5%), delivery restaurants (14.6%), and Western restaurants (8.9%). Information about restaurant was most frequently obtained through Internet searches (54.0%). The average expenditure of eating-out per person was 15,483 Korean won, and the overall satisfaction averaged 3.58 out of 5 points. According to the results of IPA, the restaurant selection attributes that were priorities for improvement were the foods' taste and restroom cleanliness. In addition, 30.5% of respondents recognized the hygiene grade certification system for restaurants. The intention of dining at restaurants with a hygiene grade certification in the future was on average 4.02 out of 5 points. A total of 56.8% of respondents were willing to pay more for a restaurant with a hygiene grade certification. The average percentage of additional price was 6.02%. Conclusion: In order to apply and quickly disseminate the hygiene grade certification system all over the Korea, the study results suggest that relevant policy should be provided by the Korean government for certified restaurants along with the relevant education and promotion of the system to customers.

Clustering Corporate Brands based on Opinion Mining: A Case Study of the Automobile Industry (오피니언 마이닝을 통한 브랜드 클러스터링: 자동차 산업 사례연구)

  • Hwang, Hyun-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.17 no.11
    • /
    • pp.453-462
    • /
    • 2016
  • Since the Internet provides a way of expressing and sharing Internet users' mindsets, corporate marketers want to acquire measurable and actionable insights from web data. In the past, companies used to analyze the attitude, satisfaction, and loyalty of consumers toward their brands using survey data, whereas nowadays this is done using the big data extracted from Social Network Services. In this study, we propose a framework for clustering brand names using the social metrics gathered on social media. We also conduct a case study of the automobile industry to verify the feasibility of the proposed framework. We calculate the brand name distance for each pair of brand names based on the total number of times that they are mentioned together. These distances are used to project the brand name onto a 3-dimensional space using multidimensional scaling. After the projection, we found the clusters of brand names and identified the characteristics of each cluster. Furthermore, we concluded this paper with a discussion of the limitations and future directions of this research.

A Study on Quality Characteristics of 3D Printer Using Kano Model and Timko Customer Satisfaction Factor - Focused on Makers - (Kano 모델과 Timko 고객만족계수를 활용한 3D프린터 품질특성에 대한 연구 -메이커스를 중심으로-)

  • Won, Jong Myeon;Kim, Youn Sung
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.23 no.4
    • /
    • pp.107-121
    • /
    • 2018
  • This study investigates the effects of the Kano model on the product quality and quality satisfaction on the FDM low cost 3D printer, which is used by consumer and makers. 3D printer product quality is analyzed in terms of functionality, usability, durability, reliability and safety based on the inherent quality of the product itself. This study were tested using Kano analysis to calculate the product detail characteristics and Timko coefficient to calculate the degree of satisfactory effects of the 3D printer. As a result, this study becomes product size, the output speed, durability against external impact as attractive quality and the safety part is regarded as One-dimensional quality. With the exception of surface resolution, the Timko customer satisfaction index was the same as the Kano model.