• Title/Summary/Keyword: 고객관계 관리

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A Study on the User Satisfaction of Public Library Users in Korea (우리나라 공공도서관의 이용자만족도에 관한 연구: 2010 공공도서관 운영 평가 이용자만족도 조사 결과를 중심으로)

  • Cha, Sung-Jong
    • Journal of the Korean Society for information Management
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    • v.28 no.1
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    • pp.285-308
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    • 2011
  • This study examines user satisfaction in public libraries nationwide. It analyzes service quality factors that affect user satisfaction of public library patrons and identify sub-factors of service quality that affect the overall user satisfaction. User satisfaction factors were developed to measure library satisfaction in all aspects of the library service. Six variables were identified, including volume of books, staff, programs, facilities, online services, and information availability. According to survey findings, general library satisfaction was strongly correlated with information availability, facilities, and staff. Relatively lower levels of satisfaction were identified in the areas of online services and programs. All six service quality factors were statistically significantly associated with user satisfaction, where information availability, facilities, and volume of books showed stronger associations than the other three factors.

Implementation of Client Authentication System on Transparency Cache (투명 캐시에서의 사용자 인증 시스템 구현)

  • Kim, Seong-Rak;Gu, Yong-Wan
    • The KIPS Transactions:PartC
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    • v.9C no.2
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    • pp.181-188
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    • 2002
  • There are recently a lot of inconvenience because every client should be set to the proxy server on the browser in order to control the access by means of the client authentication in the proxy server. The client authentication technology using the transparency cache in this paper will be transparently used for every user in the internet which option of the authentication function is simply set in the cache server. In addition, the administrator will get the benefit since he can control the traffic of each client and strengthen the security. And also, this system is expected to use in the eCRM deeply rotated to the tendency of the client in the field of the e-commerce like shopping mall in the internet since the administrator can monitor the pattern of the client using the internet. This technique can be applied to the company affiliated research center, the EC website, and the military where it is essential for the tight security even though there are no additional security devices.

A Study on the Improvement of Applicaton and Performance on Logistics Information System - In the place of Busan·Kyungnam area - (물류정보시스템 활용도 제고에 관한 연구 - 부산·경남지역을 중심으로 -)

  • Choi, Yang-Won;Lee, Sibok
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.1D
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    • pp.31-39
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    • 2006
  • The logistics information system has been recently attracting a great deal of attention for its importance in the national economy. It should be noted, however, that the degree of the system utilization differs by the capabilities of the logistics firms such as logistics management skills, robustness of the organization, technical sophistication, and administrative abilities. A survey was conducted in the Busan and Kyungnam area for 174 companies in the logistics and manufacturing industry. The results of this study can be summarized as follows : First, the degree of utilization of the logistics information system varies depending upon business-type details. Secondly, utilization of the logistics information system is equally important for both manufacturing and logistics companies. Thirdly, it was found that the executives of the companies with logistics management skills can play a key role in utilizing the logistics information system. Finally, the degree of utilization has positive relationships with the logistics performance as the companies benefit from the system not just for saving costs, but more importantly for providing higher-quality services for their customers.

ESG Management Strategy and Performance Management Plan Suitable for Social Welfare Institutions : Centered on Cheonan City Social Welfare Foundation (사회복지기관에 적합한 ESG경영 전략도출 및 성과관리방안 : 천안시사회복지재단을 중심으로)

  • Hwang, Kyoo-il
    • Journal of Venture Innovation
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    • v.6 no.3
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    • pp.165-184
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    • 2023
  • Since municipal welfare institutions operate for different purposes from general companies or public enterprises, ESG practice items and model construction should be conducted through various and comprehensive social welfare studies. Since there are not many studies available in domestic welfare institutions yet and there are no suitable ESG management utilization indicators, the Cheonan Welfare Foundation's strategy and management strategy system were established to spread the model to other welfare institutions and become a leading foundation through education and training. The foundation and front-line welfare institutions selected issues identification and key issues through the foundation's empirical analysis and criticality analysis, focusing on understanding ESG management and ways to establish a practice model that positively affects institutional image and business performance. Based on this, the promotion system was examined by establishing a performance management plan after deriving appropriate strategies and establishing a strategic system for social welfare institutions. Environmental and social responsibility, transparent management, safety management system establishment, emergency and prevention, user (customer) satisfaction system establishment, anti-corruption prevention and integrity ethics monitoring and evaluation, responsible supply chains, and community contribution programs. This study attempted to specifically present efforts to settle ESG management through the consideration of the Cheonan Welfare Foundation. Therefore, it is considered to be useful data for developing ESG management by referring to the systematic development process of the Cheonan City Restoration Foundation to develop ESG measurement indicators.

The Effects of Service Quality on Shopping Value and Repatronage Intention: The Case of Specialty Coffee Shops (서비스 품질이 쇼핑가치와 재이용의도에 미치는 영향: 커피전문점을 중심으로)

  • Cho, Hyun-Jin
    • Journal of Distribution Science
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    • v.10 no.4
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    • pp.21-28
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    • 2012
  • While recent economic stagnation has left consumers dispirited, rapid growth has been seen in the domestic coffee industry recently. With the growth in coffee consumption, a tremendous increase in the number of specialty coffee shops has been seen in the domestic coffee market. The expectation that markets specializing in coffee will continue to grow for a long time will cause existing enterprises to expand their shops and increase the rate of entry of new shops. Intense competition in the domestic coffee market will force companies to create a competitive advantage through differentiated marketing strategies. This paper focuses on how the shopping value and repatronage intention of customers using coffee shops is affected by service quality. Moreover, this paper intends to examine the service quality that is critical for the successful management of relationships and the values that are important to consumers. For these purposes, the discriminative effect of service quality on shopping value was analyzed and the effect of utilitarian and hedonic value on repatronage intention was reviewed. The results of this study are detailed below. First, interaction and outcome quality can positively affect the hedonic value, whereas environment quality is not meaningful for utilitarian value. Considering the relative effect on utilitarian value outcome, the effect of outcome quality is greater than that of interaction. This result shows that the role of outcome quality is most important for improving utilitarian value. Second, outcome and environment quality positively affect hedonic value; however, interaction quality does not meaningfully increase hedonic value. These results indicate that customers recognize hedonic value on the basis of their evaluation of the service outcomes and the background to delivery service. In particular, it was revealed that the relative effect of outcome quality on hedonic value is greater than that of environment quality. Third, both utilitarian value and hedonic value had a positive effect on repatronage intention. The relative influence of the hedonic value is that the shopping value affects the repatronage intention more than the utilitarian value. These results mean that customers recognize coffee shops as spaces for satisfying utilitarian and hedonic values, and they place more importance on the benefits of the emotional experience than functional needs. Finally, this study suggests that output quality is more important than other service factors, and the results of this paper give some implications to the coffee shop industry that customers seek utilitarian needs based on economic value and place more weight on hedonic value, such as that offered by relationship media.

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Correlation Analysis of Inspection Results and ATP Bioluminescence Assay for Verification of Hygiene Status at 5 Star Hotels in Korea (국내 주요 5성급 호텔의 위생실태 조사와 ATP 결과의 상관분석 평가 연구)

  • Kim, Bo-Ram;Lee, Jung-A;Ha, Sang-Do
    • Journal of Food Hygiene and Safety
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    • v.36 no.1
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    • pp.42-50
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    • 2021
  • Along with the rapid growth of the food service industry, food safety requirements and hygiene are increasing in importance in restaurants and hotels. Accordingly, there is a need for quick and practical monitoring techniques to determine hygiene status in the field. In this study, we investigated 5 domestic 5-star hotels specifically, personal hygiene (hands of workers), cooking utensils (knife, cutting board, food storage container, slicing machine blade, ice-maker scoop) and other facilities (refrigerator handle, sink). In addition, we examined the hygiene management status of customer contact points (tongs for buffet, etc.) to derive the correlation between the ATP values as a, a verification method. As a result of our five-hotel survey, we found that cooking utensils and personal hygiene were relatively sanitary compared to other inspection items (cookware 92.2%, personal hygiene 91.4%, facilities and equipment 76.19%, customer contact items 88.6%). According to our ATP-based mothod, kitchen utensils (51 ± 45 RLU/25㎠) were relatively clean compared to other with facilities and equipment (167 ± 123 RLU/25㎠). In the present study, we also evaluated the usefulness of the ATP bioluminescence method for monitoring surface hygiene at hotel restaurants. After correlation analysis of surveillance of hygienic status points and ATP assay, most results showed negative and high correlation (-0.64--0.89). Our ATP assay (92 ± 67 RLU/25㎠) of each item after cleaning showed signigicantly reduced results compared to the ATP assay (1020 ± 1254 RLU/25㎠) for normal status, thereby indicating its suitability as a tool to verify the validity of cleaning. By our results, ATP bioluminescence could be used as an effective tool for visual numerical evaluation of invisible contaminants.

A Study of the Core Factors Influencing the Golfer Satisfaction with Golf Courses in Korea (한국골프장의 이용자 만족도 결정 요인에 관한 연구)

  • Ryu, Chang-Hyun;Kim, Yoo-Il
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.5
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    • pp.26-34
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    • 2008
  • This study was conducted to investigate the correlation between golfer satisfaction and the diverse variables of golf course design and operation from the golfer's point of view. It was intended to reflect the various expectations and desires of golfers regarding golf course design and operation. The study was conducted on 119 golf courses in Korea, and 309 questionnaires were collected and analyzed. Results are summarized as follows. First, the most influential operational service variables on golfer satisfaction were "appearance of the golf courses", followed by "staff service", and "greens fee". Second, the most influential course design and maintenance factor variables on satisfaction were "course maintenance status", "teeing ground characteristics", and "landscape architecture". Third, based on the results shown in these two areas, a linear regression analysis was conducted to synthetically explain "operational service" variables and "course design and maintenance" variables. As a result, it was found that the explanation power of the synthetic model was 36.5%, and a model appropriateness test was found to be positive. As a result of a regression analysis of the synthetic model affecting golfer satisfaction, the most influential factors were "course maintenance status" followed by "landscape architecture", "tee characteristics", and "staff service". Regarding coefficient values, course maintenance status had an influence of 21.8% followed by landscape architecture at 20%, tee characteristics at 17.7%, and staff service at 15.5%. These results were found to be different from preceding studies that emphasized golf course operational service.

Impact of Psychological Empowerment on Service Orientation and Organizational Performance in Private Security Guards (시큐리티 요원의 심리적 임파워먼트가 서비스지향성 및 조직성과에 미치는 영향)

  • Kim, Eui-Young;Lee, Jong-Hwan
    • Korean Security Journal
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    • no.28
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    • pp.7-31
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    • 2011
  • The purpose of this study was to examine the relationship of the psychological empowerment of security guards to their service orientation and organizational performance. The subjects in this study were 300 security guards who were selected by purposive sampling from the population that consisted of the workers in private security agencies located in the cities of Chungan and Ahsan in 2011. After a survey was conducted, the answer sheets from 271 respondents were analyzed. The statistical package SPSS WIN 18.0 was employed to make a factor analysis, reliability analysis, multiple regression analysis and path analysis. The findings of the study were as follows: First, psychological empowerment affected service orientation. Better meaning and better self-determination led to better service human resources management, better service leadership and better service encounter management. Second, psychological empowerment exerted an influence on organizational performance. Stronger impact and better meaning led to stronger organizational commitment, higher job satisfaction and better performance. Third, service orientation had an impact on organizational performance. Better service human resources management, better service leadership and better service encounter management were followed by stronger organizational commitment, better job satisfaction and higher performance. Fourth, psychological empowerment exercised a firsthand and secondhand influence on service orientation and organizational performance. Given the findings of the study, managers of security agencies should keep in mind the unique working environments of employees, and they should empower employees to show what they can do in consideration of their changing working environments and let them assume the responsibility for their own job performance. That will encourage them to provide better service for customers, which will serve, in turn, to bolster the organizational performance.

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A Study on the Relationship between Knowledge Transfer System Management, Transaction relationship satisfaction and Franchise Performance in Chinese Franchise System (중국 프랜차이즈 지식전달시스템 경영과 거래관계 만족, 프랜차이즈 성과 관계에 관한 연구)

  • Lee, Chang Won
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.339-348
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    • 2022
  • As the Chinese franchise industry grows rapidly, efforts to find a source of competitive advantage continue to be made. Establishing a knowledge transfer system is important in the franchise industry as a source of competitive advantage. However, research in China was insufficient. This study is to explore factors and consequential factors for establishing a knowledge transfer system in the franchise industry. As a result of this study, first, it was found that not only human assets but also system assets are important for the management of knowledge transfer systems in China. Therefore, investment in system assets must proceed first. In addition, it could be seen that the management of the knowledge transfer system, human assets, and system assets affect the satisfaction of the franchise's transaction relationship and consequently improve franchise performance.

A Study on the Structural Relationship between Employee Services and Store Loyalty (종업원 서비스와 점포충성도간의 구조적 관계에 관한 연구)

  • Yoon, Sung-Wook;Suh, Geun-Ha
    • Asia Marketing Journal
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    • v.6 no.3
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    • pp.59-81
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    • 2004
  • Store loyalty is increasingly being recognized as a path to long-term business profitability. Customer contact employees deliver a service firm's promises and create an important image for the firm. A major purpose of this study is to investigate the effects of customer service and product value on store loyalty. In order to test research hypotheses, data were collected through surveys administered to 300 apparel store customers. Two hundred thirty nine usable data were used for the analysis. The findings of this research are as follows: First, a employee's voluntary service(EVS) has a positive impact on interpersonal r elationship, which then affects switching barrier and store loyalty. Second, a employee's regular service(ERS) has an influence on store satisfaction, which in turn affect store loyalty. Third, product value is shown to be a significant antecedent to store satisfaction, which have a direct effect on store loyalty. The study concludes with implications, contributions, and limitations of the research and the empirical findings of this research should be beneficial to marketing practitioners and retailing businessmen in developing effective marketing strategies.

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