• Title/Summary/Keyword: 고객경험

Search Result 767, Processing Time 0.03 seconds

Structures and Policies of British Geographic Information Dissemination for Korea National GIS Project (국가지리정보사업 추진을 위한 영국지리정보 유통구조 및 정책 연구 - 영국지리정보원의 역할을 중심으로-)

  • Kim, Bok-Hwan;Kim, Young-Hoon
    • Journal of the Korean Association of Geographic Information Studies
    • /
    • v.9 no.4
    • /
    • pp.22-33
    • /
    • 2006
  • The objective of this paper is to discuss geographic information policies and strategies of British government and suggest effective policies for Korea National GIS project GIS that has been implemented geographic information infrastructures into public sectors and private markets for the last ten years. To obtain the research aim, this paper reviews the main factors of the Britain GIS project such as distribution structure and process of GI markets, government policies and strategies that are led by Ordnance Survey, most leading mapping agency in the UK. In conclusion, some issues have been explored with reference to the experiences of the Britain GIS projects. The first of these is the nature of geographic information and the second concerns the notion of the circulation policies of spatial data, and the last proposes Korea GIS policies and strategies for successful geographic information and spatial data implementation. The findings of the analysis of the Britain GIS development indicate that a shift began to take place from central government coordinate toward more extensive utilization of private and commercial sectors. This reflects both the increasing importance of geospatial data circulation in all levels of GIS stakeholders. Finally these discussions are particularly to be the issues where multi-agency collaboration of Korea government is concerned and can take the form of joint ventures by consortiums of both involving data producers and data users in order to increase commercial participation for value-added geospatial items, and to encourage both research and development sectors with low or free price policies.

  • PDF

A Study on The Factors Influencing the Decision to Get Implant Treatment at Dental Clinic (치과의원에서 임플란트 치료 결정에 영향을 미치는 요인에 관한 연구)

  • Oh, Hye-Young;Jin, Ki-Nam
    • Journal of dental hygiene science
    • /
    • v.12 no.2
    • /
    • pp.85-91
    • /
    • 2012
  • The purpose of this study was to examine the factors influencing the decision to get implant treatment at dental clinic. The subjects in this study were 321 patients at dental hospitals and clinics. Andersen model in which predisposing variables, enabling variables and need variables were suggested as independent variables was used. The implant decision making was selected as a dependent variable in the model. Using logistic regression analysis, we found statistically significant effects of three independent variables: 1) class, 2) satisfaction with the facility; 3) familiarity with others received implant treatment. Those with the middle or high class background were more likely to take implant treatment. Those who were satisfied with clinic facility were more likely to take implant treatment. Those who were familiar with others received implant treatment were more likely to take implant treatment. This result implies the importance of opinion of others were received the same treatment. Hence viral marketing effort is required even in dental care field.

A Study on the policy of activate Baekje Cultural goods -focus on Gongju-Buyeo national museum- (백제문화상품 활성화 정책에 관한 연구 -공주.부여 국립박물관 중심으로-)

  • Shin, Dae-Teak;Park, Seung-Chul
    • Journal of Digital Convergence
    • /
    • v.10 no.5
    • /
    • pp.333-338
    • /
    • 2012
  • Cultural goods is carrying nature and value above-mentioned a commodity to what a cultural element was commercialized. And it produced for the purpose of manufacture for popular sales and supply, and holding commercial character. Specially, cultural goods of a museum keeps a good memory to a sightseer, and broaden an educational experience, and the source of profit becomes it to a seller a producer. This cultural goods as they all include the artistic historical figurative background that they are displayed directly and got twisted up to collection have background which became a motive. Cultural goods can acquire cultural difference in globalization and have to be based on the soil of cultural heritage, starting around various cultural materials through practical value to a modern life. Internationally, cultural goods using a culture material development have competitiveness of nation as in it. Therefore, Baekje cultural goods need national and positive aid from the government with the customer satisfaction index considering the modern design, an age group, an internal and external commodity as the difficulty of various commodity development and managing museum shop. Furthermore, like overseas museum shop, if we are practically using on-off line, continuous promoting our commodity, and marketing strategy such as a membership system when buy our cultural goods, a special discount event etc., we can contribute to activate local economy as a museum shop when we have responsibility of the function and the part.

A Study on The Influencing Factors of Purchase Intention for Smart Mountaineering Garments : An Extended Technology Acceptance Model (스마트 등산복에 대한 구매의도와 영향요인 분석 : 확장된 기술수용모형(TAM)을 바탕으로)

  • Park, Jaemin;Lee, Jung-Soo
    • Journal of Digital Convergence
    • /
    • v.10 no.10
    • /
    • pp.261-275
    • /
    • 2012
  • An increasing number of mountaineers are recently creating diverse consumer needs for mountaineering garments, thereby leading to a production of smart mountaineering garments with diverse-functions. Smart mountaineering garments are increasingly adding to comfort and safety, boosting their market size. This study researched on the Technology Acceptance Model (TAM) to examine factors that influence the intention of consumers to purchase buy mountaineering garments. For that purpose, 641 people aged 20-61 years who experienced in mountaineering were surveyed online. An extended TAM was designed by adding new variables such as fashion involvement and garment involvement associated with the characteristics of clothing products to the variables such as self-efficacy sense, technological innovativeness, perceived enjoyment. The findings of the study suggested that self-efficacy sense influenced perceived usefulness, perceived easiness of use, and perceived enjoyment, while garment involvement and fashion involvement influenced the perceived easiness of use and the perceived usefulness, respectively. Also, the perceived easiness of use influenced perceived usefulness and perceived enjoyment, while the perceived usefulness and perceived enjoyment directly influenced the intention of purchase. Based on the findings of this research, this study seeks to determine factors variables of smart garments purchase intention, and to explore measures to enhance such purchase intention, thereby offering working implications for developing smart mountaineering garments.

A Study on the Meal Kit Product Selection Attributes on Purchasing Behavior and Satisfaction (밀키트(Meal Kit)상품의 선택속성이 구매행동과 만족도에 미치는 영향 연구)

  • Chung, Hyun-Chae;Kim, Chan-Woo
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.6
    • /
    • pp.381-391
    • /
    • 2020
  • The purpose of this study is to investigate the relationship between meal kit product selection attributes, purchasing behavior, and satisfaction. The sampling of the study was conducted for 1 month for customers who have experience in using meal kit products recently launched by a restaurant company, and 287 copies of the questionnaire were used for analysis. For the hypothesis verification, regression analysis was performed using SPSS 20.0 package. As a result of analysis, first, the meal kit product selection attributes and purchase behavior of Hypothesis 1 have a significant effect on diversity (β = .026) and quality (β = .927). Hypothesis 2, meal kit product selection attributes and satisfaction have a significant effect on convenience (β = .503) and price (β = .121). Third, in the purchasing behavior of Hypothesis 3, the purchasing behavior (β = .561) has a significant effect on satisfaction. Lastly, this study is expected to provide basic data for researchers performing meal kit product related research, and to provide a rationale for suggesting direction for product development in a food service company and using marketing strategies.

A Selection Attributes' Importance-Satisfaction Study for the Hotel and Independent Buffet Restaurants (호텔 뷔페레스토랑과 독립 뷔페레스토랑 선택속성의 중요도와 만족도에 관한 연구)

  • Jeong, Ji-Eun;Kim, Chung-Ah
    • Culinary science and hospitality research
    • /
    • v.22 no.4
    • /
    • pp.319-332
    • /
    • 2016
  • The purpose of this study is to suggest management strategies for both upscale hotel buffet restaurants and independent buffet restaurants by conducting an IPA(Important-Performance/satisfaction Analysis) on the selection attributes for buffet type restaurants. Additionally, the effects of the selection attributes' satisfaction on the "intention to recommend" was tested. Surveys were conducted from April 15th through May 4th, 2016 by using both SNS and off-line surveys of consumers with buffet restaurants dining experiences within the previous year, of which a total number of 160 questionnaires were used for the statistical analysis. The result showed a few different selection attributes in each quadrant; additionally, food quality and menu had positive effects on the "intention to recommend" for hotel buffet restaurants, while food quality was the only selection attribute with positive effects for independent buffet restaurants. Based on the results of the study, it can be suggested for the hotel buffet restaurants to constantly develop new and unique menu items to lead the needs of the fast changing consumers of today instead of focusing on the premium characteristics of upscale hotels and their brand names. In addition, offering a variety desserts seems to be something to re-consider for both types of buffet restaurants.

An cows using BSC founder for a study on the management and business consulting (BSC를 이용한 소상공인 창업자를 위한 자영업컨설팅 경영성과에 관한 연구)

  • An, Seong Hui;Jo, Yoon Ah;Jo, In Seog
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.10 no.3
    • /
    • pp.39-49
    • /
    • 2015
  • Thus this study looked into existing literature focusing on generalities, and after literature studies, hypothesis was set up to solve the problems in the study. According to literature examination, self employed consulting was found to be comprised of four areas: awareness, reliability, satisfaction, and utilization, while consulting could be divided into four customer perspectives: customer, financial, internal processing, and learning and growth. An empirical study was conducted to verify the causal relationship between these causes, and we describe the findings of the study on the business management performance pursuant to self employed business consulting as follows: In this study, we examine an overall business management performance measurement by adopting the four variables of self employed business consulting, and enhance the chance of success by having systematic access to business establishment. In conclusion, in order to increase the success rate of the small business start-up, it is important to choose such items that fit the founder's experience and the characteristics of the business zone, and a successful founding of a business will be accomplished only when sufficient funding is combined with successful running, therefore, most importantly, striking a balance between the factors should start with the founder as the center, and there must be professional business knowledge and technical assistance by the business start-up support agency.

  • PDF

Development of Route Planning System for Intermodal Transportation Based on an Agent Collecting Schedule Information (운송스케줄 정보수집 에이전트 기반 복합운송 경로계획 시스템)

  • Choi, Hyung-Rim;Kim, Hyun-Soo;Park, Byung-Joo;Kang, Moo-Hong
    • Information Systems Review
    • /
    • v.10 no.1
    • /
    • pp.115-133
    • /
    • 2008
  • The third-party logistics industry mainly delivers goods from a place to an arrival place on behalf of the freight owner. To handle the work, they need a transportation route including transportation equipment between the starting place and the arrival place, schedule information for departure/arrival and transportation cost. Actually, automatic searching for an optimal transportation route, which considers arrival and departure points for intermodal transportation, is not a simple problem. To search efficiently transportation route, the collection of schedule information for intermodal transportation and transportation route generation have become critical and vital issues for logistics companies. Usually, they manually make a plan for a transportation route by their experience. Because of this, they are limited in their ability if there is too much cargo volume and a great many transactions. Furthermore, their dependence on the conventional way in doing business causes an inefficient selection of transporters or transportation routes. Also, it fails to provide diverse alternatives for transportation routes to the customers, and as a result, increases logistics costs. In an effort to solve these problems, this study aims to develop a route planning system based on agent, which can collect scattered schedule information on the Web. The route planning system also has an algorithm for transportation route generation in intermodal transportation.

The Correlation between Groundwater Level and GOI considering Snowmelt Effect and Critical Infiltration in Ssangchun Watershed (융설효과와 한계침투량을 고려한 쌍천유역의 지하수위와 GOI의 상관관계)

  • Yang, Jeong-Seok;Park, Jae-Hyeon;Choi, Yong-Sun;Park, Chang-Kun;Jeong, Gyo-Cheol
    • Proceedings of the Korea Water Resources Association Conference
    • /
    • 2006.05a
    • /
    • pp.194-199
    • /
    • 2006
  • 쌍천유역의 강수량과 지하수위의 관계를 분석한 결과 융설효과를 확인하였고 갈수기에 지하수위가 현저히 저하됨을 확인하였다. 쌍천유역의 지하수위와 GOI의 상관관계를 분석한 결과 70일 이동평균값을 이용한 GOI가 가장 높은 상관관계를 보여주었다. 융설효과를 고려하기 위해서 먼저 유역의 DEM 자료를 이용하여 100m 간격으로 고도별 면적분포를 구하고 기온이 100m당 $0.5^{\circ}C$씩 감소하는 것을 고려하여 강수사상이 발생하면 $0^{\circ}C$ 이하가 되는 고도에서는 강설사상이 발생하는 것으로 가정하였다. 이 때 고도별 면적분포에서 구해지는 면적비를 고려하여 강수사상을 강우와 강설로 나누었다. 이후에 고도를 고려한 기온이 $0^{\circ}C$ 이상인 날에 그 고도의 설적이 모두 녹는 것으로 가정하였고 강우가 발생한 것으로 처리하였다. 유역평균 일최대침투량을 알아내기 위하여 강수량자료를 일정값 이상은 고정하여 수정된 강수량자료로 70일 이동평균값을 구하고 이 값들과 지하수위와의 상관관계를 분석해 본 결과 40mm가 일최대침투량으로 가정하였을 때 가장 높은 상관관계를 보여주었다. 쌍천유역의 경우 40mm가 한계침투량이다. 이렇게 수정된 강수자료를 이용하여 이동평균을 구하여 지하수위와의 상관관계를 구해본 결과 쌍천유역의 2003년부터 2005년까지 2개년 자료에 대해서 융설을 고려했을 때 상관관계가 더 높아짐을 알 수 있고 한계침투량을 고려했을 때도 상관관계가 더 높아짐을 알 수 있으며 융설효과와 한계침투량을 동시에 고려했을 경우에 가장 높은 상관관계를 얻을 수 있었다.$2.8g/cm^3$로 가정했을 때, 경상분지의 화강암류의 압력평균값이 약 $0.73{\sim}3.16kbar$의 범위를 가졌고, 경상분지내 백악기 화강암류의 정치 깊이는 $2.6{\sim}11.4km$범위를 가졌다. 이는 경상분지 화강암류에 대해 유추된 기존의 정성적인 생각과 일치한다는 것을 알 수 있었고, 각섬석의 $Al^T$함량을 이용한 여러 경험적, 실험적인 압력계가 많은 제한점이 있지만 경상분지의 백악기 불국사화강암류에는 정성적으로 유효함을 알 수 있었다. 우리는 최종적으로 경상분지내 백악기 화강암류는 천부관입 암체이고 노출된 화강암류가 천부지각이라는 것을 알 수 있었다. 것이 아니라 낙관적 예측을 수행하는 경향이 있음을 발견할 수 있었다.원밭, 화산회밭으로 6개 유형으로 분류할 경우 각각의 분포면적은 41.9%, 23.3%, 17.5%, 13.9%, 1.1. 2.2% 이었다. 도시화 및 도로확대 등 다양한 토지이용 및 지형개변으로 과거의 토양정보가 많이 변경되었다. 그래서, 앞으로는 인공위성자료 및 항공사진을 이용하여 빠르고 쉽게 활용할 수 있는 토양조사 방법개발과 기 구축된 토양도의 수정, 보완 작업이 필요한 절실히 요구되고 있는 현실이다.브로 출시에 따른 마케팅 및 고객관리와 관련된 시사점을 논의한다.는 교합면에서 2, 3, 4군이 1군에 비해 변연적합도가 높았으며 (p < 0.05), 인접면과 치은면에서는 군간 유의차를 보이지 않았다 이번 연구를 통하여 복합레진을 간헐적 광중합시킴으로써 변연적합도가 향상될 수 있음을 알 수 있었다.시장에 비해 주가가 비교적 안정적인

  • PDF

A Comparative Study on the Consumer Behavior between Online and Offline Channels (온라인과 오프라인 유통경로에서 소비자 구매행동에 대한 비교연구 -제품유형과 구매속성 중요도를 중심으로-)

  • Park, Chul
    • Proceedings of the Korean DIstribution Association Conference
    • /
    • 2001.11b
    • /
    • pp.145-163
    • /
    • 2001
  • 최근 인터넷 상거래가 급속히 확산되면서 기업의 경쟁이 실물세계와 가상세계에서 발생하는 현상이 전개되고 있다. 즉, 유통경로의 측면에서 볼 때 기존의 물리적 세계에 존재하는 전통적인(오프라인) 유통경로와 사이버공간에 존재하는 가상(온라인) 유통경로가 서로 경쟁하는 형국이 벌어지고 있는 것이다. 유통경로간 경쟁의 중심부에는 고객이 자리잡고 있다. 어떤 경로든 소비자의 욕구를 정확히 파악하고, 이들에게 최상의 유통서비스를 제공하는 경로는 생존·번영할 수 있을 것이다. 사실 현재 진행되고 있는 논의들과 현상들을 볼 때, 어느 한 유통경로가 다른 유통경로를 완전히 대체하는 제로섬 게임의 양상은 나타나고 있지 않다. 즉, 상당기간 두 유통경로는 상호 병존할 것으로 보인다. 본 연구는 이러한 점에 초점을 맞추어 이들 두 경로가 자신들만의 차별화된 경쟁우위를 가지고 생존할 수 있는 마케팅전략을 구상하기 위해 시도되었다. 이러한 전략을 제시하기 위해서는 우선 이들 두 경로상에서 소비자의 구매(쇼핑)행동은 어떻게 다른가에 대한 비교연구가 선행되어야 할 것이다. 본 연구는 온라인 유통경로와 오프라인 유통경로에서 소비자 구매행동의 차이를 비교분석 하는데 그 목적을 두고 있다. 특히 제품유형별로 온라인과 오프라인에서 구매속성중요도가 어떻게 달라지는가를 확인. 검증해 보기 위해 시도되었다. 캐주얼의류, 여행상품, 음악CD를 가지고 인터넷 사용자 500명을 대상으로 온라인조사를 실시한 결과, 온라인과 오프라인에서 구매속성 중요도에는 유의한 차이가 나타났다. 이 결과를 토대로 오프라인 매장과 온라인 매장이 어떻게 차별화해야 하는가에 대한 시사점을 제시하였다.통계적인 차이가 있었다(P<0.05). 계육내 CLAisomer는 1, 2, 3% 급여구에서 각각 12.23, 18.74, 25.67 mg/g으로 처리구간에 현저한 차이를 보였다(P<0.05). 본 연구의 결과 CLA의 급여는 SBO와 CT에 비하여 증체량을 개선하고 혈중HDL을 높여주는 경향을 보였지만 ND항체가는 개선되지 못하였다.으며, 그 효과는 농도에 의존적이었다, 고콜레스테롤 투여군(HC)의 분변 중 총 지질과 중성지방 농도는 정상대조군(C)에 비해 다소 높았고, 총 콜레스테롤의 경우는 유의적으로 높게 나타났다. 그러나 뽕잎첨가군(HC5M과 HC10M)의 총 지질, 중성지방 및 콜레스테롤 농도는 콜레스테롤 투여군(HC)에 비해 분변으로 배설량이 증가하는 현상을 보였다. 이상의 결과를 살펴보면 뽕잎 분말은 고콜레스테롤식이를 섭취하는 경우 혈청과 간장의 지질수준은 떨어뜨리고, 분변중 지질배설량을 상승시키는 효과가 현저한 것으로 보인다.둘째. 1990년대 한국과 미국 패션시장의 가격과 품질간의 상관계수의 범위는 제품군별. 산업범주별 로 상이한 분포를 보이고 있었다. 패션제품군별로 보 면, 한국의 경우는 가장 높은 '여행용가방(r = 0.707)' 에서 가장 낮은 '자외선 차단화장품(r = -0.58)'까지, 그리고 미국 패션제품군의 상관계수의 범위는 '팬티 스타킹'의 0.820에서 '남성용 런닝슈즈'의 -0.472까지의 분포를 나타냈다. 마지막으로, 제품의 가격과 품질에 대한 정보를 소비자가 알 경우 얻을 수 있는 소비자의 구매이득 을 추산한 결과 패션제품시장에서 완전한 품질정보를 가지고 있다고 가정한 '현명한 사람'은, 최고가격의 제품만을

  • PDF