• Title/Summary/Keyword: 계획 행동

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A Meta-Analysis on the Behavioral Intention for Information Technology Based on the Theory of Planned Behavior: Focusing on the Related Research in Korea (계획된 행동이론을 적용한 정보기술의 행위의도에 관한 메타분석: 우리나라 학회지에 게재된 관련연구 중심으로)

  • Nam, Soo-tai;Kim, Do-goan;Jin, Chan-yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.233-236
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    • 2013
  • A Meta-analysis is a statistical literature synthesis method that provides the opportunity to view the research context by combining and analyzing the quantitative results of many empirical studies. The theory of planned behavior (TPB) has been the subjects of a great deal fields and now also has been continuously studied. Recently, the information communication and information systems fields are the biggest issue. At this point, we conducted a Meta-analysis research on the behavioral intention of information technology based on The theory of planned behavior. This study was targeted a total of 36 research papers that are setting up the causal relationship in The theory of planned behavior among the research papers published in domestic academic journals before 2013. The result of the Meta-analysis, showed that the effect size was 0.571 in the path from attitude toward behavior to behavioral Intention, it showed that the effect size was 0.381 in the path from subjective norm to behavioral Intention. And, it showed that the effect size was 0.481 in the path from perceived behavioral control to behavioral Intention. Also, it showed that the effect size was 0.421 in the path from behavioral Intention to behavior. Based on the results, it was discussed the difference through comparative analysis with previous research.

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Determinants of Entrepreneurial Intention among University Students in Korea and China : Moderating effect of Nationality and Major (한국과 중국 대학생의 창업의도에 미치는 영향요인 : 국적과 전공의 조절효과)

  • Yue, Ming;Yun, Hyeon-Jin;Park, Sangmoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.4
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    • pp.87-96
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    • 2014
  • This study examines the relationships between the Theory of Planned Behavior(TPB) and entrepreneurial intention. Based on the TPB, we compare the on the effects of TPB on the Entrepreneurial intention with nationality and majors among university students in Korea and China. For empirical analysis, we collected total 359 survey data from university students majoring in Computer Science and Business area both in Korea and China. Empirical results show that personal attitude and perceived behavior control, except subjective norms, have positive relationships with Entrepreneurial Intention. These relationships have differ according to nationality and majors. China students have shown positive effect of personal attitude, without significants relationship with perceived behavior control. For students majoring in Computer Science have shown positive relationships with personal attitude and subjective norms, differing from those majoring in Business with personal attitude and perceived behavior control variables. This study suggests implications for entrepreneurial intention researches.

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The Role of Early Action for the Effective Introduction of National Allocation Plan (국가할당계획의 효율화를 위한 조기행동 전략 추진 방향)

  • Yu, Jae-Kook;Im, Young-Gyu;Choi, Ki-Ryun
    • Journal of Energy Engineering
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    • v.16 no.1 s.49
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    • pp.15-21
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    • 2007
  • In order to solve problems of global warming, many policies and measures has been implemented in various countries. In January 2005, the European Union Emission Trading Scheme officially started. In order to take it into action, the EU ETS stated that all members must submit the national allocation plan including the national's total allowances, allowances for installations, reserve for new entrants, etc. In the process of this decision-making, it was also stated that problems related with early action should be solved by each member state at its option. This paper is a study on necessity of compensation for early action and its limitation of its practices. With a comparative study on dealing with early action in the key nations including Germany, the Netherlands and United Kingdom, we can get insights and strategies for effective processes of dealing with early action and the direction for harmonizing data collection and allocation rules.

Convergence correlation of oral health behavior and planned behavior theory variables before and after oral health education (구강건강교육 전후에 구강건강행동과 계획된 행동이론 변수들과의 융합적 상관관계 연구)

  • Kim, Han-Hong;Kim, Seon-Rye
    • Journal of the Korea Convergence Society
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    • v.10 no.4
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    • pp.51-56
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    • 2019
  • This study was performed to determine correlation on oral health behavior and variables of planned behavior theory before and after oral health education. 62 male inpatient alcoholics conducted the structured self-administered questionnaires, and subjects were taken oral health education for 4 weeks. To analysis data, the correlation analysis was conducted. The education group showed a significant positive correlation with oral health behavior and behavior intention, attitude toward behavior, subjective norm, perceive behavior control after oral health education. The relevant variables after the oral health education displayed a higher correlation coefficient and relation in the education group. It suggested an evidence that regular oral health education should be applied to promote oral health for alcoholic inpatients.

A Study on Participation Intention and Herd Behavior on Domestic Securities Type Crowdfunding Investors: Focusing on the Theory of Planned Behavior (국내 증권형 크라우드펀딩 투자자의 참여의도와 무리행동에 관한 연구: 계획된 행동이론을 중심으로)

  • Hwang, Nakjin;Lee, So-young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.1-18
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    • 2020
  • This study is to identify the influence of major variables that affect the participation intention of securities type crowdfunding investors and how participation intention and perceived behavioral control affect investors' herd behavior including indirect effect analysis based on the theory of planned behavior. The ultimate purpose of this study is to understand the investment behavior of securities type crowdfunding investors and to help the relevant parties to develop various policies and business plans to revitalize the system and protect investors. An online survey was conducted on people who are interested or have experience in securities type crowdfunding to receive a total of 276 responses. Excluding outliers, a total of 261 responses were taken into account for the final analysis. For the data analysis, structural equation model analysis using SPSS 22.0 and Amos 22.0 statistical package was conducted. As a result, two of the major variables of the theory of planned behavior-attitude and subjective norm-have been found to have a positive effect on the participation intention of securities type crowdfunding investors. And after analyzing the indirect effect, the participation intention was found to play a mediating role between attitude, subjective norm and herd behavior. However, the perceived behavioral control presented as a major variable of behavioral intention in the theory of planned behavior showed that the effect on participation intention was statistically insignificant. Instead, it was found to have a direct positive effect on herd behavior. This is significant because it empirically confirmed that even if investors perceive securities type crowdfunding as easy to participate, perceived behavioral control does not seem to have a significant impact on participation intention because securities type crowdfunding is an investment in an early-stage business with a high risk of loss. On the other hand, the study has great significance in that it empirically confirmed that domestic securities type crowdfunding investors perceive the funding progress information provided by the platform as a signal and imitate many other investors, showing herd behavior when they actually make an investment. It is expected that this study will provide meaningful insights for the policy making of crowdfunding supervisory offices and platform operators by empirically identifying major variables that influence the participation intentions and herd behavior of domestic securities type crowdfunding investors.

An Intention-Response Model based on Mirror Neuron and Theory of Mind using Modular Behavior Selection Networks (모듈형 행동선택네트워크를 이용한 거울뉴런과 마음이론 기반의 의도대응 모델)

  • Chae, Yu-Jung;Cho, Sung-Bae
    • Journal of KIISE
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    • v.42 no.3
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    • pp.320-327
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    • 2015
  • Although service robots in various fields are being commercialized, most of them have problems that depend on explicit commands by users and have difficulty to generate robust reactions of the robot in the unstable condition using insufficient sensor data. To solve these problems, we modeled mirror neuron and theory of mind systems, and applied them to a robot agent to show the usefulness. In order to implement quick and intuitive response of the mirror neuron, the proposed intention-response model utilized behavior selection networks considering external stimuli and a goal, and in order to perform reactions based on the long-term action plan of theory of mind system, we planned behaviors of the sub-goal unit using a hierarchical task network planning, and controled behavior selection network modules. Experiments with various scenarios revealed that appropriate reactions were generated according to external stimuli.

Factors Affecting the Behavior of Sharing Online Video : Focusing on Need to Belong, Personal Growth Initiative, and Theory of Planned Behavior (온라인 비디오 공유 행위에 영향을 미치는 요인: 소속 욕구, 자기성장주도성, 계획된 행동이론 모델을 중심으로)

  • Yu, Su-Min;Noh, Ghee-Young
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.213-223
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    • 2019
  • This study aims to prove the relationship between a TPB(theory of planned behavior) variables (subjective norms, attitudes, and self-efficacy), need to belong and personal growth initiatives to explain the reasons for users' shared behavior. 959 participants who had shared online video were collected as a sample through an online survey and the collected data were analyzed through structural equation modeling. The study found that need to belong affected attitudes to online video sharing and subjective norms, and that personal growth initiative also affected attitudes to online video sharing and self-efficacy. In addition, all three variables of TPB were affect the intend of online video sharing, and attitudes to online video sharing were affecting subjective norms and self-efficacy. This study is meaningful in that it demonstrated the user's intention to share online video through variables of TPB along with their need to belong and personal growth initiatives.

Exploratory Study of a Revitalization Policy for High School Students' Volunteer Activities with Application of theory of Planned Behavior (고등학생의 자원봉사활동 활성화 정책을 위한 탐색적 연구 -계획된행동이론을 중심으로-)

  • Ko, Eun-Kyo
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.223-236
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    • 2012
  • This study's objective is to identify the factors that effect high school students' volunteer activities and suggest the political implications for the actual fulfillment of volunteer activities. We verified the relationships and effects on all factors based on the theory of planned behavior which is applied in explaining various human behavior. 220 high school student subjects for this study were randomly selected and filled out self-administered questionnaires. A total of 216 responses were used for analysis. Data analysis was done by obtaining reliability and validity after frequency analysis using SPSS 12.0 for Windows and AMOS 4.0 as well as evaluating the suitability of the study model. Regression analysis was carried out for hypothesis testing. The study results showed that firstly, all hypotheses based on the theory of planned behavior were supported re-confirming the usefulness of the theory in the field of various behavioral research for social welfare. Secondly, among all factors, perceived behavioral control showed to be the most influential in fulfilling active volunteer activities of high school students. Based on the results of our study, we proposed that research in the social welfare academia, practical endeavors in the educational field, and also political support system is necessary.

Role of Management and Protection Motivation's influence on the Intention of Compliance with Information Security Policies: Based on the Theory of Planned Behavior (경영진 역할과 보호동기 요인이 정보보안정책 준수 의지에 미치는 영향: 계획행동이론을 기반으로)

  • Shin, Hyuk;Kang, Min Hyung;Lee, Cheol Gyu
    • Convergence Security Journal
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    • v.18 no.1
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    • pp.69-84
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    • 2018
  • This study examines antecedents of the intention of compliance with information security policies based on Ajzen's Theory of Planned Behavior. The study conducted the following: Verification of casual relations between role of management and protection motivation and the antecedents of planned behavior as parameters to determine the effect on the intention of compliance with information security policy, and comparative analysis between the research model and a competition model. The result of the study disclosed that, in the research model, attitude and subjective norm took an intermediary role on management beliefs, response efficacy, response cost, self-efficacy, and compliance intention, and perceived behavior control on management beliefs, self-efficacy and compliance intention.

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