• International Area Studies Review
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• v.13 no.3
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• pp.461-480
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• 2009

In proposing the concept of flow which focuses on experiencing the sites visited by Korean wave tourists as induced by drama or movies, this paper investigated role of involvement variables for Korean wave tourists in influencing flow construct of film sites. The involvement of Korean wave was found to operate as a mechanism by which challenge, skills, focused attention on site might be more organized or more actively experienced. This recognizes that there is clearly a need for making the FIT sites exposed much by any mix of various media. This study showed that challenges and skills influence enjoyment as output factor of flow film site visitors are assumed to participate the roles of film characters, experiencing the places and atmosphere. The degree of visitors' reflections in the film optimizes awareness of flow experiences on the site. Therefore, it is necessary to provide more detailed experiential program on the film sites with the wide variety of flow-related contents in the film.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.315-324
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• 2019

The purpose of this study was to identify socio-demographic variables, psychological variables and socio-relational variables influencing on suicide ideation of multicultural families. The participants were 186 multicultural adolescents. Data analysis was used descriptive statistics, correlation and multiple regression with the SPSS 23.0 program. The major findings were as; Self-esteem is highest in 3.40, hopelessness is 3.34, discrimination experience is 3.14, school violence victim is 2.78 and suicide ideation is 1.98. Suicide ideation was positively correlated with stress, hopelessness, depression, school violence victim and discrimination experience except self-esteem. Multicultural adolescents' suicide ideation was positively affected by significant hopelessness, depression, stress, school violence victim and discrimination experience. And the findings was provided basic report for the intervention program on suicide ideation regarding to psychological variables and socio-relational variables of multicultural adolescents.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.407-413
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• 2019

The purpose of this study is to measure the shopping experience of a more specific SNS shopping service, limited to shopping through the Instagram of the Millennial Generation. Based on the AISAS purchasing phase, a qualitative study was conducted on the user experience of SNS shopping services in parallel with the survey and in-depth interviews. As a result of the study, the aesthetic experience appeared mainly in the Attention stage and the Interest stage, the emotional experience in the Action stage and the Share stage, and the cognitive experience in the Search stage. While there have been many empirical studies on the impact of SNS on consumer behavior to date, this study is meaningful in that it has led to a contextual study of the user experience on SNS shopping services. The research is expected to help establish a brand and service strategy differentiated from existing mobile shopping services when providing SNS shopping services in the future.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.299-307
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• 2019

In this study, we experimented with experience of digital signage using Virtual Reality technology, and the difference between presence and interactivity in brand experience and digital signage attitude. We conducted a two-way MANOVA analysis with cognitive presence, emotional presence, and media presence as the independent variable and interactivity level(high vs low) as dependent variables and the brand experience and attitude as dependent variables. First, cognitive presence was found to be most effective through behavioral experience when low interactivity. Second, emotional presence also has a positive effect on emotional experience when the level of interactivity is low. Third, media presence has a positive effect on emotional experience if the level of interactivity is low. This study suggests a communication strategy to communicate presence according to the characteristics of media strategy and technology through appropriate level of interactivity when using digital technology. Future research requires a qualitative approach rather than a quantitative one in terms of interactivity.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.489-497
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• 2021

This study presents the results of an empirical analysis on whether the experience of contact with North Korea and North Korean settlers affects the perceptions of unification. Specifically, the purpose of this study was to examine whether the contact experience enhances intimacy with the North Korean settlers or raises a friendly perception of North Korea.The results of this study are as follows. First, the experience of contact with North Korea and North Korean defectors had a positive effect on intimacy with North Korean settlers, friendly perception of North Korea, and perceptions of unification. Second, intimacy toward North Korean settlers and perception of North Korea played a mediating role between contact experience and unification consciousness.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.505-526
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• 2017

This study explored and described the depression of Koreans for the true nature of the experience and recovery process. The sample included 13 men and women between 18 and 69 who experienced and recovered from depression. Participants attended interviews producing data, which was analyzed using Consensual Qualitative Research(CQR) method. The result yielded 4 domains, the life before depression, the experience of depression, the recovering process of depression, after the recovery of depression.

• Survey Research
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• v.3 no.2
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• pp.17-45
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• 2002

The purpose of this study is to examine the effect of the Flow experience on purchase intention. The results of this study show that (1) the purchase intention through internet is increased in proportion to the degree of cognition of users' experience. (2) The "Flow" experiences during the time of navigating internet shopping-mall sites lead to different results due to the separate motive of searching internet shopping-mall sites. (3) It should analyze the market segmentation of internet users, using Flow experience in the future based on the relationship between Flow and on-line and off-line purchase intention. (4) Finally, it should study more profoundly on "experiential" Flow and "goal-directed Flow that it has to analyze the difference in Flow experiences between separate purposes of searching internet shopping-mall sites.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.382-399
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• 2017

The purpose of this study is to identify the structural relationship between service experience, corporate image, service trust, affective commitment and service loyalty in leisure service environment, and explain the causal role of corporate image, service trust and affective commitment. To this end, hypothesis was verified by structural equation model analysis using SPSS 23.0 and AMOS 20.0 statistical package. The result of the study as follows: First, service experience influenced corporate image and service trust but not affective commitment. Second, corporate image influenced service trust and service loyalty but not affective commitment. Third, service trust influenced affective commitment and service loyalty, Finally, affective commitment affected service loyalty. Therefore, service providers should raise corporate image and build the service loyalty by following the user to experience excellent service in a cognitive and affective aspects. Also, by motivating the customer to have affective commitment to the service trust, You need to plan and implement a marketing strategy that can increase loyalty.

• Journal of Korean Elementary Science Education
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• v.42 no.4
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• pp.577-590
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• 2023

This study explored types of failure encountered by elementary school students during the engineering design process and how they coped with them. To achieve this goal, we developed and taught engineering design lessons on water shortages to four fourth-grade classes, observing and interviewing seven focus groups. Our analysis revealed that student failures can be categorized into two main types: those caused by cognitive factors and those influenced by environmental factors. While cognitive failures are typically within students' control, environmental factors are beyond their reach. Our findings also showed that students tended to avoid discussing the root causes of failure and instead relied on ad hoc solutions. Additionally, some students lowered their expectations for success to avoid failure. Based on our findings, we offer practical recommendations for educators to help students learn from their failures in a constructive manner.

• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.309-316
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• 2020

The purpose of the study is to know that the medical skin care improves the quality of middle-aged women's life and happiness improves their confidence by analyzing the medical skin care visit intention, experience satisfaction, and happiness according to their beauty interest. This study analyzed 242 copies of the data through the SPSS v.22 Statistical Package Program. According to the analysis, middle-aged women's interest in beauty is important to experience satisfaction(F=201.821, p<.001). Experience satisfaction is statistically significant to happiness factors(F=384.625, p<.001). Based on this study, differentiated marketing that identifies the intention to visit is needed. Also, the higher the satisfaction of medical skin care experience, the more helpful it is to lead a positive life by improving their confidence.