• Title/Summary/Keyword: 경제적 만족감

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A study on characteristics of consumer buying behavior -in special reference to internet shopping malls- (소비자의 구매특성에 관한 연구 -인터넷 쇼핑몰을 중심으로-)

  • Ha, Dae-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.10
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    • pp.2879-2885
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    • 2009
  • Internet is a major source of data on consumer behavior and a medium in which marketers use their knowledge of consumer behavior to influence consumers. The focus of this research has been college students by assuming the constant of the special traits of internet shopping and the shopping tastes of the consumer, in order to closely examine the influences behind the degree of satisfaction of the internet shopping through the shopping value of internet shopping.

Establish Marketing Strategy Using Analysis of Local Currency App User Reviews -Focused on 'Dongbackjeon' and 'Incheoneum' (지역화폐 앱 사용자 리뷰 분석을 통한 마케팅 전략 수립 - '동백전'과 '인천e음'을 중심으로)

  • Lee, Sae-Mi;Lee, Taewon
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.111-122
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    • 2021
  • This study analyzed user reviews of Dongbaekjeon and Incheoneum app, which are representative local currencies in Korea, to identify the positive/negative factors of local currency users, and established a marketing strategy based on this. App user reviews were classified into positive and negative based on the star rating, and word cloud, topic modeling, and social network analysis were performed, respectively. As a result, in the negative reviews of Dongbaekjeon and Incheoneum, dissatisfaction with app use and card issuance appeared in common. In positive reviews, keywords such as 'local economy' and 'small business owners' along with satisfaction with 'cashback' appeared. It means that local currency users perceived that their consumption support local economy, and they felt satisfaction in using local currency. Based on the satisfaction/dissatisfaction factors identified as a result of the analysis of this study, we identified what needs to be improved and to be strengthened, and appropriate marketing strategies were established. The text mining method used in this study and research results can provide meaningful information about local currencies to public officials and marketers in charge of local currencies.

A Study on the Participation's Status and Promotion Plan of Senior Social Activity Support Project (노인 사회활동 지원사업의 참여 실태 및 활성화 방안 연구)

  • Hyun, Ta-kyung;Kim, Hyung-mo
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.264-278
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    • 2016
  • This study aims to examine the participation status and working conditions of seniors that participate in senior social activity support project, and analyze the influential relationship with subjective participation satisfaction based on participant attributes. In terms of the participation status, participating seniors became aware of the project through facilities and about 70% participated in the public interest type; the primary goal was for a short-term financial preservation. As an analysis result on participation effectiveness, longer participation period and time affected the participation seniors' working conditions and self-esteem negatively, implying that a flexible and effective operation of participation period is necessary. Also, while seniors with financial stability were more positively affected on their subjective satisfaction, other significant variables had negative effects. This study holds a significance in providing political implications as the basic data to improve and vitalize future senior social activity support project through the analysis of effectiveness, such as working conditions, self-esteem and subjective satisfaction based on participant attributes, including participant characteristics, participation status and participation degree.

A Study on Measuring the Benefits of Public Libraries (공공도서관 이용자의 혜택 측정에 관한 연구)

  • Pyo, Soon-Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.48 no.2
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    • pp.307-329
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    • 2014
  • The purpose of this study is to explain the benefits of public libraries in Korea. While many studies had focused on measuring the economic value, this study sought to investigate how do user benefits from public library service and how are these benefits associated with major demographic factors. The questionnaire was developed by two question formats, which is open-ended and 5 Likert scale on 'enjoyment indicators' in earlier studies. Total 313 responses data were collected in S public library in Seoul. As a result, respondents most frequently perceived benefits from library services is reading, saving the money and relaxation. Also, user's benefits level had measured based on the 'enjoyment indicators'. According to the analysis, respondents perceived benefits from library for reading (4.31) and saving the money (4.14). The results show the public libraries' benefits differ in age and careers in 'family relations', 'reading of children', 'cultural life', 'career improvement', and 'saving the money'.

Retirement Assisted Living Program Development Activities (노후생활지원 여가활동 프로그램 모형 개발)

  • Son, Myeong-Dong;Park, Cheon-Gyu;Chong, Min-Yeong
    • Proceedings of the Korea Contents Association Conference
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    • 2011.05a
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    • pp.377-378
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    • 2011
  • 급격한 고령화 시대에 노년층의 사회참여욕구가 확대되고 있으나 어떻게 해야 하는지를 모르고 있어 지역사회의 사회참여 프로그램에 대한 인지도가 매우 낮고 제도나 프로그램에 대한 접근성이 제한적인 실정이다. 가족기능이 해체된 노인을 대상으로 노후 생활 지원욕구에 발맞춰 경제적지원, 취업지원, 의료지원, 여가지원 등 각종 복지 서비스를 제공함으로써 보편적이고 일상적인 생활을 영위하도록 지원하고자 많은 노력을 하고는 있으나 이를 체계적으로 실시할 수 있는 모델이 부족한 것이 현실이다. 이에 본 논문에서는 노인들의 역할 및 지위 상실로 인하여 가정에서 고립된 생활을 하는 노인을 대상으로 복지 전문가가 현장에서 비교적 손쉽게 적용할 수 있는 체계화된 모델을 제안함으로 생활스트레스 감소, 인지기능 향상, 우울증 감소, 생활만족도를 향상시키고 노인여가 문화에 대한 건전성 확산을 통해 건강한 노후생활을 영위하게 하며 문화생활 지원을 통해 사회적 비용 부담 경감을 도모함과 동시에 자존감의 고취 및 자율성을 획득하고 자아성취감과 만족감을 느끼게 하는데 있다.

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Economic Value Estimation of Intelligent Crime-Zero Testbed (지능형 방범 실증지구 경제적 가치평가)

  • Choi, Woo-Chul;Na, Joon-Yeop
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.11
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    • pp.436-445
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    • 2019
  • This study quantitatively evaluates the economic value of an intelligent crime-zero testbed by using the contingent valuation method (CVM), which is the most effective for non-market valuations in fields like crime prevention. To minimize hypothetical convenience and increase respondents' awareness regarding the actual situation, an analysis was conducted for Indukwon District, Anyang City, Gyeonggi-do, by using the intelligent crime prevention technologies and solutions being developed by the KICT Research Center. This analysis was aimed at providing a systematic basis for determining the feasibility of crime prevention-related public projects. As a result, the WTP of Anyang citizens in the intelligent crime prevention demonstration district was estimated to be 7,160 won. The analysis shows that the area of Gwanyang 2, where the test bed belongs, has a high economic value of KRW 660 million per year, and KRW 51.4 billion per year when expanded to Anyang City. This study is significant in that it provides the first domestic evaluation of the crime-zero testbed. In addition, it has academic and practical value for a future-oriented service model by using intelligent crime prevention technologies and solutions that can be applied in real life and to the crime-zero testbed.

Analysis of Characteristics about the Location environment of Industrial Complex and Migration Company (산업단지 입지환경과 입주기업의 특성 분석)

  • Lee, Jae-Buem;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.193-199
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    • 2016
  • The aim of this study is to determine factors that affect the competitiveness and the move-in environment of migration companies according to the recent change of location conditions of industrial complexes. The results of analysis show that productive factor and economic factor are related to the main factors that determine the location environment. The resident companies have a strong link to the economic characteristics factors, which seems to be related to the expectation and satisfaction for public support facilities, hospitals, educational institutions, and administrative agencies to be placed in the complex, encouraging companies to be located in the complex. In other words, if the existing economic factors and public support facilities were complemented, it can be inferred that the industrial complex promotion policies will be more effectively planned. Also, transportation and infrastructure facilities are analyzed as successful factors for resident companies. In addition, the economic and productive environments turn out to affect public support facilities and environmental factors of infrastructure as major factors. The results of this study are expected to be a useful guideline in determining the resident policy or external factors for the future industrial complex.

Evaluation of water welfare by population change (인구변화에 따른 물복지 수준 평가)

  • Lee, Do Kyeong;Kim, Mi Jung;Lee, Hyo Jin;Park, Ki Bum;Ahn, Seung Seop
    • Proceedings of the Korea Water Resources Association Conference
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    • 2020.06a
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    • pp.238-238
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    • 2020
  • 물복지라고 하는 것은 국민들이 사회적 지위, 경제적 능력, 주거위치 등등에 상관없이 평등하게 물 서비스를 받는 것이다. 그러나 사회가 변화하고 고도화됨에 따라 단지 물공급만의 문제가 아니라 수환경, 물의 사용에 따른 비용지불 등 여러 가지 요소들이 물을 사용하고 물환경을 이용하는 측면에 있어 평등하게 제공되고 있는지 검토하여야 한다. 대도시와 소도시 그리고 시군구 지역들이 대도시와 공평한 물공급과 물환경을 제공받고 있지는 않은 것이 사실이다. 또한 경제적 수준에 따라서 물공급에 대한 부담감을 느끼는 것도 당연한 사실이다. 이러한 물복지는 최근에 들어서 과거 물스트레스, 물빈곤과 같이 물을 사용하는 데 있어 부족한 측면에 대한 연구에 비해 부족한 현실이다. 우리나라는 빠른 속도로 인구가 변화하고 있다. 이러한 인구변화 속도는 과거 용수공급계획을 수립함에 있어 지속적으로 인구가 증가함에 따라 물 수요도 증가하여 물부족이 될 것으로 예상했지만 수자원기술과 물처리능력 등의 발달로 인해 우리나라는 걱정한 만큼의 물부족은 발생하지 않고 있다. 그러나 앞으로 빠르게 변화하는 인구감소에 따른 물 복지수준에 따른 평가가 필요한 시점이다. 단지 물을 사용하는 것뿐만 아니라 물을 사용함에 있어 느끼는 부담감, 만족감 등에 대한 연구가 필요하다. 본 연구에서는 물복지를 평가하기 위해 여러 통계자료를 이용하여 인구수의 변화와 상수도 요금, 하수도 요금등의 변화와 물공급 기반시설, 그리고 물환경의 변화등을 검토하여 물복지를 평가할 수 있는 인자를 검토하였다. 그리고 향후 인구변화에 따른 물이용에 따른 변화를 살펴보고자 한다.

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A study on Factors Influencing the Subjective Heatlh Status of Dual job Worker (부업종사 근로자의 주관적 건강 상태에 영향을 미치는 요인)

  • DEOK-JIN JANG;HA-SUNG KONG
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.513-523
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    • 2023
  • Today more and more workers choosing dual(side) jobs due to economic reasons and self-development. Although the importance of working environments and individual life qulity of workers, research on the health of dual job worker is insufficient. Therefore, this study examined three aspects of factors influencing the subjective health status of dual job workers. As a result, it was statistically verified that there is a significant difference in subjective health status according to the status of the main job, and that it is important to increase satisfaction with the main job. Also, it was found that it is important not to provide physically performing repetitive tasks for a long time, and not to provide emotionally discriminatory experiences.

A Latent Profile Analysis of Stress Coping Strategies among Korean Adults at the Early Stage of the Coronavirus Pandemic(COVID-19) and Verification of Influencing Factors (코로나 팬데믹 초기 한국인의 스트레스 대처 양상에 따른 잠재계층 분류와 영향요인 검증)

  • Nam, Seulki;Lee, Dong Hun
    • Korean Journal of Culture and Social Issue
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    • v.28 no.3
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    • pp.483-512
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    • 2022
  • This study examined the patterns of coping strategies among Koreans during the early stage of the COVID-19 pandemic, explored the influence of demographic information (gender, age, economic level, household type), along with the unusual experiences due to COVID-19 (fear, stress of COVID, constraints of routine, income risk) on the classification of subclasses, and analyzed the latent profile differences in psychological wellbeing (life satisfaction, depression, and anxiety). An online survey was conducted among Korean Adults(n=600) between April 13, 2020 and 21, when WHO declared COVID-19 a global pandemic and Daegu as well as Gyeongsangbuk-do was nominated as a special disaster zone. First, Latent Profile Analysis (LPA) was used to identify subclasses of coping strategies and results suggested that the 4-class model had the best fit. Second, Class memberships were predicted by gender, age, economic level, as well as fear, stress, constraints of routine, and income risk, among the unusual experiences due to COVID-19. Finally, there are differences in psychological wellbeing among latent profiles. 'High level of adaptive coping group 3' showed the highest level of life satisfaction, 'Adaptive-maladaptive coping group 4' showed the highest level of depression, anxiety. Implications and suggestions are discussed based on the study results.