• Asia Marketing Journal
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• v.2 no.1
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• pp.27-41
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• 2000

본 연구는 서비스산업인 호텔기업을 대상으로 특 1 급, 특 2 급, 1 급 호텔의 시장지향성이 관리자와 종업원들간에 어떻게 지각되고, 호텔등급별로 시장지향성은 차이가 있으며, 호텔등급별로 시장지향성이 사업성과에 미치는 영향력은 차이가 있는가를 알아보고자 이에 관련된 연구과제를 설정하고 실증분석 하였다. 본 연구의 실증분석 결과는 다음과 같다. 첫째, 호텔등급별로 관리자와 종업원들은 특 1 급 호텔의 경우 경쟁자의 가격구조에 대한 반응(Moi3)(p<.01)과 시장세분화를 근거로 한 신제품/서비스 개발(Mor1)(p<.05), 특 2 급 호텔의 경우 고객여론 조사 정도(Mog2) (p<.05), 시장세분화를 근거로 한 신제품/서비스 개발(Mor1)(p<.05), 제품/서비스 개발 노력이 고객욕구와 일치하는 가의 정기적 점검 (Mor2)(p<.05)., 1 급 호텔의 경우 비공식적 수단에 의한 호텔산업 정보 수집 정도(Mog3) (p<.05), 사업계획이 시장조사보다는 기술발전에 따라 이루어지는 정도(Mor3)(p<.05) 등의 시장지향성 항목에 대해서 유의적인 지각 차이를 보이는 것으로 나타났다. 둘째, 특 1 급 호텔의 시장지향성이 특 2 급, 1 급 호텔의 시장지향성보다 높은 것으로 나타나 특 2 급, 1 급 호텔은 특 1 급 호텔을 전략적 벤치마킹의 대상으로 설정할 필요성이 있는 것으로 나타났다. 셋째, 호텔등급 별로 시장지향성이 성과에 미치는 영향력(R²)을 분석한 결과, 특 1 급과 특 2 급 호텔이 1 급 호텔에 비하여 유의적으로 높은 것으로 나타났다. 한편 특 1 급과 특 2 급 호텔은 통계적으로 유의적인 차이는 없었으나 특 1 급 호텔의 시장지향성이 더 높은 것으로 나타났다.

• International Commerce and Information Review
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• v.14 no.4
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• pp.253-273
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• 2012

The purpose of this study was to examine the impact of the uncertainty of competitive environments on the commitment of manufacturing firms with distribution firms, their trust and long-term orientation in Korea, the United States and Japan. This study is of great significance in that it attempted to make a comparative analysis of the uncertainty of competitive environments among the three nations by selecting subjects not only from Korea but from the United States and Japan. A survey was conducted on the selected manufacturing firms, and the data from 105 Korean firms, 103 American companies and 83 Japanese firms were gathered. A structural equation was utilized to analyze the collected data. The findings of the study were as follows: Hypothesis 1 was rejected in Korea and Japan and was accepted in the United States. Hypothesis 2 was accepted in Korea yet not in the United States and Japan. Hypothesis 3 was accepted in all the nations. Hypothesis 4 was rejected in Korea and the United States and was accepted in Japan. Hypothesis 5 was accepted in all the nations, and Hypothesis 6 was accepted in every nation as well. In the future, the commitment, trust and long-term orientation of manufacturing and distribution firms should be investigated from a mutual perspective, and additional data should be obtained by selecting more subjects. As for environmental uncertainty, the uncertainty of distribution environments as well as competitive environments should equally be investigated by making a comparative analysis.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.351-367
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• 2011

Few previous researches have been studied in terms of franchisees' perceptions of franchisors' entrepreneurial activities within the boundary of restaurant franchising industry settings. The sampling frame for this study included 605 restaurant franchisees in the business-format franchising system in Korea and data were collected from 1 October 2009 to 28 February 2010. This study, from franchisees' views, investigated the relationship among franchisors' entrepreneurship, external environment, organizational structure(mechanistic-organic) and managerial performance, with structural equation modeling(SEM). The research findings were, firstly, external environment positively affected entrepreneurship which positively affected market orientation and managerial performance, and secondly, market orientation made franchisors select organic structure and heighten managerial performance. Also, external environment led franchisors to adopt organic structure and aggravated their managerial performance. The implications of these findings were as follows. Firstly, the more franchiors had initiatives, innovatedness and risk-taking attitudes, the higher they had managerial performances and market orientation. Secondly, franchisors should keep and heighten market share with keeping in mind with customer orientation, competition orientation, harmony between departments, long-term orientation and profitability. Thirdly, continuous and cautious environmental scanning was necessary because external restaurant environment made organizational structure being changed and managerial performance being aggravated.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.47-59
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• 2019

Various studies have been carried out on the subject of entrepreneurship, which is required to create new businesses and organizations during the early process of startups based on innovative technologies and ideas. At the same time, the concept of organizational entrepreneurial orientation, which explains how to manage enterprises in the process of pioneering new products and markets, is drawing more and more attention for the purpose of continuously creating and maintaining a competitive edge of startups. This study focused on the relationship between entrepreneurial orientation and startup performance and the role of technological orientation and social capital. An empirical research was conducted on 144 different startup companies residing in startup supporting institutions. To evaluate the suitability of the research model, a PLS-based structural equation model was used. The research results are as follows: First, the entrepreneurial orientation of startups was found to have a positive effect on startup performance. Second, it was shown that entrepreneurial orientation had a positive effect on all three dimensions of social capital and technological orientation. Third, it has been shown that technological orientation and the cognitive dimension of social capital mediates the relationship between entrepreneurial orientation and startup performance. Through this, it was confirmed that entrepreneurial orientation directly affects startup performance, and it even influences the growth of startups by increasing technological superiority and social capital which is inherent in the network. Also, the research identified the need for additional research on the relationship between the strengthening of technological orientation and strategical orientation in startups. This study is expected to expand the discussion about social capital in the field of startup related research by affirming the role and importance of the cognitive system embedded in the network as well as the connectivity of networks, which has been already emphasized in previous startup related studies. Finally, the results of this study were reflected to present new practical implications.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.190-199
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• 2019

South Korea has achieved impressive economic growth relatively quickly by focusing on export-driven policies and economies of scale in the process of industrialization. As the country's economic development policy focused on large corporations, however, a power and wealth imbalance developed between SMEs and large corporations. The purpose of this study is to clarify this issue academically and more clearly through theoretical studies and empirical analysis in order to resolve these imbalances and improve the positive relationship between SMEs and large corporations. To this end, a survey was conducted from December 17, 2018 to January 28, 2019, and a total of 378 questionnaires collected from corporate workers were used for the final analysis. The hypotheses confirmed by the study results were as following. First, the factors directly affecting the competitor's orientation were the trust, entrepreneurship, and innovation capability of the entrepreneurial characteristics. Second, when the characteristics of the company were examined from the perspective of cooperative performance, only the innovation capacity factor had a positive effect. Third, the competitor orientation showed a positive effect on cooperative performance. Fourth, competitor orientation had a statistically significant mediating effect on the relationship between trust, entrepreneurship, innovation capability, and cooperative performance.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.107-117
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• 2014

Organizational Service Orientation is an essential factor to survive competition. So, a number of studies have investigated the impact of service orientation on Job Performance, and many evidence testify with certainty variable. Accordingly, this study investigated the impacts of Service Orientation on Turnover Intention and Organizational Commitment. In addition, this study examined the mediating effects of Emotional Labor. The results of this study are as followings ; First, Service Orientation are negatively related to Turn over Intention. Second, Service Orientation are positively related to Organizational Commitment. Third, Emotional Labor have partially moderated effect on the relationship between Service Orientation and Turnover Intention, Organizational Commitment. These findings provide the theoretical and practical implications.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.103-128
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• 2003

As the service market is increasingly competitive, internal marketing, marketing orientation, and customer satisfaction are becoming a crucial issue to the survival and growth of the service firms. This Study examined the structure modeling of internal marketing, market orientation, and customer satisfaction to verify the relationship among construct variables. Conslusively, the higher degree of internal marketing and market orientation, the higher degree of customer satisfaction. Specifically, The positive impact of internal marketing, customer orientation and competitor orientation on customer satisfaction is verified respectively. But, the impact of interfunctional coordination on customer satisfaction is rejected. The company is required to intensify interfunctional coordination in company operation process to boost sustainable competative advantage.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.269-290
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• 2001

Customer relationship management is getting more and more important due to the recent development in Internet. Internet allows businesses to collect customers' information, to contact on individual base, and to communicate bilaterally. Much increased interest has many researchers make effort to verify effectiveness and efficiency of relationship marketing. Despite the importance of characteristics of relationship, there has been no systematic study of the uncoupling of internet shopping mall-customer. The purpose of this study is to develop a model that depicts the key variables of relationship in shopping mall-customer situation. The findings of Qualitative research indicate that on-line shopping mall customers do form a long-term orientation toward shopping malls as they do in off-line.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.7B
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• pp.827-833
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• 2011

Directional MAC protocols have drawn great attentions recently in super high speed wireless local/personal area networks due to their higher antenna gain, better spatial reuse, longer transmission range, and lower interference. Despite of these merits, directional MAC protocols suffer from deafness problem. The deafness problem occurs if a node does not answer an RTS frame addressed to it. To overcome this problem, directional MAC protocols have aimed at avoiding the deafness problem using multiple control frames or advance notice techniques or distinguishing deafness from collision. In this paper, we analyze the performance of these schemes in deafness environments with some scenarios. Through performance analysis, we compare the performance of these schemes through evaluating actual network throughput.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.212-226
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• 2013

In this paper, I tried to analyze objectively the structural relation among market directivity, study directivity, and achievement of organization which are intended to equip competitive power of social welfare organization on the social service market centrally formed by the voucher business. Data collection objectives is consist of 7 metropolitan cities social welfare organizations, performing voucher businesses of the Ministry of Health and Welfare, and data is secured from 203 institutions. Some basic technological statistics and regression analysis employing structural equation was used for analysing data. Analyzed result, the structural relation among market directivity and study directivity and organizational performance is appeared meaningfully according to the fact that goodness of fit coefficients is TLI = .86, CFI = .89, RMSEA = .02. With respect to achievement of organization, market directivity and study directivity are all confirmed as positively influenced. The results of analysis about whether market directivity and study directivity for achievement of organization is direct effect or indirect effect shows that market directivity and study directivity are all influenced both directly to organizational performance, and as parameter. By the results of this research, social welfare organizations performing voucher business are to have practical implication requiring organization learning needed collecting and sharing the relevant information and organizational response toward voucher social service market.