• Proceedings of the Korea Society for Industrial Systems Conference
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• 2003.05a
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• pp.88-93
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• 2003

본 논문에서는 현재 인터넷 마케팅의 현주소를 알고 문제점을 파악하여 앞으로의 발전방향에 대해서 연구해 보고자 한다. 인터넷 사용자층의 증가에 따라 소비자들이 원하는 범위도 다양해지고 있는 현시점에서 인터넷 마케팅의 변화와 발전은 당연시되고 있다. 인터넷 안에서 이용자들에게 다양한 컨텐츠로 서비스를 제공하면서 기업의 상품에 대한 광고효과를 가져오는 웹사이트에서부터 가격경쟁과 차별화 된 서비스로 수많은 쇼핑몰들 중에 경쟁우위에 있는 웹사이트들의 성공요인을 알아본다. 많은 기업이 좁은 공간의 상권경쟁에서 적은 비용으로 높은 광고효과와 이윤을 남길 수 있는 인터넷 사업으로의 투자증가에 따른 인터넷시장의 문제점과 해결방안을 제시하고 무분별한 광고의 문제점도 제시해 본다. 인터넷 강국으로서 앞으로 인터넷 시장에서 기업 경영자들이 가져야할 자세와 인터넷 시장의 소비자들의 올바른 태도에 대하여 알아본다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.98-100
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• 2012

컴퓨팅 성능향상과 장비의 증가는 전력소비의 증가로 이어져 데이터센터 경영자에게 운영경비의 증가로 피할 수 없는 중요한 문제가 되었다. 그래서 미국의 데이터센터에서는 에너지 효율화 지수인 PUE(Power Usage Effectiveness)를 표준지수로 정하고 에너지소비를 관리하고 있다. 데이터센터에서 소비되는 에너지에서 IT부문과 비IT부문의 에너지 소비비율은 50:50 비율이다. IT장비는 처음 도입 시 에너지 효율적인 장비를 도입하면 컴퓨터 운영상에서 에너지를 절감할 기회는 많지가 않지만, 비IT부문은 설비운영적인 측면으로 안정성을 고려하면서 동시에 효율적인 운영환경을 유지하는 것이 가능하다. 본 문서에서는 비IT부문에서 전산실 장비의 열복도-냉복도 분리 배치가 에너지 절감효과가 어느 정도인지 실험을 하였으며, 그 실험결과를 기술하였다.

• Journal of Technology Innovation
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• v.22 no.1
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• pp.23-58
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• 2014

This study investigates the effects of product strategies and CEO characteristics on the growth of venture firms. These factors are related with strategic behaviors and managerial capabilities of small and dynamic firms. According to empirical results of FGLS regression with the data of the Korean venture firms, both product strategies and CEO characteristics have significant effects on firm growth and additionally explanatory powers. In general, the growth rates of venture firms tend to increase with the level of product's diversity and marketing-enhancing strategy, but decrease with the degree of product's innovation-enhancing strategy. The growth rates are higher when CEO is non-founder and has sufficient experience related to current business, and CEO's career development is focused on general management area. The effects of product strategies and CEO characteristics are moderated by the firm-internal factor such as organizational growth stage. The positive effects of some product strategies (e.g. marketing-enhancing strategy) and CEO characteristics(e.g. career focused on general management) become stronger for firms operating in the stage of start-up or initial growth, while their effects become negative or insignificant for firms operating in the mature or declining stage in which the negative effect of innovation-enhancing strategy does not exist.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.145-157
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• 2017

SMEs play an important role in the domestic economy. Regarding competency to respond flexibly to unpredictable changes, agility of SMEs is more emphasized. Entrepreneurship orientation is an important factor in the source of SMEs that enable such competency. Entrepreneurial orientation refers to the tendency of a CEO or a member of a corporation to be innovative, risk-taking, and active in the face of various market opportunities. In other words, it refers to the tendency to be expressed in the activities of the entire company without regard to specific technologies or industries. Entrepreneurial orientation has a direct or indirect effect on business performance. Therefore, in this study, we conducted theoretical and empirical studies on the effect of entrepreneurial orientation of SME managers on business performance. Research hypotheses were derived through theoretical research. We focused on the mediating effect of innovation activity and tried to identify the mechanism that entrepreneurial orientation leads to business performance through product innovation and service innovation activity. We investigated whether innovativeness, proactiveness, and risk-taking, which are sub-variables of entrepreneurial orientation, affect business performance through product innovation and service innovation. We conducted a survey of SMEs in Busan and Kyungnam regions to examine the research hypotheses. The results show that product innovation and service innovation have mediating effects. The results of the study are as follows. Product innovation has mediating effect of innovativeness and risk-taking on business performance. Service innovation has been found to mediate innovativeness, proactiveness, and risk-taking on business performance. There was a difference in the mediation effect between the two innovations. Product innovation showed a low mediating effect and a large direct effect. On the other hands, service innovation is relatively more mediating than product innovation. The implications of the research results are derived in relation to the essential differences between product innovation and service innovation. Limitations of the study and directions for future research are presented.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.67-80
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• 2017

Today, Emotional Intelligence of the leader has become important in order to achieve the achievement of the organization. Especially, the automobile industry is somewhat conservative and the organizational culture of the subcontractor is still much more important than the service industry which has a flexible. In this context, I examine the Emotional Intelligence on Organizational Citizenship Behavior and Innovative Behavior in manufacture of automobile industry focusing on moderating effect of Authentic Leadership. This Study enhances the understanding of Emotional Intelligence and extends the research. Future research will needed to pioneer research methods such as various aspects of measurement and time series of various variables.

• Clean Technology
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• v.6 no.1
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• pp.7-15
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• 2000

The purpose of this articls is to investigate the impacts of ISO 14001 certification on the compliance of environmental regulations by Korean companies. The impact of ISO 14001 certification on the industries obtained the certificates was studied through a survey with questionnaires, and the compliance of environmental regulations was investigated using governmental release data. Motivations of Korean companies' environmental management were mostly caused by customer's request and the requirement from foreign countries. Certified enterprises showed more 3 times compliance of environmental regulation than non-certified ones. Such results were accomplished by systematic environmental management such as clear implementation purpose and all employee's voluntary improving according to ISO 14001 requirement. The continuous monitoring system was possible through internal audit and biannual audit from the certification body, to be finally verified by the top management. The four steps in ISO 14001 environmental management system, which are objective, methodology, inspection and monitoring, has contributed to this achievement.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.11-25
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• 2018

This study analyzed how the entrepreneurial orientation of Korean CEO influenced to the performance of companies in entertainment business. The research verified the direct influence that the entrepreneurial orientation of entertainment business affected the companies' performance, and examined the diversity of TMT and the control effect of corporate governance. This study contributed to previous researches in two ways. The first, the study verified the concept of entrepreneurial orientation on entertainment business which was only focused on manufacturing or IT industry although the entrepreneurial orientation received attention as a significant research issue on middle and small venture businesses. Second, the research also verified the characteristics of CEO and executives bringing the concept of TMT's diversity in entertainment companies which were dependent on person's capacity. As a result of the research, the entrepreneurial orientation (innovation, proactiveness, risk-taking) of entertainment entrepreneurs led to a positive effect on financial performance. The research showed that the more TMT was diverse or ownership oriented management, the more broadened the positive effects.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.369-387
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• 2012

Based on the survey data, this study focused venture firms examines how organizational resources and capabilities along with its external environmental conditions have an effect on its strategy and performance. In particular, this article attempts, by performing a binary logistic regression analysis, to identify the venture-specific importance and priority of the factors that may influence firms' strategy patterns, with multiple regression analysis on the relationships between some variables included in the model. The survey was conducted from October 1, 2010 through October 30, 2010. The results of this study are the following. First, the more firms are exposed to high industry growth and low competitive intensity, the higher chance they get to pursuit aggressive strategy. And then a firm seeks aggressive strategy, when it has more technological resources and human resources. Third, environmental uncertainty, industry growth, technological resources, human resources, financial resources and marketing capabilities have positive effects on firm's performance. But, competitive intensity has no direct influence firm's performance. Finally, CEO competence directly influences firm's performance, but the interaction. of CEO competence with other variables is not significant.

• International Area Studies Review
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• v.12 no.3
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• pp.243-267
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• 2008

This research develops a theoretical model of the influence of firm's internal and external characteristics on foreign knowledge learning and international performance. To verify research hypotheses, 222 cases were collected as samples and the data was tested by structural equation modeling analysis. The result of the analysis shows that the CEO's foreign experience, entrepreneurship, technological innovation and use of foreign network have positive influence on the international performance. Besides CEO's foreign experience and use of foreign network affects the foreign knowledge learning, which shows the useful relationship of international performance and accordingly it is proved that the foreign knowledge learning has mediating effect between the firm's internal and external characteristics and international performance.

• Journal of the Korea Convergence Society
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• v.10 no.5
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• pp.213-219
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• 2019

This study is designed to analyze the effect of entrepreneurship orientation of owner managers on product innovation performance through user innovation participation by using Korea Innovation Survey 2014 (KIS 2014) conducted by STEPI (Science and Technology Policy Institute). The findings show that entrepreneurial orientation of owner managers measured by a proxy variable of ownership ratio has positive relationship with innovation performance of firms. They also present that user innovation activity has a partial mediating effect on the relationship between the entrepreneurial orientation of owner managers and innovation performance of firms. This study suggests that the higher the entrepreneurial orientation of the owner manager, the higher the innovation performance. The innovation performance can be intensified when the open innovation strategy is implemented through the user participation.