• Title/Summary/Keyword: 경로행동

Search Result 479, Processing Time 0.02 seconds

The Effect of Hotel Brand Experience on Brand Trust, Brand Attachment and Brand Commitment (호텔브랜드 체험이 브랜드신뢰, 브랜드애착과 브랜드몰입에 미치는 영향)

  • Wu, Shi-Yuan;Lee, Ki-Youk
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.12
    • /
    • pp.410-421
    • /
    • 2016
  • The purposes of this study were to investigate the effect of experience in hotel on brand trust, brand attachment and brand commitment. It aims to contribute hotel brand marketing from analyzing and showing how brand experience factors affect brand equity factors. The findings and implications can be summarized as follows: the factor Sense Experience, Feel Experience, Act Experience and Think Experience of Brand Experience caused the positive impact on brand trust and brand attachment. Second, brand trust has a significant impact on brand attachment. Third, brand trust and brand attachment both caused a positive impact on brand commitment. Thus, the hotel managers need to establish a ongoing brand experiential marketing strategy which can improve brand commitment of hotel and ways to be recognized as motivational factors for offered services and products which customer can perceive and experience.

Analysis of Determinants and Moderator Effects of User Age and Experience for VoIP Acceptance (인터넷전화 수용 결정요인과 사용자 연령 및 경험 변수의 조절효과 분석)

  • Kim, Ki-Youn;Lee, Duk-Sun;Seol, Jeong-Seon;Lee, Bong-Gyou
    • The KIPS Transactions:PartD
    • /
    • v.16D no.6
    • /
    • pp.945-960
    • /
    • 2009
  • The purpose of this study is to define determinants of VoIP user acceptance and to verify significant causality among latent variables - performance expectancy, effort expectancy, cost expectancy, social influence, facilitating conditions, behavioral intend, use behavior - based on UTAUT model. We presented the expanded hypotheses including the new factor, cost expectancy and analyzed the moderating effect of user age, gender and usage experience variables. For a accuracy of predicted results, we focused on survey analysis with 641 real user samples. Compared to previous studies, it is meaningful that this research verified the conceptual difference between behavioral intention and usage behavior. As a result, all proposed hypotheses accepted and moderating effects are supported significantly in age and use experience moderating variables.

Relative Location based Risk Calculation to Prevent Identity Theft in Electronic Payment Systems (전자지불거래에서 상대위치와 연동한 도용 위험성 산출방법)

  • Suh, Hyo-Joong;Hwang, Hoyoung
    • The Journal of the Convergence on Culture Technology
    • /
    • v.6 no.1
    • /
    • pp.455-461
    • /
    • 2020
  • Electronic payment system using Internet banking is a very important application for users of e-commerce environment. With rapidly growing use of fintech applications, the risk and damage caused by malicious hacking or identity theft are getting significant. To prevent the damage, fraud detection system (FDS) calculates the risk of the electronic payment transactions using user profiles including types of goods, device status, user location, and so on. In this paper, we propose a new risk calculation method using relative location of users such as SSID of wireless LAN AP and MAC address. Those relative location information are more difficult to imitate or copy compared with conventional physical location information like nation, GPS coordinates, or IP address. The new method using relative location and cumulative user characteristics will enable stronger risk calculation function to FDS and thus give enhanced security to electronic payment systems.

A Comparative Study on Cognition Difference of Maritime Polices' Organization Culture (해양경찰공무원의 조직문화에 관한 인식차이 연구)

  • Kim, Jong-Gil
    • Journal of the Korean Society of Marine Environment & Safety
    • /
    • v.19 no.5
    • /
    • pp.511-517
    • /
    • 2013
  • Maritime police recognize that the organizational culture of various acting as a member of the organization. Also, marine policing and security activities to determine the number of build. The overall culture of maritime police who share the organization sub-culture may take place. Maritime police organizational culture and a variety of types of group culture, hierarchical culture, development culture, rational culture examined the differences in perceptions. Maritime police aware of the general results of the analysis are as follows; First, the maritime police officers of the age group of 20 was the highest recognition in hierarchy culture and rational culture. Second, the maritime police officers of the rank of captain was the highest recognition in development culture and rational culture. Third, differences in the perception of organizational culture by recruitment analysis show the difference in cultural groups showed, in particular, the special recruitment group of police officers, and maritime police culture can be seen tend to appear low.

Influence of the transforming leadership of private security guards on job satisfaction, organizational commitment : focusing on the mediation effectiveness of followership (민간경비원의 변혁적 리더십이 직무만족, 조직몰입에 미치는 영향: 팔로워십의 매개효과를 중심으로)

  • Lee, Yong-Ju;Jang, Suck-In
    • Convergence Security Journal
    • /
    • v.12 no.2
    • /
    • pp.23-32
    • /
    • 2012
  • This study of transformational leadership impact on followership, job satisfaction and organizational commitment to investigate the relationship. Private security guards and managers that works private security firms located in Seoul, Gyeonggi-do, and Incheon in 2011 were set as a population and purposive sampling method to extract the sample by 880 people, but final samples of 790 people were drawn from the results. This study SPSSWIN 16.0 using factor analysis, reliability analysis, Pearson's Correlation Analysis, multiple regression analysis, path analysis was carried out. In addition, this study is to investigate the influence of transforming leadership with followership, job satisfaction and organizational commitment. The results are as follows. First, transforming leadership affects followership. Second, transforming leadership affects job satisfaction and organizational commitment. Third, followership affects partially In other words, behavioral tendencies increases job satisfaction and organizational commitment. Thinking tendencies is also job satisfaction and organizational commitment does not affect.

Earthwork Planning via Reinforcement Learning with Heterogeneous Construction Equipment (강화학습을 이용한 이종 장비 토목 공정 계획)

  • Ji, Min-Gi;Park, Jun-Keon;Kim, Do-Hyeong;Jung, Yo-Han;Park, Jin-Kyoo;Moon, Il-Chul
    • Journal of the Korea Society for Simulation
    • /
    • v.27 no.1
    • /
    • pp.1-13
    • /
    • 2018
  • Earthwork planning is one of the critical issues in a construction process management. For the construction process management, there are some different approaches such as optimizing construction with either mathematical methodologies or heuristics with simulations. This paper propose a simulated earthwork scenario and an optimal path for the simulation using a reinforcement learning. For reinforcement learning, we use two different Markov decision process, or MDP, formulations with interacting excavator agent and truck agent, sequenced learning, and independent learning. The simulation result shows that two different formulations can reach the optimal planning for a simulated earthwork scenario. This planning could be a basis for an automatic construction management.

Big Data Analytics for Countermeasure System Against GPS Jamming (빅데이터 분석을 활용한 GPS 전파교란 대응방안)

  • Choi, Young-Dong;Han, Kyeong-Seok
    • Journal of Advanced Navigation Technology
    • /
    • v.23 no.4
    • /
    • pp.296-301
    • /
    • 2019
  • Artificial intelligence is closely linked to our real lives, leading innovation in various fields. Especially, as a means of transportation possessing artificial intelligence, autonomous unmanned vehicles are actively researched and are expected to be put into practical use soon. Autonomous cars and autonomous unmanned aerial vehicles are required to equip accurate navigation system so that they can find out their present position and move to their destination. At present, the navigation of transportation that we operate is mostly dependent on GPS. However, GPS is vulnerable to external intereference. In fact, since 2010, North Korea has jammed GPS several times, causing serious disruptions to mobile communications and aircraft operations. Therefore, in order to ensure safety in the operation of the autonomous unmanned vehicles and to prevent serious accidents caused by the intereference, rapid situation judgment and countermeasure are required. In this paper, based on big data and machine learning technology, we propose a countermeasure system for GPS interference that supports decision making by applying John Boyd's OODA loop cycle (detection - direction setting - determination - action).

The Effects of Abandonment Anxiety on Psychological Dating Violence: The Mediating Effects of Rejection Sensitivity and Relationship Addiction (유기불안이 심리적 데이트폭력에 미치는 영향: 거부민감성과 관계중독의 매개효과)

  • Park, Mi-So;Lee, Jee-Yon
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.4
    • /
    • pp.248-261
    • /
    • 2021
  • The purpose of this study is to verify the mediating effect of rejection sensitivity and relationship addiction in the relationship between abandonment anxiety and psychological dating violence. For this purpose, data of 400 adult were collected and analyzed, and the structural equations were used to verify them. The measurement tools were the Abandonment Anxiety Scale, the Rejection Sensitivity Questionnaire Scale, Relationship Addiction Questionnaire-30 and Psychological Dating Violence Scale, which were the Revised Conflict Tactics Scales-2 and Appraisal of Partner Control Scale. The results of the study are as follows: First, there was a significant corelation among abandonment anxiety, rejection sensitivity, relationship addiction, and psychological dating violence. Second, there was no direct effect on the relationship between abandonment anxiety and psychological dating violence, but it had an effect on psychological dating violence by double mediating rejection sensitivity and relationship addiction. Based on these results, we confirmed the psychological path that abandonment anxiety affects psychological dating violence, and discussed the need for therapeutic intervention and educational approach in negative interpersonal patterns that are not visible.

Analysis of Multi-level Effectiveness on Life Satisfaction in Old Age at KLIPS 2006 (2006년 고령화 패널조사에 나타난 노인의 삶의 만족도에 미치는 다차원적 영향 분석)

  • Hu, Sungho;Kim, Jongdae
    • 한국노년학
    • /
    • v.31 no.2
    • /
    • pp.407-418
    • /
    • 2011
  • This study aim to examine effects of physical, psychological, social factors on elder's life satisfaction from KLIPS(Korea Labor & Institute Panel Study)'s data. Subjects were 4,032(men 1696, women 2336) aged 65 over. Physical factors include subjective physical health condition and ADL(Activities of daily living). Psychological factors include subjective emotional difficulty and depression(ces-d). Social factors include 7 meetings. Major findings in this study are follows. First, physical, psychological factors were a significant effects on elder's life satisfaction. But, in social factors, religious meeting, friendship meeting, leisure meeting, volunteer meeting were significant factors exclude reunion meeting, political meeting, etcetera meeting. Second, mediations of ADL, subjective emotional difficulties, and social participations were significant factors.

The Effects of Housing Poverty on Family life (주거빈곤이 가족생활에 미치는 영향)

  • Lim, Jae-hyun
    • Korean Journal of Social Welfare Studies
    • /
    • v.42 no.1
    • /
    • pp.279-304
    • /
    • 2011
  • The housing is basic need to human life, foundation of family life and structural characteristics to control human life and action. The structural characteristics of housing have various effects on the family life such as family lifestyle, relationship of family members and child development and health by family structure. The purpose of the study is to identify how the housing poverty, defined as sub-minimum standard housing conditions, excess housing expenditure and housing instability, affects the family responsibility burden, the family relationship satisfaction and the family life satisfaction. This study used the third Korean Welfare Panel Study, the analytic method used was the Structural Equation Modeling(SEM), and the model fit had a considerable validity by inspecting the SEM. The findings of the study are as follows. Housing poverty had significant positive effect on family responsibility burden, while had significant negative effects on family conflict action method, family relationship satisfaction, family life satisfaction and health(subjective, mental, physical). The indirect effects on housing poverty had better effect by family conflict action method than effect by health, but the direct effects had the most.