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Client-based Digital Advanced Advertising (클라이언트 기반 광고 삽입 기술)

  • Ahn, Sung-Wook;Kim, Kwang-Hyuk;Hong, Gyung-Pyo
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2008.11a
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    • pp.145-148
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    • 2008
  • 방송에서의 광고의 비중이 높아짐에 따라 광고 수익을 극대화하기 위한 기술의 발전이 활발히 이루어지고 있다. 최근의 이러한 광고 관련 기술들을 일반적으로 Advanced Advertising 이라고 하며 그 중 시청자의 선호에 맞는 광고만을 시청자에게 제공하는 타깃광고(Targeted Advertising) 방식 등 수신기별로 특화된 광고를 제공하는 기술을 클라이언트 기반 광고 삽입 방식이라고 한다. 북미의 인터랙티브 케이블방송 규격인 OCAP(OpenCable Application Platform)은 OCAP DPI(Digital Program Insertion) 라는 명칭의 클라이언트 기반 광고 삽입 방식에 대한 북미 일부 지역에서의 시험 방송의 성공한 후 관련 규격을 OCAP1.1-I01 에 발표하기에 이르렀다. 조만간 상용화되면 OCAP DPI 를 통해 북미 케이블방송 사업자들의 광고 수익 향상에 기여할 것은 물론이고 시청자들의 만족도를 향상시킬 것이다. 이런 움직임은 케이블 진영뿐만 아니라 Open IPTV Forum, ATSC 등 IPTV 나 지상파 TV 진영에서도 이 기술에 대한 타당성 검증 및 표준화가 논의가 활발히 진행되고 있는 실정이다. 본 논문은 클라이언트 기반 광고 삽입 기술에 대해 OCAP DPI 를 구현한 경험을 바탕으로 그 원리 및 동작을 설명하고, DVR(Digital Video Recorder) 또는 PVR(Personal Video Recorder)의 주요 기능인 스토리지에 방송스트림을 저장하고 재생하는 기능을 이용하는 광고 삽입 방법에 대해 제안하며, Cable-IPTV Hybrid 의 웹 접근성을 이용하여 웹 서버에 저장되어 관리 및 운용되는 광고컨텐츠의 스트리밍을 통한 광고 삽입 방법에 대한 제안하고, 마지막으로 실제 이러한 광고 삽입 기술을 적용하는 데에 있어 발생되는 문제점들을 언급하고 그 해결에 대한 의견을 제시한다.

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Development of a Facebook Fan Pages Analysis System to Improve Public Relations Effect (홍보 효과 증진을 위한 페이스북 팬페이지 분석 시스템 개발)

  • Choi, Minseok
    • Journal of Digital Convergence
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    • v.13 no.12
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    • pp.135-142
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    • 2015
  • Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.

Development of Mobile System Based on Android for Tunnel Face Mapping (터널 막장 매핑을 위한 안드로이드 기반의 모바일 시스템 개발)

  • Park, Sung Wook;Kim, Hong Gyun;Bae, Sang Woo;Kim, Chang Yong;Yoo, Wan Kyu;Lee, Jin Duk
    • The Journal of Engineering Geology
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    • v.24 no.3
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    • pp.343-351
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    • 2014
  • Tunnel face mapping plays an important role in risk analysis and infrastructure support decisions during tunnel construction. In this study, a digital mapping system using a mobile device is employed instead of existing face-mapping methods that rely upon face mapping sheets. The mobile device is then connected to the main server in the field, where a tunnel-specific database is compiled automatically. This information provides real-time feedback on the tunnel face to construction personnel and engineers, thus allowing for rapid assessment of tunnel face stability and infrastructure needs. The Douglas-Peucker algorithm, among others, is employed to resolve problems arising from the detailed mapping and speed problem by data accumulation. This system is expected to raise program optimization through field verification and additional functional improvements.

Implementation of Ubiquitous Greenhouse Management System Using Sensor Network (센서 네트워크를 활용한 유비쿼터스 온실관리시스템 구현)

  • Seo, Jong-Seong;Kang, Min-Su;Kim, Young-Gon;Sim, Chun-Bo;Joo, Su-Chong;Shin, Chang-Sun
    • Journal of Internet Computing and Services
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    • v.9 no.3
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    • pp.129-139
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    • 2008
  • This paper proposes a Ubiquitous Greenhouse Management System (UGMS) based on USN(Ubiquitous Sensor Network) which can be real-time monitoring and controlling of greenhouse's facilities by collecting environment and soil information with environment and soil sensors, and CCTV camera. The existing systems were controlled simply by temperature. Also, it was possible to monitor only at control room in a greenhouse. For solving problems of the exiting system, our system can remotely monitor and control greenhouse by considering environment information. The detail components are as follows. The system includes the sensor manager and the CCTV manager to gather and manage greenhouse information with soil and the environment sensors, and camera. Also the system has the greenhouse database storing greenhouse information and the greenhouse server transmitting greenhouse information to the GUI and controlling greenhouse. Finally, the GUI showing greenhouse condition to users exists in our system. To verify the executability of the UGMS, after developing the greenhouse model, we confirmed that our system could monitor and control the greenhouse condition at remote GUI by applying the UGMS's components to the model.

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Management Method of an Application License in the Android Platform Based on USIM (USIM 기반 안드로이드 플랫폼에서의 어플리케이션 라이센스 관리 기법)

  • Lee, Yun-Seok;Kim, Eun;Jung, Min-Soo
    • Journal of Korea Multimedia Society
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    • v.14 no.2
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    • pp.238-248
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    • 2011
  • Various services through mobile have been expanding since the development of the Smartphones. People freely communicate, remake and redistribute the information through Wi-Fi. People's freedom can cause lots of problems. There are application licenses of various types in the Android platform. However, problems about redistribution are indiscriminately distributed what can't be disentangled commercial and noncommercial use. To solve these problems, an application program has to go through procedures of license check in the Android platform. This method has two problems. One, an exact license authentication is impossible in the place where Wi-Fi does not work. The other thing, this license information is stored directly into the Smartphone. Therefore, attacks are possible about the stored license information, To solve these problems, we designed and implemented the file structure for storing the license information into USIM. We can store and authenticate them. Thus, we propose above the authentication method that can be authenticated the license authentication safely in on or off-line.

Design and Implementation of a Session Handler Module for SyncML Data Synchronization Clients (SyncML 자료 동기화 클라이언트를 위한 세션 핸들러 모듈의 설계 및 구현)

  • Ha Byoung-Hoon;Park KeeHyun;Ju HongTaek;Woo Jongjung
    • The KIPS Transactions:PartC
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    • v.12C no.5 s.101
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    • pp.741-748
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    • 2005
  • SyncML is an open standard data synchronization protocol proposed by OMA(Open Mobile Alliance). In this paper, a Session Handler module, one of major modules for developing SyncML data synchronization clients, and a client User Setup program are designed and implemented. The Session Handier Module controls communication sessions, generates header parts of messages exchanged, and determines the legitimacy of incoming messages. In order to justify normal operations of the Session Handler module and the client User Setup program implemented In this paper, they are ported to a Zaurus PDA, which runs on LINUX operating system. In addition, data synchronization operations are performed between the PDA and a Synthesis sever, whose SyncML data synchronization operation is certificated by OMA, Wireless Internet International Standard Forum.

Enhancement of Password-based Mutual Authentication Protocol against De-synchronization Attacks (비동기 공격에 안전한 패스워드기반 상호 인증 프로토콜)

  • Yuk, Hyeong-Jun;Yim, Kang-Bin
    • Journal of Advanced Navigation Technology
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    • v.17 no.1
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    • pp.24-32
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    • 2013
  • Authentication is one of the necessary elements in the network environment. Many researches have detected security vulnerabilities to the existing authentication mechanisms and suggested secure mutual authentication protocols by resolving these vulnerabilities. The representative ones of them are SPMA(Strong Pass Mutual Authentication) and I-SPMA(Improved Strong Password Mutual Authentication). However, these protocols cause a critical problem when the shared secret information is de-synchronized between the server and the client. This paper proposes a revised protocol to resolve the de-synchronization problem. Based on a security assessment on the proposed protocol, we consider the proposed protocol is safer than the previous ones and possible to effectively make a user authentication system mre secure.

Delay based Authentication Model for Flooding of Service Tolerance of Rehabilitation Psychology Analysis System (재활심리분석시스템의 폭주서비스 감내를 위한 지연기반 인증모델)

  • Lim, Ho-Chan;Kim, Young-Soo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.9
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    • pp.2073-2081
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    • 2013
  • Today's rapidly changing society can lead to maladaptive behaviors. In the situations, rehabilitation psychology analysis using the on-line test be needed to solve the problem. However, Internet-based rehabilitation psychology analysis by a malicious attacker may still be vulnerable to denial-of-service attacks. The service flooding attacks render the server incapable of providing its service to legitimate clients. Therefore the importance of implementing systems that prevent denial of service attacks and provide service to legitimate users cannot be overemphasized. In this paper, we propose a puzzle protocol which applies to authentication model. our gradually strengthening authentication model improves the availability and continuity of services and prevent denial of service attacks and we implement flooding of service tolerance system to verify the efficiency of our model. This system is expected to be ensure in the promotion of reliability.

Performance Evaluation of Advanced Container Security Device(ACSD) system based on IoT(Internet of Things) (IoT 기반 컨테이너 보안 장치 및 시스템 성능 평가)

  • Moon, Young-Sik;Choi, Sung-Pill;Lee, Eun-Kyu;Kim, Jae-Joong;Choi, Hyung-Rim
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.9
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    • pp.2183-2190
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    • 2013
  • Container Security Device (ConTracer) which is suggested in this study is to monitor temperature, humidity, and impact inside of the container while the container is transported. ConTracer could also give information to users when a door of the container is opened over 2 inch within 1 second. Additionally, GPS/GLONASS based global position and status information about container are transmitted to a remote server using IoT (Internet of Things) based communication. In this research, we are looking into the development trend of global container security devices; and applying ConTracer to real freight transport from domestic to overseas using Global Roaming Service which is offered for domestic Mobile Communication Companies as well. As a result, we estimate the performance of ConTracer and verify it.

Development of Sensor System for Indoor Location-Based Service Implementation (실내 위치기반 서비스 구현을 위한 센서 시스템 개발)

  • Cha, Joo-Heon;Lee, Kyung-Ho
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.36 no.11
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    • pp.1433-1439
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    • 2012
  • This paper introduces a sensor system based on indoor locations in order to implement the Building Energy Management System. This system consists of a thermopile sensor and an ultrasonic sensor. The sensor module is rotated by $360^{\circ}$ and yawed up-and-down by two electric motors. Therefore, it can simultaneously detect the number and location of the inhabitants in the room. It uses wireless technology to communicate with the building manager or the smart-home server, and it can save electric energy by controlling the lighting system or heating/air conditioning equipment automatically. We also demonstrate the usefulness of the proposed system by applying it to a real environment.