• Title/Summary/Keyword: 개인화추천

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A Survey on Deep Learning-based Analysis for Education Data (빅데이터와 AI를 활용한 교육용 자료의 분석에 대한 조사)

  • Lho, Young-uhg
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.05a
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    • pp.240-243
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    • 2021
  • Recently, there have been research results of applying Big data and AI technologies to the evaluation and individual learning for education. It is information technology innovations that collect dynamic and complex data, including student personal records, physiological data, learning logs and activities, learning outcomes and outcomes from social media, MOOCs, intelligent tutoring systems, LMSs, sensors, and mobile devices. In addition, e-learning was generated a large amount of learning data in the COVID-19 environment. It is expected that learning analysis and AI technology will be applied to extract meaningful patterns and discover knowledge from this data. On the learner's perspective, it is necessary to identify student learning and emotional behavior patterns and profiles, improve evaluation and evaluation methods, predict individual student learning outcomes or dropout, and research on adaptive systems for personalized support. This study aims to contribute to research in the field of education by researching and classifying machine learning technologies used in anomaly detection and recommendation systems for educational data.

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Resolving the 'Gray sheep' Problem Using Social Network Analysis (SNA) in Collaborative Filtering (CF) Recommender Systems (소셜 네트워크 분석 기법을 활용한 협업필터링의 특이취향 사용자(Gray Sheep) 문제 해결)

  • Kim, Minsung;Im, Il
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.137-148
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    • 2014
  • Recommender system has become one of the most important technologies in e-commerce in these days. The ultimate reason to shop online, for many consumers, is to reduce the efforts for information search and purchase. Recommender system is a key technology to serve these needs. Many of the past studies about recommender systems have been devoted to developing and improving recommendation algorithms and collaborative filtering (CF) is known to be the most successful one. Despite its success, however, CF has several shortcomings such as cold-start, sparsity, gray sheep problems. In order to be able to generate recommendations, ordinary CF algorithms require evaluations or preference information directly from users. For new users who do not have any evaluations or preference information, therefore, CF cannot come up with recommendations (Cold-star problem). As the numbers of products and customers increase, the scale of the data increases exponentially and most of the data cells are empty. This sparse dataset makes computation for recommendation extremely hard (Sparsity problem). Since CF is based on the assumption that there are groups of users sharing common preferences or tastes, CF becomes inaccurate if there are many users with rare and unique tastes (Gray sheep problem). This study proposes a new algorithm that utilizes Social Network Analysis (SNA) techniques to resolve the gray sheep problem. We utilize 'degree centrality' in SNA to identify users with unique preferences (gray sheep). Degree centrality in SNA refers to the number of direct links to and from a node. In a network of users who are connected through common preferences or tastes, those with unique tastes have fewer links to other users (nodes) and they are isolated from other users. Therefore, gray sheep can be identified by calculating degree centrality of each node. We divide the dataset into two, gray sheep and others, based on the degree centrality of the users. Then, different similarity measures and recommendation methods are applied to these two datasets. More detail algorithm is as follows: Step 1: Convert the initial data which is a two-mode network (user to item) into an one-mode network (user to user). Step 2: Calculate degree centrality of each node and separate those nodes having degree centrality values lower than the pre-set threshold. The threshold value is determined by simulations such that the accuracy of CF for the remaining dataset is maximized. Step 3: Ordinary CF algorithm is applied to the remaining dataset. Step 4: Since the separated dataset consist of users with unique tastes, an ordinary CF algorithm cannot generate recommendations for them. A 'popular item' method is used to generate recommendations for these users. The F measures of the two datasets are weighted by the numbers of nodes and summed to be used as the final performance metric. In order to test performance improvement by this new algorithm, an empirical study was conducted using a publically available dataset - the MovieLens data by GroupLens research team. We used 100,000 evaluations by 943 users on 1,682 movies. The proposed algorithm was compared with an ordinary CF algorithm utilizing 'Best-N-neighbors' and 'Cosine' similarity method. The empirical results show that F measure was improved about 11% on average when the proposed algorithm was used

    . Past studies to improve CF performance typically used additional information other than users' evaluations such as demographic data. Some studies applied SNA techniques as a new similarity metric. This study is novel in that it used SNA to separate dataset. This study shows that performance of CF can be improved, without any additional information, when SNA techniques are used as proposed. This study has several theoretical and practical implications. This study empirically shows that the characteristics of dataset can affect the performance of CF recommender systems. This helps researchers understand factors affecting performance of CF. This study also opens a door for future studies in the area of applying SNA to CF to analyze characteristics of dataset. In practice, this study provides guidelines to improve performance of CF recommender systems with a simple modification.

  • A Comparative Study on the Ginseng Consumption Culture of College Consumers in Korea and China - Focused on Attitudes Toward Ginseng and Intention to Purchase it - (한국과 중국 소비자의 인삼 소비문화 비교 연구 -대학생 소비자의 인삼에 대한 태도와 구매 의도를 중심으로)

    • Siwuel Kim
      • Journal of Ginseng Culture
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      • v.6
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      • pp.135-151
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      • 2024
    • In order to compare the ginseng consumption culture of Korean and Chinese college students, their purchase status of ginseng products, attitudes toward ginseng, and satisfaction with ginseng products were examined, and the purchase and recommendation intention of ginseng products was investigated. It targeted 267 Korean college students and 318 Chinese college students who had experience eating ginseng products. As a result of the survey, in the case of Korean college student consumers, interest in ginseng products increased compared to before COVID-19, and the intention to purchase and recommend ginseng products increased. In addition, the higher the satisfaction with ginseng, the higher the frequency of ginseng purchase experience, the higher the social benefit attitude toward ginseng, and the higher the age, the higher the intention to purchase and recommend ginseng products. Chinese college student consumers had higher parental purchases than Korea, higher positive intentions to purchase and recommend social and psychological benefits, and their 20s are already more interested and friendly than Korea. What Korean college students and Chinese college student consumers have in common is that interest in health, safety, and environment has increased since before COVID-19, and interest in ginseng-related products has changed in individual experiences, indicating that individual experiences are important and Chinese college student consumers are influenced by parents. In particular, COVID-19 is an opportunity to recognize the importance of health, which is important to those in their 20s, and is actually related to purchase intention. Focusing on these results, it seems that expansion to preferred products for college student consumers and differentiation of marketing strategies according to family influence and consumption culture should be made, and these new changes due to COVID-19 seem to be a timely opportunity. At a time when interest in health and safety has increased, strategic preparations are needed for the future consumersociety to respond to changesin product diversity and convergence, changes in marketing media to meet consumer consumption values, and changesin consumer family types, such assingle households.

    Neutron Activation Analysis of Human Hair for Human Health Assessment (인체보건 환경평가를 위한 모발의 중성자방사화분석)

    • Chung, Young-Sam;Kang, Sang-Hoon;Moon, Jong-Hwa;Kang, Young Hwan;Cho, Seung-Yon
      • Analytical Science and Technology
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      • v.14 no.2
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      • pp.131-139
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      • 2001
    • There is personal difference in the concentrations of trace elements in human hair according to human life or history suck as occupation, race, sex, age, food habit, social condition and so on. It is also found that the individual's deviation of elemental concentrations is reflecting the degree of environmental pollutants exposure to human body, intakes of food and metabolism. To compare the degree of accumulation in the hair tissue, human hair samples were collected from five positions of head and analyzed by non-destructive neutron activation analysis with and without washing according to IAEA's recommended method. Analytical quality control is performed using the certified reference material. The relative error of Cu, Cr, Na, Co, Mg, As, Se, Zn and those of Mn, Ca, Fe, Sr are within ${\pm}5%$ and ${\pm}10%$, respectively and the relative standard deviation of elements are within ${\pm}10%$. The deviations between the individuals and hair sampling positions were estimated. The deviation of individual was seven times more than that of positions. Under the defined condition, the difference and the correlation of elemental concentrations were compared with two different groups, office and factory workers. The result can be used as a fundamental data for human health and environment assessment.

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    Social Tagging-based Recommendation Platform for Patented Technology Transfer (특허의 기술이전 활성화를 위한 소셜 태깅기반 지적재산권 추천플랫폼)

    • Park, Yoon-Joo
      • Journal of Intelligence and Information Systems
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      • v.21 no.3
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      • pp.53-77
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      • 2015
    • Korea has witnessed an increasing number of domestic patent applications, but a majority of them are not utilized to their maximum potential but end up becoming obsolete. According to the 2012 National Congress' Inspection of Administration, about 73% of patents possessed by universities and public-funded research institutions failed to lead to creating social values, but remain latent. One of the main problem of this issue is that patent creators such as individual researcher, university, or research institution lack abilities to commercialize their patents into viable businesses with those enterprises that are in need of them. Also, for enterprises side, it is hard to find the appropriate patents by searching keywords on all such occasions. This system proposes a patent recommendation system that can identify and recommend intellectual rights appropriate to users' interested fields among a rapidly accumulating number of patent assets in a more easy and efficient manner. The proposed system extracts core contents and technology sectors from the existing pool of patents, and combines it with secondary social knowledge, which derives from tags information created by users, in order to find the best patents recommended for users. That is to say, in an early stage where there is no accumulated tag information, the recommendation is done by utilizing content characteristics, which are identified through an analysis of key words contained in such parameters as 'Title of Invention' and 'Claim' among the various patent attributes. In order to do this, the suggested system extracts only nouns from patents and assigns a weight to each noun according to the importance of it in all patents by performing TF-IDF analysis. After that, it finds patents which have similar weights with preferred patents by a user. In this paper, this similarity is called a "Domain Similarity". Next, the suggested system extract technology sector's characteristics from patent document by analyzing the international technology classification code (International Patent Classification, IPC). Every patents have more than one IPC, and each user can attach more than one tag to the patents they like. Thus, each user has a set of IPC codes included in tagged patents. The suggested system manages this IPC set to analyze technology preference of each user and find the well-fitted patents for them. In order to do this, the suggeted system calcuates a 'Technology_Similarity' between a set of IPC codes and IPC codes contained in all other patents. After that, when the tag information of multiple users are accumulated, the system expands the recommendations in consideration of other users' social tag information relating to the patent that is tagged by a concerned user. The similarity between tag information of perferred 'patents by user and other patents are called a 'Social Simialrity' in this paper. Lastly, a 'Total Similarity' are calculated by adding these three differenent similarites and patents having the highest 'Total Similarity' are recommended to each user. The suggested system are applied to a total of 1,638 korean patents obtained from the Korea Industrial Property Rights Information Service (KIPRIS) run by the Korea Intellectual Property Office. However, since this original dataset does not include tag information, we create virtual tag information and utilized this to construct the semi-virtual dataset. The proposed recommendation algorithm was implemented with JAVA, a computer programming language, and a prototype graphic user interface was also designed for this study. As the proposed system did not have dependent variables and uses virtual data, it is impossible to verify the recommendation system with a statistical method. Therefore, the study uses a scenario test method to verify the operational feasibility and recommendation effectiveness of the system. The results of this study are expected to improve the possibility of matching promising patents with the best suitable businesses. It is assumed that users' experiential knowledge can be accumulated, managed, and utilized in the As-Is patent system, which currently only manages standardized patent information.

    Book Genre Visualization based on Genre Identification Algorithm (장르 판별 알고리즘을 이용한 책 장르 시각화)

    • Kim, Hyo-Young;Park, Jin-Wan
      • The Journal of the Korea Contents Association
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      • v.12 no.5
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      • pp.52-61
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      • 2012
    • Text visualization is one of sectors in data visualization. This study is on methods to visually represent text's contents, structure, and form aspects based on various analytic techniques about wide range of text data. In this study -as a text visualization study-, 1) a method to find out the characteristics of a book's genre using words in the text of the book was looked into, 2) elements of visualization of a book's genre based on verification through an experiment were drew, and 3) the ways to intuitionally and efficiently visualize this were explained. According to visualization suggested by this study, first, actual genre of a book can be understood based on words used in the book. Second, with which genre is closed to the book can be found out with one glance through images of visualization. Moreover, the characteristics of complicated genres included in a book can be understood. Furthermore, the level of closeness (similarity) of a genre -which is found to be a representative genre using the number of dots, curvature of a curve, and brightness in the image- can be assumed. Finally, the outcome of this study can be used for a variety of fields including book customizing service such as a book recommendation system that provides images of personal preference books or genres through application of books favored by individual customers.

    Analyzing the weblog data of a shopping mall using process mining (프로세스 마이닝을 이용한 쇼핑몰 웹로그 데이터 분석)

    • Kim, Chae-Young;Yong, Hye-Ryeon;Hwang, Hyun-Seok
      • Journal of the Korea Academia-Industrial cooperation Society
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      • v.21 no.11
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      • pp.777-787
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      • 2020
    • With the development of the Internet and the spread of mobile devices, the online market is growing rapidly. As the number of customers using online shopping malls explodes, research is being conducted on the analysis of usage behavior from customer data, personalized product recommendations, and service development. Thus, this paper seeks to analyze the overall process of online shopping malls through process mining, and to identify the factors that influence users' purchases. The data used are from a large online shopping mall, and R was the analysis tool. The results show that customer activity was most prominent in categories with event elements, such as unconventional discounts and monthly giveaway events. On the other hand, searches, logins, and campaign activity were found to be less relevant than their importance. Those are very important, because they can provide clues to a customer's information and needs. Therefore, it is necessary to refine the recommendations from related search words, and to manage activity, such as coupons provided when customers log in. In addition to the previous discussion, this paper proposes various business strategies to enhance the competitiveness of online shopping malls and to increase profits.

    Web Mining Using Fuzzy Integration of Multiple Structure Adaptive Self-Organizing Maps (다중 구조적응 자기구성지도의 퍼지결합을 이용한 웹 마이닝)

    • 김경중;조성배
      • Journal of KIISE:Software and Applications
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      • v.31 no.1
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      • pp.61-70
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      • 2004
    • It is difficult to find an appropriate web site because exponentially growing web contains millions of web documents. Personalization of web search can be realized by recommending proper web sites using user profile but more efficient method is needed for estimating preference because user's evaluation on web contents presents many aspects of his characteristics. As user profile has a property of non-linearity, estimation by classifier is needed and combination of classifiers is necessary to anticipate diverse properties. Structure adaptive self-organizing map (SASOM) that is suitable for Pattern classification and visualization is an enhanced model of SOM and might be useful for web mining. Fuzzy integral is a combination method using classifiers' relevance that is defined subjectively. In this paper, estimation of user profile is conducted by using ensemble of SASOM's teamed independently based on fuzzy integral and evaluated by Syskill & Webert UCI benchmark data. Experimental results show that the proposed method performs better than previous naive Bayes classifier as well as voting of SASOM's.

    How to Construct Spatio-Temporal Ontologies for U-City Contents (유시티 콘텐츠를 위한 시공간 온톨로지 구축 방법)

    • Nah, Bang-Hyun;Kwon, Chang-Hee;Park, Rae-Hoon;Yoon, Hyung-Goog
      • Journal of the Korea Academia-Industrial cooperation Society
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      • v.11 no.7
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      • pp.2632-2637
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      • 2010
    • Information in UbiComp Environment are transformed to knowledge by relationship in a spatio-temporal location, and then became intelligent contents with task procedures or application models. The entities in U-City has lots of relationships. It is important in U-City contents to provide intelligent and personalized response to meet the intention of users. We extend the spatial ontology model of SPIRIT to other domain. Domain ontologies are consist of type, relation, and instance ontologies. When the relationship model by shared concepts are not defined, we used the spatio-temporal events to find relationships. So we proposed the methods to recommend semantically related terms, not syntactically.

    Music Recommendation System in Public Space, DJ Robot, based on Context-awareness and Musical Properties (상황인식 및 음원 속성에 따른 공간 설치형 음악 추천 시스템, DJ로봇)

    • Kim, Byung-O;Han, Dong-Soong
      • The Journal of the Korea Contents Association
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      • v.10 no.6
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      • pp.286-296
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      • 2010
    • The study of the development of DJ robots is to meet the demands of the music services which are changing very rapidly in the digital and network era. Existing studies, as a whole, develop music services on the premise of personalized environment and equipment, but the DJ robot is on the premise of the open space shared by the public. DJ robot gives priority to traditional space and music. Recently as the hospitality and demand for cultural contents of South Korea expand to worldwide, industrial use of the contents based on traditional or our unique characteristics is getting more and more. Meanwhile, the DJ robot is composed of a combination of two modules. One is to detect changes in the external environment and the other is to set the properties of the music by psychology, emotional engineering, etc. DJ robot detect the footprint of the temperature, humidity, illumination, wind, noise and other environmental factors measured, and will ensure the objectivity of the music source by repeated experiments and verification with human sensibility ergonomics based on Hevner Adjective Circle. DJ robot will change the soundscape of the traditional space being more beautiful and make the revival and prosperity of traditional music with the use of traditional music through BGM.


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