• Title/Summary/Keyword: 개인행태

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A Study on the Relativeness between the Growth of Smart Media and the Media Consumption Behavior as well as Educational Environment (스마트미디어 성장과 미디어 소비행태 및 교육환경의 상관성 고찰)

  • Lee, Sanggil
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2020.07a
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    • pp.517-520
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    • 2020
  • 미디어 기술의 발전으로 스마트미디어의 대표적인 OTT서비스와 일인방송 규모가 급격히 확대되고 있다. 이로써 Z세대나 밀레니얼세대들은 더 이상 레가시미디어에 종속되지 않고 동기화, 개인화, 직관화, 실감화가 특성인 스마트미디어를 일상생활에서 향유하고 있다. 따라서 미디어 소비 행태도 급격히 변화하여 레가시 미디어인 지상파방송, 유료방송은 광고 매출, 콘텐츠 소비 등에서 디지털 인터넷 플랫폼과 경쟁에 어려움을 겪으며 성장에 어려움을 겪고 있다. 본 논문에서는 OTT와 일인방송이 중심이 되는 스마트미디어에서의 미디어 소비 행태의 변화를 알아보고 이에 따른 스마트미디어의 성장과 교육환경과의 상관성에 대해 고찰하고자 한다.

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발 달린 SNS(소셜 네트워크 서비스), 시장을 열다

  • Song, Won-Lee
    • TTA Journal
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    • s.133
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    • pp.168-169
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    • 2011
  • 유명 예능 프로그램 방송작가가 한 인기 아이돌그룹을 비난한 트윗을 놓고 네티즌들의 설전이 벌어졌다. 핵심은 트위터가 무슨 말이든 쓸 수 있는 개인의 공간이냐, 아니냐는 것. 개인만의 공간이라면 어떤 비난을 한들 '당사자의 생각'일 뿐이고, 사회적 공간이라면 자신의 위치와 역할을 감안한 '의도적 행태'라는데 의견이 모아졌다. 결론은 아직 내리지 못했다. 그러나 이미 많은 이해집단들은 트위터, 페이스북, 미투데이 등 소셜 네트워크를 '소셜' 단어 자체에서 나오는 공유, 커뮤니케이션, 관계 노출, 영향력에 집중하며, 이를 통해 새로운 비즈니스 시장을 만들어내고 있다.

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Change of Usage Behavior According to Advance of Mobile Phone Capability -Focused on Female University Students- (모바일 기기의 사용 행태 변화에 대한 탐색 연구 -20대 전반 여대생을 중심으로-)

  • Choi, Yoo-Me;Yu, Hyun-Jung;Lee, Hye-Sun;Kim, Eun-Jung;Jang, Ha-Ri
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.92-102
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    • 2013
  • The definition of mobile phone was a device that can make and receive telephone calls or messages for communication but it has rapidly developed from communication tool into multi-function device. Especially since release of smart phone, Korea is one of the highest country in the world and the statistics can be interpreted into people positively accept new technology. Therefore it's time to study on usage behavior according to different generation of mobile phone. Based on media richness theory and elaboration likelihood model, we analyzed factors affecting usage behavior of mobile phone. Case study methodology were constructed a survey to female university students from 20-24 years of age.

A study of influence factor on Mobile Game Heavy User - focused on Game User Properties (모바일 게임 중이용자 영향요인에 관한 연구 - 게임 이용자 속성을 중심으로)

  • Kim, Hye Bin;Park, Young Il
    • Journal of Digital Contents Society
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    • v.16 no.3
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    • pp.493-501
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    • 2015
  • This study is to observe the correlation between user properties and user behavior on the mobile game, one of the most prominent digital contents with the most mutual interaction. Among various factors affecting on behaviors of game users, the user properties itself was accentuated, and the effect of individual and psychological quality on the use of game was evaluated. The user properties were mainly categorized into five factors of "interpersonal relationship", "level of game skill", "inclination of innovation", "self-esteem", and "competitive spirit", and the use behavior of game was categorized mainly into two types - quantitative behavior of "amount of use (time of use, consumption cost)" and qualitative behavior of "perceived satisfaction level (perceived enjoyment, perceived service quality, and perceived price)". As a result of study, in general, as the user quality subjected in this study is stronger, the amount of use and satisfaction level are higher. This study is to observe what type of user qualities leads to the more use, consumption, and satisfaction level of game contents to contribute to the study about the use of conventional digital contents and heavy use.

A Study on the Effects of Teleservice on Travel Demand (텔레서비스가 교통수요에 미치는 영향)

  • 이선하
    • Journal of Korean Society of Transportation
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    • v.17 no.5
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    • pp.7-18
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    • 1999
  • This Paper focuses on analyzing the influences of Teleservice on travel behavior and trip demand based on the individual behavior model. The first step is to classify individuals into different Person groups who will follow similar behavior Patterns in terms of travel and communication. And then, the effect of Teleservice on trip demand is estimated using hypothetical scenario. The results on the ability of each person group to adapt themselves to Teleservice show that full-time housekeepers and senior citizens are more likely to be alienated. It is also found that transition probability to Teleservice is high for activities in bank or public office where simple forms of information such as data or text are exchanged. On that basis, it is estimated that in Seoul the savings on trip demand by Teleservice will be 7.6% of total daily trip generations.

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Adolescents' Self-control and Big Five Personality Types Affecting Maladaptive and Adaptive Computer Game Use State (청소년의 Big Five 성격 유형과 자기 조절 성향이 게임 과용, 선용 행태에 미치는 영향)

  • Kim, YoungBerm;Lee, SangHo
    • Journal of Korea Society of Industrial Information Systems
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    • v.24 no.4
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    • pp.65-77
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    • 2019
  • Adolescents reach the game-use states of adaptive and maladaptive by the absorption to computer game. Authors claimed that the two states are commonly related with the time of game-use, and the degree of them are distinctive according to adolescent individuals, specifically their self-control propensity. Authors proposed a conceptual research model that Big Five personality types predict their self-control which moderates the relationships from game use-time to the maladaptive and adaptive states. The data to test its validity and reliability had been sampled 999 Korean students in elementary school, middle school, and high school. Resultingly, the openness and conscientiousness of the adolescents affected positively on the self-control, which moderated negatively the relationship from the game use time to the maladaptive use state, but the positive moderation on the relationships from game use time to adpative state was not significant. These results mean that we could apply teenager's Big Five personality type and their self-control traits as a tool for preventing teens from the overuse state like addiction.

A Study on Effectiveness of Safety Barriers Restraining Illegal Pedestrian Crossing on Exclusive Median Bus Corridor - Case Study at Sookmyung Women's University Bus Station - (중앙버스전용차로 분리형 횡단보도 무단횡단 억제시설 효과평가 - 숙명여대 입구 중앙버스정류소 횡단보도부를 중심으로 -)

  • Kim, Jin-Tae;Kim, Jun-Young;Bae, Hyun-Sik;Lee, Dong-Il
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.13 no.6
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    • pp.77-87
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    • 2014
  • It has reported that a median bus-stop island on an exclusive median bus lane (EMBL) has shortened a crossing distance unit, encouraged a pedestrian's illegal crossing, and increased the number of accidents in the area. This study presents (1) the analysis of inappropriate pedestrian crossing patterns collected on exclusive median bus corridors and (2) the estimated performance of safety barriers restraining the occurrence of those. Total 19,649 pedestrian crossing data collected at the 'Sookmyung-university' median bus-stop, and the inappropriate pedestrian crossing patterns among those were grouped in terms of time and space violations. Physical safety barriers restraining illegal pedestrian crossings were considered as an alternative, and its performance in safety was quantified through microscopic simulation with conflict analyses by using surrogate safety assessment model. The findings suggest the number of conflicts reduced be 24.9 percentages compared to the one of the present condition when the physical safety barriers are placed at each of the eight ends of the EMBL pedestrian crossing.

An Empirical Study on the Cognitive Biases of The Korea Real Estate Market Through the Testing of Prospect Theory (전망이론 검증을 통한 부동산투자자들의 인지적 편의에 관한 연구)

  • Jeong, Seong Hoon;Park, Keun Woo
    • Korea Real Estate Review
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    • v.27 no.1
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    • pp.7-16
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    • 2017
  • In this study, we examine whether there are prospect theory investment patterns for individual investors in the real estate market. We use the maximum potential profit rate and the maximum potential loss rate of individual investors as a research method and additionally analyze it using the Jeong and Park(2015) model. As a result of the analysis, it was found that the investment pattern according to the prospect theory and disposition effect for individual investors. And we find the difference between zoning areas. This difference in investment behavior is believed to be due to the purpose of the real estate and the existence of rent fee, which creates a difference in investment behavior depending on the purpose. The limitations of this study are the analysis measurement of potential profit and potential loss using the land price index like the study of jeong and Park(2015). This implies that a new property price index needs to be developed or a benchmark for real estate assets is needed for deeper study of real estate investment sentiment.

The effects of SNS use and the individual differences on the social connectedness (개인 성향에 따른 SNS 이용과 사회적 연결 효과)

  • Lee, Youngwon
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.3
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    • pp.215-227
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    • 2019
  • This study empirically explores the effects of SNS use and the individual differences as the self-esteem on the social connectedness. The study results show that the higher self-esteem, the more use the Instagram and the Kakao Talk, which implies that the individual who has the more pro-social propensity uses the more diverse SNS. In contrast, the twitter shows the opposite pattern compared to the Instagram and Kakao Talk in terms of the SNS use according to the degree of the self-esteem. It also shows that women use the more SNS and the cell phone compared to the men do, whereas men use the more Internet than women do. The study results show that the more SNS use and the higher self-esteem, the higher social connectedness. Among the diverse SNS, only the Instagram shows the statistically positive effect on the social connectedness, which implies that the more the Instagram use, the more active in off-line social meetings.