• Journal of the Korea Institute of Information Security & Cryptology
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• v.24 no.4
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• pp.695-703
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• 2014

This paper studies the determinants of willingness to pay (WTP) for preventing personal information infringement. Most of previous studies only estimate the value of the WTP and, unlike them, this paper discusses personal information as an information good. Using a double-bounded dichotomous choice model, this paper empirically analyses the personal characteristics that determine the WTP for the protection of personal information. It contributes to the literature by proposing that gender, working status and communication cost are determinants for the WTP for the protection of personal information.

• Journal of Environmental Impact Assessment
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• v.28 no.2
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• pp.101-112
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• 2019

Over the last few years, air pollution ($PM_{10}$, $PM_{2.5}$) in the Seoul metropolitan area (SMA) has emerged as one of the most concerned and threatening environmental issues among the residents. It brings about various harmful effects on human health, as well as ecosystem and industrial activities. Governments and individuals pay various costs to mitigate the level of air pollutants. This study aims to empirically find the willingness to pays (WTP) among the parents from different socio-cultural groups - international and domestic groups to mitigate air pollution ($PM_{10}$, $PM_{2.5}$) in their residential area. Contingent Valuation Methods (CVM) is used with employing single-bounded dichotomous choice technique to elicit the respondent's WTP. Using tobit (censored regression) and probit models, the monthly mean WTP of the pooled sample for green electricity which contributes to improve air quality in the region was estimated as 3,993 KRW (3.58 USD). However, the mean WTP between the international group and domestic group through a sub-sample analysis shows broad distinction as 3,325KRW (2.98 USD) and 4,449 KRW (3.98 USD) respectively. This is because that socio-cultural characteristics of each group such as socio-economic status, personal experience, trust in institutions and worldview are differently associated with the WTP. Based on the results, the society needs to raise awareness of lay people to find a strong linkage between the current PM issue and green electricity. Also, it needs to improve trust in the government's pollution abatement policy to mobilize more assertive participation of the people from different socio-cultural background.

• Journal of the Korean Data and Information Science Society
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• v.23 no.5
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• pp.913-925
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• 2012

This study evaluates the economic benefit of the project constructing the international riding arena having been built at Sangju in Gyeongsangbuk-Do by the willingness to pay (WTP) of residents in the province. As the evaluation method, the dichotomous choice contingent valuation method (CVM) is adopted with the additional questions of whether his/her WTP is zero, to improve the statistical accuracy of evaluation results. Considering the arena's administrative location, the population of the surveys for analysis is confined to residents of Daegu and Gyeongsangbuk-do. The survey is conducted through personal interviews. It turns out that the WTP per household per year is evaluated as 1,847 won and the total yearly benefit of the Sangju international horse riding arena is estimated as 3.56 billion won.

• Environmental and Resource Economics Review
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• v.5 no.2
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• pp.303-315
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• 1996

폐기물 오염문제에 대한 국민적 인지도가 높아지면서 폐기물 처리시설에 대한 주민의 반대는 최근 커다란 사회적인 문제로 등장하고 있다. 혐오시설인 매립장의 입지를 반대하는 현상은 개인의 효용을 중시하는 경제주체의 경제행태 논리상 무시할 수 없는 현상이다. 주택가격과 주택까지의 거리와의 함수관계를 파악함으로써 주변지역주민들의 매립장 기피의사를 파악하고자 하였다. 추정결과 주택가격으로 지불하는 금액을 통해서 주민들이 매립장을 피하기 위해 부담하고자 하는 의사는 유의성이 있었다. 비용부담의사는 매립장과 가까이 거주할수록 높았고, 거리가 멀어짐에 따라 감소하는 것으로 나타났다.

• Journal of Korean Library and Information Science Society
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• v.47 no.2
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• pp.305-328
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• 2016

This study is intended to check economic value of and factors influencing children's library. To this end, data on a total of 614 questionnaires to which parents among users of 6 children's libraries responded were collected. The results of analysis by contingent valuation method after selecting library fee per person as payment vehicle were as follows. First, willingness to pay was estimated to be a monthly average of KRW 9,243 per person. Second, it was shown that factors influencing willingness to pay included the frequency of utilization, satisfaction, the number of children per family, gender, age, and income and so on. Third, with regard to influence according to each factor, an additional unit in all the rest of factors except gender increased probability of willingness to pay such as the frequency of utilization(1.140), satisfaction(1.335), the number of children per family(1.417), age(1.124), income(2.426). On the other hand, in terms of gender, probability of willingness to pay was lower in female by 0.364 than in male. The implication of this study is that an interview is held with actual user and specific amount of money is presented regarding the economic value of children's library, which has been little known until now.

• Proceedings of the CALSEC Conference
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• 1998.10b
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• pp.391-401
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• 1998

인터넷의 대중화로 전자상거래 시대를 맞이하게 되었다. 현재 전자상거래용 구매자의 전자지갑은 주로 상품의 입수를 위한 대금지불 수단으로 이용되고 있다. 본 논문에서는 현재 발표된 전자상거래용 전자지갑의 현황을 분석하고 그 구조를 파악하여, 이를 토대로 전자상거래 시대에 있어서의 구매자 입장에서의 차세대 전자지갑의 모델을 디자인하고자 한다. 차세대 전자지갑은 개방형 구조이며, 사용자의 의사결정에 도움을 주어야 하고, 개인 Profile 관리기능, 장바구니 기능, 다양한 지불수단제공, Workflow, ERP시스템과의 연계, 편리한 인증관리 기능 등을 가져야 할 것이다. 본 논문에서는 이러한 차세대 전자지갑의 정의, 특징, 기능, 구조 등에 대해서 논할 것이다.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.5
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• pp.46-55
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• 2012

This study proposes an estimate method of willingness to pay(WTP) for real-time route guidance systems using contingent valuation method(CVM) under double bounded dichotomous choice question(DBDCQ) and analysis for impact factors of WTP estimation. This study assumed that provided real-time traffic information service is optimal route concepts dealing with traffic conditions on origin-destination. Analysis targets were classified into two groups as short distance path and middle distance path for estimating WTP for realtime route guidance system in a year using the survival analysis method and the regression model with personal information, actual condition and satisfaction of information usage and users' awareness and usage of facilities. As a result, mean WTP of realtime route guidance system is 4,034won/year in short distance path, and 4,884won/year in middle distance path. Therefore real-time route guidance system for longer distance path is recognized as more valuable than shorter distance path. Moreover, the necessity of information was required on a higher income group and higher WTP was estimated on owners of vehicle group and lower awareness of a route group.

• Informatization Policy
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• v.25 no.2
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• pp.84-96
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• 2018

The right to be forgotten means the right of people to request information and communication providers to delete their information online. As the number of people asking for deletion of their past embarrassing or negative online activities is increasing, discussions are being raised on the introduction of the right to be forgotten in South Korea. However, previous research on the right to be forgotten mainly deals with the legal concept, with insufficient consideration of economic value. The main purpose of this research is to examine social perception towards the right to be forgotten and to estimate its economic value quantitatively. According to the results, there are concerns about disclosure of personal information, but with lack of awareness on the right to be forgotten. The monthly average amount that a person is willing to pay to be forgotten is 1,218 Korean won (11 US dollars) and the total economic value is estimated to be about 540 billion won (490 million dollars) per year in 2017. Especially, those who have experienced leakage of personal information put higher value to the right to be forgotten. These results can be useful for making decisions about the right to be forgotten in the future.

• The Journal of Society for e-Business Studies
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• v.23 no.3
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• pp.173-187
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• 2018

After Satoshi Nakamoto published 'Bitcoin: A peer-to-peer electronic cash system' in 2008, Blockchain has been GPT (General Purpose Technologies) that affect the whole cycle of the $4^{th}$ Industrial Revolution. This study attempted to identify the innovativeness of Blockchain. Because of Blockchain's ambidextrous characteristics, Blockchain has two kinds of innovativeness, technological innovation by physical technology and social innovation by social technology. Thus, this study will be useful to increase understanding and establishing strategy for Blockchain.

• Environmental and Resource Economics Review
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• v.29 no.3
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• pp.335-362
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• 2020

Using the Hedonic pricing model using Box-Cox transformation, this paper estimated the marginal effect (implicit price) of odors from landfill in the metropolitan area on housing prices and the willingness to pay for changes in certain odor conditions. This paper utilized the proximity from the landfill in the metropolitan area as a environmental variable, and analyzed the effect of various housing characteristic variables on the sale price of apartments within a radius of 5 km from the landfill. In particular, because odors factor have various heterogeneity, we applied hedonic price models instead of stated-preference methods with various types of functional forms through Box-Cox transformation, considering the heterogeneity of each region. Estimates show that the marginal value (implicit price) for the distance from the odor source was 0.227 to 0.533 depending on the function type of the estimated model. In addition, when other house factors are the same, the marginal willingness to pay for a distance of 1km from the odor source was calculated to be 16.79 to 51.76 thousand dollar depending on the type of function. Finally for the general Box-Cox model, the annual WTP was estimated to be 3,229dollar.