• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.157-174
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• 2020

The purpose of this study is to examine the effects of personal characteristics and social entrepreneurship on social entrepreneurship intention, and to determine whether the moderating effect of gender influences on the relationship between personal characteristics and social entrepreneurship. In order to achieve these research objectives, the personal characteristics affecting social entrepreneurship were identified with moral obligation, self-efficacy, and emotional intelligence. Also, prior studies on social entrepreneurship and social enterprise entrepreneurship intention were reviewed. As a result of the study, we find that moral obligation, self-efficacy, and emotional intelligence all had a positive effect on social entrepreneurship. Second, social entrepreneurship had a positive effect on social enterprise entrepreneurship intentions. Third, analyzing the moderating effect of men and women in the relationship between personal characteristics and social entrepreneurship, it was found that there was a difference in the value of the path coefficient representing the relationship between moral obligation and social entrepreneurship. However, there was no moderating effect in the relationship between self-efficacy, emotional intelligence, and social entrepreneurship by gender. Therefore, this study is expected to serve as a reference for people who want to start a social enterprise in the future to verify their characteristics and use them as a way to improve their social entrepreneurship.

• Industry Promotion Research
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• v.1 no.2
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• pp.103-108
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• 2016

This study analyzed the effect of female insurance planners' personal traits on job performance in Dangjin, Chungnam. The study results showed that job importance recognition(p<.05, ${\beta}=.321$) significantly affected job satisfaction, so highly recognizing the importance and social reputation improved job satisfaction. Personal traits didn't significantly affected contract performace and workplace satisfaction, but job performance varied by continuos service year. This study provided implications by finding out the degree of importance of personal traits on job performance improvement and verifying the effect of personal factors on performace enhancement of female insurance planners.

• Science of Emotion and Sensibility
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• v.1 no.1
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• pp.113-122
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• 1998

인간의 감성은 감정과는 구분되는 심리적 현상으로, 감정이 강도가 높으며 생리적, 신체적 반응을 동반하는데 비하여, 감성은 강도가 낮으며 겉으로 나타나는 생리적 변화가 없다. 감정은 외부의 감각자극에 대하여 두뇌에서 단계적인 정보처리의 결과로 나타나지만 감성은 반사적이고 직관적으로 발생된다. 감정은 하나의 대상에 대하여 여러사람이 유사한 반응을 보이는 공통성과 객관성을 갖지만, 감성은 동일한 대상에 대해서도 개인에 따라 다양하게 나타나며 시간과 환경에 따하서도 변화한다. 감정은 일반성, 객관성, 반복성과 같은 학문적 연구대상으로서의 조건을 만족시키고 있으나, 감성은 그 특성이 학문이나 연구의 대상이 되기 위한 조건들을 충족시키지 못하며, 따라서 연구대상으로 인정받지 못하고 있다. 감성이 감정에 비하여 가장 두드러지는 점은 감정의 종류가 외부자극의 종류에 따라 결정되어지는 반면 감성의 발생은 개인의 재부상태, 즉 생활경험에 의한 기억에 의존한다는 점이다. 감성의 개인성, 변화성, 불확실성, 애매모호성등을 설명할 수 있기 위해서는 기존의 학문이 갖는 폐쇄성에서 벗어나 보다 많은 변수를 체계적이고 다각적으로 고려하는 새로운 접근이 필요하다. 학문과 연구대상에 대한 조건의 확대가 요구된다고 할 수 있다. 개인의 감성은 해당 시점에서 개인이 갖고 있는 심리상태와 함깨 연령, 성별, 교육정도, 건강상태와 같은 개인요소뿐만 아니라 개인의 의식과 생활에 영향을 미치는 가정과 사회특성, 나아가 전통과 관습, 종교, 환경등와 같은 문화적 특성에 의해서도 변화된다. 그리고 이들 요소들을 개인이 처한 상황에 따라 영향의 정도가 다양하게 변화한다. 많은 요인들에 의하여 다양하게 변화되는 감성은 감성의 영향을 받는 생활환경과 결합되고, 생활경험을 중심으로 한 기억은 두뇌의 Limbic system은 자율신경계를 조절하는 hypothalamus와 밀접한 관계를 갖고 있다. 따라서 감성의 측정평가를 위해서는 생활경험에 영향을 미치는 제반 요인들의 파악과 함께 자율신경계의 반응을 측정할 수 있는 방법의 개발이 요구된다.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.1-13
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• 2017

In this paper, a research model was designed to investigate the factors influencing the intention to use of mobile easy payment services in China. Our research model includes the service factors(instant connectivity, economic and security), social factors(subjective norms and image), the user's individual factors(self-efficacy personal innovativeness and suitability), perceived ease of use, perceived usefulness and intention to use. A survey was conducted to collect the data with users who have had the actual using experience about mobile easy payment services. In this research, the data were collected by online survey, and in final analysis, 439 users' questionnaires were used. The empirical paper proves research hypothesis by using SPSS 22.0 and AMOS 23.0. The results of the study are as follows: the mobile easy payment service factors, social factors and the user's individual factors partially give positive effects to perceived ease of use and perceived usefulness; perceived ease of use gives positive effects to perceived usefulness. In addition, perceived ease of use and perceived usefulness have positive effects to on intention to use.

• Korean Security Journal
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• no.14
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• pp.261-283
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• 2007

In recent studies for explaining the causation of crime fear shows interest and effort in studies attempting microscopical individual level and macroscopical local level of sex, age, economic level, crime damage level and etc. However, in this study, it is considered that interest and analysis of individual on characteristics of these local level may has its difference depends on crime damage experience in the past, fragility precision of crime damage and interest on crime relating information and processed positive analysis on characteristics of individual and relation of crime fear on individual level before making an attempt of connecting microscopical level and macroscopical level. Therefore, the purpose of this study is on positive verification of how people feel about crime fear depends on individual's characteristic and also how much effect would they receive. As the result of this study, it is shown that first, population statistical characteristics that crime damage experience is statistically meaningful of its difference of each group are age, status of marriage, final education status and residential area and for the fragility precision of crime damage was sex and status of marriage and for the interest about the crime relating information has meaningful difference statistically of each group depends on sex, age, final education status, income of the house and location of residential area. Second, after processing correlation analysis on individual characteristic primary factor and crime fear, the result of 3 primary factor independent variable all shows statistically meaningful correlation with crime fear and especially fragility primary factor on crime damage showed the most high correlation with crime fear. Lastly, fragility of crime damage, interest on crime information and crime damage experience has effected as characteristics of individual and especially fragility of crime damage which the person thought to be the most fragility on crime damage out of these individual characteristic primary factor showed to have the most effecting primary factor.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.183-195
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• 2018

This study attempts to analyze the effects of public advertising about suicide prevention and to investigate how the attitudes and perceptions of the message recipients differ according to the message framing type (positive vs. negative) and the appeal type (self-oriented/other-oriented). Positive messages, rather than negative messages, have a greater impact on people's respect for life and on attitudes to suicide. Respect for life attitudes were more positive among subjects who received an other-oriented message than among those who received a self-oriented message. Among the individual characteristics variables, the level of cognitive emotion regulation showed a significant impact on attitudes to respect for life and on attitudes to suicide.

• Journal of the Korean Society of Child Welfare
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• no.36
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• pp.261-288
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• 2011

This study focuses on adolescent prosocial behavior as one of the necessary elements for youth to grow as a healthy member of the society. The purpose of this study is to examine the effects of peer group on adolescent prosocial behavior by comparing the peer influence model and the individual characteristics model. For the study, we conducted hierarchical multiple regression analyses using the data from the Korean Youth General Survey 2008, administered by the Ministry of Health and Welfare. Results show that friends' prosocial behavior had a positive impact, but friends' antisocial behavior had a negative impact on adolescent prosocial behavior. When individual characteristics including self-esteem and empathy were analyzed simultaneously, empathy, self-esteem, friends' prosocial behavior, and friends' antisocial behavior were found to be statistically significant. The strength of association between individual characteristics and adolescent prosocial behavior was greater than that of friends' behaviors. Also, significant moderating effects of individual characteristics on the relationships between adolescent prosocial behavior and friends' behaviors were found. For example, the positive effect of friends' prosocial behavior on adolescent prosocial behavior increased as adolescent's level of self-esteem increased. On the other hand, the negative effect of friends' antisocial behavior on adolescent prosocial behavior decreased as adolescent's level of empathy increased. Based on the findings, both the peer influence model and the individual characteristics model were considered valid in explaining prosocial behavior of Korean adolescents. Finally, implications of this study for positive youth development were discussed.

• Korean Journal of Social Welfare Studies
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• v.40 no.1
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• pp.63-86
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• 2009

This research aims to focus on how the perception of discrimination changes through the mediation effect of various leisure activities between the characteristic of disability and perception of discrimination. This research is based on the 2005 survey of the disabled conducted by the Korea Institute for Health and Social Affairs, which studied 1,241 seniors over 65 with physical disabilities. The results of the study are as follows. First, the type of disability, duration of disability, and IADL are the influencing factors to the relation between the characteristic of disability and individual perception of discrimination. Second, the type of leisure activities was influenced by the characteristics of their disability. Especially, the degree of IADL was statistically significant in choosing the type of leisure. Third, leisure activities with specific purposes, such as amusement and self-development, have only partial mediation effect on the relation between the characteristic of disability and individual perception of discrimination.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.237-244
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• 2007

본 연구는 개인 커뮤니티의 성장 및 지속적인 발전을 위하여 국내 개인 커뮤니티의 대표적인 형태라 할 수 있는 싸이월드 미니홈피 사용자들을 대상으로 지각된 놀이성, 지각된 사용용이성, 지각된 유용성, 지각된 위험 등 개인 커뮤니티의 네가지 지각된 특성요인들이 사용자의 만족에 미치는 영향과 사용자의 만족 정도가 지속적 사용의도 형성에 미치는 상호 영향관계를 파악해 보고자 하였다. 이러한 연구목적을 달성하기 위하여 관련 선행연구에 대한 종합적 검토를 거쳐 구조화된 연구모형을 수립하였고, 미니홈피 사용자 407명을 대상으로 설문조사를 통한 실증분석을 수행한 결과는 다음과 같다. 첫째, 미니홈피의 지각된 사용용이성은 지각된 놀이성과 유용성에 긍정적인 영향을 미치는 것으로 밝혀졌다. 둘째, 미니홈피의 지각된 특성 중 지각된 놀이성, 지각된 사용용이성, 지각된 위험 등의 세가지 요인이 사용자의 만족에 유의한 영향을 미치는 것으로 밝혀졌다. 셋째, 미니홈피 사용자의 만족은 지속적 사용의도에 긍정적인 영향을 미치는 것으로 밝혀졌다. 한편 사용자의 만족 수준은 미니홈피의 지각된 특성과 지속적 사용의도 간의 관계에 있어 매개역할을 가지고 있음을 확인하였다. 본 연구의 분석 결과를 토대로 개인 커뮤니티 사용자의 만족도를 향상시키고, 장기적으로 충성스런 회원을 유지할 수 있는 방안에 대하여 논의하였다.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.147-155
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• 2012

This study is to analyze the difference of the post-viewing emotion and behavior of the audience at a dance performance by general characteristics of the audience. To attain the goal of the study described above paragraphs, the audience of dance performance located in Seoul and Kyoungki-Do was set as a collected group. Then, using the convenience sampling method, finally drew out and analyzed 280 people in total. statistic analysis techniques were used SPSS 18.0 program. Based on the statistical methods above, we had the result of data analysis as follows; First, among the general characteristics(job, viewing frequency, dance experience, and genre), had significantly effect on the post-viewing emotion(positive emotion, satisfaction) Second, among the general characteristics(job, viewing frequency, dance experience, and genre), all the factors had significantly effect on post-viewing behaviors(researching, respectating intention).