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http://dx.doi.org/10.5392/JKCA.2018.18.03.183

A Study on the Communication Effect of the Suicide Prevention Campaign Message: Focusing on Message Characteristics and Individual Difference  

Sun, Hye-Jin (경성대학교 창의인재대학 교양교육부)
Publication Information
The Journal of the Korea Contents Association / v.18, no.3, 2018 , pp. 183-195 More about this Journal
Abstract
This study attempts to analyze the effects of public advertising about suicide prevention and to investigate how the attitudes and perceptions of the message recipients differ according to the message framing type (positive vs. negative) and the appeal type (self-oriented/other-oriented). Positive messages, rather than negative messages, have a greater impact on people's respect for life and on attitudes to suicide. Respect for life attitudes were more positive among subjects who received an other-oriented message than among those who received a self-oriented message. Among the individual characteristics variables, the level of cognitive emotion regulation showed a significant impact on attitudes to respect for life and on attitudes to suicide.
Keywords
Suicide Prevention; Campaign; Message; Individual; Difference; Communication; Effect;
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Times Cited By KSCI : 2  (Citation Analysis)
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