• Title/Summary/Keyword: 개인적 신뢰

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An Empirical Study of People's Perceptions and Attitudes Toward Personal Information Disclosure Online Focusing on 'Psychological Reactance' in the Big Data Age (온라인상의 개인정보 노출에 대한 인식과 보호 태도 연구 빅데이터 시대 개인정보 노출에 대한 심리적 반발에 주목하며)

  • Kim, Hyoung Jee;Jeon, Eun Sik;Kim, Sung Tae
    • Korean journal of communication and information
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    • v.80
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    • pp.143-166
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    • 2016
  • Recently, industrial values of big data as an important force of future society have been vastly paid attention. At the same time, more concerns about their private informations' disclosure online still echo around us, especially for them who have experiences of their personal information open online. This study aims to examine the questions; how people think about their personal information revealed online?; how much they have 'psychological reactance'?; what attitudes they have toward a certain governmental regulations on this? The findings of this study indicate that we should have more attentions to protect 'privacy' in the age of big-data and still need to make a lot of efforts to prepare a feasible regulation guide on this issue.

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Mindfulness' interaction effect of the Influence of Entrepreneur's Leadership of Venture Firm (벤처기업 창업자의 리더십 영향력에 대한 마음챙김의 상호작용 효과)

  • Lee, Il-Han;Kim, Jung-Yoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.5
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    • pp.1881-1890
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    • 2010
  • Many studies have noted that entrepreneurs' traits and performance of venture firm. But there have little the study on entrpreneur's leadership of venture firm. The purpose of the study is to look at the relationships among entrepreneur's transactional leadership(Charisma, individualized consideration, intellectual stimulation), leader's trust, organizational commitment, organizational cynicism, and mindfulness. For this study, 172 employees in 48 firms completed the questionnaires and SPSS was employed. The findings are: First, charisma, individualized consideration, and intellectual stimulation increases leader's trust. Second, leader's trust has negative effect on organizational cynicism. Third, leader's trust increases organizational commitment. Finally, in terms of interaction effects, charisma and individualized consideration is interacted with mindfulness. But intellectual stimulation is not interacted with mindfulness.

Privacy protection technique without trusted anonymization server in location based service (위치기반 서비스에서 신뢰할 수 있는 익명화 서버를 사용하지 않는 프라이버시 보호 기법)

  • Jung, Kang-Soo;Park, Seog
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06c
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    • pp.175-177
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    • 2012
  • 사용자의 위치 정보를 사용한 위치기반 서비스가 증가하면서 프라이버시 노출에 대한 위협도 증가하고 있다. 본 논문은 기존 기법에서 신뢰할 수 있는 익명화 서버를 통해 수행하던 익명화 과정을 가상 개인 서버를 통한 overlay 네트워크를 사용하여 신뢰할 수 있는 익명화 서버의 존재 없이 수행한다. 또한 질의의 주체가 익명화 서버가 아닌 사용자가 됨으로써 추가적인 정보의 노출을 방지한다.

A Study of the Factors that Affect Tax Accounting Firm Employees' Job Satisfaction: Focusing on the Moderating Effect of Trust in Supervisor (세무회계사무소 직원의 직무만족에 영향을 미치는 요인에 관한 연구: 상사신뢰의 조절효과를 중심으로)

  • Jung, Woo-Sung
    • Journal of the Korea Convergence Society
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    • v.8 no.2
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    • pp.213-225
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    • 2017
  • The objectives of this study are to investigate whether individual characteristics lead to significant differences in job satisfaction among tax accounting firm employees, to analyze how human-oriented management and positive leadership affect job satisfaction, and to examine if trust in supervisor moderates the effects of human-oriented management and positive leadership on job satisfaction. To accomplish these objectives, we surveyed employees of tax accounting firms and conducted statistical analyses using the SPSS and AMOS. The results are as follows. First, there were significant differences in job satisfaction depending on job position, salary, education level, and job performance of individual employees. Second, human-oriented management and positive leadership had a positive and statistically significant effect on job satisfaction. Third, trust in supervisor moderated the effect of positive leadership on job satisfaction. The findings provides practical implications for the efficient operation of tax accounting firms.

Social Influence and Semantic Similarity Concerned Recommendation Technique of Qualitative Information (사회적 영향력과 어의 유사도 분석에 기반한 가치정보의 추천 기법)

  • Kim, MyeongHun;Kim, SangWook
    • Annual Conference of KIPS
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    • 2016.10a
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    • pp.363-366
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    • 2016
  • 추천 기법은 개인의 관심사와 상황을 고려한 개인화된 아이템을 제공함으로써 아이템의 소비과정에서 발생하는 부하를 줄여주고 정보 소비의 효율성을 증대시키는데 중요한 역할을 한다. 본 연구에서는 전통적인 추천 기법인 Content-Based(CB)기법과 최근 온라인 소셜 네트워크의 경향을 반영한 Social Network-based(SN)기법을 접목하여 새로운 복합방식의 정보 추천 기법을 제시한다. CB 기법의 대표적인 한계점인 cold start problem과 SN 기법의 추천 아이템의 전문성 문제를 상호 보완하며, 특히 최근 소셜 네트워크의 특징인 비신뢰 (non-trust) 기반의 영향력 있는 정보 확산자가 존재하는 환경에서 기법을 적용할 수 있도록 하였다. 또한 대부분 사람 추천 중심인 기존의 SN 기법들과는 달리 사람에게 제공할 정보의 추천에 초점을 두며, 정보 선정과정에서 개인의 온라인과 현실(real world)에서의 사회 활동 정보를 모두 활용하여 더육 더 개인화된 가치 정보를 제공하고자 한다.

The Effect of the Personalized Recommendation System of Online Shopping Platform on Consumers' Purchase Intention (온라인 쇼핑 플랫폼의 개인화 추천 시스템이 소비자의 구매의도에 미치는 영향)

  • Yingying Lu;Jongki Kim
    • Information Systems Review
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    • v.25 no.4
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    • pp.67-87
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    • 2023
  • Many online shopping sites now offer personalized recommendation systems to improve consumers' shopping experiences by lowering costs (time, cost, etc.), catering to consumers' tastes, and stimulating consumers' potential shopping needs. So far, domestic and foreign research on the personalized recommendation system has mainly focused on the field of computer science, which is advantageous for obtaining accurate personalized recommendation results for users but difficult to continuously track the users' psychological states or behavioral intentions. This study attempted to investigate the effect of the characteristics of the personalized recommendation system in the online shopping environment on consumer perception and purchase intention for consumers using the Stimulus-Organism-Response (S-O-R) model. The analysis results adopted all hypotheses on the effect of the quality of the personalized recommendation system and information quality on trust and perceived value. Through the empirical results of this study, the factors influencing consumers' use of personalized recommendation system can be identified. In order to increase more purchase, online shopping companies need to understand consumers' tastes and improve the quality of the personalized system by improving the recommendation algorithm thus to provide more information about products.

Positive Psychological Capital and Turnover Intention: The Mediating Effect of Perceived Work Overload and the Moderating Effect of Trust in Supervisor (긍정심리자본이 이직의도에 미치는 영향: 인지된 직무과부하의 매개효과와 상사신뢰의 조절효과)

  • Choi, Kwang Woo;Rhee, Seung-Yoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.10
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    • pp.382-392
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    • 2017
  • This study analyzed the effect of an employee's psychological capacity(positive psychological capital), on perceived work overload, and explored how trust in supervisor moderated this relationship. In addition, we examined how positive psychological capital and perceived work overload influenced turnover intention. In doing so, we identified the antecedents of perceived work overload, and suggested ways to nurture positive psychological capital in organizations. Using survey data from 214 employees in the manufacturing industry in Korea, we found that positive psychological capital was negatively related to perceived work overload, and that the relationship was moderated by trust in supervisors. In addition, positive psychological capital was negatively associated while perceived work overload was positively associated with turnover intention. Results suggest the importance of understanding positive psychological capital given its crucial relationship with perceived work overload and turnover intention. The result also emphasizes the role that trust in supervisor plays, and the need to nurture employees' positive psychological capital in organizations.

A study on the Effect of consultants' competency on Organizational performance through service quality: focusing on organizational creativity and innovation (컨설턴트의 역량이 서비스 품질을 통해 조직성과에 미치는 영향에 관한 연구: 조직 창의성과 혁신성 중심으로)

  • Lee, Jung Ea;Seo, Young Wook;Lee, Jeong Kwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.5
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    • pp.577-584
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    • 2020
  • This study examined the effects of management consultant competency (ability, professionalism) and consulting service quality (reliability, assurance) on organizational creativity and innovation. The research target was companies with experience in consulting, and sample data from 62 surveyed companies (80 persons) were analyzed using SPSS 25.0 and Smart PLS 2.0 based on statistics to perform frequency analysis, reliability, and feasibility analysis. The summary of the research results is as follows. First, it has been verified that consultant competency (ability, professionalism) and consulting service quality (reliability, assurance) had positive impacts. Second, service reliability and assurance, which are components of consulting service quality, significantly affected consulting performance (organizational creativity, innovation). Taken together, management consulting has a positive effect on creativity and innovation in an organization and ultimately contributes to improvement of the business performance of the company, depending on the competency of the consultant and quality of the services provided. Based on the results of this study, we intend to improve the quality of SME consulting by providing theoretical and practical implications as well as contribute to the growth of SMEs requiring innovation in the era of the 4th Industrial Revolution.

A Study on the WBI System Using WBSE (WBSE를 이용한 웹 기반 학습시스템에 관한 연구)

  • 전주현;홍찬기
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.04b
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    • pp.652-654
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    • 2001
  • 웹 기반 교육(WBI)이 많은 장점을 가지고 있으나 한편으로는 웹 기반 수업 혹은 웹 기반 교육의 초기에는 교수자의 개인적인 수준에서 교육 시스템이 개발 운영되어 체계적으로 개발 관리되지 못하였고 교수-학습자의 요구사항을 충분히 반영하지 못하였다. 그리고 분산되어 있는 자료의 적절한 활용과 검색이 용이하지 못하여 중복 개발되고 신뢰성이 떨어지는 문제점등을 내포한다. 이 논문에서는 WBSE(Web Based Software Engineering)개념을 웹 기반 교육시스템에 도입하여 요구사항을 반영하고 기존에 개발되어 사용되고 있는 소프트웨어를 컴포넌트화 하는 작업을 시도하여 이를 재사용 통합함으로써 새로운 교육 소프트웨어 개발에 사용되는 일련의 과정에 대하여 연구 기술하였다.

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