• Journal of Korea Technology Innovation Society
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• v.14 no.1
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• pp.109-138
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• 2011

Recently, the rapid change in the technical environment and under global competition, there has been an increasing attention to the creativity among core competency of organization. Particularly, creativity is an initiative for technological innovations and a primary key factor to the success. Systematic understanding towards creativity is required to derive sophisticated creativity. However, previous researches involved in only one or two elements of creativity made it difficult to understand the holistic relations. Furthermore, the objective measurement tool of creativity is insufficient. Therefore, this study analyzes creativity from each level and clarifies the elements that can coordinately measure that. First, the study suggests three levels that compose creativity. Second, the study not only clarifies the factors influencing creativity from each level but also develops the evaluation index. The creativity level assessment model proposed in the study is capable of providing a guide-line that evaluates, and therefore enhance, the organization's competencies and potentials of creativity.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.81-100
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• 2018

This study investigated the influential factor over the intention to buy autonomous driving car by applying extended technology acceptance model (TAM2). To this end, 117 ordinary persons experienced in driving car were analyzed by using SEM(Structural Equation Modeling). Analysis shows that the perceived usefulness and purchase intention is positively affected by social influence and recognized risk. It is found that perceived usefulness is not affected, but purchase intention is positively affected in the case of innovation. On the contrary, analysis shows that driving capability and car playfulness recognized by individual have no influence on the perceived easiness. Although the result that driving capability recognized by individual negatively affects perceived usefulness was not included in the study hypothesis, it was remarkable. Generalizing the above result, it is found that social influence, innovation and recognized risk as variables which affect the intention to buy autonomous car play the role of significant variable. This study is meaningful in that such result can foresee the perception of preliminary accommodators of new technology of the 4th industrial revolution, autonomous driving car.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.83-87
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• 2023

급변하는 미래 사회 환경에서의 청년 실업문제 및 직업진로에 대한 불안요소 극복을 위해서는 다양성에 대응하는 유연한 태도와 주도적인 진로 개발 역량 함양을 통한 실천적 자세가 요구된다. 사회 진출을 준비하는 대학생들에게 있어서 변화에 대응하는 새로운 혁신이 요구됨에 따라 기업가정신 교육의 필요성 또한 강조되고 있는 현실이다. 이는 비단 취업에만 국한되는 요구 역량이 아니며, 지속적으로 확장되고 있는 창업생태계에서 창업 지원 정책을 대하는 대학생 수요와 창업의지 변화에도 영향을 미칠 것이다. 본 연구의 목적은 대학생의 진로탄력성이 창업의지에 미치는 영향을 조사하고, 기업가정신 교육 만족도가 진로탄력성과 창업의지 관계에서 조절 효과로서 미치는 영향을 분석하는데 있다. 이를 위해, 대학생의 기업가정신 교육 경험 여부를 통제한 상태에서 기업가정신, 진로탄력성과 같은 개인의 내적 영향요인으로 창업의지에 미치는 영향을 분석하고, 기업가정신 교육만족도의 조절 효과 여부를 확인하여 기업가정신 교육의 중요성을 밝히고 활성화하기 위해 본 연구를 진행하였다. 이를 통해 잠재적 창업가가 될 수 있는 대학생의 기업가정신 영향요인을 검증하고 연구 자료에 다양하게 비교할 수 있는 참고자료로서 도움이 되고자 한다.

• International Commerce and Information Review
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• v.14 no.1
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• pp.391-418
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• 2012

The use of SNS (Social Network Service) has been increasing in world society and the SNS has been used to satisfy different purposes of social groups over the years. In the beginning, the SNS were formed using e-mail, listserve, newsgroup, etc., where information was shared among relatively homogeneous groups of people. Now different groups including corporations have been using SNS such as personal web pages, blogs, Facebook and Twitter for their social media marketing. This study intends to verify the relationship between SNS use and export marketing performance. To achieve this, different types of SNS use were analyzed in order to verify their relationship with export marketing performance. The conceptual model is suggested in this paper and several research constructs are identified. The constructs used in this paper include export marketing performance, SNS use, degree of innovation, product online fitness, marketing competence, and internationalization competence. According to the results, the SNS use directly influences the export marketing performance. In addition, the factors which determine the level of SNS use are product's online fitness and organizational willingness to undertake innovation. Therefore, it is suggested to increase SNS use in different marketing purposes for future research.

• Journal of Korea Technology Innovation Society
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• v.21 no.2
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• pp.838-859
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• 2018

Under highly uncertain environment, the importance of creativity has been emphasized to maintain firm's competitive advantage. To identify the antecedents in boosting creativity at the individual level, this study analyzed the direct effect of proactive personality on creativity. In addition, this paper also proposed and tested the moderating effects of organizational identification and competitive climate on the relationship between proactive personality and creativity. Empirical results using 127 R&D researchers at three major R&D institutes of large-firm in Korea revealed that proactive personality significantly enhanced the creativity. Moreover, organizational identification and competitive climate have positively strengthened the effect of proactive personality on creativity. Finally, implications, limitations, and direction of future studies were discussed.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.405-415
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• 2011

The primary purpose of this paper is to identify the influencing factors on the new products adoption between countries and generations. For this purpose, a research is developed based on the relevant literature reviews. Data have been collected from 524 persons and were tested by t-test and various statistical methods. The results of this empirical study are summarized as follows. In the cultural factors, the groupism has high discretion in China old generation. The materialism and shopping preference have high discretion in two young generations. There is no difference between the two groups in the distance of power. In innovativeness of personality, Korea and China young generation have high discretion. Innovativeness has high discretion in Korea and China youngs. Cognition and sensory innovativeness are has low discretion in Korea old. In the social risk perception, physiological, functional general and financial risk has high discretion in China old. In risk reducing behavior, the normative taking level and ad, new product adoption has high discretion in Korea and China youngs. But, the influence of others has high discretion in China old generation. The safety and brand reputation are no influences. The findings have a several marketing strategies in generation and countries.

• Journal of International Area Studies (JIAS)
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• v.19 no.1
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• pp.157-204
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• 2015

This paper explores firm-specific internal and external determinants of the sustainability of "the social innovative enterprise(SIE)" by conducting a case research on Fragrant People Co. In doing so, some business and policy implications have been produced concerning the components and determinants of the sustainability of the SIE. First, entrepreneurship is a necessary factor for the survival and growth of the SIE. A social entrepreneur does manage effectively social and economic opportunities for making economic and social values interact dynamically beyond their trade-off relationship and creating new market chances. Second, the SIE also needs competitive advantages as commercial enterprises do. Valuable resources to be used for taking opportunities and avoiding threats, rare resources not to be possessed by other firms, and resources not to be easily imitated by competitors are extremely necessary for achieving objectives of the SIE. In addition, a firm must be well organized for those valuable, rare, and not easily imitated resources. Economic performance achieved by the SIE gives a birth to its financial independence, contributing to the realization of symmetric social performance. Third, the SIEs will be allowed to seek symmetrically economic and social performance only when they use sufficiently competitive advantage resources with entrepreneurship, which is composed of innovativeness, proactiveness, agility and risk-taking attitudes. In doing so, financial assistance from central or local governments may not ensure the sustainability of the SIEs. In addition, vision & value sharing(person-organization fit) can ensure the sustainability of the SIEs only when it is connected with the organizational commitment.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.51-67
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• 2011

This research looks at the innovative product characteristics, environmental properties, and personal attitudes as antecedents of consumer's perceived usefulness and easiness of product usage. And the attitudes toward digital convergence products and its acceptability as consequences. The results indicate that relative advantage, expectation for better product, the social influence, mass communications, and attitudes toward the new technology, significantly influence the perceived usefulness. The current research revealed that perceived usefulness is more influential over perceived easiness on the formation of positive attitude toward the product. The users of digital convergence products put more weight on the availability of the product functions rather than easiness of use.

• Journal of the Korea Convergence Society
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• v.9 no.1
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• pp.291-301
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• 2018

The purpose of this study is to investigate the factors that affect the perceived awareness and the intention of continuous use by FinTech users and system characteristics. Data collection was carried out by targeting and surveying 600 people living in Gwangju, and office workers using smartphones. As a result, first, self-efficacy, innovation, and fitness for Fin-Tech services were found to influence the degree of perceptual awareness and intent to use of Fin-tech service users. Second, the system characteristics have a positive effect on perceived awareness and intention of using FinTech service. Third, the hypothesis about the dangers in the user attributes and system properties were dismissed. It seems that the priority concern was regarding the leakage of personal information and security as privacy and the increasing damage cases of financial fraud by electronic financial transactions spill. Therefore, in order to spread FinTech services, it would be effective if a Fin-Tech service strategy could eliminate inconveniences such as the risk of hindering convenience and intention to use by the marketing strategy established by the company.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.4
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• pp.79-98
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• 2019

In this paper, the security behaviors and attitudes related with the personal information of teenagers were investigated using empirical data based on rational behavior theory and protection motivation theory. An experiment for teenagers was conducted on Excel and the statistical packages (i.e., SPSS 21.0 and SmartPLS2.0.M3) to see how self-efficiency, security attitude, security intention and individual innovation affect their security behaviors. The experimental results showed that the security behaviors and attitudes of teenagers between internet and information devices are closely related, and the social influences can affect personal self-efficacy and security attitudes. Finally, we can know that teenagers should recognize the importance of security and protect their personal information safely through continuous education and training so that they can be linked to security behaviors.