• Journal of Industrial Convergence
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• v.16 no.3
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• pp.33-40
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• 2018

Near Field Communication has been emerged as a spectacular phenomenon. The aim of this study is to determine the factors influencing the adoption of NFC-enabled mobile payment. In order to analyze, this study proposes a research framework based on Technology Acceptance Model. 353 valid data were collected through the Internet who has used NFC technology. Results show that relative advantage, social influence, and technology availability have a significant effect on perceived usefulness ($0.190{\ast}{\ast}{\ast}$, $0.211{\ast}{\ast}{\ast}$, $0.227{\ast}{\ast}{\ast}$respectively). However, for perceived ease of use, only relative advantage and social influence were verified to have significant influence. Perceived ease of use significantly influence perceived usefulness ($0.348{\ast}{\ast}{\ast}$), and both of them significantly affect the NFC-payment adoption intention ($0.199{\ast}{\ast}$, $0.361{\ast}{\ast}{\ast}$). The results also verified the moderator variable of personal innovativeness ($0.20{\ast}{\ast}{\ast}$ and $0.297{\ast}{\ast}{\ast}$respectively).

• 한국벤처창업학회:학술대회논문집
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• 2021.11a
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• pp.179-183
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• 2021

창업기업의 성과는 창업가 개인의 역량 뿐 만 아니라 네트워크 등 기업가 정신이 발현되는 모든 영역의 요소들이 작용한다. 재무적 자원에서부터 기업의 기능별 역량과 자원에 이르기까지 충분하지 않은 창업기업들은 전략적으로 기업이나 대학과 같은 외부 주체들과의 제휴를 추진하여 성과향상을 의도할 수 있다. 전략적 제휴와 기업 성과 간의 관계는 전략경영분야에서 오랫동안 다루어져 온 연구 주제였다. 다만, 창업기업이라는 한정된 역량과 자원 상황에서 창업 기업이 실제로 이러한 전략적 제휴를 통해 재무성과를 향상시키는지에 대한 연구는 미흡하였다. 이에 본 연구는 창업기업의 전략적 제휴가 재무성과에 미치는 영향을 규명하고 그러한 관계에 영향을 미칠 수 있는 혁신역량 강화활동으로서 R&D투자와 교육훈련 투자의 영향을 분석하고자 한다. 또한, 창업기업이 보유한 인적 여유자원(slack resource)의 역할도 함께 규명하여 창업기업의 전략적 제휴와 관련한 행동적 특성을 논의하고자 한다. 이를 통해 본 연구는 기업이 전략적 제휴를 통해 보다 나은 성과향상을 위한 투자로서 다양한 혁신역량 강화활동 필요성에 대한 시사점을 제시할 것으로 기대한다.

• 정보보호뉴스
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• s.124
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• pp.19-21
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• 2008

최근 몇 년간 개인정보보호에 대한 관심이 부쩍 높아졌다. 물론 이전에도 개인정보를 다루고 또 활용해 왔지만, 최근에는 개인정보의 가치를 비롯해 개인정보 유출에 따른 피해를 예방하기 위한 노력이 기업마다 빠르게 진행되고 있다. '아는 만큼 보이고 보이는 만큼 느낀다'라는 말처럼 개인정보를 수집하는 기업들이 개인정보보호의 필요성을 서서히 깨닫고 있는 듯하다. 그 가운데 KT는 개인정보보호의 중요성을 먼저 알아챈 기업 중 하나이다.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.136-144
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• 2011

The Purpose of this research was to identify the factors have influenced Word-of-mouth with a personal Innovativeness in using QR code and to get an advertising & marketing side implication. For this, researcher examined a SEM (structural equating model) methodology of the route from the study on the influencing factors the QR code user's pre and post acceptance behavior and applied the examined variables, existing Expanded TAM, TRAM, PAM which is a contribution points. As a result of this study, first, it was confirmed that the personal innovativeness affected user's perceived usefulness, joyfulness, use intention, and satisfaction. Second, it was confirmed that innovativeness affected perceived usefulness, use intention and this route connected to WOM, in other side, it was discussed that innovativeness affected joyfulness, satisfaction and this route connected to WOM. The above result means that 'joyfulness', 'satisfaction' are important elements, in terms of marketing aspect, for the companies to take an advantage of QR Code as a means of advertising. It should be understood that users don't spend their time on the service having no joy as quality of life improves. After all, it means that uninteresting QR Code isn't suitable for mediums of advertising.

• Korean journal of communication and information
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• v.49
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• pp.20-38
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• 2010

This paper was attempting to identify determinants of media repertoires based on new services and technologies. Using the regression and discriminant models, this study examined determinants that included five independent factors such as the degree of innovation, social networks, social influences, demographic variables and media uses. The analyses revealed that all of independent variables except the degree of innovation were significant determinants of media repertoires. Secondly, the results of discriminant analyses showed that terrestrial television use, age, disposable income were significant factors discriminating new media service adopters from the sample. For new media related technologies adopters, family income, and media uses such as newspaper, Internet and radio were significant discriminant variables.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.440-448
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• 2017

This study aims to determine the factors affecting people's intention to use mobile delivery application services. The technology acceptance model (TAM) was employed and a survey was conducted on 300 delivery application users. As a result, personal innovativeness was found to have a positive effect on perceived ease of use and perceived playfulness. Self-efficacy turned out to have a positive influence on perceived ease of use and perceived playfulness. Next, perceived ease of use was found to positively affect both perceived usefulness and perceived playfulness, and perceived usefulness and playfulness had a positive effect on the intention to use the service as well. Lastly, personal innovativeness and self-efficacy were found to have a significant indirect influence on the intention to use the service. This study suggests users can be induced to voluntarily and continuously use the service, if their personal characteristics and perception of the service are considered in the future development of the service.

• Information and Communications Magazine
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• v.25 no.11
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• pp.48-52
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• 2008

기술혁신은 끝없이 지속적, 반복적으로 발생하지만, 최근의 기술혁신은 자체적인 혁신의 한계에 직면하고 있는 것처럼 보여진다. 국가경제의 발전은 개별적으로 진행되어 온 기술혁신에 크게 의존하지만, 이제 개별적인 혁신의 한계를 극복하기 위하여 이종간 기술 및 산업융합이 활발하게 모색되고 있다. 융합이라는 새로운 환경은 개별적인 기술이나 산업에 다양한 기회와 위험을 제공하게 될 것이다. 융합이라는 것이 단지 하나의 영역에 머무르는 개념이 아니라 여러 분야에 걸쳐서 대단히 광범위한 영역에서 발생하게 될 것이라는 점에서 그렇다. 이미 초기적인 융합의 현상들은 도처에서 발견되고 있으며, 이제 이를 더욱 확대 발전시키고 심화시켜 나가기 위한 노력들이 진행중이다. 융합을 가속화시키고 심화시켜 나가는데 필요한 요인은 무엇일까? 다양한 방법과 수단들이 거론될 수 있겠지만, 융합 발생의 광역성이라는 측면에서 개인의 창의력이 대단히 중요하다. 제한적인 인간의 역량으로 모든 분야에서 창의력을 발현한다는 것은 쉽지 않기 때문이다. 이러한 관점에서 우리나라 전체 기업의 대다수를 차지하는 중소기업의 역할은 대단히 중요하다. 국민소득 3만불 이상을 달성하기 위해서는 대기업과 중소기업의 육성을 위하여 다양한 정책을 입안하고 집행하여 왔지만, 중소기업의 경쟁력은 아직도 취약한 것이 회피할 수 없는 현실이다. 개인의 역량과 창의력 발현이 중시되는 융합환경에서 중소기업 육성을 위한 정책은 기존의 물적자원 중심의 지원방식과는 달리 다양한 협력네트워크의 구축과 네트워크 기반의 정보 공유 및 활용을 위한 방향으로 전환될 필요가 있다. 정보의 공유와 활용을 통하여 창의적인 아이디어의 발현이 더욱 확대되고 심화될 수 있기 때문이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.3
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• pp.175-189
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• 2020

While there have been many previous studies showing that an entrepreneur's personal characteristics have a significant impact on his intention to start a business, there was relatively little research on the inherent mechanisms for this. Recent researches show that entrepreneur's personal characteristics affect the entrepreneurial intention through entrepreneurial attitude and perceived behavioral control, rather than directly. This study carried out empirical research on 233 Chinese university students on what personal characteristics affect the entrepreneurial intention of Chinese university students, who are actively engaged in start-up activities recently. Based on the theory of planned behavior, we set entrepreneurial attitude and perceived behavioral control as important variables that shape the entrepreneurial intention and formed a model and hypotheses that personal characteristics of a potential entrepreneur(leadership, planning, innovation, sociality) affect the entrepreneurial intention through these two variables. We verified these hypotheses by regression analysis and structural equation model. The analysis confirmed that for Chinese university students the entrepreneurial attitude and perceived behavioral control were important antecedent variables that shape the entrepreneurial intention. It was also shown that leadership and innovation have a positive influence on the entrepreneurial attitude, while leadership and planning raise the level of perceived behavioral control. As a result, leadership forms the entrepreneurial intention through the entrepreneurial attitude and perceived behavior control, and innovation affects the entrepreneurial intention through the entrepreneurial attitude, while planning affects the entrepreneurial intention through perceived behavior control. Therefore, entrepreneurship education that emphasizes leadership, innovation and planning is required for Chinese college students as a potential entrepreneur. These three factors could also be important personal characteristics when choosing a potential entrepreneur.

• Journal of the Korea Society of Computer and Information
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• v.25 no.3
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• pp.129-143
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• 2020

The purpose of this study is to explain users' wearable healthcare device adoption using performance expectancy, effort expectancy, facilitating condition, hedonic motivation and price value of UTAUT2, and to identify the causal relationship between intention to use wearable healthcare device and innovativeness. The research model proposed in this study is based on UTAUT2(Extended Unified Theory of Acceptance and Use of Technology). In specific, performance expectancy, effort expectancy, facilitating condition, hedonic motivation and price value of UTAUT2 and innovativeness are adopted in our research model. To validate the research model, we carry out the analysis of the survey data using Smart PLS 3.0 to test the hypotheses. According to the empirical analysis results, this study confirms that Innovativeness have significant effects on the performance expectancy, effort expectancy, Facilitating condition, Hedonic motivation, and price Value of wearable healthcare devices. It also finds that the performance expectancy, effort expectancy, Facilitating condition, hedonic motivation, and price value affects the intention to use wearable healthcare devices.

• Informatization Policy
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• v.23 no.2
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• pp.19-34
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• 2016

Due to the spread of smartphones, mankind has been able to access and use a variety of mobile information anywhere, anytime. Mobile competency, the capability of accessing and using mobile information is affect the quality of the individual's life. In this study, 1,290 South Korean, Chinese, and American responded on mobile competency and quality of life. As a result, Korean had highest score in mobile information accessibilty, but American in mobile information utilization. Korea showed lowest rating in improvement of quality of life due to mobile competency. These results shows that Korean do not properly utilized mobile information for higher quality of life although they use longest time of mobile internet. Also, consumer innovativeness had the greatest influence on the utilization of mobile information among individual variables.