• Journal of Internet Computing and Services
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• v.18 no.6
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• pp.93-100
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• 2017

In multi-media, multi-channel era, video viewing using various digital devices via the Internet, not the existing broadcasting network, is emerging as a new broadcasting viewing behavior. OTT service is regarded as the main service of this change of viewing behavior. It is a video service that can seamlessly use any content desired by the user at any time, at any time, any device, any contents, if the Internet connection is available. The purpose of this study is to investigate the factors affecting the satisfaction of OTT service by applying the technology acceptance model (TAM). As a result of analyzing through 303 questionnaires of the early users of OTT service, social pressure, perceived popularity, perceived cost, user reputation, individual innovation, and esthetics set as external factors in this study are partially affects perceived usefulness, perceived ease of use, and perceived enjoyment. In addition, perceived usefulness, ease of use, and enjoyment are directly influencing satisfaction. Based on these results, we discuss the theoretical and practical implications and propose future research direction.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.345-355
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• 2021

This study examined the factors that influence the use of YouTube-based home training contents by integrating and applying the technology acceptance model and health belief model. The main results are as follows. First of all, it was found that personal innovativeness had a positive (+) effect on perceived ease and perceived usefulness. Perceived susceptibility did not have a significant effect on perceived usefulness, and perceived benefit had a positive (+) effect on perceived usefulness. Finally, it was found that perceived ease had a positive (+) effect on perceived usefulness, Both perceived ease of use and perceived usefulness were found to have a positive (+) effect on continuous intention to use. This study will be meaningful in that it partially reconfirmed the possibility of integrating the technology acceptance model and the health belief model.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.716-719
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• 2010

본 연구에서는 소규모 외식산업 창업자의 개인특성, 기업가정신, 경영성과간의 관계를 실증적으로 살펴보고 프랜차이즈 가맹점 창업자와 비가맹점 창업자와의 비교를 통한 차이점및 유의성을 알아보고져한다. 기업가정신이 외식산업을 혁신적으로 경영할뿐 아니라 기업의 경영성과도 증대시킨다는 연구결과들은 많이 보고 되어지고 있다. 따라서 본 연구는 창업자의 개인특성과 기업과정신과의 관계를 살펴보고 아울러 소규모 외식창업에서도 기업가정신이 경영성과에 유의한 영향을 미치는지를 확인하고 프랜차이즈 가맹창업과 비가맹창업에 비교를 통하여 창업형태에 따른 기업가정신이 경영성과에 미치는 영향을 살펴보고져 한다.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.145-152
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• 2018

This study was conducted to review whether there is a difference in the audience effect of advertisements of IoT products across different levels of sensory innovativeness. For the study, a total of 128 male and female university students and three advertisements of IoT products were selected. The study findings show that consumers with a higher tendency in purusing sensory innovativeness are more likely to rate more positively the perceived usefulness of the product and the attitude towards the product as shown in the advertisement. This finding is meaningful in that it was concluded from an empirical study at a time when studies on advertisements of IoT products are lacking. The study is also expected to provide beneficial insights into effective execution of advertisements of new technologies and establishment of marketing strategies. Follow-up studies that take into account a wider range of variables representing sensory innovativeness in consumers are suggested.

• Journal of Korea Technology Innovation Society
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• v.18 no.1
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• pp.176-203
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• 2015

While the importance of adopting cloud computing service has been emerged, comparatively little research has been conducted on examining factors of an individual user's intention to switch toward cloud computing service. Hereafter, this study presents and empirically tests users' intention to switch to cloud computing. Our model posits that the characteristics of cloud computing such as effectiveness, economics, accessability, switching cost, security concern, and satisfaction toward existing IT service to cloud service affect perceived value, which in turn, influences intention to switch. An experimental study using student subjects provided empirical validation for our proposed model. Survey data from 204 respondents was used to test the model using partial least square analysis. As the result of the analysis, five hypotheses out of seven hypotheses were supported. According to our results, among the characteristics of cloud computing, effectiveness, economics, switching cost, and security concern were found to have significant impact on users' intention to switch that mediated by perceived value. Based on our research findings, we hope that this research will stimulate researchers' interest in the emerging area of cloud computing adoption.

• Journal of the Korea Society of Computer and Information
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• v.25 no.4
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• pp.149-156
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• 2020

In the Fourth Industrial Revolution, successful cases using big data in various industries are reported. This paper examines cases that successfully use big data in the medical industry to develop the service and draws implications in value that big data create. The related work introduces big data technology in the medical field and cases of eight innovative service in the big data service are explained. In the introduction, the overall structure of the study is mentioned by describing the background and direction of this study. In the literature study, we explain the definition and concept of big data, and the use of big data in the medical industry. Next, this study describes the several cases, such as technologies using national health information and personal genetic information for the study of diseases, personal health services using personal biometric information, use of medical data for efficiency of business processes, and medical big data for the development of new medicines. In the conclusion, we intend to provide direction for the academic and business implications of this study, as well as how the results of the study can help the domestic medical industry.

• Informatization Policy
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• v.25 no.2
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• pp.46-66
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• 2018

This research explores the factors affecting infusion of public administrative information systems(IS) and analyzes its impact on work performance. For this purpose, the factors affecting the infusion of IS are classified into voluntary and involuntary motivations based on the self-determination theory that explains individual motivations. As factors for voluntary motivation, performance expectancy, personal innovativeness, and organizational citizenship behavior are proposed, while government influence, competitor influence, and the top-level management influence are proposed as factors for involuntary motivation. The analysis shows the voluntary motivation factors-performance expectancy, personal innovativeness, and organizational citizenship behavior-do affect infusion of IS, whereas the involuntary motivation factors-government influence, competitor influence, and the top-level management influence-have no statistically significant impact on the infusion of IS. The relationship between infusion of IS and work performance is found significant. While individuals are unable to decide on the adoption of IS in an involuntary environment such as in the case of using the public administrative IS, the results show that the factors related to individual autonomy have an important role in extended, active usage of IS beyond the mandatory level.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.548-553
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• 2016

This study analyzed the effect of the operation system of human resource management. First, the primary operating direction of the goal, talent selection system, and personnel management personnel management affected almost all the performance variables. More than one primary goal of personnel management in the loyalty inspired workers more than the fixed labor costs, and external recruitment of short-term hiring favored internal training scheme for long-term employment, employee training, and development in the long term more than short-term performance improvement the more weight to quality and innovation in the productivity of labor, product and services, employee-driven innovation, reduce turnover, had a positive impact on labor relations. On the other hand, the primary goal of personnel management and personnel selection methods had a positive impact on financial performance. Personnel management operating direction did not significantly affect the financial results. Second, the main type of employee utilization affected the quality of products and services, and labor relations. Trying to take advantage of temporary workers more than regular workers had a positive impact on the quality of products and services, and labor relations. Third, the operating unit of Personnel Management had an impact on the degree of innovation of products and services. Both personal achievements and the performance of the operating units had a positive impact on the degree of innovation of products and services, more than teamwork and personnel management. This study provided practical implications for verifying the effect of detailed characteristics of human resource management on financial/non-financial business performance.

• Journal of Digital Contents Society
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• v.16 no.5
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• pp.749-756
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• 2015

This study focused on smartphone adoption of foreign students who are studying in Korea in digital media era. Smartphone is not only new media but also social media. Based on former research, factor for smartphone adoption of foreign students will be analyzed. Based on TAM theory technological attribute, individual attribute and social attribute were taken out as independent variables. Perceived ease of use and perceived usefulness are applied as mediator variables. In conclusion, some hypotheses for example service quality and individual attribute are rejected as variables which influence positively to mediator variable perceived easy of use. For the next research more various variables and nationwide sampling will be needed.

• 한국벤처창업학회:학술대회논문집
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• 2024.04a
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• pp.119-123
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• 2024

우리나라 전체 자영업자에서 청년 자영업자의 비율은 감소하고, 중장년 자영업자의 비율이 증가하고 있다. 또한 청년층 자영업의 평균 지속기간은 37개월로 대략 3년의 자영업 유지기간을 보이고 있으나, 청년 자영업자 40% 정도는 2년 이내에 자영업에서 이탈하는 것으로 나타났다. 청년자영업자 사업의 짧은 지속 기간과 높은 이탈률에도 불구하고, 우리나라의 자영업 시장구조가 50~60대 중장년층을 중심으로 형성되어 있기 때문에 20~30대 청년층의 경우 분석 및 논의 대상에서 큰 비중을 차지하지 못하고 있다. 이에 본 연구에서는 청년 자영업자의 미래지향적이며, 창조적인 아이디어를 갖고 적극적으로 실행해보고자 하는 성향과 위험을 감수하는 기업가정신이 사업성과에 영향을 미칠 것이라는 상황에 주목하였으며, 이러한 상황에서 개인의 '자기효능감, 낙관주의, 복원력, 희망'과 같은 긍정심리자본이 매개한다고 가정하고 연구모형을 설정하였다. 이를 위해 기업가정신의 구성요소인 '혁신성, 진취성, 위험감수성'을 독립변수로, '균형성과관리(BSC)의 재무적 관점, 고객 관점, 내부 프로세스 관점, 학습과 성장 관점'을 도입한 사업성과를 종속변수로 설정하였다. 또한 선행연구를 기반으로 긍정심리자본을 매개변수로 채택하여 변수 간의 관계를 실증적 분석을 통하여 검증하고자 한다.