• Proceedings of the KIEE Conference
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• 2005.10b
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• pp.400-402
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• 2005

본 논문에서는 양방향환경에서의 메타데이터 서비스를 제공하는 TV-Anytime 시스템에서의 개인 맞춤형 서비스를 위한 오퍼레이션들을 설계 밋 구현한다. TV-Anytime 포럼에서는 양방향 환경에서의 메타데이터 서비스를 위해 get_Data 와 submit_Data 오퍼레이션을 정의 하였으나, 이 두 오퍼레이션은 양방향 환경에서의 맞춤형 서비스를 제공할 수가 없다. 이에 본 논문에서는 사용자 프로파일 정보를 활용한 개인 맞춤형 서비스를 위해 새로운 오퍼레이션을 제안한다. 제안된 오퍼레이션을 통해 사용자는 양방향 환경에서의 SOAP 프로토콜을 통해 콘텐츠의 검색, 저장, 탐색 및 개인 맞춤형 서비스가 가능하다.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.569-572
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• 2010

맞춤형 이러닝은 학습효과의 증진을 위한 방안으로 개인 맞춤형, 개인화 혹은 적응화 등의 개념이 제안되고 확장되었다. 본 논문에서는 초기 선호도, 흥미도 혹은 검색습관을 고려하는 방식으로부터, 특정한 학습객체를 자율 선택하여 반복 학습할 수 있도록 개념단위를 적용한 방식, 학습자의 능력을 고려한 최적 난이도 학습객체를 제공하는 방식 등 다양하게 제안되고 있는 현대적 개인 맞춤형 이러닝 체계들을 비교 분석한다. 개별 시스템에 따라 '평가'에 국한되거나 '평가'와 '학습'을 연계하는 경우가 존재하며, 이에 따른 적용에 의하여 학습환경과 맞춤형 제공방식 및 학습효과를 상호 연계할 수 있음을 밝힌다.

• Management & Information Systems Review
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• v.38 no.1
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• pp.23-41
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• 2019

Smart Factory is different from existing factory automation in that it aims to produce personalized products with minimum time and cost through ICT. However, previous researches, not from consumers but from product suppliers, have focused on technology trends and technology application methods. In order for Smart Factory to be successful, it must go beyond supplier-focus to meet the needs of consumers. In this study, we surveyed the purchase intention of the personalized product manufactured by smart factory. Influencing factors of purchase intention were drawn as consumers' need for uniqueness, innovativeness, need for touch, and privacy concern, based on previous research. As results of data analysis, it was confirmed that respondents were willing to purchase personalized products, and that consumers' need for uniqueness, innovativeness, and need for touch had a significant impact on purchase intention of personalized products. Our findings can be summarized as follows. First, Consumers' need for uniqueness was found to have positive effects(${\beta}=0.168$) on purchase intention of personalized products. The desire to differentiate themselves from others will be reflected in their personalized products. Therefore, consumers with a higher desire for uniqueness tend to be more willing to purchase personalized products. Second, consumer innovativeness was found to have positive effects(${\beta}=0.233$) on purchase intention of personalized products. Personalized shoes suggested in this study is a new type of personalized product that is manufactured by the latest information and communication technologies such as multi-function robots and 3D printing. Therefore, consumers seeking innovative new experiences are more willing to purchase personalized products. Third, need for touch was found to have positive effects(${\beta}=0.299$) on purchase intention of personalized products. In a smart factory environment, prosuming participation is given to consumers. If consumers participate in the product development process and reflect their requirements on the product, they are expected to increase their purchase intention by virtually satisfying the need for touch. Fourth, privacy concern was found to have no significantly related to purchase intention of personalized products. This is interpreted as a willingness to tolerate the risk of exposing personal information such as home address, telephone number, body size, and preference for consumers who feel highly useful in personalized products.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.106-108
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• 2012

스마트TV는 스마트폰과 달리 가족이 사용하는 디바이스로 인식되고 있다. 그러나 스마트TV도 SNS(Social Networking Service), 웹 서비스 등 가족인 아닌 개인 단위로 사용하는 앱(application)뿐만 아니라 각 개인마다 선호하는 게임을 포함한 앱(application), VOD 리스트, TV 채널 등이 다르다고 볼 수 있다. 그리하여 스마트TV에서도 개인 맞춤형 사용자 인터페이스가 필요하다. 이에 따라 본 논문에서는 스마트TV 환경에서 기존 윈도우 로그인 시스템처럼 개인만의 맞춤형 사용자 인터페이스를 제시한다. 그리하여 각각의 사용자들은 개인만의 환경에서 앱(application)을 실행하거나 TV를 볼 수 있다. 기존 연구되고 있는 채널 네비게이션 기법을 토대로 VOD list, 게임을 포함한 앱(App)을 개인 맞춤형 인터페이스로 보다 편리하게 사용할 수 있는 방법도 제시한다. 채널 네비게이션은 로그인한 각 자신만의 환경에서 사용자가 과거에 시청한 TV 채널을 조사하여 많이 시청한 TV 채널을 보여 주게 한다. 그리하여 보다 자신이 선호하는 채널을 쉽게 시청할 수 있다. 이와 더불어 VOD 리스트와 게임을 포함한 앱(application)을 과거에 시청하거나 사용했던 패턴을 분석하고 선호하는 VOD 리스트와 앱(application)을 예측하여 보여주어 개인의 맞춤형 인터페이스에서 보다 빠르게 접근이 가능하며 편리하게 사용할 수 있다.

• The Mathematical Education
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• v.62 no.3
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• pp.303-326
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• 2023

Mathematics is a discipline with a strong systemic structure, and learning deficits in previous stages have a great influence on the next stages of learning. Therefore, it is necessary to frequently check whether students have learned well and to provide immediate feedback, and for this purpose, intelligent tutoring system(ITS) can be used in math education. For this reason, it is necessary to reveal how the intelligent tutoring system is effective in personalized adaptive learning. The purpose of this study is to investigate the functions and applications of intelligent tutoring system for personalized adaptive learning in mathematics. To achieve this goal, literature reviews and surveys with students were applied to derive implications. Based on the literature reviews, the functions of intelligent tutoring system for personalized adaptive learning were derived. They can be broadly divided into diagnosis and evaluation, analysis and prediction, and feedback and content delivery. The learning and lesson plans were designed by them and it was applied to fifth graders in elementary school for about three months. As a result of this study, intelligent tutoring system was mostly supporting personalized adaptive learning in mathematics in several ways. Also, the researcher suggested that more sophisticated materials and technologies should be developed for effective personalized adaptive learning in mathematics by using intelligent tutoring system.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.376-388
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• 2019

One important online marketing practice to emerge in recent years is online behavioral advertising. Online behavioral advertising entails a range of issues, including the following: personal information collection and usage agreements (three conditions: no agreement, agreement, or agreement with a reward), consumers' levels of perceived personalization (low vs. high), and consumers' level of online privacy concerns (low vs. high). The effects of all these is what this study is designed to examine, as it evaluates online behavioral advertising. Study findings suggest that types of information collection and usage agreement play a pivotal role in the evaluation of online behavioral ads. Individuals who provided the informed consent form with the possible reward had a more favorable attitude toward the brand than individuals who provided the informed consent form without a possible reward. In terms of personalization, the level of perceived personalization of the advertising message impacted consumers' attitudes toward the online behavioral ad and toward the brand. Finally, online privacy concerns appear to impact consumers' attitudes toward the online behavioral ad and toward the brand. Theoretical and practical implications are also discussed.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.111-112
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• 2013

19대 총선에서 특정 후보를 홍보하기 위한 목적으로 개인 맞춤형 위치기반소셜네트워크서비스(LBSNS, Location Based Social Network Service) 앱(App)을 기획하여 개발하고 선거기간 동안 활용함으로써 선거 전후 해당 후보의 지지율 변화에 어느 정도 기여했는지 그 영향을 분석하였다. 대전광역시 6개 지역구 24명의 후보를 대상으로 개인 맞춤형 LBSNS 앱을 활용한 후보와 그렇지 않은 후보를 구분하여 선거운동 기간 동안 언론에 공개적으로 발표된 지지율과 개표 결과를 바탕으로 개인별 지지율 변화를 비교하였다. 해당 앱을 활용한 3명의 후보는 각각 12.6%, 11.4% 및 11.2%씩 두 자리 수의 지지율 상승이 있었지만 나머지 21명의 후보들은 지지율 변화는 모두 3% 이내로 머물러 개인맞춤형 스마트폰 앱을 활용함으로써 후보 지지율 상승에 상당한 효과가 있었음이 밝혀졌다.

• KSCI Review
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• v.14 no.1
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• pp.213-219
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• 2006

We need the customized e-Learning service according to not only developing the wireless mobile and hardware technology, also developing the multimedia process skills. Especially, the beginner who start to learn the first programming course must be provided the personalized learning. The beginner require the repeated practices to obtain the programming skills, also they reveal the different learning effects following the learner capability In this paper. we develop a new e-Learning contents which give the individual service for learner and show the simulation which is program execution to maximize the learning effects.

• Journal of Convergence Society for SMB
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• v.6 no.4
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• pp.79-84
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• 2016

A novel diagnosis scheme PCADP(personalized computer aided diagnosis probability) is proposed to overcome the problems mentioned above. PCADP scheme is a personalized diagnosis method based on ontology and it makes the bio-data analysis just a 'process' in the Smart healthcare service system. In addition, we offer a semantics modeling of the smart healthcare ontology framework in order to describe smart healthcare data and service specifications as meaningful representations based on this PCADP. The PCADP scheme is a kind of statistical diagnosis method which has real-time processing, characteristics of flexible structure, easy monitoring of decision process, and continuous improvement.

• Journal of Convergence for Information Technology
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• v.11 no.1
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• pp.71-79
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• 2021

This study looked at the conflict between the aspect of the use of personally non-identifiable information for the development of the big data industry and the digital advertising industry and the aspect of personal information protection. In order to achieve the research purpose, this study focused on literature research such as thesis, legal texts, administrative regulations, and recent media articles. As a result of this study, the main issues related to the protection of personally non-Identifiable Information in digital behavioral advertising were 'conflict between freedom of advertising expression and personal rights', 'personalization of unidentifiable information', 'information imbalance'. In this regard, as measures to protect personally non-identifiable information in digital behavioral advertising, it was proposed to 'harmonize with freedom of advertising expression and personal rights, 'improve notification and consent. process', and 'reinforce the right to control personal information'.