• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.145-146
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• 2011

국가경제력은 세계 10위권을 오르내리지만, 세계기부지수는 81위에 불과한 것이 대한민국의 현실이다. 본 논문은 소셜미디어와 퍼네이션(Fun+ Donation)이 국내의 열악한 기부문화를 활성화 시킬 수 있는 핵심 요소로 보고, 이 둘을 결합한 문화 비즈니스 콘텐츠를 제안한다. 가칭 "'우리'가 만드는 스타"는, 소셜미디어를 활용해 대중이 직접 스타가 될만한 신인을 뽑고, 신인들이 자선 콘서트에 참여해 자신의 재능을 성장시키며 동시에 국내 개인기부문화 정착에 앞장서는 새로운 형태의 문화 비즈니스 콘텐츠이다. 이 콘텐츠가 국내 개인기부문화 정착, 다양한 공연문화 생산 및 제공, 국내문화의 세계화에 기여할 것으로 기대된다.

• Journal of the Korean Society for Library and Information Science
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• v.37 no.2
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• pp.207-227
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• 2003

This study first examines the theoretical aspects in general of the philanthropy including donations, gifts, fundraising, and volunteers which can be applied to the public library situations in Korea. It analyzes the general situations of the philanthropy in the public libraries in Daegu Metropolitan City, and suggests the recommendations for the future. The libraries and librarians should develop systematic manuals for the programs and specifies them in a written form and try to apply various methods to motivate donors and volunteers tn continue tn participate in the programs.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.238-252
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• 2017

In the digital media environment, individuals' information behavior about donation has been more interactive than ever. This study tried to figure out which factors impact communicative actions, based on the situational theory of problem solving(STOPS) in the donation situation for children with a rare incurable disease. This study tried to figure out the instrumental role of communicative action in donation situation. The findings from the survey(N=524) revealed that problem recognition and involvement recognition have a positive influence on a situational motivation, while constraint recognition had a negative influence. A referent criterion and a situational motivation have a positive influence on communicative actions. Also, a perceived moral obligation and a anticipated guilt have additional explanation of situational motivation for children with a rare incurable disease.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.166-178
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• 2016

The study aims at verifying the effects of private donors' emotional or demonstrable utility on their mental health with the mediation effect of self-acceptance and the moderation effect of the gratitude for their lives. As a result of causal analysis of the variables by structural equation models, the notable findings are as follows: First, among the group of private donors with increased gratitude for their lives through sponsorship, while emotional utility from donative activity has a positive effect on donor's mental health, demonstrable utility does not have it. The indirect effect of self-acceptance is proved between emotional or demonstrable utilities and mental health. Second, among the donors without increased the gratitude, emotional utility has direct effect on donor's metal health but demonstrable utility does not affect the metal health. While the self-acceptance shows a full mediation effect between demonstrable utility and mental health, emotional utility has no mediation effect. In conclusion, the moderating effect of the gratitude for their lives is empirically proved and the donors who their gratitude for life has increased due to donative activity show better metal health, self-acceptance level, higher emotional and demonstrable utility, therefore, the gratitude for life is a key for metal health through donation.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.5
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• pp.812-817
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• 2018

Blockchain technology removes the central system and connects each block throughout every person. This paper proposes new method to exploit the blockchain feature to apply existing donation system. In the current system, the donator does not donate to poor neighbor which means donator must have to donate some donate organization. The donator does not recognize how the donation has been spent after donation. In this case, we can solve that problem by using the blockchain where the donator can watch how the money works and everyone can browse the account history. To make a virtual fundraising box based on blockchain technology, donator sends some money at virtual account and exchanges the money to crypto-currency. Donator can use crypto-currency which is donate to poor neighbor that poor neighbor can exchanges crypto-currency to the money. Through this proposed system, the donation is managed by secure and transparent blockchain system.

• (The) Korean Journal of Advertising
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• v.28 no.2
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• pp.7-25
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• 2017

The previous studies regarding prosocial behavior have been researched based on donors' personal traits and the effects of donees emotions. However, studies in identifying the effects of regulatory focus as motivational traits and the emotions resulting from donees' expression on prosocial behaviors have not been researched as much thoroughly. Specifically, consumers with prevention-focus perceive fit as the goal attainability process by avoiding negative factors. Thus, it is expected that the intentions of doing a charitable deed greater will more increase when the donees look sad than when they look happy. On the other hand, consumers with promotion-focus perceive fit as the consequential benefits of goal attainability when they are in the condition of a positive emotion. As a result, the intention of doing a charitable deed is expected to be increased greater when the donees have happier faces than sad faces. According to the experimental results, consumers with prevention focus more intended to do a charitable deed when the donees' expression was presented with a sad expression by mediating sadness. On the contrary, consumers with promotion focus show higher intention of doing a charitable deed when the donees looked happier by mediating happy feelings. This study has a theoretical meaningfulness in respect to expanding previous research concerning regulatory focus into donation contexts. Furthermore, this study has practical implications by presenting the donation strategies on information presentations of donees.

• Journal of the Economic Geographical Society of Korea
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• v.22 no.2
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• pp.141-159
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• 2019

Giving behavior promotes social solidarity and lessens social deprivations by voluntary practices to make better communities. Despite the increasing trend of giving in terms of participation and amount in Korean society, the giving culture has deeply rooted in charitable emotion based on compassion, still far from social solidarity. This paper attempts to identify giving behavior by investigating its characteristics and changes in its motives from the compassion-based social welfare to social responsibility and community solidarity, centering around 'Yellow envelope campaign' started in 2014 to support the living expenses and cost of litigation for the fired workers of Ssangyong Motors. By employing questionnaire survey and in-depth interview, it analyzes the horizontal relationships, reciprocal responsibility, social capital, and pursuit for conflict solution. Even though the campaign didn't change our society as a whole, but it cast the social questions on the birth of social empathy and solidarity.

• Proceedings of the KHMA Conference
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• 2010.05a
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• pp.356-356
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• 2010

• Management & Information Systems Review
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• v.33 no.3
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• pp.1-19
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• 2014

Main research question of this study is based on situational gap between donation motivation and behaviour in non-profit organization. However, researches investigating the gap were limited. Therefore, this study examined components of psychological variables. Specially, we proposed the variables about consumer's impulsive motivation or behavior on impulse literature in donation toward non-profit organization. This study conducted a scale development to measure consumer's charity donation impulse based on non-conscious viewpoint. For the development of measurement tool for charity donation impulse, we conducted two stages of research process. First, the measurement items of charity donation impulse were developed through FGI and in-depth interview on experts. Secondly, the factor analysis was performed, and then some items were eliminated through this analysis. As a result, we found the final scale with 26 items, which were named as evaluation sensitivity charity impulse, reward sensitivity charity impulse, functional impulse, non-planning charity impulse. These results showed that the measurement items developed in this study were confirmed to be useful tools for measuring charity donation impulse.

• Social Workers
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• no.3 s.35
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• pp.32-35
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• 2005

사회복지공동모금회에 의하면 지난 '희망 2005 이웃사랑캠페인'에서 전년보다 개인기부나 기업기부가 각 60% 이상씩 늘어났다고 한다. 경제가 최악이라고 다들 말하지만 국민들의 따뜻한 마음은 최악이 아니였던 것이다. 이렇게 모인 금액은 우리가 흔히 말하는 불우이웃, 즉 빈곤층과 소외계층에 나누어져 지원된다. 그런데 문제는 이러한 분위기가 정부보다는 국민들에게 더 강하게 어필되고 있는 느낌이다. 우리나라 빈곤층은 1997년 경제위기 이후 급격히 늘어 1999년 정점에 이른 뒤 2000년부터는 감소추세였다. 그러나 2003년 기점으로 절대빈곤률과 상대빈곤률이 다시 높아지고 있으며, 특히 상대빈곤층은 최악의 상태였던 1999년보다 높아졌으며 중산층은 줄고 고소득층은 늘어 사회가 양극화 되고 있다. 가난의 굴레를 벗어나기가 쉽지 않다고는 하지만 그나마 사회안전망이라 할 수 있는 국민기초생활보장제도도 빈곤층에게 인간다운 아름다운 삶을 보장받게 해주지 못하고 있는 것이 사실이다. 또한, 정부의 복지정책의 근간이 되는 기본 실태조사좌도 그 신뢰성에 문제로 제기하고 있는 현 상황과 대책을 알아보고자 한다.