• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.150-163
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• 2008

It is said that customers buy not products but brands embedded in their mind, so that they are used as a key tool of strong marketing strategy. The present paper is a study on service brand equity, on which much research has not been conducted. The purpose of the present study is to propose the way to manage service brand equity which is essential to gaining competitive superiority by examining the effect of the factors of marketing communication on it. The researcher presented a research model by inquiring into existing researches on marketing communication and service brand equity and set up a research hypothesis. Internet service was chosen as the subject of the study. The reason for this is that it is the most intangible and there is no difference in price and quality, so that it is actively being marketed. The present positive study verified the relation between the factors of marketing communication such as advertising, public relations, sales promotion, and word-of-mouth advertising and brand recognition, brand image, and brand loyalty. The results of the positive study are as follows. Advertising, sales promotion and word-of-mouth advertising had an effect on brand recognition. Public relations, sales promotion and word-of-mouth advertising had an effect on brand image. Brand image and brand recognition affected brand loyalty.

• Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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• v.8 no.3
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• pp.239-245
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• 2010

There are 11,811 LWR spent fuels stored at reactor sites, as of 2009. Source terms based on reference spent fuel which represents entire spent fuels with bounding values in the aspect of source term has been applied to a design of nuclear installations, instead of those which are generated by weighting respective source term for each spent fuel. Simplified regression models to estimate total decay heat, radioactivity, and ingestion hazard index for spent fuel from Westinghouse-type reactors were developed in this study, because it can be used as a fundamental model for weighting source term for respective spent fuel to exclude conservativeness in source terms. It was found that the estimated source terms agreed with calculated value from ORIGEN-ARP within 5%. It was also found that the conservativeness could be excluded if the weight source terms were used as reference source term in the design. Therefore, it is expected that the developed regression model could be widely used in the conceptual design process of nuclear facilities related with storage and disposal of spent nuclear fuel.

• Journal of the Korean Institute of Landscape Architecture
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• v.43 no.2
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• pp.73-86
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• 2015

This study aimed to identify influencing factors such as job environment, job characteristics, and job competency as they are related to newcomer turnover intentions in the construction of landscape architecture, Korea. The results based on statistical analyses are follows as: The turnover experience of newcomers in the field of landscape architecture construction was 54.5%, about 1.6 times higher than in other fields. The influencing factors among newcomer turnover intentions in the construction of landscape architecture were workload(p<0.01), job suitability, and personal relations(p<0.01), while in job autonomy, work conditions, job competency, job identity, job variety, and job compensation were not statistically significant. This study found that key important factors of dependent variables that conceptually explain the influence of turnover intentions among newcomers differed between the construction of landscape architecture and other fields. The most important factors in turnover intention were workload>personal relationship>job suitability among independent factors. This study implied that efforts for improvement are needed in areas of workload, personal relations, and job suitability to mitigate newcomer turnover intentions so as to establish common and personal goals in the field of landscape architecture construction because turnover intention could lead losses in human resources, time, economy, and psychological health. In conclusion, this study suggested the importance of efforts for human resource management to reduce turnover intentions among newcomers in the field of landscape architecture construction.

• Journal of Information Management
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• v.40 no.3
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• pp.61-77
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• 2009

Recently, enterprises are protecting information assets with the various means of control and management. Nevertheless, they are confronted with the dilemma which the higher securitylevel they request, the lesser efficiency and productivity in short terms they acquire by the inconvenience of business process. In addition, in spite of the steady increase of organization's investment on information protection, the systematic way for the performance measurement of information protection has not been suggested, so that in reality, it is difficult to make the decision to invest on information-protection and elicit the direction to improve it. For this reason, this study intended to establish the concept of the protection and security of information assets of enterprises and to categorize the type of activities to protect information assets into management activity and control activity, and analyze the effects of management activity and control activity for information asset protection on the performance of information asset protection activity and organization. For this research, questionnaire survey was conducted with literature study and the PLS(Partial Least Square) was used to analyze the measurement model and hypotheses testing. The PLS analysis results indicate that management activity for information asset protection affects information asset protection performance. Further, organizational performance is influenced by information asset protection performance. Practical implications of these findings and future research implications are also discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.5
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• pp.405-411
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• 2016

Given the importance of ensuring continued residency and maintenance of the 1st Planned New Town, which is the first of more than 20 such projects, this study aims to identify the factors determining the residents' living intention. The results show that age, gender, length of stay, and occupancy type are significant factors influencing their living intention. Among the environmental factors, the educational environment and shopping environment are crucial. This means that in order to achieve the "Ageing in Place" concept, it is necessary to improve the educational environment, provide a variety of commercial facilities and expand the living facilities. While it has no direct influence on the pros and cons of building remodeling, the results showed that when the living intention is used as a parameter, the transportation, educational, and shopping environment have an indirect influence on the pros and cons of building remodeling.

• Nuclear Engineering and Technology
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• v.27 no.2
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• pp.176-188
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• 1995

A particle tracking scheme was developed in order to model radionuclide transport through a tortuous flow Held in a rock fracture. The particle tacking method may be used effectively in a heterogeneous flow field such as rock fracture. The parallel plate representation of the single fracture fails to recognize the spatial heterogeneity in the fracture aperture and thus seems inadequate in describing fluid movement through a real fracture. The heterogeneous flow field une modeled by a variable aperture channel model after characterizing aperture distribution by a hydraulic test. To support the validation of radionuclide transport models, a radionuclide migration experiment was performed in a natural fracture of granite. $^3$$H_2O$ and $^{131}$ I are used as tracers. Simulated results were in agreement with experimental result and therefore support the validity of the transport model. Residence time distributions display multipeak curves caused by the fast arrival of solutes traveling along preferential fracture channels and by the much slower arrival of solutes following tortous routes through the fracture. Results from the modelling of the transport of nonsorbing tracer through the fracture show that diffusion into the interconnected pore space in the rock mass has a significant effect on retardation.

• Korean Journal of Social Welfare
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• v.51
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• pp.229-256
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• 2002

This study is about the relationship between traditional familism and welfare consciousness in Korea. Traditional familism is known as the value that most Koreans share with, and the impeding value for welfare program development. Strong family solidarity and family-centered perception among Koreans influences other social values and ideology. Especially, care of the family members is understood as a family duty and responsibility. And this inhibits Koreans to develop welfare consciousness and further to develop welfare programs at the governmental level. Thus, this study purposes to explore the relationship between the two. The sample of 1,131 men and women was selected in Seoul area. As a result, traditional familism is found to be quite influential to welfare consciousness among Koreans. First, perception of welfare institution is strongly related with welfare consciousness. The respondents in high familism group showed low welfare consciousness. Second, state-friendly welfare responsibility was shown low in the group of high familism for the aged and youth. In the same context, for the disabled and the unemployed, state-friendly welfare responsibility was shown high in the group of low familism. Lastly, the relationship between familism and the welfare need was not apparent. Such results make possible to conclude that traditional familism among Korean is still influential to welfare consciousness and welfare ideology. However, although this conclusion should not be used for an excuse to avoid state responsibility but used as a tool to develop a welfare model to strengthen family function as one solid family.

• Journal of Korean Society of Transportation
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• v.23 no.2
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• pp.95-106
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• 2005

Road accidents are considered as the result of a complex interplay between road, vehicle, environments, and human factors. Little study, however, has been carried out on the attributes of human factor compared to the road geometric conditions and traffic conditions. The previous researches focused on mainly both traffic and geometric conditions on specific location. Therefore, it's hard to explain phenomenon of the high traffic accident rates where road and traffic conditions are good. Because of these reasons, accident analysis has contributed on geometric improvement and has not contributed on traffic management such as selection of attention section, driver napping alert, etc. The freeway incident management is also associated with reliable prediction of incident occurrences on freeway sections. This paper presents a method for estimating the effect of trip length on freeway accident rate. A PAR (Potential Accident Ratio), the new concept of accident analysis, considering TLFDs (Trip Length Frequency Distributions) is suggested in this paper. This approach can help to strengthen freeway management and to reduce the likelihood of accidents.

• International Area Studies Review
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• v.22 no.3
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• pp.29-66
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• 2018

The purpose of the study was to point out the limitation of the conceptual discussions in which researches on gender responsive budgeting have remained so far and to empirically analyze the effect of institutionalization of gender responsive budgeting on the gender equality by using macro data. The units of the analysis were 73 countries which implements gender responsive budgeting among the 229 countries registered in the World Bank. Panel data were established on the materials of 7-year period from 2006 to 2012, which were analyzed by Fixed Effect Model. Gender Equality (Gender Gap Index) which is the ultimate goal of gender budgeting was established as the dependent variable while Institutionalization of Gender Responsive Budgeting (formal and qualitative classification) was established as the independent variable. In addition, social and economic factors, political factors and geographical factors which were judged to affect dependent variables were established as control variables. As a result of analysis, the institutionalization of gender responsive budgeting has positive effect on gender equality. Thus, the study confirmed that gender responsive budgeting has positive effect on gender equality in countries with legal, procedural and formal foundations rather than in countries with simple rhetoric in catchwords and documents. Moreover, the higher the level of institutionalization of gender responsive budgeting is, the more positive effect it has on the gender equality. Therefore, the study found out that efforts need to be accompanied to enhance the level of institutionalization in order to increase the effectiveness of institutionalization of gender responsive budgeting.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.522-534
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• 2019

The purpose of this study is to investigate the interaction factors(learning motivation, concrete feedback, learner's control) and affordance factors (aesthetics, playfulness, stability) that influence flow in e - learning. This study collected 236 survey data from e-learning users. The data was analyzed the statistical relationships among the variables using the SPSS21 and AMOS21. The measurement model was reliable and valid, and the structual model was good. The result shows that interaction factors (concrete feedback, learner's control) and affordance factor (playfulness) influence on flow. Flow has a significant effect on satisfaction. Especially the effect of playfulness on flow is meaningful. Playfulness is one of the most important factors leading to the flow state of humans. The contribution of this study is to find the factors influencing flow in the interaction between learners and computer in e-learning. It can be used to provide an entertainment experience that can enhance the satisfaction of consumers in the Internet environment by finding the antecedents that affect the flow in computer - human interaction.