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http://dx.doi.org/10.5392/JKCA.2019.19.10.522

A Study on the Factors Affecting Flow in e-Learning Environment - Focusing on Interaction Factors and Affordance -  

Lee, So-Young (충남대학교 대학원 경영학과)
Kim, Hyung-Jun (충남대학교 경영학부)
Publication Information
The Journal of the Korea Contents Association / v.19, no.10, 2019 , pp. 522-534 More about this Journal
Abstract
The purpose of this study is to investigate the interaction factors(learning motivation, concrete feedback, learner's control) and affordance factors (aesthetics, playfulness, stability) that influence flow in e - learning. This study collected 236 survey data from e-learning users. The data was analyzed the statistical relationships among the variables using the SPSS21 and AMOS21. The measurement model was reliable and valid, and the structual model was good. The result shows that interaction factors (concrete feedback, learner's control) and affordance factor (playfulness) influence on flow. Flow has a significant effect on satisfaction. Especially the effect of playfulness on flow is meaningful. Playfulness is one of the most important factors leading to the flow state of humans. The contribution of this study is to find the factors influencing flow in the interaction between learners and computer in e-learning. It can be used to provide an entertainment experience that can enhance the satisfaction of consumers in the Internet environment by finding the antecedents that affect the flow in computer - human interaction.
Keywords
Affordance Theory; E-Learning; Experience; Flow; Interaction;
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