• Korea Real Estate Review
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• v.27 no.3
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• pp.7-22
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• 2017

Establishing greater reliability in property appraisal is critical because it promotes the public interest. Reliability is composed of competence and ethics. In particular, the ethics of property appraisal has individual and corporational aspects. This study aimed to evaluate how the ethical climate of a firm is affected by the scale of appraisal firms, thereby validating the effect of the 'Large Appraisal Firm System'. Hence, the ethical climate of appraisal firms, an indicator of inherent ethical value recognition, was investigated, divided into recognition of social responsibility and exclusion of self-interest. The study results showed that the ethical management systems of appraisal firms encourage the appraisers of such firms to be conscious of their social responsibility and to exclude self-interest in their work. The degree of such influence, however, differs according to the scale of appraisal firms. Based on these results, further research on the maintenance and operation of the ethical management systems of appraisal firms is required to enhance the reliability of property appraisal.

• Journal of Global Scholars of Marketing Science
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• v.3
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• pp.173-193
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• 1999

본 연구는 소비자의 제품성과 평가에 대한 선행요인을 규명하기 위한 것이다. 기존의 연구 결과에서는 제품성과에 대한 소비자의 사전 기대 신념 수준이 제품 성과 평가에 주요한 원인임을 밝히고 있다. 1980년대부터 소비자행동 및 심리학 분야에서 감정의 역할 및 기타 심리요소와의 관계에 대한 관심이 증대되면서 제품 평가 과정에 있어서 감정이 중요한 요인이 될 수 있음이 밝혀 졌다. 즉, 제품성과 평가에 있어서 소비자의 일시적 측면과 감정적 측면에 모두 영향을 받을 수 있다는 것이다. 그러나 감정에 관련된 인구에 있어서 항상 문제가 되어왔던 부분이 감정의 개념 규정과 특성이다. 현재까지도 이 문제는 여전히 해결해야 할 것이 많지만 이에 대한 새로운 연구 결과가 많이 제시되었다. 본 연구에서는 우선 이론적 고찰을 통하여 소비자 감정 반응의 유형을 구분하고 제품 평가 과정에서 발견되는 감정 반응은 주로 기분 상태의 성질을 띠고 있음을 설명한다. 한편 본 연구와 관련하여 주목할 만한 이론이 감정의 인지적 평가 이론이다. 이 이론의 필자는 개인의 복지에 영향을 미치는 사건에 대한 인지적 평가가 감정에 선행한다는 것이다. 본 연구에서는 감정의 인지적 점포 내 기분 상태의 인지적 평가 요소로 사전적 기대와 점포 평가를 제시하고, 점포 내 기분 상태의 결과로 제품 성과 평가를 제시하는 연구 모형을 수립하였다. 이 연구 모형에 대해 공분산 구조 분석을 실시한 결과 점포 평가가 점포 내 기분 상태의 중요한 인지적 평가 요인이 되었으며, 점포 내 기분 상태의 유쾌 차원이 소비자의 제품 성과 평가에 유의적인 영향을 미치는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.284-292
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• 2009

A considerable amount of theoretical and empirical research has been done on the conceptualization of emotional labor, as well as its antecedents and consequences. The field, however, is lacking consistency respect to theory building and empirical findings, which suggests the need for more programmatic research. The main objective of this study is to build on prior research and further examine the theory, antecedents and consequences(service delivery level) of emotional labor, and to find out the relationship. In the results of empirical research, I found that two antecedent variables, job-related characters and display rules, influenced significantly employee perceived emotional labor. And both surface acting and deep acting have been found to have a influence on employees' service deliverly level, deep acting is more likely than surface acting to lead to service attitude of travel service provider. In business practices, more attention is needed in organizations' incentive programme and training considerations in jobs that have high demands. Despite these results, current studdy has its limitations. So, it may be interesting to further examine the relationship between emotional labor and control variables.

• Proceedings of the ESK Conference
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• 1998.04a
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• pp.137-142
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• 1998

본 조사는 1996년 9월무터 12월에 걸쳐 마산.창원 공단지역 사업장에서 근무하는 정상근무 근로자 1,640명과 교대근무 근로자 1,360명을 대상으로 General Health Questionnaire(GHQ-30)을 이용하여 정신의 학적 특징 및 점수 분포를 검토하였다. 전체 문항에 대한 상관관계와 Cronbach .alpha. 계수에 의한 내적 일관성(Internal consistency)은 정상근무, 교대근무 모두 만족할 만한 수준이였고, Varimax 회전에 의한 주요인 분석으로부터 추출된 GHQ-30의 정신의학적 특징은 정상근무가 5개, 교대근무는 6개 요인이 추출되 었다. 정상근무에서 추출된 5개의 요인은 '심리적 요인', '신체적 요인', '사회적 요인', '스트레스 요인', '자신감 요인'이였고, 교대근무는 상기의 5개 요인 외의 '직무 요인'이 추출되었다. 상기의 공통된 5개 요인 구조는 대체로 비슷하였다. GHQ-30의 점수 분포는 정상.교대근무보다 왼쪽으로 치우치는 경향을 보였다. (Skewness: 정상근무=0.42, 교대근무=0.27). 인구동태학적 요인에 따른 감정적 혼란의 정도는 교대근무가 정상근무보다 높았으며, 정상.교대근무 모두 연령별, 자녀의 수, 결혼 유무에 대해서 유의한 차이를 보였으며, 각각 20대이하, 무자녀, 이혼.미혼의 집단에 있어서감정적 혼란이 큰 것으로 나타났다.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.101-128
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• 2002

Prior researchs on Internet shopping have focused on cognitive, technological factors, but this research is focused on emotions experienced during internet shopping. Examines emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and effect of emotions on internet shopping behavior, specifically focusing on gender difference The data, collected from a sample of 131 internet shoppers, indicate that emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and emotional response influencing internet shopping behavior are difference between female and male. Theses results provide insights on internet shopping mall management according to gender.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.111-122
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• 2012

In this study, we consider the integration of cognitive components and emotion to account for communication behaviors and activism on a consumer advocacy website. The challenge of integrating situational theory and anger activism model was empirically explored utilizing an online survey with the members of the virtual community, which was designed to raise issues and to protest against the product defects of a product. Our findings indicated that along with the cognitive perception in the situational theory, anger as a negative emotion was the most significant predictor strongly associated with communication behaviors and activism on the organization. More interestingly, the model that integrates anger with cognitive components significantly improves its explanatory power compared with one including only cognitive components as explanatory variables.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.27-38
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• 2011

This study was aimed to investigate the effects of restaurant in-store color and music congruency on consumer's emotional responses and behavioral intentions. The web survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi, Incheon Province. To find ensemble effect of color and music, 3D studio MAX were used to make high-stimulus(exciting) and low-stimulus(calm) and 3D virtual reality restaurant simulation stimulus were applied. The statistical data analyses were performed using SPSS/WIN 18.0 and reliability analysis, factor analysis, regression analysis were used. Based on the result of the conducting factor analysis, emotional responses were classified into 2 factors: positive emotion and negative emotion. Satisfaction was classified into 1 factor: satisfaction. Loyalty was classified into 1 factor: loyalty. Cronbach's alpha was calculated for the reliability of the survey instrument. Consequently, restaurant in-store color and music congruency were shown to affect positive emotion and negative emotion. Positive emotion and negative emotion were shown to affect satisfaction. Satisfaction were shown to affect loyalty. Music congruency had a higher effect on positive emotion than color congruency. Color congruency had a higher effect on negative emotion than music congruency. The results of this study will serve as a basis of color and music congruency with restaurant atmospherics.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.230-243
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• 2020

The purpose of this study is to identify the effect of package tour motivation(harmony, amusement, and convenience) on satisfaction through its attitude and perceived value(emotional value and functional value). This study was conducted an empirical analysis of 297 people aged 19 years or older who experienced package tours. The results of the study are as follows. Firstly, all of the sub-factor like tourism motivation -amusement, convenience- had a positive influence on the attitude. but the harmony which is one of the sub-factor of tourism motivation did not have any influence on the attitude. Secondly, harmony, a sub-factor of tourism motivation, did not positively affect the perceived value sub-factor of emotional value. Thirdly, the character of attitude had a positive effect on satisfaction. Finally, both emotional and functional value factors, a sub-factor of perceived value, were found to have a positive effect on satisfaction. Through these research results, the competitiveness of package tours should be secured and expanded to research on efficient marketing strategies so that package tours can be activated.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1621-1632
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• 2001

본 연구는 소비자의 실제적인 의복 소비 행동을 설명할수 있는 가치 개념을 제시하기 위하여 의복 소비가치의 구체적 유형을 밝히고, 적합하고 신뢰성 있는 의복 소비가치 척도를 구성 할 수 있는 기초자료를 제시 하고자 하였다. 본 연구에서는 Sheth(1991)의 소비 가치 이론과 의류학 및 소비자 행동분야의 다양한 이론을 토대로 초점집단면접(Focus Group Interview)을 통하여 소비가치에 대한 탐색적 접근을 시도한 결과를 논의하였다. 의복의 구매와 착용의 선택상황에 영향을 미치는 소비가치는 Sheth(1991)의 5가지 소비가치 유형인 기능적 가치, 사회적 가치, 감정적 가치, 진귀적 가치, 상황적 가치 및 의복제품의 특성에 따른 자기표현적 가치로 분류되었다. 기능적 가치는 물리적 속성, 물리적 기능, 도구적 성과와 관련되었으며, 사회적 가치는 사회계층, 준거집단, 인구통계 적 특성 집단, 문화-민족적 집단과의 관련성 에 대 한 가치로 구성되었다. 감정적 가치는 긍정적, 부정적 감정 및 심미성 요인으로 구성되었으며, 진취적 가치는 다양성추구행동 요인 및 유행성의. 새로움 추구 요인과 관련되었다 또한 상황적 가치는 의복착용상황, 구매상황, 커뮤니케이션 상황으로 구성되었으며, 자기표현적 가치는 성격, 이미지 표현, 개성추구, 유행추구 등의 요인으로 구성되었다. 본 연구의 이러한 결과를 바탕으로 소비가치에 대한 양적 연구를 실시한다면, 보다 객관적인 구조를 파악하고 신뢰성 있는 측정 문항을 개발할 수 있을 것이다.

• Science of Emotion and Sensibility
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• v.26 no.1
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• pp.115-132
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• 2023

Previous studies on emotion have repeatedly suggested that alexithymia is an important predictor of depression. Therefore, this study examined whether the relationship between these two variables can be moderated by personality factors, focusing on the Big five personality traits. An online survey of 312 college students, including alexithymia, depression, and Big five personality traits (Extraversion, Agreeableness, Conscientiousness, Emotional Stability, and Openness to Experience) was conducted. As the results, as expected, alexithymia predicted depression, which was in line with the existing research flow. In addition, moderation analysis revealed that agreeableness, emotional stability, and openness to experience moderated the relationship between alexithymia and depression, while extraversion and conscientiousness did not. This study has an important implication in that it discriminated which specific personality traits function as moderators in the process of increasing depression due to alexithymia.