• Title/Summary/Keyword: 감정적 신뢰

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Relationship-oriented Social Media Marketing Strategy in Banking Service Company - Focusing on Industrial Bank of Korea (금융기업의 관계지향적 소셜 미디어 마케팅 성공 전략 -IBK 기업은행 사례를 중심으로)

  • Ro, Eun-Jik;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.460-475
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    • 2012
  • The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

Analysis of Effects of Yoga and Music Therapies on the Care of Alcohol dependents (알코올 의존자에 대한 요가 및 음악 치료의 효과 분석)

  • Cho, Hyun;Heo, Eun-Seung;Lee, Ji-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.6
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    • pp.2144-2151
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    • 2010
  • Yoga meditation and music therapy are considered to be appropriate for the spiritual and mental treatment for the patients and employed in many clinics and rehabilitation centers as an alternative medicine. This study aims at the analysis of the effects of yoga and music on the treatment of alcoholism. For this, yoga and music treatments were executed for the patients hospitalized in an alcohol clinic hospital in Gimhae district. Only the patients who were judged as alcohol dependents by a psychiatrist with a diagnostic criteria of DSM-IV participated in the study. During five weeks, from November 10, 2009 to December 29, yoga program was practiced two times per week, totaling 10 times, and music therapy was practiced one time per week, totaling 5 times. Among the patients participated in the programs, 44patients were selected finally. They are 16 patients who performed all the yoga programs, and 28 patients who fulfilled all the music therapies. A survey was conducted on them to estimate the effects of yoga and music treatments for the three cases of 'angry behavior', 'anger expression', and 'psychological state at interview'. The results show that yoga and music treatments have positive effects on the patients, although the statistical significance is not so great. However, the more reliable and significant results could be obtained in further studies by prolongation of the practice period, and by introducing the clinical information such as brain mapping to compensate the emotional bias of the patients.

The Effects of Fairness on Abusive Supervision and Organizational Citizenship Behavior: Focusing on the Mediating Effect of Abusive Supervision (공정성이 비인격적 감독과 조직시민행동에 미치는 영향: 비인격적 감독의 매개효과를 중심으로)

  • Nam, Keong-Suk;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.324-334
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    • 2016
  • The purposes of this study were to identify the causal effects of distributive fairness, procedural fairness and interactional fairness on abusive supervision and the causal ones of abusive supervision on organizational citizenship behavior(OCB). Also this study aimed to investigate the mediating effects of abusive supervision on the causal relationships between three fairnesses and organizational citizenship behavior. The sample of this study were customer-contact employees of restaurants among Youngnam province. 376 questionnaires were used for the empirical analyses. According to the research findings, distributive fairness and interactional fairness had negative influences to abusive supervision and abusive supervision had a negative influence to OCB. Another research findings were that abusive supervision had the mediating effects on the causal relationships between two fairnesses(distributive and interactional) and organizational citizenship behavior. Managerial implications of the research findings are that restaurant managers should set up the organizational culture of respecting employees each other and provide training for the level of supervisor to foster the organizational culture. In the field of restaurant industry, training is very important for employees to foster this organizational culture as this industry has the environment of becoming abusive supervisor for the reason of supervisors' being exposed to lots of physical and psychological burden of works.

Brown-Sequard Syndrome Produced by Cervical Disc Herniation : Manual and Exercise Therapy after Operation-Case Studies (경추 추간판탈출증에 의한 브라운-시쿼드 증후군 : 수술 후 도수치료와 운동치료 효과-사례연구)

  • Kim, Myung-Joon
    • The Journal of Korean Academy of Orthopedic Manual Physical Therapy
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    • v.15 no.1
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    • pp.79-85
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    • 2009
  • 목적 : 브라운시쿼드는 대부분 척추손상과 수질외 척추 종양에서 주로 나타난다. 드물게 경추 디스크가 브라운시쿼드의 원인이 된다. 경추디스크에 의한 브라운시쿼드 증세의 수술후 물리치료 및 도수치료 결과를 보고하기 위함이다. 방법 : 50세 남자로써 브라운시쿼드 증세로 진단을 받고 수술후 좌측 팔과 다리에 운동신경에 의한 마비증세가 있었으며(팔>다리), 우측으로 감각과 온도감각이 저하된 경우이다(팔>다리). 측정방법은 통증지수(VAS), 근력(Distal PowerTracII$^{TM}$ test), 지구력(Ergometer) 측정과 심리상태(설문)를 치료전과 후를 비교하였다. 물리치료에서는 기능적 전기자극 치료와 도수치료 및 운동치료 방법을 실시하였다. 도수치료는 통증완화와 근력강화를 위한 MET, MFR, Mobilization 등을 실시하였으며, 운동은 슬링시스템 등을 이용한 운동과 견관절의 불안정을 위해 안정화운동을 실시하였다. 결과 : 이 케이스는 수술후 이상 징후가 척수압박으로 인하여 보다 넓게 통증이 나타났으며, 운동 및 감각신경이 둔해지고 온도에 대한 감각이 반대편 결손으로 나타났으며, 좌측 어깨, 팔 견갑부의 근육 마비와 우측의 감각이 떨어진 현상이 나타났다. 물리치료 후 단기목표와 장기목표에 있어서 통증과 운동 및 감각 기능이 회복되어 각각 팔 통증에서는 VAS 8 ${\rightarrow}$ 1, 상지 하지의 운동기능은 Trace ${\rightarrow}$ Good 로 평가 회복되었으며, 근력측정에서 모두 유의한 차이를 보였다. 모든 치료과정 결과에서 심리적 상태의 설문에서도 높은 점수를 얻어 긍정적 신뢰가 높아 진 것으로 나타났다. 검사결과 다리의 근력이 증가는 걷기 운동 및 에르고메터의 지구력 및 균형이 레벨1의 10분 수행능력이 레벨 20에서 30분 수행능력으로 향상되어 일상적인 활동이 가능해졌다. 결론 : 예상하지 못했던 수술 후유증(side effects)에 대한 치료과정이 환자의 심리에 심각한 부정적인 생각이 신체의 기능과 감정의 손상에 영향을 미치기 때문에 체계적이고 장기적인 치료 과정에서 기능적 향상과 더불어 정신적인 심리의 정서 안정이 매우 필요하다고 사료된다.

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Comparison between Regular Workers and Contingent Workers of Organizational Commitment and Job Satisfaction in Hotel Industry (호텔기업의 정규직과 비정규직 직원의 조직몰입과 직무만족의 차이 분석)

  • Han, Jin-Young
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.503-513
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    • 2012
  • This study aimed at the employment types of the hotel employee into regular workers and contingent workers, and examine the difference between the two on their job involvements and satisfaction. The results are summarized as follows: First, the job involvement of the regular workers is significantly higher than of contingent workers in terms of organized issue in work place. Second, the job satisfaction is compared with two group, regular workers have positive effects on the education and training opportunities than contingent workers. Third, organizational commitment have a good influence on contingent workers than contingent workers according to the job satisfaction. Therefore, the executives in hotel industry make better employment environment with long-range policy and appropriate compensation on their abilities without any distinction of the employment types in hotel industry.

Musicals and Memories of the March 1 Independence Movement - Centered on the musical Shingheung Military School, Ku: Songs of the Goblin, Watch (기념 뮤지컬과 독립운동의 기억 -<신흥무관학교>, <구>, <워치>를 중심으로)

  • Chung, Myung-mun
    • (The) Research of the performance art and culture
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    • no.43
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    • pp.229-261
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    • 2021
  • On the musical stage in 2019, there were many works depicting the Japanese colonial period. This is due to 2019 the timeliness of the March 1st Movement and the centennial of the establishment of the Provisional Government of the Republic of Korea. The way of remembering and commemorating historical facts reflects the power relationship between memory subjects and the time, namely the politics of memory. Until now, stage dramas dealing with the era of Japanese rule have focused on the commemoration of modern national and national defense, including feelings of misfortune and respect for patriots. This study analyzed the metaphor of the memorials emphasized to the audience in the commemorative musicals Shingheung Military School, Ku: Songs of the Goblin, and Watch which were performed in 2019, and looked at how to adjust memories and memorials. The above works highlight the narratives of ordinary people as well as those recorded against the backdrop of the Manchurian Independence Movement and Hongkou Park, expanding the object of the commemoration. Through this, active armed resistance efforts, self-reflection and reflection were highlighted. The case of Shingheung Military School revealed the earnestness of ordinary people who led the independence movement through the movement of central figures. Ku: Songs of the Goblin revises memories by reproducing forgotten objects and apologizing through time slip. Watch has strengthened the spectacles of facilities through documentary techniques such as photography, news reels, and newspaper articles, but it also reveals limitations limited to records. In the 3.1 Movement and the 100th anniversary of the establishment of the Provisional Government of the Republic of Korea, devices that actively reveal that the "people's movement" is connected to the present. To this end, the official records reflected the newly produced values and memories and devoted themselves to the daily lives and emotions of the crowd. In addition, both empirical consideration and calligraphy were utilized to increase reliability. These attempts are meaningful in that they have achieved the achievement of forming contemporary empathy.

A Study on Sustainable Service Improvement - Case of Seoul National University Hospital, Korea - (지속적인 서비스 개선을 위한 연구 - 서울대학교병원 사례를 중심으로 -)

  • Sung, Hyun Jin;Kim, Young Se
    • Korea Science and Art Forum
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    • v.19
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    • pp.417-424
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    • 2015
  • The healthcare service industry has become one of the business industries in South Korea where service design is most actively being researched on and applied. In accordance with the recent upsurge of the interest in health, healthcare service is expanding its area including disease prevention, patient management, and rehabilitation treatment as well as cure and nursing care. The health manpower is the supplier, and their professional knowledge and ability and the patients' trust in medical technology are the most important factors for their customers. In addition, service design has come into the spotlight given that the medical institute system, health manpower attitude, and information delivery system and touch point are considered important factors contributing to customer satisfaction. It is very hard to satisfy customers only through professionalism, the environment, and product improvement because healthcare service deals with much more sensitive and emotional customers compared to other service industries. This means that a change in the service mind-set and the attitude of the health manpower as emotional labourers have practical effects. Therefore, the fundamental solution is to establish a system that provides related education with manpower and that settles various problems by itself. This paper introduces several solutions, such as education for health manpower and a service design system applied to a national-university-affiliated hospital in South Korea, and takes a close look at its effects.

Study of an Efficient Method for Securing Evidence During the Fire Investigation (화재조사 시 증거물의 효율적인 확보 방안에 관한 연구)

  • Ye, Su-Jo;Choi, Don-Mook
    • Fire Science and Engineering
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    • v.30 no.6
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    • pp.43-47
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    • 2016
  • The recent changes in the judicial system in South Korea, including the stronger trial-centrism and legal market opening, have made fire investigations seek more scientific evidence and structure. The collection of physical evidence is very important to prove the substantial truth of a fire at the court. Without the appropriate physical proof, the credibility of a fire investigation is lost as evidence in a court. Therefore, the fire investigation team needs to carefully handle the fire site and fire initiation evidence because evidence of a fire incident can be destroyed easily by chemical and physical damage. In addition, the fire investigation team also needs to carefully record the collections of any evidence including pictures and their analysis. This study proposed the needs of the procedure manual and guidelines that can provide a step-by-step process of fire investigations in South Korea. This study also helps fire investigation agencies to secure fire-scene evidence to distinctly investigate the facts of fire. The guidelines and manual can eventually improve the ways for the fire investigation processes in South Korea.

A Study on the Autonomous Decision Right of Emotional AI based on Analysis of 4th Wave Technology Availability in the Hyper-Linkage (무한연결시 4차 산업기술의 이용 가능성 분석을 통한 감성 인공 지능의 자율 결정권에 관한 연구)

  • Seo, Dae-Sung
    • Journal of Convergence for Information Technology
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    • v.9 no.8
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    • pp.9-19
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    • 2019
  • The effects of artificial intelligence technology is social science research as research on the impact on industry and changes in daily life, etc. This means that developing 'emotion AI' will prepare 'next-generation 3D-vector-sensitive AI'. This suggests the main keywords of the tertiary AI decision-making power. Particularly important results will be achieved because of the importance of current unethical learning and the implementation of decision-making systems that reflect ethical value judgments. This is a data based simulation, and required (1)Available data, (2)the technology for the goal of simulation. This takes into account the general content of the intended simulation based research. Currently, existing researches focus on meaningful research motivation, but this study presents the direction of technology. So, empirical analysis is consistent with the decision-making power of each country vs. new technology firms for AI on ehtic responsibility. As a result, there is a need for a concrete contribution and interpretation that can be achieved for the ethic Responsibility, on the technical side of AI / ML. In AI decision making, analytic power of human empathy should be included tech own trust.

The Effect of Consumption Value and Consumers' Need for Cognition on Satisfaction through the Mediating Role of Trust in Online Shopping Websites (소비가치와 소비자의 인지욕구가 온라인 쇼핑 웹사이트에 대한 신뢰성을 매개로 만족도에 미치는 영향)

  • Lee, Yun-sun
    • Journal of Venture Innovation
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    • v.6 no.4
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    • pp.99-111
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    • 2023
  • This study aims to confirm that consumers' satisfaction with online shopping websites has changed to a phenomenon different from the past. In other words, in a situation where the use of e-commerce is expanding worldwide after the pandemic and various types of commerce such as mobile commerce and social commerce are formed, the consumer's information processing and decision-making process are meaningful in examining the behavior that has been changed based on the perceived motivation level of consumers by the new environment according to the consumption value and personal characteristics perceived by the consumer. In other words, the purpose of this study was to investigate the effect of consumption value and need for cognition on the satisfaction toward online websites as a mediating role in the trust of the website. As a result of testing Hypothesis 1, not only the hedonic value of the consumer for the website but also the utilitarian value had a positive influence on the satisfaction toward the website, and in particular, the utilitarian value showed a relatively greater influence than the hedonic value. However, the negative relationship between the need for cognition and satisfaction was found to be at a significant level under one-sided verification. In Hypothesis 2, only the utilitarian value among the consumption values of 2-1 showed a positive effect on satisfaction through a mediating role of trust. It was confirmed that the utilitarian value among the consumption values was an important factor in the satisfaction toward the website. The significance of this study is that, unlike previous research results, not only consumption value based on senses and emotions but also utilitarian value has a greater influence. Therefore, utilitarian value and need for cognition have a stronger influence on satisfaction if they play a mediating role based on the trust of the website used by consumers. These findings reflect the current market trend of online consumption, and they are helpful in the management and strategy of online websites based on consumer behavior understanding and major factors.