• The Korean Journal of Archival Studies
• /
• no.74
• /
• pp.5-43
• /
• 2022

This study aims to explore the 'affective value' of records. Traditionally, records have been evaluated as having evidence value, information value, and artificial value. However, the 'affective turn' in the humanities and social sciences, which began in the 1990s, calls for discussion on the affective value of records. The overseas archive academia is in full swing discussing the emotional value of records after the 'affective turn'. However, there is no emotional discussion on records in the domestic archive academia. This study first conducts theoretical discussions to overcome these domestic limitations and explore the emotional value of archives in earnest. Following the theoretical discussion, a specific case will be dealt with next. As a representative storage of affect, which records the pain, sadness, and condolences of the domestic disaster era, this study investigates the record management case of the 4.16 Memory Storage. The Ferry Sewol disaster, which provided a dramatic opportunity to witness the unexpected ripple effect of affect in Korea, and the 4.16 Memory Storage as a recording activity, can be seen as a representative example of affective recording of the pain and sadness of survivors of the trauma incident. It will capture the differentiation of affet recording, which is different from the record management practice, and demonstrate empirically how this differentiation is implemented from collection to evaluation and service through the '4.16 Memory Storage'.

• The Journal of the Korea Contents Association
• /
• v.10 no.8
• /
• pp.168-176
• /
• 2010

Audience observing visual media with care experience lots of emotional transition according to characteristics of media. Enjoy, sadness, surprising, etc, a variety of emotional state of audiences is often arranged by James Russell's 'A circumplex model of affect' utilized on psychology. Especially, in various emotions, 'Uncanny' mentioned by Sigmund Freud is represented a sharp medium existing in a crack of clearly emotional conception. Uncanny phenomenon is an emotional state of changing from unpleasant to pleasant on an audience observing visual media is been aware of immoral media generally, therefore, because this is a positive state on a social taboo, we need to analyze with a scientific analysis clearly. Therefore, this study will organize James Russell's 'A circumplex model of affect' and uncanny phenomenon, will be progressed to establish a hypothesis about a state of uncanny on audiences observing visual media and analyze results of the physiological signals experiment based on ECG(Electronic Cardiogram), GSR(Galvanic Skin Response) signals with distribution, distance, and moving time in a circumplex model of affect.

• International Commerce and Information Review
• /
• v.15 no.4
• /
• pp.3-25
• /
• 2013

With the ever-changing medical tourist environment, the study has delved into issues ranging from judged value on medical tourist service quality and its effect on the service level and recurring rate of return visit through the quantitative analysis with the survey for a group of tourists from Japan, China, USA and the interview survey on medical specialist on tourists. Verifying the Hypothesis 1 reveals the assertion that quality of medical service for tourists has effected upon the functional value has proven to be true except the cases on responsiveness and accessibility. And the assumption that the quality of medical service for tourists has effected upon the emotional value has proven to be true except the case on accessibility. The paper has its limitation in that it is confined to medical tourists of small numbers of target countries, relatively short survey period. The study shall be followed by the further analysis on the factors for medical tourists' personal and societal effect

• The Journal of the Korea Contents Association
• /
• v.22 no.7
• /
• pp.89-101
• /
• 2022

COVID-19 is significantly changing consumers' demand and habits. In order to understand consumer characteristics and find effective advertising directions in the post-COVID-19 era, this study set young consumers who are more sensitive to market changes and technological transformation from a subjective perspective of advertising audiences. Through the Q methodology, the advertising development model in the post-COVID-19 era was derived exploratively by examining their cognitive status of advertisements in the post-COVID-19 era. The model consists of three types of advertisements: "demand mining online ads" that value consumer demand and adapt to online shopping paths, "added value creation experiential ads" that value derived value and consumer experiences, and "practical and sentimental value creative ads" based on pragmatism and emotional values. In addition, this study also suggested for the sustainable practice of advertising in the post-COVID-19 era in various aspects, such as "seeking multidimensional values," "expanding consumer experience," and "mining and leading demand.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.4
• /
• pp.315-330
• /
• 2023

The purpose of this study is to explain eco-tourists' behavioral intention based on exploring Extended Theory of Planned Behavior and Sustainable Intelligence as moderating variable. To do so, the survey was conducted on eco-tourists from Dongbaek-Dongsan wetland, Jeju-do between March. 12th and 30th, 2023. As a result, eco-tourists aged 50 years old and over, and from Jeju-do with their family members have more possibilities to visit Dongbaek-Dongsan wetland. Also, this study analyzed that independent variables including subjective norm, epistemic value, emotional value and attitude showed significant effects on behavioral intention. Further, sustainable intelligence as the moderating variable showed its moderation effects between independent variables including attitude and subjective norm, and behavioral intention as dependent variable.

• Journal of Korean Philosophical Society
• /
• v.144
• /
• pp.371-398
• /
• 2017

The emotions that Aristotle treats in Rhetoric II 2-11 are broadly divided into two groups: the one is the so-called basic emotions, the other the emotions that are opposed to them. The reason that he draws attention to the opposite emotions is that, for example, angry judges must be placed in an opposite state. The question is whether the calmness treated in Rhetoric II 3 is an emotion. Because it is treated in the Ethics as a virtue and thus as a trait of character. How is calmness distinguished as an emotion from that as a virtue? And in what way is it opposed to anger? In short, what is the calmness, inasmuch as it is an emotion? This is the question which is the task of this work. The thesis asserted in this paper is that calmness is the disposition to do a service for another that results from praise or some other act that enhances a belief in one's worth. To substantiate the thesis, the following questions are discussed. The first question is whether the calmness could also contain proportions of pleasure and pain. The question also arises whether it could be also treated properly according to the standard 'target person-intentional object-mental state'. Finally, there is a comparison between the concept of calmness in the Ethics and Rhetoric, so that the latter concept places itself in the foreground.

• Journal of Korean Philosophical Society
• /
• v.143
• /
• pp.189-214
• /
• 2017

Disgust is caused by human being incompleteness and also its denial. Therefore the understanding of disgust is concerned with the understanding of humans. Thinking critically about disgust, we can solve the problems of disgust and reflect on our limitations. I will refer to Nussbaum's view which finds out in "projective disgust" an antipathy to human fault and a wish for completeness. This article is interested in the fact that disgust is not only a rejective feeling of a person but also a collective emotion which is connected with an antagonistic relationship and power exercise. Specifically, this article focuses on the point that disgust is mobilized to maintain a dominative relationship between humans. This is associated with the inner characteristics of disgust because disgust in itself contains a one-sided perspective, exclusiveness, hierarchy, and domination. This article aims to reveal a collusion between disgust and domination. For the purpose we will pay attention to two basic inclinations which are immanent in disgust; purity and exclusion, while relying on Nussbaum's view of disgust. In accordance with this analysis, this article will specificity treat disgust which can be summarized as an ideological function of emotion and its violent tendency. Then, we can ensure that disgust threats the equal and dignitary worth of human beings and hinders the diversity and rationality of a liberal society. In addition, it will be emphasized that disgust should not be used as an ideology which discriminates and suppresses a specific group in a society.

• The Journal of the Korea Contents Association
• /
• v.16 no.10
• /
• pp.130-139
• /
• 2016

This study is intended to investigate what impact consumption value and subjective norm by consumers with regard to the social commerce for the foodservice to affect on the behavior of consumers. The result were as follows: first consumption value and subjective norm has positive effect on perceived usefulness, except for monetary value. Second, consumption value have positive effect on perceived ease of use, except for emotional value and subjective norm. Third, perceived ease of use has positive effects on usefulness. The last, perceived ease of use and usefulness has positive effects on reuse intention. It is to be hoped that this study provides foodservice social commerce service practitioners with guideline for establishing methodical strategies.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 1999.05a
• /
• pp.26-27
• /
• 1999

오늘날 디자인의 존재가치는 인간을 위해 형성되는 것으로서 충분히 평가받고 있는 분야이며, 심리학적 측면에서는 인간의 감정을 형성시키는 환경의 한 요소로서 중요하게 평가되어진다. 특히 광고디자인은 대중문화의 근간을 이루고 있는 광고에 심미적 기능을 부여하는 것으로서 대중의 시지각에 미치는 영향이 매우 크다. (중략)

• Venture DIGEST
• /
• s.112
• /
• pp.24-25
• /
• 2007

1997년 미국에서 웹web에 쓰는 일지log라는 의미로 읆 붙여진 블로그는 이제 10년이라는 나이테를 인터넷이라는 공간에 아로새겼다. 10년이 지난 지금 거대 미디어에서 일방적으로 제공되는 정보가 아닌, 개개인의 살아있는 지식과 논리, 감정을 담아내는 새로운 1인 미디어 블로그. 미디어로서의 블로그의 새로운 가치를 만들어내며 진정한 미디어 2.0 회사로 발돋움 하고 있는 미디어U(대표 이지선)을 만나본다.