• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1293-1300
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• 2009

The recent advent of the digital age changes socio-cultural environments. Since the value of technology is moving to the value of culture, new research areas which are the convergence of emotion, knowledge, and technology. These trends enlarge interactive digital multimedia in daily human life. One of them, book, also envolves new concept. Over electronic book, we present digilog book which is fusion of old-media and digital media. In this paper, we define digilog book as a new conceptual media and discuss it in details. Several digilog books are showed as an example and its authoring tool, ARtalet is introduced.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.11-28
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• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.37 no.1
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• pp.23-36
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• 2011

The purpose of this study is to make theoretical examinations into the makeup trend shown in digital communication environment and thereby determine potential associations of makeup trend with digital communication environment and characterize said trend, so that it can provide reference materials required for follow-up studies. This study comes to the following findings: First, it is found that there are sociocultural characteristics of digital communication environment, such as interactivity, technology-orientedness, sentiment-orientedness and mixture of time and space. Secondly, it is found that trends developed in makeup fall categorically into interactivity, virtuality, amusement and mobility. Thirdly, it is found that each type of digital communication adopts a mixture and juxtaposition of contemporary styles or categories with traditional ones through eclectic combination based on open-minded and horizontal ideas. Fourthly, it is found that a trend from digital communication environment doesn't coincide perfectly with any makeup trend, but the former trend works interactively and organically with the latter trend on the basis of homogeneity and similarity within a general framework that represents external esthetics of human being. With the creation of digital communication environment, our contemporary society forms as the complex phenomena of digital society in a combination and destruction of different categories beyond any certain international boundary, so that a hybrid tendency appears in contemporary makeup trend as well. Based on these findings, this study has its implications in the sense that it gives a new viewpoint based on design, formative characteristics and expression styles of makeup, and also provides useful reference materials for related industrial sectors.

• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.83-94
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• 2017

In this study, we figured out that music modes and item types could affect people's urged decision making through a k-value which results from a delay discounting's hyperbolic function. Generally, high k-value is related to impulsive decision making. Concretely, there was a significant interaction between items and music. For the luxury item, the k-value was higher while listening to major music than minor. However, for the non-luxury item condition the k-value difference was not significant between two pieces of music. Moreover, we expected mood could be manipulated after listening to the music and mediate a difference of tendency. We used first movement as an allegro and second as an andante of Mozart piano concerto No.5 D-major and No.20 D-minor for stimuli. As a result, mode and tempo's main effects were not significant. Nevertheless, there was a significant two-way interaction. To put it concretely, the k-value of major condition was marginally higher than minor condition on allegro. However, the k-value of major condition was significantly lower than minor condition on andante. Also, depressed degree difference was significant but it was not significant as a mediator. Set depressed degree as a predict variable and future time span as a mediator, further research found future time perception partially mediated the effect that depressed degree affects impulsivity.

• Science of Emotion and Sensibility
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• v.22 no.1
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• pp.3-14
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• 2019

This exploratory study investigated the effects of the interaction between the experience of social exclusion and the presence or absence of a companion animal on the psychological well-being of individuals. Participants answered questions about whether or not they were respected by the community (yes or no); whether or not they currently have a companion animal (yes or no); and if they do, what kind of animal(s) they raise (multiple answers allowed). The study also assessed the psychological well-being of the participants. The group that experienced social exclusion demonstrated lower levels of psychological well-being than the group that did not. In addition, the group that reported the presence of at least one companion animal evinced higher levels of psychological well-being than the group that did not. Individuals who experienced social exclusion but lived with at least one companion animal were found to display superior psychological well-being than those who could not avail of the company of an animal. No difference in psychological well-being was found between those with a companion animal and those without one in the group that did not experience social exclusion. In conclusion, this study observed the effects of the binary interactions between social exclusion (experienced vs. not experienced) and the existence of companion animals (presence vs. absence) on the psychological well-being of people. The empirical data offer theoretical implications for the conditions in which companion animals do or do not improve psychological well-being in humans.

• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.7-17
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• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while balance is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and people on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price, people. Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Science of Emotion and Sensibility
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• v.9 no.spc3
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• pp.235-241
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• 2006

This paper predict user acceptance of smart clothing. The present research develops and validates new products for smart clothing. Studies suggest that further analysis of the process be undertaken to better establish properties for smart clothing, underlying structures and stability over innovative technologies. The findings reported in this paper should be useful methods which identify user needs. such findings in now provide a way to explain technology acceptance. Both of qualitative and quantitative methods, were applied to this study in order to find out user needs for smart clothing. We are writing scenarios and conducting both focused group interviews and a survey to assess the user's interest. The purpose of the survey is to evaluate the importance of the functions and to evaluate the degree of the participant's feeling and attitude. Furthermore, we explore the nature and specific influences of factors that may affect the user perception and usage.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.559-572
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• 2010

Color, an important visual cue, can cross-modally affect odor association and odor quality identification Here, this research investigates aspects of the cross-modal associations between color and fragrance in greater depth, delving into the topic of whether the degree-of-association of fragrances with hue and tone of colors varies systematically. For 33 color stimuli (10 hues, 3 tones, and 3 achromatic colors), 67 subjects judged the degree-of-association of four typical fragrance families (fresh, floral, oriental, and woody) on a 7-point scale. The statistical analysis showed that fragrance associations of the all families had characteristic distributions across ten hues of the color stimuli. The cross-modal relationship between color tone (especially, lightness attribute) and fragrance association appeared to be dimensional (e.g. a positive linear relationship between the floral family and the lightness). More specifically, as colors became warmer and brighter, the associated floral scents were stronger, while the woody scents was less associated. Brighter or more vivid cool colors were associated with stronger fresh scents. These findings confirm the systematic existence of synthetic interactions between vision and olfaction in perfumery.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.575-584
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• 2012

Decades of psychological research have shown that emotion brings users various kinds of physical and psychological advantages and disadvantages. Moreover, this also impacts human decision-making. However, in spite of the weight of emotion, combined with HCI, relevant research is still insufficient. We hypothesized that the user's temporal emotion could influence the product evaluation, especially in terms of product usability. Two studies were carried out to investigate the effect of induced priming on user evaluations. In exp1, we manipulated participants' temporal emotions using positive and negative images from IAPS. In our results, we saw image priming had a statistically significant effect, with the positive condition group giving the product high ratings for usability. In exp2, emotional image manipulation was conducted with valence and arousal. As a result, we found that the variables of valence and arousal had some interaction effects. These studies have demonstrated that temporally induced emotion could affect users' emotion in different ways, in addition to influencing product evaluations.

• Science of Emotion and Sensibility
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• v.16 no.2
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• pp.177-186
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• 2013

This study aimed to investigate the differential effects of self-relevance on framing effects. For this purpose, the participants were allocated into two frame type conditions(positive vs. negative), and asked to respond on six decision-making scenarios manipulated by self-relevance levels(low vs. high). The results can be summarized as followings. First, although self-relevance level made no significant difference in framing effects, the positive frame condition tended to induce larger framing effects than the negative frame condition. Second, no significant interaction effect between frame type and self-relevance level condition was found in the positive condition, whereas high self-relevance level condition induced smaller framing effects than law self-relevance level condition in the negative frame condition. These results indicated that although self-relevance tended to reduce framing effects, this effect can be differed in frame types.