• Title/Summary/Keyword: 감성적 체험

Search Result 56, Processing Time 0.032 seconds

The Influence of Experiential Marketing for the Agricultural 6th Industry on the Revisit Intention (농업6차산업 체험 마케팅이 재방문의도에 미치는 영향)

  • Kang, Duck-boung
    • Journal of Venture Innovation
    • /
    • v.2 no.1
    • /
    • pp.119-130
    • /
    • 2019
  • In this study, we intend to test whether experience variables such as sense, feel, think, relate, and action experiential activities of farming village can be usefully applied to revisit intention. As a result, we found that the sense, relate, and action experiences were adopted, while the feel and think variables were rejected, leading to the conclusion that Schmitt's (1999) experiential marketing theory was also applied to 6th industry experience marketing activities in rural areas. Therefore, the significant effect of rural experience activities on revisiting intention is thought to be related to the fact that they stimulated sensitivities by drawing attention and interest of consumers during the 6th industrial experience configuration, and to the environmental facilities connected to the experience site. The Feel experience has been rejected due to limitation of development of emotional element from the 6th industry certification business experience program, leading to the necessicity for development of a program that can stimulate the consumer's emotions. The reason why the Think experience was rejected is that the experience of the rural area 6th industry did not create surprises or curiosity, and thus does not meet the expectations of consumers. In case of relational experience, experiential marketing through social organizational relationship formation is expanding, and in case of behavioral experience, experience of 6th industry constitutes experience related to interaction with others and lifestyle.

Prediction of Market Segment for Ptecticus tenebrifer Experience Programs in Accordance with Insect Experience Orientation (곤충체험 지향성에 따른 동애등에 체험 프로그램의 세분시장 예측)

  • Yang, Jong-Im;Hwang, Dae-Yong;Lee, Jung-Kyu
    • Korean journal of applied entomology
    • /
    • v.54 no.4
    • /
    • pp.409-417
    • /
    • 2015
  • This study aimed to summarize the characteristics of visitor experience for different market segments based on insect experience orientation in order to develop Ptecticus tenebrifer (Diptera: Stratiomyidae [Walker]) experience programs using local resources in the insect industrial market. A total of 325 effective samples were collected, and the attributes of insect experience orientation were connected to education, emotion, society, and ego. The survey respondents were students and parents of school-age children. Cluster analysis showed that the respondents were classified into two or three groups that were all found to be high in the prediction validity and discriminant analysis. Based on this result, the respondents were properly subdivided into three clusters for final analysis. Those three groups were: the passive group, the moderate group, and the active-orientation group. As a group aiming for various insect experiences, the active-orientation group consisted of parents whose children range in age from either 5 to 9 or from 10 to 14. This group was willing to spend 7 ~ 8,000 won on each experience program, and they preferred emotional experience programs. The passive and moderate orientation groups were most interested in having an educational experience. In order to increase people's interest in experience programs, education-oriented programs should be developed and promotional marketing should be reinforced. The results and implications of this study may be useful for the development of insect experience programs that can meet various visitor experience orientations as basic data that can contribute to the vitalization of the 6th industrialization plan for the insect industry.

(<웹사이트에서의 휴대폰서비스체험 활용연구>)

  • Lee, Yoon-Jin;Chang, Dong-Hoon
    • 한국HCI학회:학술대회논문집
    • /
    • 2006.02b
    • /
    • pp.185-190
    • /
    • 2006
  • 휴대폰 산업의 발전과 더불어 발전해온 휴대폰 서비스는 최근 단순한 정보 제공을 넘어 생활에 중요한 도구로 활용되는 모습을 보인다. 최근 등장하는 휴대폰 서비스는 종류가 다양하고 최신 휴대폰과 결합되어 복잡해져 사용자로 하여금 필요한 서비스를 선택하여 조작하는 것까지 전반적인 사용 과정의 어려움을 가져왔다. 더군다나 휴대폰 서비스는 무형의 상품이기 때문에 직접 조작해보지 못하고 사용해야 하며, 이것은 사람들로 하여금 불안감을 갖도록 한다. 따라서, 본 연구에서는 휴대폰 서비스에 대한 불안감을 줄이고 사용을 확장시키는 방법으로 서비스를 직접 만지고 조작해볼 수 있는 사전 체험을 제안하며, 이를 위한 도구로 웹사이트를 활용하는 방안을 제안한다. 웹사이트는 상호작용적인 매체로써 자연스럽게 사용자가 참여하고 개입하도록 유도하는 매체이며, 다양한 시각적, 청각적 미디어를 활용할 수 있어 감각적 체험을 제공하는데 유리하다. 또한 다른 매체와 비교해 웹사이트는 공간적, 시간적 제약이 적어 많은 사람들이 원하는 시간에 접근하도록 한다. 또한 이성과 감성적인 정보를 통합적으로 처리하는 인간의 특성을 고려해 볼 때, 정보와 재미를 함께 제공할 수 있는 웹사이트의 특성은 효과적이라 볼 수 있다. 마케팅 측면에서 보더라도 저렴한 비용으로 많은 사람들에게 정보를 전달할 수 있고, 사용자들의 행동을 측정해 데이터베이스화 한 후 후에 활용할 수 있다. 이러한 점들을 통합해보면 웹사이트는 휴대폰 서비스를 체험해보도록 하는 공간으로 적합하다고 볼 수 있다. 웹사이트에서 가상 체험을 효과적으로 활용하기 위해서 사용자들의 체험 과정에 어떠한 요인이 영향을 미치는지 알 필요가 있다. 이를 위해 본 연구에서는 현재 휴대폰 서비스 체험 사이트들의 체험 제공 방식을 분석해 유형을 나눈 후에 사용자 조사를 통해 사용자들에게 선호되는 방식과 체험 과정에 영향을 미친 요인을 고찰한다. 그리고 최종적으로 이러한 요인이 실제 휴대폰 서비스에 대한 호감과 어떤 관계를 갖는지 알아본다. 본 연구에서는 이를 위해 최근 가장 높은 이용률을 보이고 있는 20,30대 휴대폰 서비스 사용자 100명을 대상으로 2005년 10월 20일~30일에 설문조사와 간단한 인터뷰를 실시하여 선호 유형과 체험에 영향을 미치는 요인을 도출하였으며, 서비스 호감과의 관계를 알기 위해 이 중 가장 관여도가 높았던 17명을 대상으로 2005년 11월 10일~15일에 심층 인터뷰를 실시하였다. 사용자 조사 결과, 분류된 유형 중 체험방식에서는 개입의 정도가 클수록, 사용상황 안내방식에서는 가상공간과 메뉴로 제공하는 방식을, 사용방법 안내형식에서는 휴대폰 전체 이미지를, 마지막으로 표현형식에서는 일러스트레이션과 영상을 가장 선호하는 것으로 나타났다. 체험에 영향을 미치는 요인은 체험적 측면,정보제공 측면,웹사이트의 측면으로 구분되었으며 휴대폰 서비스의 호감과의 관계에서는 체험적 측면과 정보제공 측면은 서비스에 대한 호감과 깊은 관계를 갖고 있는 것으로 나타난 반면에 웹사이트의 측면은 서비스와 직접적인 관련을 짓지 않는 것으로 나타났다.

  • PDF

A Study on Emotional Characteristics expressed in Toyo Ito's Design Works (이토 도요 공간 디자인에 나타난 감성적 표현 특성에 관한 연구)

  • Park, Su-Jeong;Suh, Swoo-Kyung;Oh, Young-Keun
    • Proceedings of the Korean Institute of Interior Design Conference
    • /
    • 2005.05a
    • /
    • pp.69-74
    • /
    • 2005
  • Despite the advancement of knowledge and techniques, architectural design has been developed by similar method and science as the logical tool since the development of Le Corbusier's 'module'. However, in the new millenium emotional design has become a key issue and today is the turning point regarding new method for designing human space. While architecture discipline of the West focused on logic, Japan based its origin in eastern discipline has developed a unique design concept called 'metabolism' and advanced it very effectively. Since its development of the unique concept, Toyo Ito has become one of the most Influential architect in and out of Japan who devoted his design career in developing new space concept. This study is specifically focused on Ito's project by finding characteristics of his projects and analyze emotional design factors by using 5 analytical tool - experiencing the space, five senses, landmark, sequence, and scale. Ito's work between 2000-2004, such as Sendai Mediatheque, showed more visible sign of emotional design characteristics compared to the works done in 1990's. Because of the analytical studies researching those emotional design characteristics and methods, the future advancement in new space design will be possible with great success. The result proves that continuing proper analysis and research in design method will assist in approaching new space design method into more advanced realm in very efficient time period with more definite design elements to accomodate and fulfill human needs in given space.

  • PDF

Analysis of RPG Characters' Personality Performance (RPG게임 캐릭터에서 개성 표현 요소에 관한 연구)

  • Shang, Jiong-Li;Ryu, Seuc-Ho
    • Journal of Digital Convergence
    • /
    • v.19 no.2
    • /
    • pp.403-408
    • /
    • 2021
  • From the perspective that RPG games give players a sense of reality, the characterization of game characters can be said to be at the heart of design behavior. The personality of a unique character enhances the player's concern and commitment, allowing players to experience a variety of experiences. Through theoretical research and case analysis, this paper analyzes the expression of individuality in RPG game character design. In the RPG game, the way to express the character's individuality is first based on the game's time-space background, plot, task, etc. to inform the character's general gender, race, occupation, and skills. In line with the application and use of the characters, the roles will be developed in a concrete and rich way, and the shapes, movements, colors, costumes and weapons will be more refined. The purpose of this study is to obtain the main factors that influence RPG character's personality design from the viewpoint of perceptual design theory. In addition, it is proposed that the RPG game character personality design method should be adopted.

The Effects of Children's Art Activities through Forest Experience in Relation with Nuri Curriculum on Their Environmental Sensitivity (누리연계 유아의 숲 체험 미술 활동이 환경 감수성에 미치는 효과)

  • Kang, Young-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.18 no.12
    • /
    • pp.264-275
    • /
    • 2017
  • Objective: This study examines the effects of children's art activities through forest experience in relation with Nuri curriculum on environmental sensitivity. Method: A survey was administered to an experimental group of 20 children as well as a control group of 20 children for statistical analysis. after 16-class art activities through forest experience were performed to children aged 4 at a daycare center for 50 days. Result: Children's art activities through forest experience in relation with Nuri curriculum had a positive effect on their environmental sensitivity. In particular, their art activities had a positive effect on their self-awareness, self-regulation, empathy and motivation in the experimental group, supporting the educational effects and benefits of developmental children's art activities through forest experience in relation with Nuri curriculum. In other words, art activities through forest experience are useful in terms of providing children with creative expression activities in art by leading to observation and exploration, as well as educational experiences that have positive attitudes toward the environment. Conclusion: As children's art activities through forest experience have a positive effect on their environmental sensitivity, more useful information on teaching-learning methods will be able to be provided to early childhood teachers in the field. Consequently, children's art activities through forest experience need to be actively introduced in the field of early childhood education as an alternative for learning nature and improving environment-friendly emotional intelligence.

Measurement and Comparison of Emotions Felt by Each Type of Hanbok (한복 유형별로 느껴지는 감성의 측정과 비교)

  • Eun-Jung Park;Sang-Hoon Jeong;Jong-Hwan Seo
    • Science of Emotion and Sensibility
    • /
    • v.25 no.4
    • /
    • pp.33-44
    • /
    • 2022
  • Rental services have recently come to be provided in which people can experience traditional Korean culture in the form of Hanok villages, allowing everyone can easily rent and wear hanbok, a traditional Korean garment, regardless of gender and age. Users of hanbok rental services share photos of themselves wearing hanbok on social media, contributing to the increasing popularity of hanbok experiences. However, the trend of wearing hanbok has no become established in people's daily lives, apart from the specific places that offer hanbok experiences. To promote hanbok as everyday clothes, hanbok design should be developed to provide wearers with both convenience and emotional satisfaction. Using 28 emotion words that express consumers' emotions toward hanbok that were extracted from previous studies, this study measured consumers' emotions toward different types of hanbok with on a seven-point Likert scale. Emotion words and categories that obtained scores of five points or above, signifying a rating of "felt fairly" or higher in relation to specific hanbok types were extracted. This study also examined differences in the average scores for emotional categories according to hanbok types and gender. The results indicated that only average scores for the "favorable feeling" category showed a significant difference between men and women. Finally, differences in the average scores for emotional categories were examined by classifying hanbok types: traditional (e.g., baenaet-jeogori, saekdong-jeogori, traditional hanbok for adults, and traditional wedding clothes) and modern (e.g., daily hanbok for children, for women, and for men). The results indicated significant differences between traditional and modern hanbok in six emotional categories (i.e., the cheerful, esthetic, harmonious, fresh, favorable, and stable feeling). This study derived analytic results for terms related to emotions that hanbok wearers feel according to types of hanbok. The findings can be used by hanbok retailers and rental services to provide consumers with greater emotional satisfaction.

A study on the effectiveness of STEAM education program applying 3D-modeling at astronomy Units

  • Kim, Sang-Geol;Kim, Hyoungbum;Kim, Yonggi;Choi, Hongsoon
    • The Bulletin of The Korean Astronomical Society
    • /
    • v.46 no.2
    • /
    • pp.54.1-54.1
    • /
    • 2021
  • 천문학은 시간적·공간적 규모가 크기 때문에 학습자의 수준에 따라 공감과 이해의 정도에 차이가 크다. 2015 개정 과학과 교육과정에 따르면 초등학교 5학년부터 태양계에 대한 내용을 다루고 있다. 하지만 이를 설명하기 위한 교과서의 사진과 동영상 자료는 태양계를 명확하게 전달하기 어렵다. 이에 대한 대안으로 3D Modeling을 통한 체험 교육을 제안한다. 천문학 교과에서 3D Modeling의 적용은 학생들의 흥미, 태도의 향상 등 교육적 효과의 상승으로 이어진다. 이에 본 연구에서는 3D Modeling의 도구 중 3D 프린터와 레이저 절단기를 이용해 융합교육(STEAM) 프로그램을 개발하고 학생들에게 적용하여 창의적 문제해결능력에 미치는 영향을 알아보고자 한다. 초등학교 교육과정에 제시된 태양계 관련 학습자료를 분석하였고, 융합교육(STEAM)에서 제안하는 상황제시, 창의적 설계, 감성적 체험의 교육단계 중 '창의적 설계' 단계에 3D 프린터와 레이저 절단기를 통해 개발한 kit를 이용하여 융합교육(STEAM) 프로그램에 적용하였다. 개발된 프로그램을 형식 교육의 장에 적용하여 개발된 평가지표를 토대로 사전·사후 평가를 실시한다. 향후 3D Modeling을 초등학교 교육과정뿐만 아니라 중·고등학교 교육과정 또한 분석하여 적용한다면, 천문대중화를 위해 큰 도움이 될 수 있을 것으로 사료된다.

  • PDF

A Study on the Emotional Approachs in Residential Space Design (주거 공간에 나타난 감성적 접근방법에 관한 연구)

  • Yoon, Joung-Mi;Lyu, Ho-Chang
    • Proceedings of the Korean Institute of Interior Design Conference
    • /
    • 2007.05a
    • /
    • pp.237-241
    • /
    • 2007
  • Artificial environments and spaces developed in 20th century provided conveniences and comforts and developed spatial thoughts of interior design. But it caused significant environmental estrangement due to environmental disruption and materialism. This caused raising necessity of emotional design in human life spatial design as liberation of human nature is discussed and interest in emotion among human natures is being enhanced. This study manages how emotional design is expressed in basic area of human, residential area. Emotional design is proceeding to the direction designing interface between human and environment considering human physical and psychological characteristics focused on correlation between human and interior space. Therefore through this study, meanings and effects of design considering user emotions are reviewed to materialize expressing factors for combining into actual design.

  • PDF

Effects of STEAM Lessons Using Scratch Programming Regarding Small Organisms in Elementary Science-Gifted Education (스크래치 프로그래밍을 활용한 '작은 생물' STEAM 수업이 초등과학 영재에게 미치는 효과)

  • Choi, Youngmi;Hong, Seung-Ho
    • Journal of Korean Elementary Science Education
    • /
    • v.34 no.2
    • /
    • pp.194-209
    • /
    • 2015
  • 본 연구의 목적은 스크래치 프로그래밍을 활용한 초등과학 '작은 생물' STEAM 수업을 개발하고 적용하여, 초등 영재학생의 창의적 인성, 창의적 문제해결력, 과학적 태도의 향상에 어떠한 영향을 미치는지 알아보고자 하였다. 개발한 STEAM 수업은 과학 지식과 스크래치 프로그래밍을 통합한 내용적 융합의 방법을 통해 학습자가 창의적 설계와 감성적 체험을 효과적으로 경험할 수 있도록 설계되었다. 연구 대상은 26명의 초등과학 영재학생들이었으며, 양적 및 질적 접근을 통해 자료를 수집하였다. 7차시의 수업을 적용한 결과, 개발한 STEAM 수업이 창의적 인성 및 과학적 태도에 효과가 있었다. 창의적 인성 하위 요소 중, 독립성에서 효과가 있었으며, 과학적 태도 측면에서는 자발성 및 인내심에서 유의한 상승을 보였다. 본 연구는 생명 과학 및 컴퓨터 프로그래밍처럼 STEAM 수업을 위한 효과적인 수단을 통합하는 일이 과학 기술에 대한 학생들의 창의성과 흥미를 신장시킬 수 있음을 제안한다.