• Journal of Digital Convergence
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• v.17 no.8
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• pp.407-413
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• 2019

The purpose of this study is to measure the shopping experience of a more specific SNS shopping service, limited to shopping through the Instagram of the Millennial Generation. Based on the AISAS purchasing phase, a qualitative study was conducted on the user experience of SNS shopping services in parallel with the survey and in-depth interviews. As a result of the study, the aesthetic experience appeared mainly in the Attention stage and the Interest stage, the emotional experience in the Action stage and the Share stage, and the cognitive experience in the Search stage. While there have been many empirical studies on the impact of SNS on consumer behavior to date, this study is meaningful in that it has led to a contextual study of the user experience on SNS shopping services. The research is expected to help establish a brand and service strategy differentiated from existing mobile shopping services when providing SNS shopping services in the future.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1413-1422
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• 2018

As the online food market is becoming major channel and fragmented, online premium food market is also emerging and growing. The purpose of this study is to clarify the experience factors of consumers in online premium food market and define the differences with offline. It is suggested that the online premium food market should be differentiated in terms of providing contents and services by revealing the differences in experience of cognitive, aesthetic and emotional experience with offline premium food market. In addition, the channel that consumers use in the online premium food market has a combination of online and offline experiences, so it is necessary to provide a consistent experience to the consumers. The consumer experience derived from this study is intended to be used as a basic data for providing content and services from the consumer perspective in the service design of online premium food market.

• The Journal of Society for e-Business Studies
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• v.22 no.1
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• pp.123-146
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• 2017

The information that consumers share in the SNS (Social Networking Service) has a great influence on the purchase of consumers. Therefore, it is necessary to pay attention to new research methodology and advertising strategy using Social Big Data. In this context, the purpose of this study is to quantitatively analyze customer value through Social Big Data. In this study, we analyzed the value structure of consumers for the three smartphone brands through text mining and positive/negative image analysis. Analysis result, it was possible to distinguish the emotional aspects (sensitivity) and rational aspects (rationality) for customer value per brand. In the case of the Galaxy S7 and iPhone 6S, emotional aspects were important before the launch, but the rational aspects was important after release date. On the other hand, in the case of the LG G5, emotional aspects were important before and after launch. We can propose two core advertising strategies based on analyzed consumer value. When developing advertising strategy in the case of the Galaxy S7, there is a need to emphasize the rational aspects of product attributes and differentiated functions. In the case of the LG G5, it is necessary to consider the emotional aspects of happiness, excitement, pleasure, and fun that are felt by using products in advertising strategy. As a result, this study will provide a good standard for actual advertising strategy through consumer value analysis. Advertising strategies are primarily driven by intuition or experience. Therefore, it is important to develop advertising strategies by analyzing consumer value through social big data analysis.

• Journal of Korean Philosophical Society
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• v.105
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• pp.215-242
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• 2008

Die Erkenntnistheorie von Berkeley entwickelt sich in der Auseinandersetzung mit den Lehren von Descartes und Locke, und sie ist als die idealistische Linie durch Hume mit dem deutschen Idealismus verbunden. Berkelez nimmt die Erfahrung als Ausgangspunkt der $M{\ddot{o}}glichkeit$ des Denkens an, und bei ihm kann die Erkenntnis durch die radikale Untersuchung des Objekts zur Sicherheit gelangen. Durch diese Untersuchung will er den Skeptizismus und die Spekulation, die sich auf das innere, unerfahrbare Wesen der Dinge bezieht, vernichten. Wir $k{\ddot{o}}nnen$ also bei ihm die Sinnesideen(ideas imprinted on the sense) als die Objekte der Erkenntnis, den Geist (mind) als das Subjekt der Erkenntnis und das $Ged{\ddot{a}}chtnis$ und die Einbildungkraft (memory and imagination) als die Vermittlung der Erkenntnis auffassen. Berkeley nennt solche Objekte die sinnlich von uns wahrgenommenen Dinge. Solche Dinge sind zwar wirkliche Dinge, aber sie bestehen als die durch die Sinne wahrgenommenen Ideen nicht $selst{\ddot{a}}ndig$ $au{\ss}erhalb$ der Geister, der sie wahrnimmt oder erkennt, existieren. Daher ist nach Berkeley 'esse'(das Sein solcher Dinge) 'percipi'(Wahrgenommenwerden): "esse est percipi".

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.5
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• pp.1087-1093
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• 2012

The effect of the user experience of smart phone on satisfaction. This research is to study the effect of the user experience factors of smart phone on customer satisfaction. User experience factors represent Usefulness, Usability, Affect and Brand images, based on antecedent literatures. And The targets of this study is 95 people in using S's company and 90 people in using A's company. As a result of this research, practicality(47.7%), offline issues(28.8%), usability(18.0%), aesthetics(17.6%) are identified for the effect of user experience on satisfaction. Most of the smart phone designer should consider that usefulness and affect are key factors, when they are designed for user-friendly in that they increase user satisfaction. In terms of these, we suggest that the fact that S's affect doesn't have effect on satisfaction is an urgent need for improvement.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.395-401
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• 2021

In the digital era, Korean universities are using real-time remote lecture platforms as a tool for learning. However, it is confusing due to low usage experience problems, and usability studies are needed. The purpose of this study is to measure, analyze, and propose gaze tracking and learning experiences according to the UI design layout of ZOOM. A total of 30 subjects were selected to conduct eye tracking and survey when learning. The experiment showed that grid layouts have a higher emotional realism and learning satisfaction than other layouts. Furthermore, it turns out that participants focused the most attention on grid layouts. Therefore, for high learning experience, grid layouts and layouts that visually highlight participants and induce communication are needed.

• Journal of the Korean Institute of Landscape Architecture
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• v.51 no.2
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• pp.68-80
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• 2023

With the recent changes in society and the introduction of new technologies, the usage patterns of parks have become diverse, leading to increased complexity in park management. As a result, there is a growing demand for flexible and diverse park management that can adapt to these new requirements. However, there is inadequate discussion on these new demands and whether urban park management policies can respond. Therefore, empirical research on how park usage patterns are evolving is critical. To address this, blog data, in which individuals share their experiences, was used to examine the spatial consumption patterns through semantic network and topic analysis. This study also explored whether these spatial consumption patterns exhibit experiential consumption characteristics according to the experience economy theory. The results showed that consumption behaviors, such as renting picnic sets and having food and drinks delivered, were prominent and that emotional experiences were pursued. Furthermore, these findings were consistent with the experiential consumption characteristics of the experience economy theory. This suggests that park planning and maintenance methods need to become more flexible and diverse in response to the changing demands for park usage.

• Science of Emotion and Sensibility
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• v.21 no.1
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• pp.17-34
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• 2018

The era of fully autonomous vehicles which can travel to their destination completely, is expected to arrive in the near future. The automobile industry will face a huge change in the near future. It makes the industry in the midst of a major turning point, since the automobile was born in the late 1800s. It is expected that the fully autonomous vehicle will be defined as a part of a living space beyond the concept of transportation. However, the existing research on the interior design of the fully autonomous vehicle is insufficient. The purpose of this study is to propose a design method of interior space through analyzing in-vehicle activities, which is a fundamental design element that can satisfy user's emotional experience suitable the concept of living space. For this purpose, the consumer's consciousness about the in-vehicle activity of fully autonomous vehicle was investigated. As a result, domestic consumers perceived the needs of in-vehicle activities related to resting, listening and watching activities such as 'sleeping and resting', 'watching TV and movie', 'listening to music' among 'self - centered' activities. Based on the results of the investigation, this study will suggest a design method of interior design of the fully autonomous vehicle. This study is meaningful, because it is a leading research that suggests new ways of designing interior space by analyzing consumer's needs in a quantitative method.

• Journal of Science Education
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• v.44 no.2
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• pp.183-196
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• 2020

This study explores the effects of STEAM program using Arduino on preservice science teachers toward their STEAM core competencies. The STEAM program using Arduino consists of four stages: presentation of situation, creative design, emotional touch, and evaluation. The preservice science teachers learned the theoretical backgrounds of STEAM and Arduino. Then, they were given the chance to think about an environmental issue, which is fine dust. The preservice teachers designed an air cleaner and a fine dust measuring instrument using Arduino. The preservice science teachers also produced the air cleaner and the measuring instrument using Arduino. They measured the level of fine dust in the classroom before and after the use of the air cleaner. That is, the preservice teachers experienced each stage of STEAM: seriousness of fine dust, design and production of the measuring instrument of fine dust and air cleaner, and evaluation of the effectiveness of air cleaner. Further, they reflected on their experiences of STEAM program using Arduino. The results indicate that these preservice science teachers statistically improved communication competency, problem-solving competency, gathering information competency, logical analytical thinking competency, and creativity competency. However, there were no statistical improvements on teamwork competency and self-development competency. This study suggests that experiencing STEAM program using Arduino is valuable for the preservice science teachers to develop STEAM core competencies and further implement STEAM program their science classes in the future.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.744-761
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• 2021

Recently, public interest in Healing Games is increasing. But, due to the absence in an agreed concept, an academic discussion on the healing games has not commenced. Thus, this study proposed a concept for the 'Healing Games' and sought to draw key features. First, a comparison between healing games and medical serious games were compared to confirm that key concept of healing games. Afterwards, healing games were selected and reviewed to identify the narrative, structural and sensory features.