• Archives of design research
• /
• v.19 no.1 s.63
• /
• pp.39-48
• /
• 2006

In recent marketing circumstances we passed the days just dealt with products sales and faced Sensitivity Marketing era concluded by merchandise, corporate and brand image. Especially although corporate commercial space is the important strategy factor performing immediate satisfaction, experience,sensitive stimulation and social relationship among customers, most of the domestic firms don't recognize its importance when looking into adopted graphic factors at spaces without consideration for a variety of space function, concept,merchandise and customer satisfaction. In addition the facade, which performs as visual information conveyance, boundaries of architecture and concluding space concept, merchandise image and incoming customer based on linkage between interior and exterior, is the important point. This research specializing the examples of facade design of corporate and brand commercial space including service, purchasing and advertising looks into reflected space identity through facade and theoretical factors for commercial space function, concept, merchandise and customers related facade design and makes alternative plans in order to make a better commercial space identity program.

• The Journal of Sustainable Design and Educational Environment Research
• /
• v.20 no.1
• /
• pp.11-18
• /
• 2021

The objective of this research is to propose the policy alternatives which can assist schools to effectively carry out the School Space Innovation Project (SSIP) of the Ministry of Education. The Emotional Space Project (ESP) of Gangwon-do School District was analyzed as one of representative SSIPs. Chapter II analyzed the project process and stakeholders involved in the ESP. Chapter III carried out the interview with the representative stakeholders that had participated in each step. The interview described the major problems ESP and SSIP have. Finally, Chapter IV proposed the comprehensive alternatives to deal with the problems, such as improving the effectiveness of project information sessions, strengthening the competencies of facilitators, and developing guidelines. It is expected that the research alternatives can be applied for developing innovative school spaces more suited to school scenes as well as helping effective operation of SSIP in schools.

• 한국HCI학회:학술대회논문집
• /
• 2008.02b
• /
• pp.451-455
• /
• 2008

Emotional design gets more and more important. However, the systematical approaches to integration of user experience elements in product design have been rarely tried. This study consists of three parts. We extracted affective words fitting to design direction based on trend analysis. Then, user experience elements were matched with affective words. Finally, a prototype system was made to guide designing affective factors in electronic products. In the present study, user experience elements were defined as color, material & finishing, and sound. Through various documents analysis and trend analysis, trend analysis experts and user experience designers extracted 31 affective keywords which could fully reflect current trend. After paired-comparison of selected keywords, 2 sensibility dimensions were obtained by multidimensional scaling. Trend affective keywords could be explained by 2 dimensions of human-centered' vs. 'techno-centered' and 'warm vs. cool'. Next, user experience elements stimuli were matched with each keyword by user direct positioning on the 2 dimensions affective map. Based on the result of the experiment, the prototype system was developed for the product designers. The results of the current study could guide designers to design emotionally satisfactory products.

• The Journal of the Korea Contents Association
• /
• v.10 no.7
• /
• pp.133-141
• /
• 2010

The purpose of this paper is to suggest one of effective online questionnaire methods by using web based games. The research examines the interrelation between space design element and emotion language in the background actually used in the web games, and suggests new questionnaire methods to overcome the problems of the insincere answers which is the limitation of online questionnaire methods. The paper is to examine the related references, and compare the merits and demerits between printed and online text based questionnaires. Then it suggests the on-line questionnaire methods based web games which can improve errors of the demerits. The emotional words and phrases database is embodied by the interrelation between the emotional words and four spaces such as a dwelling, a tradition, a commerce and a fantasy based on the position decision value of Gaussian distribution. The paper suggests to be utilized for a population calculability system such as a consumers preference test.

• Korean Institute of Interior Design Journal
• /
• v.21 no.1
• /
• pp.177-185
• /
• 2012

The purpose of this study is to use as the basic data for design method in commercial space. So, we analyzed whether any emotion was induced by finishing materials in the commercial space. And we was to suggest expression methods of finish materials to induce in the emotional space. The results of this study are as follows : First, we could know that the emotional design is needed to enhance satisfaction of consumers. The role of finishing material is very important in emotional expression in the commercial space. Second, we extracted the adjectives vocabulary(14 pairs) to evaluate the space emotion. we could educe the four kinds of space emotion by Factor Analysis. In addition, we could arrange the emotional words to represent each space type(Decoration : 5 pairs, Expand : 4 pairs, Limitation : 3 pairs, Hierarchy : 2 pairs). Third, to use finishing materials and wall is very effective to induce the emotion in the emotional space. To use the color is good among the elements of finishing materials. Fourth, We could find that the center of the types of emotional space was induced with the boundary and the decoration. If we use contrasting colors and accent colors in the commercial space, we can induce the center and the boundary together. And if we use colorful or unusual patterns, we can induce the center and the decoration together. Fifth, To induce the expand, we should finish with one color in space. And To induce the center, we should finish with one type of the color or pattern and then we should partially use the contrast color and special pattern. the case of boundary, it is good method to part emphasize by color, texture and materials. And we can induce the decoration with materials and patterns.

• Korean Institute of Interior Design Journal
• /
• v.19 no.4
• /
• pp.3-10
• /
• 2010

The purpose of this study is to select and analyze words that represent various emotional states towards a spatial environment. Selecting appropriate words for the sensibility evaluation of a spatial environment is a process of constructing sensibility indicators, so that an accurate selection of sensibility words is very important. To collect basic words for this study, words for expressing sensation, emotional states, and sensibility regarding a spatial environment have been collected first via free association and a literature review of previous studies. In the second stage, the selected words are refined. Fifteen evaluators have participated in the first process of refining words, 140 college students participated in the second process, and than the final list of 277 refined words has been selected. During the third stage, 15 specialists were asked to evaluate the appropriateness of sensibility evaluation words, for that 7 point-scale has been applied. Then, 99 words with an average point of 4.55 or more and a standard deviation of 1.55 or lower were selected. After investigating the similarity in the meanings of the selected words, 55 pairs of contrasting words have been selected as a final list of sensibility evaluation words. During this last stage, 307 college students majoring in related fields were asked to evaluate the appropriateness of sensibility evaluation words for a spatial environment, and 7 point-scale was obtained. A factor analysis, cluster analysis, and multidimensional analysis have been conducted on the data obtained from these survey. According to the results of the factor analysis, the eight important factors are obtained from the sensibility evaluation criteria of a spatial environment(form, texture, function, value, comfort, aesthetics, atmosphere, and affinity). The factors obtained from this study can be used in the beginning stage of evaluating the sensibility factors of a spatial environment. In addition, the results of this study can be used as basic data when constructing a list of evaluation indicators to select various complex sensibility words for a space; or as general indicators when evaluating various spatial design factors.

• Korean Institute of Interior Design Journal
• /
• no.38
• /
• pp.91-99
• /
• 2003

In the philosophical sense, aZen teacher would probably say there is no answer to the Question. Whatnis Zen\ulcorner Zen is an approach to life, a way of being , rather then a philisophy or set doctrine. Modern living people quest for peace and tranquility has led designers and decorators to look to East to the natural harmony and blance of Asian home and to the simpicity of their art and design. Zen style interiors are simplicity and serenity. These imply the paring down of a cluttered environment and concentration on creating harmony. balance, touch, and texture. By achieving these things you can create a place where the spiritual or inner needs can be addressed and where you can indulge in calming or stimulating the senses with light, space, and free flow of energy In Zen interior we approach 'Homoㆍaesthetcus' by feeling and' Homoㆍreligious' by mind. "Less is more", this phrase has made the pared down environment an interior form.

• Korean Institute of Interior Design Journal
• /
• v.13 no.4
• /
• pp.74-82
• /
• 2004

Urbanization created by modernization and industrialization has brought tremendous growth of hotel demand with city ' development such as population’s centralization, living environment changes, consumption emphasis, and internationalization. Moreover, the hotel industry has been developed in two ways. First, it has been diversified and popularized by hotel culture. Second, the hotel industry has been upgraded form focusing oh its specific targets. In the view of Hotel design, Hotel was shown as a social and cultural value. Customer can experience the space, not normal big sizes, but being new and reflecting trends regardless of any purposes or locations. The hotels that were resulted in development of American economy and construction since the 1980 had new design concepts. These hotels were one of the examples showing pluralism requiring on modern society. In the case of Korea, Korean Architect Company have built in copying or repacked western hotel without considering Korean local conditions. Korean company just tried to make large scales, high-story buildings, and chain hotels. Nevertheless, it is the current trend to understand the customer's sensitivity and viewpoint by introducing a new style of hotel management that requires variety and different characteristics of hotel design. Therefore, the purpose of this study presents a direction of the future hotel architecture by analyzing design characters of domestic and international hotels, by collecting various consumer's requests.

• Korean Institute of Interior Design Journal
• /
• v.18 no.5
• /
• pp.31-39
• /
• 2009

Today, 'Emotion' has come to stay as a powerful culture code. Though there has been not a few research results based on the recognition of the importance of emotion, the concept of 'Emotion' still differs according not only to researchers but also to the fields. There firstly lies the aim of this study to research the moaning and feature of 'Emotion' through John Dewey's Theory of Experience. Secondly, this study tries to categorize the strata of emotion in space, and further tries to present the methodology for the study of emotion shown in the space. Emotion is the impulse corresponding to the root force drawing out indefinite situations into the context of the problem, and is also the force which integrates all the elements in the process of reflective correlation. Emotion can be referred to as the activating and combining force which makes it possible for the separate elements to be related to the whole as one, and as the feature forming the completion of the transaction between organisms and environment.

• Korean Institute of Interior Design Journal
• /
• no.38
• /
• pp.217-224
• /
• 2003

The purpose of this study is to analyze the recent trend color of bathroom based on analysis result of digital color image processing, to analyze the emotional color of that, and to suggest the harmony color combination for the bathroom. It leads to the two final results. That is, the main color of bathroom image is recognized as three color classifications such as YR-Y, Y-GY, PB-P, 2) from the point of emotional aspect, the trend color of the bathroom can be classified into four image categories: 'modern', 'mild', 'elegant', 'natural'. Finally, under these categories, this paper propose 12 color harmony schema which can be applied to color in, especially bathroom Interior design.