• Management & Information Systems Review
• /
• v.32 no.2
• /
• pp.237-257
• /
• 2013

As there is impulsive buying that is pervasive phenomenon in the clothing consumption area, many academics and practitioners have been interested in it. Although prior studies have provided useful insights for understanding and predicting consumers' impulsive behavior, the findings do not clearly explain why different consumers influence impulsive behavior differently even when presented with the same shopping environment. Regulatory focus theory (Higgins, 1987, 1997, 2001) provides an insight for better understanding of consumers' impulsive responses to the elements of shopping experience. Thus, the purpose of our research was to understand the effect of consumers' regulatory focus (i.e., promotion focused vs. prevention focused) on their shopping experiences and impulsive behavior. A total of 157 data collected from female consumers lived in Ulsan and Pusan was used for this study. The results were as follows: First, sensitive experience and emotional experience have significantly positive effects on impulsive buying, but rational experience does significantly negatively effects on it. Second, to test the moderating effects of consumers' regulatory focus, responses were divided into two groups including promotion-focused group (n = 91) and prevention-focused group (n = 66) based on the relative strength of one type of their regulatory focus, which was introduced by Higgins (2001). Multiple regression analysis (independent variables: shopping experience, dependant variable: impulsive buying) was run within each group. The results showed that for the promotion-focused group, sensitive and emotional experience have significantly positive effects on impulsive buying. For prevention focused group, sensitive experience has significantly positive effects on impulsive buying and rational experience does significantly negatively effects on it. Chow's and Fisher's z-test were confirmed that the relationship between shopping experience and impulsive buying behavior was significantly different depending on consumers' regulatory focus.

• Communications of Mathematical Education
• /
• v.17
• /
• pp.97-114
• /
• 2003

일선 교육 현장에서 영재를 지도함에 있어서 해결해야 할 당면 과제는 판별 도구와 학습 프로그램의 개발이다. 영재를 위한 수학 프로그램을 문제 해결형, 수학 탐구형, 과제 해결형의 3가지로 분류할 경우, 퍼즐은 문제 해결형과 수학 탐구형 프로그램의 특성을 공통적으로 갖고 있는 유형으로 수학적 지식의 통합과 연결성. 그리고 창의적 문제 해결력 신장 및 수학적 원리 ${\cdot}$ 법칙을 체험적으로 만들 수 있는 기회를 제공한다는 점에서 매우 가치있는 프로그램이다. 특히 조작퍼즐은 기존의 대수적 표현 체계로 학습하기가 힘든 관찰력이나 공간에 대한 인식과 표현력 친 공간 추론력을 기르는 데 유용하며, 게임적인 요소가 포함된 퍼즐은 지필에 의존해 왔던 수학학습에 대한 부정적인 인식을 해소하는 데 크게 기여할 것이다. 본 고에서는 수학 퍼즐의 종류 및 특성과 교육적 가치에 대해서 개괄적으로 살펴보고, 실제 프로그램 작성을 위한 정보를 제공과 영재들의 공감 감각을 기르기 위한 프로그램의 원을 이용한 수학 퍼즐의 개요를 제시한다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 1998.11a
• /
• pp.121-126
• /
• 1998

인간이 쾌적하다고 느끼게 되는 것에는 인간과 환경간의 상호작용이 포함되어 있다. 쾌적한 환경을 만든다고 할 때에는 인간과 환경을 하나의 시스템으로 두고 관련되는 여러 요소들이 계속적으로 피이드백 되는 것으로 생각하여야 한다. 쾌적감이란 여러 가지 감성 요소가 복합적으로 조합되어 하나의 이미지와 합치되는 것으로 표현되는 고도의 심리적인 체험감이다. 그러므로 쾌적환경에 대하여 인간의 특성을 중심으로 설계하려고 하면 인간이 쾌적환경을 인지하는 과정이 어떤 과정을 거치게 되는가를 알고 그 특성을 고려하여야 한다. 본 연구는 쾌적감을 구성하고 있는 요소이미지가 어떻게 구성되어 있으며, 환경요소에 대한 감각이미지와는 어떤 구조로서 이루어져 있는 지를 실험적으로 알아보고 퍼지 추론을 이용하여 표현하였다.

• Proceedings of the Korean Information Science Society Conference
• /
• 2005.11b
• /
• pp.559-561
• /
• 2005

본 논문은 사용자가 감각형 인터페이스를 사용하여 가상공간의 지능적인 화단을 체험, 체감 할 수 있는 시스템(Garden Alive)을 제안한다. 제안된 시스템은 카메라, 조도, 습도 센서를 갖춘 현실공간의 화단과 상호작용에 사용되는 감각형 인터페이스, 진화모듈과 감정모듈을 갖춘 인공지능 모듈, 그리고 가상식물의 성장과 반응을 보여주는 Virtual Garden으로 구성된다. 감각형 인터페이스는 카메라로 사용자의 손동작을 인식하고, 조도센서로 광량을 확인하여, 습도센서로 물의 양을 측정한다. 이러한 정보를 바탕으로 인공지능 모듈은 식물의 진화 방향과 감정상태의 변화를 결정한다. Virtual Garden은 L-system을 기반으로 제작되어 가상식물들은 실제 식물들과 유사한 형태로 성장하도록 한다. 제안된 Garden Alive에서 화단의 식물들은 각각의 개체마다. 유전자를 가지고 있어 식물의 다양성을 볼 수 있고, 빛과 수분 등의 환경요인에 따른 적합도를 평가함으로써 세대를 거듭함에 따라 진화해가는 모습을 볼 수 있다. 마지막으로 단순히 자극에 반응하는 식물이 아닌 사용자와 상호작용에 따른 식물의 감정 변화를 통해 적절한 반응을 보이는 지능적인 식물을 구현하였다. 따라서 제안된 시스템은 오락과 교육을 위한 콘텐츠, 사용자에 따른 개별적 반응을 통해 심리적인 안정을 제공할 수 있는 콘텐츠 등으로 응용될 수 있다.

• 한국정보교육학회:학술대회논문집
• /
• 2005.08a
• /
• pp.238-245
• /
• 2005

우리 생활 속에서 항상 존재하고 있는 색채의 중요성을 생각해 볼 때 색채 교육은 매우 중요한 일이다. 본 연구에서는 색채 지도 내용을 재구성하여 생활에서 활용할 수 있는 색채 감각을 신장시킬 수 있는 웹 형태의 색채 학습 시스템을 설계하였다. 인터넷을 이용하여 색채에 대한 지식과 함께 미적체험, 표현 감상에 관하여 학습하고 시스템에서 다양한 표현 활동 및 상호 작용 학습을 실행함으로써 효과적인 색채 학습이 가능하도록 시스템을 구성하였다. 이 시스템에서의 학습 단계는 여러 가지 색, 색의 느낌, 색의 배색, 색의 속성, 색의 이미지, 색과 생활이라는 큰 단위의 6가지 학습 단계를 가지고 있고 각 단계 별로 미적체험, 표현, 감상 의 단계를 거치면서 학습할 수 있도록 설계하였다.

• Journal of Korea Multimedia Society
• /
• v.17 no.1
• /
• pp.104-112
• /
• 2014

With recent development of virtual reality technology, coupled with the growth of the marine industry, virtual underwater simulation systems are under development in various studies, for educational purposes and to simulate virtual reality experiences. Current literature indicates many underwater simulation systems to date have focused on the quality of visual stimulus delivered through three-dimensional graphics user interface, limiting the reality of the experience. In order to improve the quality of the reality delivered by such virtual simulations, it is crucial to develop multi-sensory technology rather than focus on the conventional audio-visual interaction, which limits experiencer from the sense of underwater immersion and existence within the simulation. This work proposes the immersive multi-sensory effector system, delivering the users with a more realistic underwater experience. The sense of reality perceived was evaluated, as the main factor of the virtual reality system.

• Journal of the Korean Society of Costume
• /
• v.66 no.4
• /
• pp.1-17
• /
• 2016

Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize the off-line stores. This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty. Data was analyzed by using SPSS 18.0 and AMOS 18.0. Results of this study are as follows. First, Visual, Tactile, and Gustatory are the main senses that influence the emotional experience of the customers on a store visit. Second, three factors that influenced customer experience in experimental fashion stores are 'Causing Interest', 'Causing Concern', and 'Causing Relationship.' Third, the 'Causing Interest' factor and the 'Causing Concern' factor showed positive correlation with store satisfaction, while the 'Causing Relationship' factor did not impact store satisfaction, which affected store loyalty. Fourth, each experimental fashion stores can have different effect to consumer satisfaction and loyalty. Also, fashion store brands without an experimental store can cause various effects to consumers when a flagship store with an array of product information is formed. The conclusion drawn from this study will provide a guideline for fashion stores attract faithful customers by improving their store environment.

• Proceedings of the Korea Contents Association Conference
• /
• 2013.05a
• /
• pp.313-314
• /
• 2013

브랜딩의 목적은 브랜드 아이덴티티 구축의 개념에서 브랜드체험의 전달로 변화하며 오감과 감성의 활용에 주목하는 사회 환경에서 디자인도 감각디자인, 경험디자인 등으로 개념화되고 있다. 따라서 공감각적 표현의 전략적인 활용이 브랜드인지를 촉진한다는 가정을 하였다. 국내외 브랜드의 디자인에 나타나는 공감각적 표현을 분석해본 결과 시각과 청각, 촉각, 후각을 이용한 공감각적 표현이 가장 많이 나타났다.

• Cartoon and Animation Studies
• /
• s.22
• /
• pp.31-45
• /
• 2011

The paper holds its purpose to analyze the descriptive function and meaning of first person animation which the focalizer, character, and all narrators are indicated as 'I', For the purpose, the following was reviewed; the relation between 'I' as child memorizing the days of childhood as adult and the current 'I' as adult, and the aesthetic effect of experience and sense of the child on the audience reading the narration. The retrospective narrating situation of the adult narrator brings descriptive effect which comes from 'the tension between the experiencing self (self as child) and the narrative self (self as adult). The works focus on the content of child experience through the confession of the adult narrator, but the view of the adult always heading towards 'the present'. That is, the aesthetics contained by the first person narrator is related to endless arousal of the values of hidden and forgotten things. In addition, the descriptive method of child focalizer as 'the subject of experience' brings qualitative change which enables reasoning of the subject as itself, which is free from the view tamed by rational system. Becoming an adult, the lost ability of mimesis brings qualitative change by meeting with the generality of childhood sense. Therefore, it can be known that the meaning the narrator contains in the first person narrator condition of animation links with the degree of aesthetic completion of the work, but also, it is a highly strategic descriptive device which determinately affects even the acceptance of audiences regarding the work.

• Culinary science and hospitality research
• /
• v.22 no.5
• /
• pp.231-251
• /
• 2016

This study examined the effect of brand experience and personality on customer-brand relationships, brand attachment, and brand loyalty in domestic and global coffee shop brands. By comparing inter-structural relationships among factors between domestic brands and global brands, this study also provided strategic implications and directions for the effective marketing strategy of coffee shop brands. Data were collected through a self-administered survey of the consumers aged 20's to early 40's who used domestic and global brand coffee shops in Seoul and Kyunggi between August 1, 2014 and August 30, 2014. 500 surveys were distributed and 495 surveys were returned. Among them, data from 493 surveys were used for the analysis. The results from this study are as follows. First, it was found that the Think of experiences in coffee shop had a greater effect on consumer-brand relationship than the Sense-Feel. Second, the Sophistication of brand personality in coffee shop had a greater effect on consumer-brand relationship than the Excitement. Third, only Think of experience in coffee shop significantly impacted brand attachment, but Sense-Feel did not impact brand attachment. Fourth, only Excitement of brand personality in coffee shop significantly impacted brand attachment, but Sophistication did notact on brand attachment. Fifth, the consumer-brand relationship had a greater effect on brand loyalty than did brand attachment. Finally, the differences from a comparison analysis of domestic brands and global brands of coffee shop are as follows. In domestic brands, only the Sophistication of brand personality in coffee shop significantly impacted consumer-brand relationship. In global brands, the brand personality in coffee shop did not impact on consumer-brand relationship.